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Press Releases

Tapjoy Chief Architect Chris Chiodo Joins Curata Advisory Board

Chiodo Will Expand Big Data Expertise and Help Build the Next Generation of Content Marketing Technology: Content Intelligence

Chiodo Will Expand Big Data Expertise and Help Build the Next Generation of Content Marketing Technology: Content Intelligence

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Content Marketing Jobs Have More Than Tripled

Curata & LinkedIn Announce The Ultimate Guide to a Content Marketing Career Boston, MA, November 2 - Curata and LinkedIn today announced the release of their joint eBook: The Ultimate Guide to a Content Marketing Career, packed full of original data, research and analysis for marketers and aspiring content marketers, such as journalists considering a career change. It outlines the state of the content marketing sector today, the qualifications and capabilities required by the sector, and best practices for great content marketing. 

Curata & LinkedIn Announce The Ultimate Guide to a Content Marketing Career Boston, MA, November 2 - Curata and LinkedIn today announced the release of their joint eBook: The Ultimate Guide to a Content Marketing Career, packed full of original data, research and analysis for marketers and aspiring content marketers, such as journalists considering a career change. It outlines the state of the content marketing sector today, the qualifications and capabilities required by the sector, and best practices for great content marketing. 

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Entrepreneur and Former HubSpot CRO Mark Roberge Joins Curata

Curata, a content marketing software startup, welcomes entrepreneur Mark Roberge to its advisory board. The Boston-based company has tripled its employee headcount in the last 18 months, and Roberge has a track record of successfully scaling Business to Business (B2B) Software-as-a-Service (SaaS) companies based on his experience as Chief Revenue Officer at HubSpot, an inbound marketing software company that went public in 2014.

Curata, a content marketing software startup, welcomes entrepreneur Mark Roberge to its advisory board. The Boston-based company has tripled its employee headcount in the last 18 months, and Roberge has a track record of successfully scaling Business to Business (B2B) Software-as-a-Service (SaaS) companies based on his experience as Chief Revenue Officer at HubSpot, an inbound marketing software company that went public in 2014.

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Announcing Curata CMP: a Revolutionary Marketing Platform for Connecting Content to Revenue

For the first time ever, businesses can now directly attribute sales pipeline, lead generation, and revenue to content. Curata CMP (Content Marketing Platform), developed by alumni from Google, Microsoft, Yale, and MIT, enables marketers to plan, manage, and measure content’s impact throughout the marketing and sales funnel—all the way to the exact revenue generated by a piece of content.

For the first time ever, businesses can now directly attribute sales pipeline, lead generation, and revenue to content. Curata CMP (Content Marketing Platform), developed by alumni from Google, Microsoft, Yale, and MIT, enables marketers to plan, manage, and measure content’s impact throughout the marketing and sales funnel—all the way to the exact revenue generated by a piece of content.

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Curata Appoints Amber Picotte as VP of Marketing

Curata is delighted to announce the appointment of Amber Picotte to the newly created position of vice president of marketing. Picotte is responsible for scaling marketing processes in order to drive demand for software at the rapidly growing company, which has more than tripled its employee count in the last 18 months.

Curata is delighted to announce the appointment of Amber Picotte to the newly created position of vice president of marketing. Picotte is responsible for scaling marketing processes in order to drive demand for software at the rapidly growing company, which has more than tripled its employee count in the last 18 months.

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Governor Baker Talks Non-Competes and Boston Brain Drain with Curata

<em>Boston, MA, April 27, 2016</em> - Massachusetts Governor Charlie Baker last Thursday entertained employees of Curata at Massachusetts State house.

Boston, MA, April 27, 2016 - Massachusetts Governor Charlie Baker last Thursday entertained employees of Curata at Massachusetts State house.

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Boston Social Tools Summit Awards Top Prize to Curata

<em>Boston, MA April 27, 2016</em> - After taking out the “Best Of Show” award at last year’s inaugural Social Tools Summit in Boston—which showcases social media technology and best practices for executives and managers—Boston-based Curata won the same award for the second year in a row, the only company to win back-to-back prizes.

Boston, MA April 27, 2016 - After taking out the “Best Of Show” award at last year’s inaugural Social Tools Summit in Boston—which showcases social media technology and best practices for executives and managers—Boston-based Curata won the same award for the second year in a row, the only company to win back-to-back prizes.

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Expat Sales Star Ward Parry Joins Curata as VP of Sales

Curata Inc. has announced the appointment of Ward Parry to the newly created position of vice president of sales. Parry is responsible for developing scalable sales processes and driving revenue growth at the rapidly expanding content marketing company, which has tripled its employee count in the last 18 months.

Curata Inc. has announced the appointment of Ward Parry to the newly created position of vice president of sales. Parry is responsible for developing scalable sales processes and driving revenue growth at the rapidly expanding content marketing company, which has tripled its employee count in the last 18 months.

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MassTLC Names Curata a Finalist for Innovative Marketing Technology of the Year

Curata today announced that it has been named a finalist in the Mass Technology Leadership Council (MassTLC) Technology Leadership Awards for the category "Innovative Technology of the Year – Sales and Marketing."

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LinkedIn’s Jason Miller to Join Curata Advisory Board

Curata, a Boston-based content marketing software company, today announced the appointment of Jason Miller to its advisory board.

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Gartner Names Curata a 2015 Cool Vendor for Content Marketing

Leading analyst firm Gartner Inc. has named Curata, a boston-based content marketing software company, a 2015 Cool Vendor* in a March 19, 2015 report entitled "Cool Vendors in Content Marketing, 2015" by Jake Sorofman and Kristen Newbold-Knipp.

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Curata Named an EContent Magazine Trendsetting Product for 2015

The surge in marketing technology investment continues in 2015 as organizations strive to tap into the power of digital marketing. In fact, a recent <a href="http://www.curata.com/resources/ebooks/content-marketing-tactics-technology-planner" rel="nofollow" target="_blank">survey</a> of over 500 marketers reported that 68% of content marketing leaders are increasing investment in marketing technology in 2015. 

The surge in marketing technology investment continues in 2015 as organizations strive to tap into the power of digital marketing. In fact, a recent survey of over 500 marketers reported that 68% of content marketing leaders are increasing investment in marketing technology in 2015. 

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Data-Driven Content Marketing at Scale Becomes a Reality

Curata Announces a New Content Marketing Platform

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Content Marketing Investment to Increase 76% in 2015

76% of marketers plan to increase their investment in content marketing in 2015, according to a recent study by Boston-based software company Curata. However, many organizations will find that it takes more than an increased budget to be successful.    

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EContent Magazine Names Curata as one of the Top 100 Companies Impacting the Digital Content Industry

In recent years, many marketers have shifted their budgets to focus on digital initiatives, such as the practice of content marketing. This form of marketing, which is the process of developing, executing and delivering content through several mediums, will continue to gain traction in the coming years. In fact, a recent <a href="http://www.curata.com/resources/ebooks/content-marketing-tactics-2014/" rel="nofollow" target="_blank">survey</a> of over 500 marketers, found that 71% plan to increase their investment in content marketing this year.
 

In recent years, many marketers have shifted their budgets to focus on digital initiatives, such as the practice of content marketing. This form of marketing, which is the process of developing, executing and delivering content through several mediums, will continue to gain traction in the coming years. In fact, a recent survey of over 500 marketers, found that 71% plan to increase their investment in content marketing this year.  

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Business Bloggers Reveal Secrets to Getting 10,000+ Page Views Per Month

BOSTON, Massachusetts – Seventy one percent of companies are increasing investment in content marketing in order to better engage their buyers.  What’s one of the top four tactics in use by these content marketers? The business blog. 

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Businesses Face Ethical Dilemmas as Content Marketing Proliferates

BOSTON, Massachusetts – In recent years, many marketing departments have turned to a relatively new type of marketing known as “content marketing” involving the creation of informational email newsletters, blogs, eBooks, videos and podcasts.

BOSTON, Massachusetts – In recent years, many marketing departments have turned to a relatively new type of marketing known as “content marketing” involving the creation of informational email newsletters, blogs, eBooks, videos and podcasts.

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MITX awards Curata’s Content Marketing Software as the Most Innovative B2B Technology in 2014

The Massachusetts Innovation & Technology Exchange (MITX) named the content marketing software developed by Curata as the Best B2B Innovation at the 2014 MITX What’s Next Awards on May 29 at the Westin Waterfront in Boston.

The Massachusetts Innovation & Technology Exchange (MITX) named the content marketing software developed by Curata as the Best B2B Innovation at the 2014 MITX What’s Next Awards on May 29 at the Westin Waterfront in Boston.

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Curata's Content Marketing Solution Selected as 2014 MITX What's Next Awards Finalist

Curata today announced its Content Marketing Solution has been selected as a finalist in the Best B2B Product 2014 category for the MITX What's Next Awards.

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Over 70% of Marketers Plan to Increase Spend on Content Marketing in 2014

The content marketing industry will be expanding in 2014. According to Curata, Inc.'s fourth annual benchmarks study, 2014 Content Marketing Tactics Planner: Creation, Curation and Syndication, 71% of marketers are increasing their content marketing investment in 2014, and 39% are increasing spend on curation. However, many organizations will find that it takes more than increased budget to be successful as a content marketer.

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Curata Teams Up with HubSpot to Drive Leads for 360Chestnut

Curata, Inc., the leading provider of business grade curation software, has teamed with HubSpot to boost marketers’ content marketing engines. The Curata integration allows marketers to seamlessly stream curated content to their online destinations through HubSpot's platform.

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Curata Reader Named a Finalist for the 2013 Consumer Product of the Year Award by The Mass Technology Leadership Council

Curata was named a finalist for Massachusetts Technology Leadership Council’s 2013 Consumer Product of the Year Award, before a crowd of more than 200 tech executives at the Microsoft NERD Center in Cambridge, Mass.

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Michael Gerard Joins Curata as Chief Marketing Officer

Tech Marketing Veteran to Lead Curata's Award-Winning Content Curation Solution


Read more here: http://www.heraldonline.com/2013/07/17/5027966/michael-gerard-joins-curata-as.html#storylink=cpy

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Google Reader Alternative Curata Reader Launches

<p id="docs-internal-guid-31f75ef5-5cc2-1950-e20b-459454baebed" dir="ltr"><span>Curata releases the “simplest, cleanest and easiest” feed reader</span><span>.</span>

Curata releases the “simplest, cleanest and easiest” feed reader.

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Green Data Center News Recognized As Best Website by Network Products Guide

Curata-powered site honored as an innovative and informational IT website for industry news and awareness

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Google Reader Replacement Announced by Content Curation Platform Curata

Intelligent content reader targeted towards businesses

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Buffer Partners with Curata - Social Media and Content Marketing Join Forces

Product integration empowers marketers to schedule social media postings of curated content

Product integration empowers marketers to schedule social media postings of curated content

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Pictures to Click-thrus: Curata and Zemanta Partnership

Curata unveiled their integration and partnership with Zemanta to launch “Image Recommendations.” The recommended images can be used for all aspects of the product, including curated content, curated topics and original blog content.

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Curata’s Annual B2B Marketing Report Finds Content Marketing Success Tied to Longevity of Program

Survey Confirms Shift toward Content Curation Initiatives and Shows Need for Greater Success Tracking

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Curata Content Curation Software Arrives on iPhone, iPad and Android for On-the-Go Marketers

Mobile Access Enhances Productivity for Time-Strapped Marketers

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Curata Wins MassTLC Leadership Award for Innovative Technology of the Year

Company’s Advanced Content Curation Software Bolsters Marketers’ Ability to Generate Compelling Content in Timely Manner

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New Curata eBook Gives Marketers Fuel to Feed the Content Beast

Features strategic techniques for marketers to drive content marketing results

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Content Curation Continues to Gain Momentum Amongst Marketers

Second Annual Content Curation Adoption Survey From Curata Finds That 95 Percent of Marketers Are Curating

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HiveFire eBook Wins Killer Content Award

"Five Simple Steps to Becoming a Content Curation Rock Star (in 19 Minutes or Less)" Exemplifies the Content Marketing Best Practices It Touts

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HiveFire CEO to Help Marketers Feed their Content Beasts at Open Dialogue's Content Marketing Conference

Pawan Deshpande will share content curation expertise at upcoming industry event guiding marketers on how to keep content fresh and relevant

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HiveFire Appoints Bivha Singh to Vice President of Product Management

Proven technology start-up leader oversees roadmap for Curata

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HiveFire Determines Common Strategies for Maximizing Value From Content Curation

New Curation Habits Report 2012 Shares Insights on How Marketers Can Make Their Content a Winner

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Curata Offers Free News Sites to SXSW Attendees

Free Trial Enables Attendees to Cut Through Event Clutter with Customized Destination for Industry and Company News

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HiveFire Introduces New Social Features for Content Curation Platform Curata

Social media curation and Disqus integration enhance offering with more timely, relevant content and improved community engagement

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New HiveFire E-book Provides Evidence that Content Curation Drives Results

Downloadable resource details benefits and real-world use cases of the emerging content marketing practice

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News Coverage

Content Marketing Stats and Trends in 2017 [Infographic]

Investment in content marketing is on an upward trend across both B2B and B2C brands, yet only 22% of marketers feel "extremely" or "very" successful with their content marketing efforts, according to data cited in an infographic by Point Visible. Content Marketing Institute and MarketingProfs together conducted the study that the infographic is primarily based on, and we've reported on that data a few times, including in this overview of B2B content marketing trends and this overview of B2C content marketing trends.

Investment in content marketing is on an upward trend across both B2B and B2C brands, yet only 22% of marketers feel "extremely" or "very" successful with their content marketing efforts, according to data cited in an infographic by Point Visible. Content Marketing Institute and MarketingProfs together conducted the study that the infographic is primarily based on, and we've reported on that data a few times, including in this overview of B2B content marketing trends and this overview of B2C content marketing trends.

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Content Curation Tools for EventProfs: 2017 Edition

Social media is still a dominant force in the consumer tech space, leading to more information being created on a daily basis than may have ever been seen before. But separating the content you want from the rest of the noise can be a challenge for dedicated events professionals. Luckily, content curation tools have come to the rescue.

Social media is still a dominant force in the consumer tech space, leading to more information being created on a daily basis than may have ever been seen before. But separating the content you want from the rest of the noise can be a challenge for dedicated events professionals. Luckily, content curation tools have come to the rescue.

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Scaling ABM Personalization with Purchase Intent Insight

Account-based marketing (ABM) has enjoyed the B2B spotlight for a few years now and it seems as if everyone is jumping on board. Even if B2B companies have been prospecting and selling to focused lists of target accounts for years, ABM as we know it today requires more.

Account-based marketing (ABM) has enjoyed the B2B spotlight for a few years now and it seems as if everyone is jumping on board. Even if B2B companies have been prospecting and selling to focused lists of target accounts for years, ABM as we know it today requires more.

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7 Social Media Automation Tools to Help Maximize Your Content Efforts

As a social media manager, boosting key social media performance metrics such as likes, shares, mentions, and re-tweets is good, but in order to achieve optimum social media success, you also need to tap into the power of your influencers and existing customers. And the only way to appeal to them is by providing the right content at the right time.

As a social media manager, boosting key social media performance metrics such as likes, shares, mentions, and re-tweets is good, but in order to achieve optimum social media success, you also need to tap into the power of your influencers and existing customers. And the only way to appeal to them is by providing the right content at the right time.

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How to Use Asset Tracking to Shape Your Content Strategy

If someone reads your entire eBook but it isn’t tracked, how much use is that to you? Not nothing, because you’ve still made a connection with a potential customer. But without asset tracking, you have no information to guide your next interaction with them. Persuading someone to download your content and fill out the form is a battle, but it’s only part of the war. Creating content that people consume and engage with builds trust.

If someone reads your entire eBook but it isn’t tracked, how much use is that to you? Not nothing, because you’ve still made a connection with a potential customer. But without asset tracking, you have no information to guide your next interaction with them. Persuading someone to download your content and fill out the form is a battle, but it’s only part of the war. Creating content that people consume and engage with builds trust.

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10 Content Curation Tools Every Marketer Needs

"Curation" is one of those words that's always conveyed coolness to me. Take, for example, the job of curating art for a gallery, or curating music for a soundtrack. Cool, right? Content curation is just as much fun -- and just as important. For the uninitiated, content curation consists of finding material relevant to your audience from a variety of sources, and sharing it strategically through your communication channels. For example, writing a roundup blog post of great marketing examples would require you to curate strong samples of content relevant to what you're writing about. And while very cool, it can be tricky. There are many, many social networks, news feeds, emails, and infographics full of such content that can demand your time and attention.

"Curation" is one of those words that's always conveyed coolness to me. Take, for example, the job of curating art for a gallery, or curating music for a soundtrack. Cool, right? Content curation is just as much fun -- and just as important. For the uninitiated, content curation consists of finding material relevant to your audience from a variety of sources, and sharing it strategically through your communication channels. For example, writing a roundup blog post of great marketing examples would require you to curate strong samples of content relevant to what you're writing about. And while very cool, it can be tricky. There are many, many social networks, news feeds, emails, and infographics full of such content that can demand your time and attention.

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How to Write a Style Guide for Your Brand

Sometimes branding fails are caused by something getting lost in translation. For example, when Coors translated its slogan, “Turn It Loose,” into Spanish, it used a colloquial term for diarrhea. More often, though, branding fails happen because of a lack of a clear style guide, which can result in inconsistency or miscommunication among your content team.

Sometimes branding fails are caused by something getting lost in translation. For example, when Coors translated its slogan, “Turn It Loose,” into Spanish, it used a colloquial term for diarrhea. More often, though, branding fails happen because of a lack of a clear style guide, which can result in inconsistency or miscommunication among your content team.

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Does Your Content Pass The Strawberry Test?

Whether you are building your personal brand as a corporate team member or a solo-preneur, content marketing is the most powerful way to demonstrate your brand while delivering value to your stakeholders. The goal of content marketing is to get your audience to engage with your material. 

Whether you are building your personal brand as a corporate team member or a solo-preneur, content marketing is the most powerful way to demonstrate your brand while delivering value to your stakeholders. The goal of content marketing is to get your audience to engage with your material. 

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Why Smart Brands Should Be Investing in Content Curation

Content is king. Create more content. Write more blog posts. That's the story that many content marketing gurus and social media gurus have been preaching for the last few years. It's a story and an idea that has been talked about so frequently that we're now living in a world that is overcome with content. It feels like every topic is being written about. It feels like every acquisition is being analyzed. It feels like it's impossible to keep up with all the great content being created and shared.

Content is king. Create more content. Write more blog posts. That's the story that many content marketing gurus and social media gurus have been preaching for the last few years. It's a story and an idea that has been talked about so frequently that we're now living in a world that is overcome with content. It feels like every topic is being written about. It feels like every acquisition is being analyzed. It feels like it's impossible to keep up with all the great content being created and shared.

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16 Content Curation Tools Which Can Streamline Your Efforts

The vast majority of marketers, agencies and social media managers still manage their social media efforts with spreadsheets and bookmarks. Instead of starting from scratch each morning – technology can help you curate content faster than ever before. Relying on manual efforts for content curation is a one way street to spending a countless number of hours hunting, digging and looking for great content. I don’t know about you, but I’d much rather spend my time working on challenging projects, hanging with family or building something great.

The vast majority of marketers, agencies and social media managers still manage their social media efforts with spreadsheets and bookmarks. Instead of starting from scratch each morning – technology can help you curate content faster than ever before. Relying on manual efforts for content curation is a one way street to spending a countless number of hours hunting, digging and looking for great content. I don’t know about you, but I’d much rather spend my time working on challenging projects, hanging with family or building something great.

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23 Facts to Pull Out When Someone Says Content Marketing Doesn’t Work

There are few guarantees in life beyond death and taxes, but one thing’s for certain – some people love to dunk on good ideas.Case in point, content marketing. Despite being a reliable, proven way to drive traffic to your site and increase leads and sales, some people just can’t help but talk smack about content. It’s too hard, it doesn’t work, there’s no point – all favored arguments of the content marketing naysayer.

There are few guarantees in life beyond death and taxes, but one thing’s for certain – some people love to dunk on good ideas.Case in point, content marketing. Despite being a reliable, proven way to drive traffic to your site and increase leads and sales, some people just can’t help but talk smack about content. It’s too hard, it doesn’t work, there’s no point – all favored arguments of the content marketing naysayer.

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How Content Curation helps Lawyers Enhance Their Thought Leadership

I spend a lot of time speaking with lawyers and legal marketers about their social media and content marketing strategy. Most of the conversation focuses on the content that they are writing and how they are going about promoting that content. Included in that conversation, is the post I wrote on Thought Leadership for Lawyers: 10 Tips on How to Build Your Personal Brand. I talked about starting with purpose, identifying your audience, and yes, creating and repurposing original content.

I spend a lot of time speaking with lawyers and legal marketers about their social media and content marketing strategy. Most of the conversation focuses on the content that they are writing and how they are going about promoting that content. Included in that conversation, is the post I wrote on Thought Leadership for Lawyers: 10 Tips on How to Build Your Personal Brand. I talked about starting with purpose, identifying your audience, and yes, creating and repurposing original content.

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Top 75 Content Marketing Blogs & Websites for Content Marketers

The Best Content Marketing blogs from thousands of top Content Marketing blogs in our index using search and social metrics. Data will be refreshed once a week. These blogs are ranked based on the following criteria: 
 

The Best Content Marketing blogs from thousands of top Content Marketing blogs in our index using search and social metrics. Data will be refreshed once a week. These blogs are ranked based on the following criteria:   

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The Four Pitfalls (and Fixes) of Your PR Content Strategy

I love listening to Joe Pulizzi and Robert Rose kibitz on This Old Marketing. My favorite is when you can almost hear Joe roll his eyes when someone says content marketing isn’t a thing. It just came up a few weeks ago when an article made the rounds about how content marketing doesn’t even exist. I mean, really.

I love listening to Joe Pulizzi and Robert Rose kibitz on This Old Marketing. My favorite is when you can almost hear Joe roll his eyes when someone says content marketing isn’t a thing. It just came up a few weeks ago when an article made the rounds about how content marketing doesn’t even exist. I mean, really.

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#SMMW17: Hot Topics and Top Influencers

Social Media Marketing World 2017 (SMMW17) was a wonderful event where over 200 speakers and over 3000 attendees from over 50 different countries around the world descended on San Diego to create a historic event for social media marketers. Leading social media marketers travelled to #SMMW17 learn about best practice in the industry. There were also many celebrities and thought leaders presenting individual tracks on specific topics such as copywriting, split testing, virtual reality, artificial intelligence, content marketing, influencer marketing as well as channel specific tracks on Facebook, Instagram, Twitter, LinkedIn, YouTube, podcasts, Pinterest, Snapchat and live video.

Social Media Marketing World 2017 (SMMW17) was a wonderful event where over 200 speakers and over 3000 attendees from over 50 different countries around the world descended on San Diego to create a historic event for social media marketers. Leading social media marketers travelled to #SMMW17 learn about best practice in the industry. There were also many celebrities and thought leaders presenting individual tracks on specific topics such as copywriting, split testing, virtual reality, artificial intelligence, content marketing, influencer marketing as well as channel specific tracks on Facebook, Instagram, Twitter, LinkedIn, YouTube, podcasts, Pinterest, Snapchat and live video.

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Trust or Bust: Why Trust Seals Can Make or Break a Sale

Is your company inspiring trust and consumer confidence online as much as possible? If not, you’ll quickly find out that you’re leaving sales on the table. Your business can offer the strongest product or service on the market, but you won’t be able to maximize your potential without consumers who trust your brand.

Is your company inspiring trust and consumer confidence online as much as possible? If not, you’ll quickly find out that you’re leaving sales on the table. Your business can offer the strongest product or service on the market, but you won’t be able to maximize your potential without consumers who trust your brand.

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If You Aren't Doing Content Marketing, You're Missing The Boat

The Content Marketing Institute together with Marketing Profs and Curata released an essential study recently. You need to read it. Why? Because it found that 75% of companies are increasing their investment in content marketing, and 43% are increasing staff levels. Content marketing works, and I’ll show you how and why in the next 3 minutes.

The Content Marketing Institute together with Marketing Profs and Curata released an essential study recently. You need to read it. Why? Because it found that 75% of companies are increasing their investment in content marketing, and 43% are increasing staff levels. Content marketing works, and I’ll show you how and why in the next 3 minutes.

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Entrepreneurship is the Only Way to Find Solutions to Problems Existing in India

A humble upbringing in a simple and small town of Karnataka and having seen parents work at regular government organizations, entrepreneurship and venture capitalist skills were not something Dr. Gururaj Deshpande’s genes naturally contained. However, this did not prohibit him from carving an entrepreneurial career of over three decades and nurture a string of start-ups at his incubation centers.

A humble upbringing in a simple and small town of Karnataka and having seen parents work at regular government organizations, entrepreneurship and venture capitalist skills were not something Dr. Gururaj Deshpande’s genes naturally contained. However, this did not prohibit him from carving an entrepreneurial career of over three decades and nurture a string of start-ups at his incubation centers.

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How to Battle the Talent Shortage with Employer Branding

These days, attracting talent isn’t as simple as putting out a recruiting advertisement or listing your job openings online. Job seekers have now become job shoppers. In fact, 80% of job seekers today will research an employer online before deciding whether or not to apply to a position. And they’re not just looking to see if you have a website and a careers page; they’re looking for an inside glimpse into what it’s like to work with you. This is where employer branding — currently an extremely hot recruiting topic — comes in.

These days, attracting talent isn’t as simple as putting out a recruiting advertisement or listing your job openings online. Job seekers have now become job shoppers. In fact, 80% of job seekers today will research an employer online before deciding whether or not to apply to a position. And they’re not just looking to see if you have a website and a careers page; they’re looking for an inside glimpse into what it’s like to work with you. This is where employer branding — currently an extremely hot recruiting topic — comes in.

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Track the Impact of Your Salesforce Campaign Like a Shadow Wolf

Salesforce Customer Relationship Management (CRM) software is, like standing desks and junkets to warm climates, popular with marketers. Salesforce’s Software as a Service (SaaS) platform offers companies an interface for case management and task management, allows customers the ability to track their own cases, and provides analytical tools and other services including email alerts, Google search, and access to customer’s entitlement and contracts.

Salesforce Customer Relationship Management (CRM) software is, like standing desks and junkets to warm climates, popular with marketers. Salesforce’s Software as a Service (SaaS) platform offers companies an interface for case management and task management, allows customers the ability to track their own cases, and provides analytical tools and other services including email alerts, Google search, and access to customer’s entitlement and contracts.

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How to Build a Content Marketing Plan and Calendar for My Department

Anyone involved in inbound marketing knows that it is only possible with content. Some have called content the “lifeblood of inbound marketing” and stated simply that “there is no inbound without content.” Thus, building a content marketing plan and calendar is core to your efforts and must be a department priority on a regularly occurring timeframe. Depending on your organization, this timeframe might be yearly, quarterly, or even monthly. The timeframe is not so important as is that it happens consistently, without fail.

Anyone involved in inbound marketing knows that it is only possible with content. Some have called content the “lifeblood of inbound marketing” and stated simply that “there is no inbound without content.” Thus, building a content marketing plan and calendar is core to your efforts and must be a department priority on a regularly occurring timeframe. Depending on your organization, this timeframe might be yearly, quarterly, or even monthly. The timeframe is not so important as is that it happens consistently, without fail.

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How Artificial Intelligence Will Affect Content Marketing

Machine learning, natural language processing, big data, chatbots. There are a lot of buzzwords thrown around when it comes to artificial intelligence, but not a lot of knowledge about what they are.

Machine learning, natural language processing, big data, chatbots. There are a lot of buzzwords thrown around when it comes to artificial intelligence, but not a lot of knowledge about what they are.

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The Chief Content Officer Is Dead; Long Live Content Marketing

Although some firms consider hiring a chief content officer (CCO) a best-practice, it turns out that bringing an executive on board at that level hasn't been realistic at most companies. Most B2B organizations (other than publishing, communications, and media companies or agencies) don't have a person with chief content officer title who has a seat at the CEO's table.

Although some firms consider hiring a chief content officer (CCO) a best-practice, it turns out that bringing an executive on board at that level hasn't been realistic at most companies. Most B2B organizations (other than publishing, communications, and media companies or agencies) don't have a person with chief content officer title who has a seat at the CEO's table.

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What CMOs Need to Know About Data Informed Content Marketing

Driven by trends in lower performing advertising and changing consumer behaviors, many marketers have embraced content with the majority of companies adopting the practice. According to CMI and MarketingProfs 2017 Content Marketing Benchmark report, the most successful B2B marketers spend an average of 39% of their marketing budget on content marketing and 39% plan on increasing spending in 2017.

Driven by trends in lower performing advertising and changing consumer behaviors, many marketers have embraced content with the majority of companies adopting the practice. According to CMI and MarketingProfs 2017 Content Marketing Benchmark report, the most successful B2B marketers spend an average of 39% of their marketing budget on content marketing and 39% plan on increasing spending in 2017.

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5 Key Tips to Maximize Your Content Curation Efforts

You’ve no doubt heard time and again that you should curate content as part of your content marketing strategy - but why should you put time and effort toward sharing someone else’s content? While it may seem counterintuitive, content curation can actually pay off big for your company’s marketing in several ways.

You’ve no doubt heard time and again that you should curate content as part of your content marketing strategy - but why should you put time and effort toward sharing someone else’s content? While it may seem counterintuitive, content curation can actually pay off big for your company’s marketing in several ways.

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7 Steps to Publishing Search Engine-Friendly Content Consistently

Bill Gates once said, ‘content is king.’ And he’s right. In a survey by the Content Marketing Institute/MarketingProfs, researchers found that 80 percent of B2B marketers have a strategy for content marketing, among these, 32 percent are documented while 48 percent are not documented. 

Bill Gates once said, ‘content is king.’ And he’s right. In a survey by the Content Marketing Institute/MarketingProfs, researchers found that 80 percent of B2B marketers have a strategy for content marketing, among these, 32 percent are documented while 48 percent are not documented. 

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3 Ways That Social Content Curation Can Turn Nobodies Into Thought Leaders

Becoming a respected and influential thought leader in your industry is no easy feat, but the benefits are huge. Doors open easily to thought leaders, so if you’re looking to form valuable relationships with others in your industry, create professional opportunities for yourself or build a following of like-minded individuals, then any tactic that builds your profile as a thought leader is a tactic worth checking out.

Becoming a respected and influential thought leader in your industry is no easy feat, but the benefits are huge. Doors open easily to thought leaders, so if you’re looking to form valuable relationships with others in your industry, create professional opportunities for yourself or build a following of like-minded individuals, then any tactic that builds your profile as a thought leader is a tactic worth checking out.

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6 Useful Tips For Launching Your First Content Marketing Strategy

Your peers have been telling you for years that you need to invest in content marketing. They tell you it’s the highest returning investment you can make and that your internet presence depends on your company’s ability to leverage high-ranking publishing platforms and specific SEO techniques. Are you ready to listen? If so, you need a plan. This blog will walk you through the basic steps of getting started with your first content marketing campaign.

Your peers have been telling you for years that you need to invest in content marketing. They tell you it’s the highest returning investment you can make and that your internet presence depends on your company’s ability to leverage high-ranking publishing platforms and specific SEO techniques. Are you ready to listen? If so, you need a plan. This blog will walk you through the basic steps of getting started with your first content marketing campaign.

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Top 10 Content Curation Best Practices You Should Follow

Having recently successfully managed a social media program for a client in which 99 percent of the content published was curated, I can speak firsthand as to the power of content curation to empower a social media strategy. Content is the currency of social media, but that doesn’t necessarily mean that the burden of all content creation falls on you! The beautiful thing is that there is an almost unlimited treasure trove of content that is still waiting to be searched for, discovered, and reused.

Having recently successfully managed a social media program for a client in which 99 percent of the content published was curated, I can speak firsthand as to the power of content curation to empower a social media strategy. Content is the currency of social media, but that doesn’t necessarily mean that the burden of all content creation falls on you! The beautiful thing is that there is an almost unlimited treasure trove of content that is still waiting to be searched for, discovered, and reused.

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Better Collaboration is the Best Martech Investment You Can Make

Think about the dozens of channels that you have to manage for any given marketing campaign. Web, email, in-product messaging, social, press releases, media placements, display advertising, paid search and so on. And you have to think about personas. And funnel stages. Oh, and maybe localization.

Think about the dozens of channels that you have to manage for any given marketing campaign. Web, email, in-product messaging, social, press releases, media placements, display advertising, paid search and so on. And you have to think about personas. And funnel stages. Oh, and maybe localization.

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Talent on the Move - February 24, 2017

Here's your look at the latest hires across Boston tech from companies including Curata, Cogo Labs, Crayon, Catalant, LogMeIn, ezCater, Lionbridge, meQuilibrium, NextWave Hire, VGo Communications, + Trilio Data.

Here's your look at the latest hires across Boston tech from companies including Curata, Cogo Labs, Crayon, Catalant, LogMeIn, ezCater, Lionbridge, meQuilibrium, NextWave Hire, VGo Communications, + Trilio Data.

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Top 42 Content & Social Media Influencers to Watch in 2017

These 42 Content & Social Media Influencers are people who are at the cutting edge of trends. They are making waves and are driving action to take content marketing and social media marketing to the next level.

These 42 Content & Social Media Influencers are people who are at the cutting edge of trends. They are making waves and are driving action to take content marketing and social media marketing to the next level.

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11 Ways to Make Marketing Automation More Intelligent (and Truly Automated) with AI

Marketing automation platforms have transformed the industry over the last decade, making marketers more efficient, productive and successful. But, the great irony of marketing automation is that it’s largely still manual.

Marketing automation platforms have transformed the industry over the last decade, making marketers more efficient, productive and successful. But, the great irony of marketing automation is that it’s largely still manual.

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3 Content Marketing Strategies That Increase Your Chances of Success

Content Marketing is no longer the “next big thing.” Having firmly grabbed its position as a mainstream marketing activity, many organizations have embraced content marketing, with more companies recognizing its value daily. And yet, many companies still feel they’re just not doing it right.

Content Marketing is no longer the “next big thing.” Having firmly grabbed its position as a mainstream marketing activity, many organizations have embraced content marketing, with more companies recognizing its value daily. And yet, many companies still feel they’re just not doing it right.

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Pawan Deshpande of Curata on Effective Content Marketing Strategies

Pawan Deshpande is the founder and CEO of Curata, a Boston-based company offering content marketing software used by thousands of marketers around the world. Pawan is also a blogger for The Huffington Post, the Content Marketing Institute, CMO.com, Forbes, Marketing Profs, and other technology and marketing publications.

Pawan Deshpande is the founder and CEO of Curata, a Boston-based company offering content marketing software used by thousands of marketers around the world. Pawan is also a blogger for The Huffington Post, the Content Marketing Institute, CMO.com, Forbes, Marketing Profs, and other technology and marketing publications.

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Data Is Vital Ingredient In Content Marketing Success

Driven by trends in lower-performing advertising and changing consumer behaviours, many marketers have embraced content, with 87% of companies in the U.K. adopting the practice, according to the Content Marketing Institute’s 2017 report.

Driven by trends in lower-performing advertising and changing consumer behaviours, many marketers have embraced content, with 87% of companies in the U.K. adopting the practice, according to the Content Marketing Institute’s 2017 report.

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Understand How Content is Influencing Buyers: A Primer on Attribution Models

In marketing, “attribution” refers to a set of user actions that contributes to a desired outcome, (i.e., a conversion) and assigning a value to each of these events. It helps you understand which combination of events in which particular order influences people to engage in a desired behavior. It proves your content is working.

In marketing, “attribution” refers to a set of user actions that contributes to a desired outcome, (i.e., a conversion) and assigning a value to each of these events. It helps you understand which combination of events in which particular order influences people to engage in a desired behavior. It proves your content is working.

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The Technology Part to Your Content Marketing Plan

Unless you’ve been living under a rock, you know that content marketing is now a predominant force in the world of business. Why? Because it is the only marketing method which is completely focused on satisfying the often complex and fast changing needs of modern consumers.

Unless you’ve been living under a rock, you know that content marketing is now a predominant force in the world of business. Why? Because it is the only marketing method which is completely focused on satisfying the often complex and fast changing needs of modern consumers.

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Contextual Link Building: 4 Proven Ways to Get Rank-Boosting Links

Not all links are created equal. Contextual links are the most difficult types of links to get, but they have a strong impact on search rankings. The truth is that links are still the most important component of the search algorithm. No matter how useful its content may be, a site without links is far less likely to rank highly in organic search results.

Not all links are created equal. Contextual links are the most difficult types of links to get, but they have a strong impact on search rankings. The truth is that links are still the most important component of the search algorithm. No matter how useful its content may be, a site without links is far less likely to rank highly in organic search results.

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23 Snazzy Blogging Tools Every Professional Content Marketer is Using

76% of marketers plan to increase their content marketing investment this year. But, does this increase in budget guarantee success? Nope. There is a tremendous data explosion every minute on the internet. For example, Facebook users share 2.5 million content pieces every minute.

76% of marketers plan to increase their content marketing investment this year. But, does this increase in budget guarantee success? Nope. There is a tremendous data explosion every minute on the internet. For example, Facebook users share 2.5 million content pieces every minute.

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