
Curata has been named to EContent 100 for the third time in recent years.
Read MoreChiodo Will Expand Big Data Expertise and Help Build the Next Generation of Content Marketing Technology: Content Intelligence
Read MoreCurata & LinkedIn Announce The Ultimate Guide to a Content Marketing Career Boston, MA, November 2 - Curata and LinkedIn today announced the release of their joint eBook: The Ultimate Guide to a Content Marketing Career, packed full of original data, research and analysis for marketers and aspiring content marketers, such as journalists considering a career change. It outlines the state of the content marketing sector today, the qualifications and capabilities required by the sector, and best practices for great content marketing.
Read MoreCurata, a content marketing software startup, welcomes entrepreneur Mark Roberge to its advisory board. The Boston-based company has tripled its employee headcount in the last 18 months, and Roberge has a track record of successfully scaling Business to Business (B2B) Software-as-a-Service (SaaS) companies based on his experience as Chief Revenue Officer at HubSpot, an inbound marketing software company that went public in 2014.
Read MoreFor the first time ever, businesses can now directly attribute sales pipeline, lead generation, and revenue to content. Curata CMP (Content Marketing Platform), developed by alumni from Google, Microsoft, Yale, and MIT, enables marketers to plan, manage, and measure content’s impact throughout the marketing and sales funnel—all the way to the exact revenue generated by a piece of content.
Read MoreCurata is delighted to announce the appointment of Amber Picotte to the newly created position of vice president of marketing. Picotte is responsible for scaling marketing processes in order to drive demand for software at the rapidly growing company, which has more than tripled its employee count in the last 18 months.
Read MoreBoston, MA, April 27, 2016 - Massachusetts Governor Charlie Baker last Thursday entertained employees of Curata at Massachusetts State house.
Read MoreBoston, MA April 27, 2016 - After taking out the “Best Of Show” award at last year’s inaugural Social Tools Summit in Boston—which showcases social media technology and best practices for executives and managers—Boston-based Curata won the same award for the second year in a row, the only company to win back-to-back prizes.
Read MoreCurata Inc. has announced the appointment of Ward Parry to the newly created position of vice president of sales. Parry is responsible for developing scalable sales processes and driving revenue growth at the rapidly expanding content marketing company, which has tripled its employee count in the last 18 months.
Read MoreCurata today announced that it has been named a finalist in the Mass Technology Leadership Council (MassTLC) Technology Leadership Awards for the category "Innovative Technology of the Year – Sales and Marketing."
Read MoreCurata, a Boston-based content marketing software company, today announced the appointment of Jason Miller to its advisory board.
Read MoreLeading analyst firm Gartner Inc. has named Curata, a boston-based content marketing software company, a 2015 Cool Vendor* in a March 19, 2015 report entitled "Cool Vendors in Content Marketing, 2015" by Jake Sorofman and Kristen Newbold-Knipp.
Read MoreCurata Announces a New Content Marketing Platform
Read More76% of marketers plan to increase their investment in content marketing in 2015, according to a recent study by Boston-based software company Curata. However, many organizations will find that it takes more than an increased budget to be successful.
Read MoreIn recent years, many marketers have shifted their budgets to focus on digital initiatives, such as the practice of content marketing. This form of marketing, which is the process of developing, executing and delivering content through several mediums, will continue to gain traction in the coming years. In fact, a recent survey of over 500 marketers, found that 71% plan to increase their investment in content marketing this year.
Read MoreBOSTON, Massachusetts – Seventy one percent of companies are increasing investment in content marketing in order to better engage their buyers. What’s one of the top four tactics in use by these content marketers? The business blog.
Read MoreBOSTON, Massachusetts – In recent years, many marketing departments have turned to a relatively new type of marketing known as “content marketing” involving the creation of informational email newsletters, blogs, eBooks, videos and podcasts.
Read MoreThe Massachusetts Innovation & Technology Exchange (MITX) named the content marketing software developed by Curata as the Best B2B Innovation at the 2014 MITX What’s Next Awards on May 29 at the Westin Waterfront in Boston.
Read MoreCurata today announced its Content Marketing Solution has been selected as a finalist in the Best B2B Product 2014 category for the MITX What's Next Awards.
Read MoreThe content marketing industry will be expanding in 2014. According to Curata, Inc.'s fourth annual benchmarks study, 2014 Content Marketing Tactics Planner: Creation, Curation and Syndication, 71% of marketers are increasing their content marketing investment in 2014, and 39% are increasing spend on curation. However, many organizations will find that it takes more than increased budget to be successful as a content marketer.
Read MoreCurata, Inc., the leading provider of business grade curation software, has teamed with HubSpot to boost marketers’ content marketing engines. The Curata integration allows marketers to seamlessly stream curated content to their online destinations through HubSpot's platform.
Read MoreCurata was named a finalist for Massachusetts Technology Leadership Council’s 2013 Consumer Product of the Year Award, before a crowd of more than 200 tech executives at the Microsoft NERD Center in Cambridge, Mass.
Read MoreTech Marketing Veteran to Lead Curata's Award-Winning Content Curation Solution
Curata-powered site honored as an innovative and informational IT website for industry news and awareness
Read MoreIntelligent content reader targeted towards businesses
Read MoreProduct integration empowers marketers to schedule social media postings of curated content
Read MoreCurata unveiled their integration and partnership with Zemanta to launch “Image Recommendations.” The recommended images can be used for all aspects of the product, including curated content, curated topics and original blog content.
Read MoreSurvey Confirms Shift toward Content Curation Initiatives and Shows Need for Greater Success Tracking
Read MoreMobile Access Enhances Productivity for Time-Strapped Marketers
Read MoreCompany’s Advanced Content Curation Software Bolsters Marketers’ Ability to Generate Compelling Content in Timely Manner
Read MoreFeatures strategic techniques for marketers to drive content marketing results
Read MoreSecond Annual Content Curation Adoption Survey From Curata Finds That 95 Percent of Marketers Are Curating
Read More"Five Simple Steps to Becoming a Content Curation Rock Star (in 19 Minutes or Less)" Exemplifies the Content Marketing Best Practices It Touts
Read MorePawan Deshpande will share content curation expertise at upcoming industry event guiding marketers on how to keep content fresh and relevant
Read MoreProven technology start-up leader oversees roadmap for Curata
Read MoreNew Curation Habits Report 2012 Shares Insights on How Marketers Can Make Their Content a Winner
Read MoreFree Trial Enables Attendees to Cut Through Event Clutter with Customized Destination for Industry and Company News
Read MoreSocial media curation and Disqus integration enhance offering with more timely, relevant content and improved community engagement
Read MoreUse content curation to keep your brand visible on existing owned, social, and third party media even if your resources are limited.
Read MoreWhether you’re a beginner or an expert, we’ve put together this list of the best marketing blogs on the web to answer all of these questions.
Read MoreTogether, we’ll explore the finer points in this blog of the “Top 25 Best Digital Data Driven Marketing Tools to Boost ROI” that you can use to help enhance your digital marketing campaigns.
Read MoreDigital marketing and stock markets share the same trait: they are constantly changing. What used to be the norm is obsolete only a few months later. The trends marketers need to pay attention to in 2018 are HTTPS and voice search.
Read MoreHere are six quick KPIs you should measure to prove your content’s value and help dictate your content marketing strategy.
Read More2017 marks the 8th year we’ve published a list featuring “women who rock” in the digital marketing space.
Read MoreWith just a few days left in 2017, it’s time to plan for the year ahead. We know brands will continue to focus on visual content in 2018, but which visual storytelling trends will take off in the new year?
Read MoreDespite a lot of recent, exciting innovations in MarTech, 65% of brands have no plans to invest in emerging technologies in the year to come. According to Matt McGee , former editor-in-chief at MarTech Today, brands are instead dedicating their budgets to more tried-and-true initiatives, such as analytics and content marketing, in an effort to get the most return on their investments.
Read MoreNot all B2B content marketing distribution is created equal. But you knew that! Maximize your B2B content marketing distribution by integrating it into your content marketing strategy. This will help yield an expected outcome. To improve your B2B content marketing distribution, let’s examine 2018 B2B Content Marketing Research conducted by Content Marketing Institute and MarketingProfs. It will help expose opportunities to improve your distribution reach and results. (Welcome CMI Market Research Director Lisa Murton Beets!)
Read MoreIt’s October and you know what that means? Its B2B Marketing influencer speaker list time again. One of my all-time favorite conferences is MarketingProfs B2B Forum in Boston and for the past few years I’ve had some fun listing out a top list of speakers ranked by influence around the topic of “B2B marketing”. As usual, I used the influencer marketing platform Traackr to import the list of speakers from #mpb2b 2017 and rank them according to a combination of topical resonance and relevance as well as network reach related to “b2b marketing”. Of course, use of their platform in this way is like 1% of what Traackr can do. I imagine they cringe every time I use their robust tool for such a simple list – but hey, they provide me with access and I use the tool as I see fit.
Read MoreHASBROUCK HEIGHTS, N.J., Sept. 28, 2017 (GLOBE NEWSWIRE) -- Demand Gen Reporthas announced the winners of its inaugural B2B Innovator Awards, which recognize some of the most forward-thinking practitioners in the B2B industry. Garnering more than 100 nominations from B2B executives across verticals, the Demand Gen Report team assessed and selected 34 final winners in 11 categories. These winners were acknowledged for thinking outside of the box and for helping to develop and foster innovative concepts and strategies for their organizations and the B2B industry at large. In addition to being featured in the B2B Innovator Awards special report publishing today, winners will also be recognized at the B2B Marketing Exchange, to be held February 19-21, 2018 in Scottsdale, Arizona.
Read MorePawan Deshpande is founder and CEO of content curation and marketing platform Curata, Inc. Before founding Curata, Pawan has held software engineering and research positions at Microsoft and Google, in between research done at the MIT Computer Science and Artificial Intelligence Laboratory (CSAIL). He holds several patents in areas such as social networking and machine transliteration.
Read MoreWhen I started my business website, I knew then that I needed to know how to rank in Google to get better exposure. I did my research but somehow I was not able to find the answer I was looking for. I thought that SEO tools were nothing more than things that could enhance the appeal of my site. I knew then that they would be able to help me attract many visitors to check me out. I tried the suggested tools for SEO to make my business website run smoothly and was quite content with the amount of traffic (which I found out later to be poor) that I had.
Read MoreYour competition is always increasing, with literally hundreds of companies finding their way online every single day. Even if these businesses are not in your industry, the digital noise they create is keeping your best clients from finding you. If you want the best product for literally every aspect of your new business, we have your solutions listed below – immediately actionable quality responses from the top minds in the business. Let’s take a look at the products these established experts have chosen as essential for the modern business startup.
Read MoreConducting a content audit is on the list of best practices for nearly every content marketer. Yet 37 percent of content marketers never complete a content audit. A content audit helps you develop and navigate a content strategy. It enables you to allocate and analyze all of your existing content to identify what’s working and what isn’t. Most importantly, a content audit informs how you optimize both existing and future content.
Read MoreWelcome to The Content Marketing Weekly, where we feature the latest news and trends in the content marketing industry. This week, we’ve got everything you need to know about where video marketing is headed, how to make crucial changes to your strategy and much
Read MoreContent marketing can be time-consuming - what with planning, strategizing, creating, measuring and optimising it - but with the right tools at hand, you can make your life so much easier. In this list, you'll be able to find tools for every stage of the process: getting content ideas, writing better content, research tools, content creation tools, tools that help you get more
Read MoreChances are, you’re looking to improve the results from your content marketing. Maybe you want to get more visitors, convert more leads, or make more sales. Whatever it is, your goal is to learn more about effective content marketing. And that’s a great goal. According to IMPACT Branding and Design, 77 percent of marketers now use content marketing, but 66 percent of businesses rate that content as “basic.”
Read MorePoorly designed content marketing campaigns can make even the most ambitious projects crumble. Marketers get so caught up in managing different tools and systems for multi-channel campaign delivery that they fail to recognize the most important part of this marketing mission: strategy.
Read MoreContent marketing isn’t a fad. In fact, it keeps gaining traction. Nearly 70% of B2B buyers say they rely more on content to make purchasing decisions than they did in 2016. Publishing and sharing content is now an essential marketing tactic to reach new customers and capture new business.
Read MoreIf you’re just starting a business, you know that social media marketing is a great way to increase your brand awareness. It’s affordable and effective, and it has a low barrier to entry. There’s no need to hire an expensive ad agency to promote your site on Facebook, Twitter, or Instagram.
Read MoreA disorganized content storage system adds significant hours to your workload every week. It doesn’t matter whether you’re starting a new content marketing role, trying to find content on a certain topic, updating your tracking, or trying to make intelligent content strategy decisions. Organization matters.
Read MoreWith content planning, development tasks, client collaboration and design requests pouring in from all directions, your business can easily get buried in projects. It’s no wonder why there are so many project management tools on the market. There are literally hundreds of tools claiming to make planning, managing and completing projects easier, but how do know which to choose?
Read MoreMarketing isn’t about products, it’s about the people who use them. Understanding these people, from the language they use to the interests and values they hold, will ensure your marketing has impact. While demand comes from consumers, business to business marketing is about meeting the needs of other professionals. These are the people you want to reach, and that means taking a unique approach.
Read MoreAs a content marketing agency, it’s safe to say that we’d never write a blog that slams our industry or profession. We believe content marketing to be a powerful tool, and that’s why we do what we do. However, while we at Southerly are totally convinced, we understand that other people may not yet be content marketing converts.
Read MoreCreating content day in and day out is exhausting. Constantly coming up with creative ideas and pushing yourself to come up with things you’ve never thought of is incredibly hard. But luckily, TopRank Marketing’s Executive Content Chef, Ashley Zeckman, was in the kitchen to help us cook up strategies for content creation at Digital Summit Minneapolis.
Read MoreSocial media is the cradle of unique and trending content. The challenge of finding content relevant to your cause is genuine thanks to the millions of accounts on each platform. Information keeps pouring in from all directions. Looking for particular content that you need can be a time-consuming affair if you are looking towards winnowing them manually.
Read MoreWhen it comes to using content curation on social media, the saying “everyone is doing it” is actually true. According to curation giant Curata, best-in-class marketers use a content marketing mix of 65% created content and 25% curated content, and nearly every business is doing some kind of curation. In fact, the company’s benchmark back in 2014 showed that only 5% of businesses didn’t use curation tactics. So if curation is a basic need for marketing - why isn’t every company using it to its full potential?
Read MoreContent marketing is one of the most hot-button topics in the business world today. While the concept of content marketing is nothing new, consumer accessibility to brand messaging has accelerated with the evolution of the internet, and the importance of publishing top-notch content has skyrocketed.
Read MoreLet’s face facts. Putting together even the most basic marketing campaign can take a toll on you. Forget about having enough manpower. There’s no getting around the fact that creating new content from scratch on a regular basis gets draining pretty quickly. And to make things worse, the needs of the average consumer keep growing.
Read MoreContent intelligence (CI) is the shiny new toy of content marketing. Like many new technologies, some users may try to adopt content intelligence technology before they fully understand it, and fail to fully realize its benefits. Content intelligence software is expanding in variety and function, so it’s important to understand the pain points content intelligence addresses.
Read MoreAs a marketer, your job is to generate leads that, ultimately, convert to dollars. More often than not you’re expected to work miracles with little time and a stingy budget. It’s a huge challenge for marketers in organizations big and small, across all industries.
Read MoreTL;DR: Why I am such a believer in content marketing and how I run the entire process. What is the real effort (time) I put into each stage and what professional tools I love using? I hope this article will help you build an efficient content marketing operation that will satisfy, and impress your managers!
Read MoreContent marketers face some tough uphill battles. They need to create more content than ever. That content faces more competition than ever, so it must perform well to justify the investment in it. And that investment is significant, because you need trained staff to create all of this content.
Read MoreArtificial intelligence (AI) is beginning to permeate the marketing landscape. But how do you best use it to your advantage? One exciting application is a new marketing technology called content intelligence, which utilizes artificial intelligence and big data to offer unprecedented marketing insights.
Read MoreIsn’t it great when a friend gives you the inside scoop on a fantastic film or a restaurant you’ll love? Saves you hassle. They know what you like, you know it’ll meet your high standards. In a Nielsen Global Trust survey, eighty-three percent of respondents in 60 countries said they trusted recommendations from friends and family. When a trusted source makes a suggestion, you know it’ll be worth your time (and your dime).
Read MoreWhether you’re a small business or brand, your content marketing strategy – or lack of one – can make or break your success online. But if content marketing is so important, why do so many brands struggle with it? Let’s break down five common problems when it comes to content marketing.
Read MoreContent marketing has made a name for itself over the past few years as an effective method of brand promotion and lead generation. But one element of this new form of marketing still plagues many - successfully calculating ROI (return-on-investment). 25% of B2C marketers say they aren’t measuring the ROI of their content efforts, according to CMI’s B2C Content Market ing: 2017 Benchmarks, Budgets and Trends — North America.
Read MoreWe realize if you don’t know a lot about social media it may be a real pain to maintain yourself. If you’re stressing out about your social media accounts, you’re probably overthinking how easy it can be! You may think that you need a social media team to accomplish what your business needs to succeed, but thankfully it’s almost effortless to keep your followers actively interacting with your accounts.
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