Ask a Question

Send us your questions or comments. We're always happy to hear from you.

Press Releases

Tapjoy Chief Architect Chris Chiodo Joins Curata Advisory Board

Chiodo Will Expand Big Data Expertise and Help Build the Next Generation of Content Marketing Technology: Content Intelligence

Chiodo Will Expand Big Data Expertise and Help Build the Next Generation of Content Marketing Technology: Content Intelligence

Read More

Content Marketing Jobs Have More Than Tripled

Curata & LinkedIn Announce The Ultimate Guide to a Content Marketing Career Boston, MA, November 2 - Curata and LinkedIn today announced the release of their joint eBook: The Ultimate Guide to a Content Marketing Career, packed full of original data, research and analysis for marketers and aspiring content marketers, such as journalists considering a career change. It outlines the state of the content marketing sector today, the qualifications and capabilities required by the sector, and best practices for great content marketing. 

Curata & LinkedIn Announce The Ultimate Guide to a Content Marketing Career Boston, MA, November 2 - Curata and LinkedIn today announced the release of their joint eBook: The Ultimate Guide to a Content Marketing Career, packed full of original data, research and analysis for marketers and aspiring content marketers, such as journalists considering a career change. It outlines the state of the content marketing sector today, the qualifications and capabilities required by the sector, and best practices for great content marketing. 

Read More

Entrepreneur and Former HubSpot CRO Mark Roberge Joins Curata

Curata, a content marketing software startup, welcomes entrepreneur Mark Roberge to its advisory board. The Boston-based company has tripled its employee headcount in the last 18 months, and Roberge has a track record of successfully scaling Business to Business (B2B) Software-as-a-Service (SaaS) companies based on his experience as Chief Revenue Officer at HubSpot, an inbound marketing software company that went public in 2014.

Curata, a content marketing software startup, welcomes entrepreneur Mark Roberge to its advisory board. The Boston-based company has tripled its employee headcount in the last 18 months, and Roberge has a track record of successfully scaling Business to Business (B2B) Software-as-a-Service (SaaS) companies based on his experience as Chief Revenue Officer at HubSpot, an inbound marketing software company that went public in 2014.

Read More

Announcing Curata CMP: a Revolutionary Marketing Platform for Connecting Content to Revenue

For the first time ever, businesses can now directly attribute sales pipeline, lead generation, and revenue to content. Curata CMP (Content Marketing Platform), developed by alumni from Google, Microsoft, Yale, and MIT, enables marketers to plan, manage, and measure content’s impact throughout the marketing and sales funnel—all the way to the exact revenue generated by a piece of content.

For the first time ever, businesses can now directly attribute sales pipeline, lead generation, and revenue to content. Curata CMP (Content Marketing Platform), developed by alumni from Google, Microsoft, Yale, and MIT, enables marketers to plan, manage, and measure content’s impact throughout the marketing and sales funnel—all the way to the exact revenue generated by a piece of content.

Read More

Curata Appoints Amber Picotte as VP of Marketing

Curata is delighted to announce the appointment of Amber Picotte to the newly created position of vice president of marketing. Picotte is responsible for scaling marketing processes in order to drive demand for software at the rapidly growing company, which has more than tripled its employee count in the last 18 months.

Curata is delighted to announce the appointment of Amber Picotte to the newly created position of vice president of marketing. Picotte is responsible for scaling marketing processes in order to drive demand for software at the rapidly growing company, which has more than tripled its employee count in the last 18 months.

Read More

Governor Baker Talks Non-Competes and Boston Brain Drain with Curata

<em>Boston, MA, April 27, 2016</em> - Massachusetts Governor Charlie Baker last Thursday entertained employees of Curata at Massachusetts State house.

Boston, MA, April 27, 2016 - Massachusetts Governor Charlie Baker last Thursday entertained employees of Curata at Massachusetts State house.

Read More

Boston Social Tools Summit Awards Top Prize to Curata

<em>Boston, MA April 27, 2016</em> - After taking out the “Best Of Show” award at last year’s inaugural Social Tools Summit in Boston—which showcases social media technology and best practices for executives and managers—Boston-based Curata won the same award for the second year in a row, the only company to win back-to-back prizes.

Boston, MA April 27, 2016 - After taking out the “Best Of Show” award at last year’s inaugural Social Tools Summit in Boston—which showcases social media technology and best practices for executives and managers—Boston-based Curata won the same award for the second year in a row, the only company to win back-to-back prizes.

Read More

Expat Sales Star Ward Parry Joins Curata as VP of Sales

Curata Inc. has announced the appointment of Ward Parry to the newly created position of vice president of sales. Parry is responsible for developing scalable sales processes and driving revenue growth at the rapidly expanding content marketing company, which has tripled its employee count in the last 18 months.

Curata Inc. has announced the appointment of Ward Parry to the newly created position of vice president of sales. Parry is responsible for developing scalable sales processes and driving revenue growth at the rapidly expanding content marketing company, which has tripled its employee count in the last 18 months.

Read More

MassTLC Names Curata a Finalist for Innovative Marketing Technology of the Year

Curata today announced that it has been named a finalist in the Mass Technology Leadership Council (MassTLC) Technology Leadership Awards for the category "Innovative Technology of the Year – Sales and Marketing."

Read More

LinkedIn’s Jason Miller to Join Curata Advisory Board

Curata, a Boston-based content marketing software company, today announced the appointment of Jason Miller to its advisory board.

Read More

Gartner Names Curata a 2015 Cool Vendor for Content Marketing

Leading analyst firm Gartner Inc. has named Curata, a boston-based content marketing software company, a 2015 Cool Vendor* in a March 19, 2015 report entitled "Cool Vendors in Content Marketing, 2015" by Jake Sorofman and Kristen Newbold-Knipp.

Read More

Curata Named an EContent Magazine Trendsetting Product for 2015

The surge in marketing technology investment continues in 2015 as organizations strive to tap into the power of digital marketing. In fact, a recent <a href="http://www.curata.com/resources/ebooks/content-marketing-tactics-technology-planner" rel="nofollow" target="_blank">survey</a> of over 500 marketers reported that 68% of content marketing leaders are increasing investment in marketing technology in 2015. 

The surge in marketing technology investment continues in 2015 as organizations strive to tap into the power of digital marketing. In fact, a recent survey of over 500 marketers reported that 68% of content marketing leaders are increasing investment in marketing technology in 2015. 

Read More

Data-Driven Content Marketing at Scale Becomes a Reality

Curata Announces a New Content Marketing Platform

Read More

Content Marketing Investment to Increase 76% in 2015

76% of marketers plan to increase their investment in content marketing in 2015, according to a recent study by Boston-based software company Curata. However, many organizations will find that it takes more than an increased budget to be successful.    

Read More

EContent Magazine Names Curata as one of the Top 100 Companies Impacting the Digital Content Industry

In recent years, many marketers have shifted their budgets to focus on digital initiatives, such as the practice of content marketing. This form of marketing, which is the process of developing, executing and delivering content through several mediums, will continue to gain traction in the coming years. In fact, a recent <a href="http://www.curata.com/resources/ebooks/content-marketing-tactics-2014/" rel="nofollow" target="_blank">survey</a> of over 500 marketers, found that 71% plan to increase their investment in content marketing this year.
 

In recent years, many marketers have shifted their budgets to focus on digital initiatives, such as the practice of content marketing. This form of marketing, which is the process of developing, executing and delivering content through several mediums, will continue to gain traction in the coming years. In fact, a recent survey of over 500 marketers, found that 71% plan to increase their investment in content marketing this year.  

Read More

Business Bloggers Reveal Secrets to Getting 10,000+ Page Views Per Month

BOSTON, Massachusetts – Seventy one percent of companies are increasing investment in content marketing in order to better engage their buyers.  What’s one of the top four tactics in use by these content marketers? The business blog. 

Read More

Businesses Face Ethical Dilemmas as Content Marketing Proliferates

BOSTON, Massachusetts – In recent years, many marketing departments have turned to a relatively new type of marketing known as “content marketing” involving the creation of informational email newsletters, blogs, eBooks, videos and podcasts.

BOSTON, Massachusetts – In recent years, many marketing departments have turned to a relatively new type of marketing known as “content marketing” involving the creation of informational email newsletters, blogs, eBooks, videos and podcasts.

Read More

MITX awards Curata’s Content Marketing Software as the Most Innovative B2B Technology in 2014

The Massachusetts Innovation & Technology Exchange (MITX) named the content marketing software developed by Curata as the Best B2B Innovation at the 2014 MITX What’s Next Awards on May 29 at the Westin Waterfront in Boston.

The Massachusetts Innovation & Technology Exchange (MITX) named the content marketing software developed by Curata as the Best B2B Innovation at the 2014 MITX What’s Next Awards on May 29 at the Westin Waterfront in Boston.

Read More

Curata's Content Marketing Solution Selected as 2014 MITX What's Next Awards Finalist

Curata today announced its Content Marketing Solution has been selected as a finalist in the Best B2B Product 2014 category for the MITX What's Next Awards.

Read More

Over 70% of Marketers Plan to Increase Spend on Content Marketing in 2014

The content marketing industry will be expanding in 2014. According to Curata, Inc.'s fourth annual benchmarks study, 2014 Content Marketing Tactics Planner: Creation, Curation and Syndication, 71% of marketers are increasing their content marketing investment in 2014, and 39% are increasing spend on curation. However, many organizations will find that it takes more than increased budget to be successful as a content marketer.

Read More

Curata Teams Up with HubSpot to Drive Leads for 360Chestnut

Curata, Inc., the leading provider of business grade curation software, has teamed with HubSpot to boost marketers’ content marketing engines. The Curata integration allows marketers to seamlessly stream curated content to their online destinations through HubSpot's platform.

Read More

Curata Reader Named a Finalist for the 2013 Consumer Product of the Year Award by The Mass Technology Leadership Council

Curata was named a finalist for Massachusetts Technology Leadership Council’s 2013 Consumer Product of the Year Award, before a crowd of more than 200 tech executives at the Microsoft NERD Center in Cambridge, Mass.

Read More

Michael Gerard Joins Curata as Chief Marketing Officer

Tech Marketing Veteran to Lead Curata's Award-Winning Content Curation Solution


Read more here: http://www.heraldonline.com/2013/07/17/5027966/michael-gerard-joins-curata-as.html#storylink=cpy

Read More

Google Reader Alternative Curata Reader Launches

<p id="docs-internal-guid-31f75ef5-5cc2-1950-e20b-459454baebed" dir="ltr"><span>Curata releases the “simplest, cleanest and easiest” feed reader</span><span>.</span>

Curata releases the “simplest, cleanest and easiest” feed reader.

Read More

Green Data Center News Recognized As Best Website by Network Products Guide

Curata-powered site honored as an innovative and informational IT website for industry news and awareness

Read More

Google Reader Replacement Announced by Content Curation Platform Curata

Intelligent content reader targeted towards businesses

Read More

Buffer Partners with Curata - Social Media and Content Marketing Join Forces

Product integration empowers marketers to schedule social media postings of curated content

Product integration empowers marketers to schedule social media postings of curated content

Read More

Pictures to Click-thrus: Curata and Zemanta Partnership

Curata unveiled their integration and partnership with Zemanta to launch “Image Recommendations.” The recommended images can be used for all aspects of the product, including curated content, curated topics and original blog content.

Read More

Curata’s Annual B2B Marketing Report Finds Content Marketing Success Tied to Longevity of Program

Survey Confirms Shift toward Content Curation Initiatives and Shows Need for Greater Success Tracking

Read More

Curata Content Curation Software Arrives on iPhone, iPad and Android for On-the-Go Marketers

Mobile Access Enhances Productivity for Time-Strapped Marketers

Read More

Curata Wins MassTLC Leadership Award for Innovative Technology of the Year

Company’s Advanced Content Curation Software Bolsters Marketers’ Ability to Generate Compelling Content in Timely Manner

Read More

New Curata eBook Gives Marketers Fuel to Feed the Content Beast

Features strategic techniques for marketers to drive content marketing results

Read More

Content Curation Continues to Gain Momentum Amongst Marketers

Second Annual Content Curation Adoption Survey From Curata Finds That 95 Percent of Marketers Are Curating

Read More

HiveFire eBook Wins Killer Content Award

"Five Simple Steps to Becoming a Content Curation Rock Star (in 19 Minutes or Less)" Exemplifies the Content Marketing Best Practices It Touts

Read More

HiveFire CEO to Help Marketers Feed their Content Beasts at Open Dialogue's Content Marketing Conference

Pawan Deshpande will share content curation expertise at upcoming industry event guiding marketers on how to keep content fresh and relevant

Read More

HiveFire Appoints Bivha Singh to Vice President of Product Management

Proven technology start-up leader oversees roadmap for Curata

Read More

HiveFire Determines Common Strategies for Maximizing Value From Content Curation

New Curation Habits Report 2012 Shares Insights on How Marketers Can Make Their Content a Winner

Read More

Curata Offers Free News Sites to SXSW Attendees

Free Trial Enables Attendees to Cut Through Event Clutter with Customized Destination for Industry and Company News

Read More

HiveFire Introduces New Social Features for Content Curation Platform Curata

Social media curation and Disqus integration enhance offering with more timely, relevant content and improved community engagement

Read More

New HiveFire E-book Provides Evidence that Content Curation Drives Results

Downloadable resource details benefits and real-world use cases of the emerging content marketing practice

Read More

News Coverage

It’s Time to Upgrade Your Content Marketing Measurement

Content marketing is more important than ever as we head into 2017. That’s why so many organizations—an impressive 75 percent, per Curata research—plan to increase the amount of money they are investing in content marketing.

Content marketing is more important than ever as we head into 2017. That’s why so many organizations—an impressive 75 percent, per Curata research—plan to increase the amount of money they are investing in content marketing.

Read More

20 Talented Brand Marketers to Follow on LinkedIn

Marketers are always looking for new ways to inform, engage and inspire action from our target audiences, often looking to both established and well-known brands for motivation and creativity.

Marketers are always looking for new ways to inform, engage and inspire action from our target audiences, often looking to both established and well-known brands for motivation and creativity.

Read More

5 Tools That Will Help You Create Amazing Content

We live in the information age, and that’s reflected in the emergence of content marketing as a significant part of business marketing strategies. Create the right content and you can grow your business organically, as people find it via search engines and social media. 

We live in the information age, and that’s reflected in the emergence of content marketing as a significant part of business marketing strategies. Create the right content and you can grow your business organically, as people find it via search engines and social media. 

Read More

Content Curation: Can You Really Benefit From Someone Else's Content?

<span>There are a lot of misunderstandings about the term ‘content curation’, so if you are relatively new to the social marketing scene and still don’t fully understand the difference between ‘content creation’ and ‘content curation’, then don’t fret.</span>

There are a lot of misunderstandings about the term ‘content curation’, so if you are relatively new to the social marketing scene and still don’t fully understand the difference between ‘content creation’ and ‘content curation’, then don’t fret.

Read More

2017 Content Marketing Editorial Calendar Template

<span>If you are responsible for content marketing in your organization you know the importance of proper planning, organization, work flows and structure of content. </span>

If you are responsible for content marketing in your organization you know the importance of proper planning, organization, work flows and structure of content. 

Read More

5 Free Curation Resources to Find and Share the Best Content

To grow you or your company’s influence in today’s online world, you must be a worthy resource for helpful information so you can help others filter out all of the noise online. Content curation is a crucial part of a successful content marketing strategy and a social media strategy. 

To grow you or your company’s influence in today’s online world, you must be a worthy resource for helpful information so you can help others filter out all of the noise online. Content curation is a crucial part of a successful content marketing strategy and a social media strategy. 

Read More

Manage Data-Driven Content Marketing at Scale

<span>Who doesn’t want to generate more content—and more effective content—in less time? </span>In a nutshell, that’s the goal of <strong><a href="http://www.curata.com/" target="_blank">Curata</a></strong> (<strong><a href="https://twitter.com/curata" target="_blank">@curata</a></strong>), software that uses artificial intelligence to curate and distribute the most high-quality content—then measure its impact.

Who doesn’t want to generate more content—and more effective content—in less time? In a nutshell, that’s the goal of Curata (@curata), software that uses artificial intelligence to curate and distribute the most high-quality content—then measure its impact.

Read More

25 CONTENT MARKETING STATS TO GUIDE YOUR 2017 STRATEGY

<p dir="ltr">With 2016 coming to a close, now is the time to look ahead and start planning for the lap around the sun.
<p dir="ltr">And as the content marketing landscape continues to rapidly evolve, it makes sense to look to research to identify trends and patterns that can help guide your strategy. That’s why we’ve gathered 25 content marketing stats all in one place – so you can start thinking about how this data will inform your plans for 2017.

With 2016 coming to a close, now is the time to look ahead and start planning for the lap around the sun.

And as the content marketing landscape continues to rapidly evolve, it makes sense to look to research to identify trends and patterns that can help guide your strategy. That’s why we’ve gathered 25 content marketing stats all in one place – so you can start thinking about how this data will inform your plans for 2017.

Read More

10 Productivity Hacks To Save Hours With Your Social Media Efforts

<span>Face it. Social media is time-consuming, especially when you work with a lot of clients. At the same time, a successful business requires compelling content creation and cultivating meaningful engagement with your community. Here are ten productivity hacks to get you on top of your social media game.</span>

Face it. Social media is time-consuming, especially when you work with a lot of clients. At the same time, a successful business requires compelling content creation and cultivating meaningful engagement with your community. Here are ten productivity hacks to get you on top of your social media game.

Read More

All-In-One Infographic For Content Marketing Metrics

<span>Content marketing is a form of advertising that doesn’t “feel” like advertising. Instead, it provides content that consumers actually want. That can mean creating a blog with curated articles suited to your customers, creating a community around your business, or developing programs that are tailored to your audience’s needs.</span>

Content marketing is a form of advertising that doesn’t “feel” like advertising. Instead, it provides content that consumers actually want. That can mean creating a blog with curated articles suited to your customers, creating a community around your business, or developing programs that are tailored to your audience’s needs.

Read More

Top Content Marketing Trends For 2017: Find Out What’s on the Horizon

Content marketing continues to mature and is now used by over 85% of all marketers (B2B and B2C). But with that maturity comes the hard realization that to reach meaningful results

Content marketing continues to mature and is now used by over 85% of all marketers (B2B and B2C). But with that maturity comes the hard realization that to reach meaningful results

Read More

#4 B2B Strategic Content Marketing Trends Can Help Your Business Grow in 2017

This is the 21st century business world where traditional marketing practices are disappearing with every passing day. Strategic digital content marketing trends are fast overtaking traditional marketing practices of bygone era.

This is the 21st century business world where traditional marketing practices are disappearing with every passing day. Strategic digital content marketing trends are fast overtaking traditional marketing practices of bygone era.

Read More

Ask an Expert: 3 B2B Content Marketing Trends Set to Rule in 2017

2016 has been an amazing year for content marketers. In fact, recent studies indicate that companies have been able to generate higher number of leads in terms of quality and quantity by leveraging content marketing. Moreover, about 41 percent of businesses that leverage content marketing agreed that their brand awareness improved significantly.

2016 has been an amazing year for content marketers. In fact, recent studies indicate that companies have been able to generate higher number of leads in terms of quality and quantity by leveraging content marketing. Moreover, about 41 percent of businesses that leverage content marketing agreed that their brand awareness improved significantly.

Read More

Intro To Content Marketing For Designers

The basis of content marketing is to publish amazing content on your website that draws people in from all over the web. It’s a sort of antithesis to typical marketing where you’d go out and use billboards/commercials to draw people into your site. 
<span> </span>

The basis of content marketing is to publish amazing content on your website that draws people in from all over the web. It’s a sort of antithesis to typical marketing where you’d go out and use billboards/commercials to draw people into your site.   

Read More

HOT In Boston

<span>Boston is one of the oldest and most revered cities in the United States. Between the Red Sox and their Tea Party, you would be hard-pressed to find a town more steeped in history. </span>

Boston is one of the oldest and most revered cities in the United States. Between the Red Sox and their Tea Party, you would be hard-pressed to find a town more steeped in history. 

Read More

8 Statistics That Prove Content Marketing Is the Best Brand Marketing

Seth Godin once said: <a href="http://contentmarketinginstitute.com/2008/01/seth-godin-cont/" target="_blank">content marketing is the only marketing that’s left</a>.
What do you love most about your favorite commercials? Flo’s antics for Progressive? The talking llama who touts the services of Bank of America?

Seth Godin once said: content marketing is the only marketing that’s left. What do you love most about your favorite commercials? Flo’s antics for Progressive? The talking llama who touts the services of Bank of America?

Read More

Cast your net wider with online content syndication

<span>As a marketer, you know how much goes into the content creation process: You conduct research, you develop a great piece of content and you post it throughout all of your available channels. </span>

As a marketer, you know how much goes into the content creation process: You conduct research, you develop a great piece of content and you post it throughout all of your available channels. 

Read More

25 Content Marketing Stats to Guide Your 2017 Strategy

With 2016 coming to a close, now is the time to look ahead and start planning for the lap around the sun.
And as the content marketing landscape continues to rapidly evolve, it makes sense to look to research to identify trends and patterns that can help guide your strategy. That’s why we’ve gathered 25 content marketing stats all in one place – so you can start thinking about how this data will inform your plans for 2017.

With 2016 coming to a close, now is the time to look ahead and start planning for the lap around the sun. And as the content marketing landscape continues to rapidly evolve, it makes sense to look to research to identify trends and patterns that can help guide your strategy. That’s why we’ve gathered 25 content marketing stats all in one place – so you can start thinking about how this data will inform your plans for 2017.

Read More

Why a Journalist's Secret Superpower is Content Marketing

Clark Kent. Peter Parker. Carrie Bradshaw.
Such fictional newsies have rocked our world; Not only by way of their journalistic talents, but via the exciting lives they lead once they leave the office.

Clark Kent. Peter Parker. Carrie Bradshaw. Such fictional newsies have rocked our world; Not only by way of their journalistic talents, but via the exciting lives they lead once they leave the office.

Read More

The Best Content Marketing Software According to G2 Crowd Winter 2017 Rankings

<p class="responsiveNews"><a href="http://www.prweb.net/Redirect.aspx?id=aHR0cHM6Ly93d3cuZzJjcm93ZC5jb20vY2F0ZWdvcmllcy9jb250ZW50LW1hcmtldGluZw==" rel="nofollow">G2 Crowd</a>, the world’s leading business software review platform, today released the Winter 2017 Content Marketing Software Grid to help businesses make the best content marketing technology buying decision.
<p class="responsiveNews">Uberflip, Curata, Contently, Ceros, SnapApp, Scoop.it, Skyword, ion and Kapost were named High Performers in the report, earning strong customer satisfaction marks with smaller market presence scores. <a href="http://www.prweb.net/Redirect.aspx?id=aHR0cHM6Ly93d3cuZzJjcm93ZC5jb20vcHJvZHVjdHMvdWJlcmZsaXAvcmV2aWV3cw==" rel="nofollow">Uberflip</a> earned the highest overall satisfaction score, while <a href="http://www.prweb.net/Redirect.aspx?id=aHR0cHM6Ly93d3cuZzJjcm93ZC5jb20vcHJvZHVjdHMvb3JhY2xlLWNvbnRlbnQtbWFya2V0aW5nL3Jldmlld3M=" rel="nofollow">Oracle Content Marketing</a> earned the highest overall market presence score.

G2 Crowd, the world’s leading business software review platform, today released the Winter 2017 Content Marketing Software Grid to help businesses make the best content marketing technology buying decision.

Uberflip, Curata, Contently, Ceros, SnapApp, Scoop.it, Skyword, ion and Kapost were named High Performers in the report, earning strong customer satisfaction marks with smaller market presence scores. Uberflip earned the highest overall satisfaction score, while Oracle Content Marketing earned the highest overall market presence score.

Read More

Here’s How to Plan Your Content Marketing Career for 2017

Content is now a mainstay of marketing.
Why? Because people have tuned out from paid advertising. We’re all hit by <a href="http://www.nytimes.com/2007/01/15/business/media/15everywhere.html" target="_blank">thousands of ads</a>, over a <a href="http://www.news.com.au/finance/work/emails-expected-to-rise-to-140-a-day-in-2018/story-e6frfm9r-1226904239876" target="_blank">hundred emails</a>, and countless clickbait every day. We’ve learned from a young age not to trust traditional advertisements and marketing; product-centric content bores us.

Content is now a mainstay of marketing. Why? Because people have tuned out from paid advertising. We’re all hit by thousands of ads, over a hundred emails, and countless clickbait every day. We’ve learned from a young age not to trust traditional advertisements and marketing; product-centric content bores us.

Read More

43 Expert Tips on How to Future-Proof Your Content Strategy [Infographic]

Two years ago, well-known blogger Mark Schaefer coined the term <a href="https://www.businessesgrow.com/2014/01/06/content-shock/" target="_blank">“content shock”</a> to describe an inevitable reality in the digital marketing world: too much content and not enough time to consume all of it.
 

Two years ago, well-known blogger Mark Schaefer coined the term “content shock” to describe an inevitable reality in the digital marketing world: too much content and not enough time to consume all of it.  

Read More

Copywriter vs. Content Writer: Skills, Writing Fees and Expectations

Need content? You could enlist the services of a content writer. It probably won’t hurt a bit. But it probably won’t help either.
Given the immense demand for content, millions of freelancers, small agencies and writer brokerages have crawled out of the woodwork to offer cheap, quick-turn content writing services.

Need content? You could enlist the services of a content writer. It probably won’t hurt a bit. But it probably won’t help either. Given the immense demand for content, millions of freelancers, small agencies and writer brokerages have crawled out of the woodwork to offer cheap, quick-turn content writing services.

Read More

Top 4 eBooks of 2016

<span>What separates a good eBook from a great one?</span>
<span>When asked to compile a list of the best of eBooks of 2016, I paused to think about that question. I needed to consider my criteria for ranking these content marketing assets with respect to quality.</span>

What separates a good eBook from a great one? When asked to compile a list of the best of eBooks of 2016, I paused to think about that question. I needed to consider my criteria for ranking these content marketing assets with respect to quality.

Read More

Eight reasons why your B2B thought leadership fails

<span>Traditional marketing is losing effectiveness, and more brands are relying on creating connections via thought leadership content marketing to build trust, credibility, influence and sales.</span>

Traditional marketing is losing effectiveness, and more brands are relying on creating connections via thought leadership content marketing to build trust, credibility, influence and sales.

Read More

Why You Should Consider a Career in Content Marketing

<span>As the new year approaches, you’re likely beginning to draft a list of resolutions you’d like to tackle in 2017. Perhaps it includes the usual suspects: get in shape, laugh more, write that screenplay. All seem so easy to accomplish, but we often fail to follow-through on these promises. Maybe it’s time for a refresh on this tired list of resolutions.</span>

As the new year approaches, you’re likely beginning to draft a list of resolutions you’d like to tackle in 2017. Perhaps it includes the usual suspects: get in shape, laugh more, write that screenplay. All seem so easy to accomplish, but we often fail to follow-through on these promises. Maybe it’s time for a refresh on this tired list of resolutions.

Read More

The Top Boston Tech Hires (and Departures) in October

This month's roundup of Boston hires, departures, promotions and appointments includes moves made across bigger and small companies, as well as venture capital firms and large corporations that play in the innovation space.
 

This month's roundup of Boston hires, departures, promotions and appointments includes moves made across bigger and small companies, as well as venture capital firms and large corporations that play in the innovation space.  

Read More

Get to Know the 50 on Fire Finalists in Marketing & Advertising for 2016

<span>After months of hype, we're on the homestretch for BostInno's 2016 50 on Fire awards. Along the way, we've been introducing you to the local companies and individuals who've been killing it in their respective fields this past year and could be going home victorious Wednesday night.</span>

After months of hype, we're on the homestretch for BostInno's 2016 50 on Fire awards. Along the way, we've been introducing you to the local companies and individuals who've been killing it in their respective fields this past year and could be going home victorious Wednesday night.

Read More

Content Marketing Predictions 2017

<span>In this slideshare, you'll see over 50 predictions from thought leaders who share their views on brand strategy, organizational structure, emerging technology and platforms, and other big developments that may be on the horizon for content marketing.</span>

In this slideshare, you'll see over 50 predictions from thought leaders who share their views on brand strategy, organizational structure, emerging technology and platforms, and other big developments that may be on the horizon for content marketing.

Read More

Google Analytics + Marketing Automation: How to Get Better Insights About Your Audience

If you are considering a marketing automation tool, you may be pondering: “If we’re paying for a robust marketing automation tool, why do we need a separate web analytics tracking tool? Doesn’t the marketing automation tool provide all that I need?”
 

If you are considering a marketing automation tool, you may be pondering: “If we’re paying for a robust marketing automation tool, why do we need a separate web analytics tracking tool? Doesn’t the marketing automation tool provide all that I need?”  

Read More

What to Expect from Inbound Marketing in 2017

<span>Earlier this month, the SPROUT Content team gathered in Boston to attend Inbound 2016, </span>HubSpot's <span>annual inbound marketing conference. Keynote speakers included Co-Founders </span>Brian Halligan<span> and </span>Dharmesh Shah<span>, </span>Gary Vaynerchuk<span>, and influencers like </span>Ta-Nehisi Coates<span> and Reshma Saujani.</span>

Earlier this month, the SPROUT Content team gathered in Boston to attend Inbound 2016, HubSpot's annual inbound marketing conference. Keynote speakers included Co-Founders Brian Halligan and Dharmesh ShahGary Vaynerchuk, and influencers like Ta-Nehisi Coates and Reshma Saujani.

Read More

15 Tools To Manage Your Editorial Content Calendar

Content marketing has become big business. Curata's roundup of content marketing statistics reveals that:
<ul>
<li>The content marketing software market will be worth $32.3 billion in 2018</li>
<li>88% of North American B2B marketers use content marketing</li>
<li>B2B buyers use content for research, with almost half of them checking out 3-5 pieces of content before speaking to a sales person.</li>
</ul>

Content marketing has become big business. Curata's roundup of content marketing statistics reveals that:

  • The content marketing software market will be worth $32.3 billion in 2018
  • 88% of North American B2B marketers use content marketing
  • B2B buyers use content for research, with almost half of them checking out 3-5 pieces of content before speaking to a sales person.

Read More

The ABCDEs Of Developing A Profitable Business With Online Courses

<span>Many people are making money from selling online courses.</span>
<span>But success on the Internet is not as easy as knowing your ABCs.</span>
<span>For example, let’s say you have the content all planned out. What now? If you were creating courses for a brick and mortar business, you’d simply get the content printed into manuals, and <em>Bob’s Your Uncle</em>.</span>
<span> </span>

Many people are making money from selling online courses. But success on the Internet is not as easy as knowing your ABCs. For example, let’s say you have the content all planned out. What now? If you were creating courses for a brick and mortar business, you’d simply get the content printed into manuals, and Bob’s Your Uncle.  

Read More

4 Ways Sales Contact Centers Should Be Using Data

<span>Ever wonder how big a factor customer experience plays into happy clients and a positive brand reputation? This number should give you a pretty good idea: A Harris Interactive survey notes that </span><a href="http://blog.vpi-corp.com/blog/featured/40-stats-shaping-the-future-of-contact-centers/">86 percent</a><span> of consumers quit doing business with a company if they have a bad experience.</span>

Ever wonder how big a factor customer experience plays into happy clients and a positive brand reputation? This number should give you a pretty good idea: A Harris Interactive survey notes that 86 percent of consumers quit doing business with a company if they have a bad experience.

Read More

Tapjoy Chief Architect Chris Chiodo Joins Curata Advisory Board

<span>Content marketing software startup Curata announced that Chris Chiodo will be joining its advisory board, alongside former Hubspot CRO Mark Roberge, Wordstream founder and CTO Larry Kim, and LinkedIn Global Content Marketing Leader Jason Miller.</span>

Content marketing software startup Curata announced that Chris Chiodo will be joining its advisory board, alongside former Hubspot CRO Mark Roberge, Wordstream founder and CTO Larry Kim, and LinkedIn Global Content Marketing Leader Jason Miller.

Read More

7 Editorial Calendar Tools to Boost Your Content Marketing

<span>As Digital Marketers we do oftentimes regard Content Marketing as a pretty new industry to deal with. Though it still has to do with content creation and there’s no need to point out that we have been generating content since the dawn of times! Needless to say that the concept of Editorial Calendar was already born with the rise of the publishing industry.</span>

As Digital Marketers we do oftentimes regard Content Marketing as a pretty new industry to deal with. Though it still has to do with content creation and there’s no need to point out that we have been generating content since the dawn of times! Needless to say that the concept of Editorial Calendar was already born with the rise of the publishing industry.

Read More

23 Marketing Experts Reveal Their Ultimate Content Marketing Sin

<span>We all know good copy when we read it. The text that keeps your eyes glued to the page; the writing that feels fresh and gets you all excited even when you’re on the bus or sat in your office chair. But creating relevant and engaging content that people respond to can sometimes be a struggle nowadays.</span>

We all know good copy when we read it. The text that keeps your eyes glued to the page; the writing that feels fresh and gets you all excited even when you’re on the bus or sat in your office chair. But creating relevant and engaging content that people respond to can sometimes be a struggle nowadays.

Read More

Nov Copywriter vs. Content Writer: Skills, Writing Fees and Expectations

Given the immense demand for content, millions of freelancers, small agencies and writer brokerages have crawled out of the woodwork to offer cheap, quick-turn content writing services.
The writing they deliver seldom accomplishes much as measured by marketing objectives, but no one’s guilty of anything. The client placed an order for content. The vendor delivered it. End of story?

Given the immense demand for content, millions of freelancers, small agencies and writer brokerages have crawled out of the woodwork to offer cheap, quick-turn content writing services. The writing they deliver seldom accomplishes much as measured by marketing objectives, but no one’s guilty of anything. The client placed an order for content. The vendor delivered it. End of story?

Read More

3 Tips for Better Aligning B2B Content Marketing & SEO in 2017

As every search marketer knows, content is critical in driving SEO efforts. Whether you’re looking to improve traffic, drive conversions, or acquire links, you need quality content in place to help get you there.
As <a href="https://www.quicksprout.com/2014/01/20/7-smart-ways-to-combine-content-marketing-with-seo-for-more-qualified-search-traffic/" target="_blank">noted</a> by <a href="https://twitter.com/neilpatel?lang=en" target="_blank">Neil Patel</a>, content marketing and SEO are like peanut butter and jelly. You can eat them on their own, but they <em>complement each other so well</em>.

As every search marketer knows, content is critical in driving SEO efforts. Whether you’re looking to improve traffic, drive conversions, or acquire links, you need quality content in place to help get you there. As noted by Neil Patel, content marketing and SEO are like peanut butter and jelly. You can eat them on their own, but they complement each other so well.

Read More

10 Digital Trends to Inspire Your 2017 B2B Content Marketing Strategy

With the holiday season right around the corner, we all have family, friends, and good food on our minds. However, the forward thinking should not stop there. With 2017 less than two months away, it’s time to start thinking about your 2017 B2B content marketing strategy and how to get the most out of your efforts.
 

With the holiday season right around the corner, we all have family, friends, and good food on our minds. However, the forward thinking should not stop there. With 2017 less than two months away, it’s time to start thinking about your 2017 B2B content marketing strategy and how to get the most out of your efforts.  

Read More