The Comprehensive Guide to Content Marketing Analytics & Metrics
Too often, brands embark upon their content marketing journey without understanding how to use content to efficiently get from point A to point B. Instead of using data and technology to map a strategically sound course to their destination, they rely on gut instincts, anecdotes, and "soft" metrics like page views and shares. This eBook offers a comprehensive guide to the metrics that will help ensure your content marketing initiatives are effective and driving key business outcomes.
The 4 Steps to Content Marketing Enlightenment
More than 70% of marketers will increase their investment in content marketing in the coming year, including hiring staff, creating more content and better using technology (Content Marketing Tactics study). Regardless, few marketers will be able to overcome the content shock that buyers experience on a daily basis as a result of the overwhelming amount of content being produced today. This eBook will provide guidance and specific tactics that best-in-class marketers are taking to climb the 4 steps to content marketing enlightenment.
2014 Content Marketing Tactics Planner
2014 Content Marketing Tactics Planner is Curata's third annual content marketing benchmark study. The findings in this years report dive deep into the tactics of digital content marketing. This study includes what tactical maneuvers are being made by 500+ marketing organizations, including guidance on what you can do to differentiate your own content marketing strategy.
Stop Egocentric Marketing
Most marketers continue to communicate to their audience in only their voice. Best-in-class marketers have begun to understand that they must stop egocentric content marketing, and incorporate not only our voices but also those from those around us to create more engaging content.
This ebook discusses how to help marketers stop talking about only themselves.
Content Marketing Done Right
Content curation fulfills the need to generate more, high quality content; however, if not executed correctly, it could do more harm than good from an ethics perspective.
This eBook provides insights and guidance for marketers as they expand their content marketing initiatives.
Content Curation Look Book
The Content Curation Look Book includes a collection of examples ranging from Intel and Adobe to the Oregon Wine Board, on how marketers are using curation for their organizations.
With a foreword by Rohit Bhargava, Founder of Influential Marketing Group.
How to Feed the Content Beast
Without getting eaten alive
As a content marketer, you know the beast is always hungry, searching for fresh, relevant content. This eBook provides an overview of why the beast needs to be fed and how to feed it the right mix of original and curated content.
With a foreword by Ann Handley, author of Content Rules.
The Open and Shut Case for Content Curation
If you're lobbying for a content curation program - internally or as a consulting agency - this eBook provides the facts and third-party corroboration you need to convince any jury and swing the vote in your favor.
5 Simple Steps to Becoming a Content Curation Rockstar
If you're ready to be a content curation rockstar this is the roadmap to get you there. This eBook compiles all the best practices, tips, and checklists you need to take you from zero to hero like an overnight success.
Content Curation: Taming the Flood of Online Content
Do you want to know more about content curation - what it is, why it works, how you can use it? This eBook provides an overview of the content curation revolution/evolution and what it means for your business.