Unthinkable: Why the World's Most Creative Marketers Do What Others Wouldn't Dare
When we marvel at big, unique, creative things awesome brands and innovative marketers do, it's natural to think, âWait a secâthereâs no best practice for launching an internal newsroom staffed by monkeys who are also Instagram influencers! How did they DO that?! How can WE do that?! And why canât I be more creative in MY work?
Good news: the era of creativity-first content marketers is upon us. But to bet on your creativity takes a leapâare you ready to do the unthinkable?
Things we'll discuss:
Jay is VP of marketing and support at NextView, an early-stage VC firm investing in tech startups, and writes the blog Sorry for Marketing. Heâs also the creator and host of the show Unthinkable, a podcast for craft-driven content creators, marketers, and anyone bothered by bad content.