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Press Releases

Curata Appoints Amber Picotte as VP of Marketing

Curata is delighted to announce the appointment of Amber Picotte to the newly created position of vice president of marketing. Picotte is responsible for scaling marketing processes in order to drive demand for software at the rapidly growing company, which has more than tripled its employee count in the last 18 months.

Curata is delighted to announce the appointment of Amber Picotte to the newly created position of vice president of marketing. Picotte is responsible for scaling marketing processes in order to drive demand for software at the rapidly growing company, which has more than tripled its employee count in the last 18 months.

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Governor Baker Talks Non-Competes and Boston Brain Drain with Curata

<em>Boston, MA, April 27, 2016</em> - Massachusetts Governor Charlie Baker last Thursday entertained employees of Curata at Massachusetts State house.

Boston, MA, April 27, 2016 - Massachusetts Governor Charlie Baker last Thursday entertained employees of Curata at Massachusetts State house.

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Boston Social Tools Summit Awards Top Prize to Curata

<em>Boston, MA April 27, 2016</em> - After taking out the “Best Of Show” award at last year’s inaugural Social Tools Summit in Boston—which showcases social media technology and best practices for executives and managers—Boston-based Curata won the same award for the second year in a row, the only company to win back-to-back prizes.

Boston, MA April 27, 2016 - After taking out the “Best Of Show” award at last year’s inaugural Social Tools Summit in Boston—which showcases social media technology and best practices for executives and managers—Boston-based Curata won the same award for the second year in a row, the only company to win back-to-back prizes.

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Expat Sales Star Ward Parry Joins Curata as VP of Sales

Curata Inc. has announced the appointment of Ward Parry to the newly created position of vice president of sales. Parry is responsible for developing scalable sales processes and driving revenue growth at the rapidly expanding content marketing company, which has tripled its employee count in the last 18 months.

Curata Inc. has announced the appointment of Ward Parry to the newly created position of vice president of sales. Parry is responsible for developing scalable sales processes and driving revenue growth at the rapidly expanding content marketing company, which has tripled its employee count in the last 18 months.

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MassTLC Names Curata a Finalist for Innovative Marketing Technology of the Year

Curata today announced that it has been named a finalist in the Mass Technology Leadership Council (MassTLC) Technology Leadership Awards for the category "Innovative Technology of the Year – Sales and Marketing."

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LinkedIn’s Jason Miller to Join Curata Advisory Board

Curata, a Boston-based content marketing software company, today announced the appointment of Jason Miller to its advisory board.

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Gartner Names Curata a 2015 Cool Vendor for Content Marketing

Leading analyst firm Gartner Inc. has named Curata, a boston-based content marketing software company, a 2015 Cool Vendor* in a March 19, 2015 report entitled "Cool Vendors in Content Marketing, 2015" by Jake Sorofman and Kristen Newbold-Knipp.

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Curata Named an EContent Magazine Trendsetting Product for 2015

The surge in marketing technology investment continues in 2015 as organizations strive to tap into the power of digital marketing. In fact, a recent <a href="http://www.curata.com/resources/ebooks/content-marketing-tactics-technology-planner" rel="nofollow" target="_blank">survey</a> of over 500 marketers reported that 68% of content marketing leaders are increasing investment in marketing technology in 2015. 

The surge in marketing technology investment continues in 2015 as organizations strive to tap into the power of digital marketing. In fact, a recent survey of over 500 marketers reported that 68% of content marketing leaders are increasing investment in marketing technology in 2015. 

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Data-Driven Content Marketing at Scale Becomes a Reality

Curata Announces a New Content Marketing Platform

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Content Marketing Investment to Increase 76% in 2015

76% of marketers plan to increase their investment in content marketing in 2015, according to a recent study by Boston-based software company Curata. However, many organizations will find that it takes more than an increased budget to be successful.    

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EContent Magazine Names Curata as one of the Top 100 Companies Impacting the Digital Content Industry

In recent years, many marketers have shifted their budgets to focus on digital initiatives, such as the practice of content marketing. This form of marketing, which is the process of developing, executing and delivering content through several mediums, will continue to gain traction in the coming years. In fact, a recent <a href="http://www.curata.com/resources/ebooks/content-marketing-tactics-2014/" rel="nofollow" target="_blank">survey</a> of over 500 marketers, found that 71% plan to increase their investment in content marketing this year.
 

In recent years, many marketers have shifted their budgets to focus on digital initiatives, such as the practice of content marketing. This form of marketing, which is the process of developing, executing and delivering content through several mediums, will continue to gain traction in the coming years. In fact, a recent survey of over 500 marketers, found that 71% plan to increase their investment in content marketing this year.  

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Business Bloggers Reveal Secrets to Getting 10,000+ Page Views Per Month

BOSTON, Massachusetts – Seventy one percent of companies are increasing investment in content marketing in order to better engage their buyers.  What’s one of the top four tactics in use by these content marketers? The business blog. 

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Businesses Face Ethical Dilemmas as Content Marketing Proliferates

BOSTON, Massachusetts – In recent years, many marketing departments have turned to a relatively new type of marketing known as “content marketing” involving the creation of informational email newsletters, blogs, eBooks, videos and podcasts.

BOSTON, Massachusetts – In recent years, many marketing departments have turned to a relatively new type of marketing known as “content marketing” involving the creation of informational email newsletters, blogs, eBooks, videos and podcasts.

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MITX awards Curata’s Content Marketing Software as the Most Innovative B2B Technology in 2014

The Massachusetts Innovation & Technology Exchange (MITX) named the content marketing software developed by Curata as the Best B2B Innovation at the 2014 MITX What’s Next Awards on May 29 at the Westin Waterfront in Boston.

The Massachusetts Innovation & Technology Exchange (MITX) named the content marketing software developed by Curata as the Best B2B Innovation at the 2014 MITX What’s Next Awards on May 29 at the Westin Waterfront in Boston.

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Curata's Content Marketing Solution Selected as 2014 MITX What's Next Awards Finalist

Curata today announced its Content Marketing Solution has been selected as a finalist in the Best B2B Product 2014 category for the MITX What's Next Awards.

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Over 70% of Marketers Plan to Increase Spend on Content Marketing in 2014

The content marketing industry will be expanding in 2014. According to Curata, Inc.'s fourth annual benchmarks study, 2014 Content Marketing Tactics Planner: Creation, Curation and Syndication, 71% of marketers are increasing their content marketing investment in 2014, and 39% are increasing spend on curation. However, many organizations will find that it takes more than increased budget to be successful as a content marketer.

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Curata Teams Up with HubSpot to Drive Leads for 360Chestnut

Curata, Inc., the leading provider of business grade curation software, has teamed with HubSpot to boost marketers’ content marketing engines. The Curata integration allows marketers to seamlessly stream curated content to their online destinations through HubSpot's platform.

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Curata Reader Named a Finalist for the 2013 Consumer Product of the Year Award by The Mass Technology Leadership Council

Curata was named a finalist for Massachusetts Technology Leadership Council’s 2013 Consumer Product of the Year Award, before a crowd of more than 200 tech executives at the Microsoft NERD Center in Cambridge, Mass.

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Michael Gerard Joins Curata as Chief Marketing Officer

Tech Marketing Veteran to Lead Curata's Award-Winning Content Curation Solution


Read more here: http://www.heraldonline.com/2013/07/17/5027966/michael-gerard-joins-curata-as.html#storylink=cpy

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Google Reader Alternative Curata Reader Launches

<p id="docs-internal-guid-31f75ef5-5cc2-1950-e20b-459454baebed" dir="ltr"><span>Curata releases the “simplest, cleanest and easiest” feed reader</span><span>.</span>

Curata releases the “simplest, cleanest and easiest” feed reader.

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Green Data Center News Recognized As Best Website by Network Products Guide

Curata-powered site honored as an innovative and informational IT website for industry news and awareness

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Google Reader Replacement Announced by Content Curation Platform Curata

Intelligent content reader targeted towards businesses

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Buffer Partners with Curata - Social Media and Content Marketing Join Forces

Product integration empowers marketers to schedule social media postings of curated content

Product integration empowers marketers to schedule social media postings of curated content

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Pictures to Click-thrus: Curata and Zemanta Partnership

Curata unveiled their integration and partnership with Zemanta to launch “Image Recommendations.” The recommended images can be used for all aspects of the product, including curated content, curated topics and original blog content.

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Curata’s Annual B2B Marketing Report Finds Content Marketing Success Tied to Longevity of Program

Survey Confirms Shift toward Content Curation Initiatives and Shows Need for Greater Success Tracking

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Curata Content Curation Software Arrives on iPhone, iPad and Android for On-the-Go Marketers

Mobile Access Enhances Productivity for Time-Strapped Marketers

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Curata Wins MassTLC Leadership Award for Innovative Technology of the Year

Company’s Advanced Content Curation Software Bolsters Marketers’ Ability to Generate Compelling Content in Timely Manner

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New Curata eBook Gives Marketers Fuel to Feed the Content Beast

Features strategic techniques for marketers to drive content marketing results

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Content Curation Continues to Gain Momentum Amongst Marketers

Second Annual Content Curation Adoption Survey From Curata Finds That 95 Percent of Marketers Are Curating

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HiveFire eBook Wins Killer Content Award

"Five Simple Steps to Becoming a Content Curation Rock Star (in 19 Minutes or Less)" Exemplifies the Content Marketing Best Practices It Touts

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HiveFire CEO to Help Marketers Feed their Content Beasts at Open Dialogue's Content Marketing Conference

Pawan Deshpande will share content curation expertise at upcoming industry event guiding marketers on how to keep content fresh and relevant

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HiveFire Appoints Bivha Singh to Vice President of Product Management

Proven technology start-up leader oversees roadmap for Curata

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HiveFire Determines Common Strategies for Maximizing Value From Content Curation

New Curation Habits Report 2012 Shares Insights on How Marketers Can Make Their Content a Winner

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Curata Offers Free News Sites to SXSW Attendees

Free Trial Enables Attendees to Cut Through Event Clutter with Customized Destination for Industry and Company News

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HiveFire Introduces New Social Features for Content Curation Platform Curata

Social media curation and Disqus integration enhance offering with more timely, relevant content and improved community engagement

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New HiveFire E-book Provides Evidence that Content Curation Drives Results

Downloadable resource details benefits and real-world use cases of the emerging content marketing practice

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HiveFire Study Finds Content Marketing is Driving Majority of B2B Marketing Strategies

B2B Marketing Trends 2011 Survey finds content curation is being increasingly used to implement content marketing programs

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HiveFire to Host the Third Annual Curata User Conference

Customers to participate in interactive forum on content curation outlook and best practices

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HiveFire CEO to Expand Global Footprint of Content Curation

Presentation to French executives during DMA 2011 to provide practical advice for engaging audiences by finding, organizing and sharing online content

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HiveFire to Host "Minute To Win It - Curation Edition" Event During FutureM

Expert marketing contestants to compete for title of Content Curation King, judged by Boston Globe editor

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News Coverage

A reasonable plan to scale content marketing efforts

I have tasks assigned to myself in our project management tool that ping me each month about creating more in-depth content. I’m constantly resetting due dates and putting this off. Are you in the same boat?

I have tasks assigned to myself in our project management tool that ping me each month about creating more in-depth content. I’m constantly resetting due dates and putting this off. Are you in the same boat?

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What is ABM? The B2B marketer's essential guide

For something that’s so high up on the B2B marketing agenda, there’s a lot of confusion surrounding the practice of account-based marketing (ABM). So we spoke with two specialists to go beyond the myriad statistics attesting its importance and ask: what is ABM?  

For something that’s so high up on the B2B marketing agenda, there’s a lot of confusion surrounding the practice of account-based marketing (ABM). So we spoke with two specialists to go beyond the myriad statistics attesting its importance and ask: what is ABM?  

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Strapped for Time and Money? Content Curation Is Your Content Marketing Secret Sauce

Content creation isn't just a matter of locating, producing, or disseminating a certain quantity of information. Of most importance is the quality of the information. But what if you're strapped for time, budget, or personnel? Then consider the practice of curation as a viable alternative to creating content from scratch.

Content creation isn't just a matter of locating, producing, or disseminating a certain quantity of information. Of most importance is the quality of the information. But what if you're strapped for time, budget, or personnel? Then consider the practice of curation as a viable alternative to creating content from scratch.

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10 Interview Questions to Find the Best Content Marketers

Organizations of all sizes and across a range of industries are busy hiring people to manage their content. After all, the expertise and skills needed to run a successful content marketing strategy differ from those of the average marketer, so it makes sense to bring content specialists into the fold.

Organizations of all sizes and across a range of industries are busy hiring people to manage their content. After all, the expertise and skills needed to run a successful content marketing strategy differ from those of the average marketer, so it makes sense to bring content specialists into the fold.

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Talent on the Move - August 19, 2016

Don’t hate me for saying it, but it’s one of the final Fridays before the post-Labor Day bustle begins. Hope you’re all up to something fun this weekend - the beach, rooftop drinks… you know the drill.

Don’t hate me for saying it, but it’s one of the final Fridays before the post-Labor Day bustle begins. Hope you’re all up to something fun this weekend - the beach, rooftop drinks… you know the drill.

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Report: Fast-Growing B2B Companies Use Content to Drive Demand

A recent report from Mattermark and Drift found that the majority of fast-growing B2B companies are using content to drive demand and educate target audiences.

A recent report from Mattermark and Drift found that the majority of fast-growing B2B companies are using content to drive demand and educate target audiences.

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Welcome to The 2016 Content Marketing Summer Games

Content marketing has become a highly competitive landscape. Thousands of writers, brands, marketers and entrepreneurs compete day in and day out for attention on the web. But did you know that a single consumer is exposed to thousands of marketing messages every single day? And that 50% of content marketers don’t know what success looks like?

Content marketing has become a highly competitive landscape. Thousands of writers, brands, marketers and entrepreneurs compete day in and day out for attention on the web. But did you know that a single consumer is exposed to thousands of marketing messages every single day? And that 50% of content marketers don’t know what success looks like?

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Amp Your Career by Writing a White Paper

If your career has plateaued, publishing a compelling white paper can improve your visibility and stature by demonstrating your ability to recognize and solve problems. While the term “white paper” might freak you out, writing a technical document needn’t be intimidating. Here are the keys to crafting one that successfully sells you and your potential:

If your career has plateaued, publishing a compelling white paper can improve your visibility and stature by demonstrating your ability to recognize and solve problems. While the term “white paper” might freak you out, writing a technical document needn’t be intimidating. Here are the keys to crafting one that successfully sells you and your potential:

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Curata Hires Amber Picotte as Its VP of Marketing

Curata, a provider of advanced content marketing software, has announced that Amber Picotte has been appointed as the company’s new Vice President of Marketing. At Curata, Picotte will focus on scaling marketing processes in such a way that demand for the company’s software will be heightened.
 

Curata, a provider of advanced content marketing software, has announced that Amber Picotte has been appointed as the company’s new Vice President of Marketing. At Curata, Picotte will focus on scaling marketing processes in such a way that demand for the company’s software will be heightened.  

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How to Use Content Curation in Your Content Marketing Strategy with Pawan Deshpande

Curation is an often-overlooked part of the content marketing mix. Which is understandable. It’s hard to create enough engaging content to fill an editorial calendar without thinking about sharing content from external sources.

Curation is an often-overlooked part of the content marketing mix. Which is understandable. It’s hard to create enough engaging content to fill an editorial calendar without thinking about sharing content from external sources.

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10 content recommendation tools to enhance your site

Using content recommendation tools is a great way to improve your site metrics, including overall page views, visit duration and bounce rate. The right content recommendation tool will keep more people on your site and for longer, which can help you raise your overall search rankings and attract even more visitors. There are dozens of content recommendation tools you can use. Here are 10 to consider for your site:

Using content recommendation tools is a great way to improve your site metrics, including overall page views, visit duration and bounce rate. The right content recommendation tool will keep more people on your site and for longer, which can help you raise your overall search rankings and attract even more visitors. There are dozens of content recommendation tools you can use. Here are 10 to consider for your site:

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Sample These 45+ Content Tools to Create, Curate, and Measure

<span>With thousands of tools available to marketers, choosing the right fit can feel overwhelming. Here’s a sampling of content creation solutions to get your search started. We’ve divided it into three sections: create, curate, and measure.</span>

With thousands of tools available to marketers, choosing the right fit can feel overwhelming. Here’s a sampling of content creation solutions to get your search started. We’ve divided it into three sections: create, curate, and measure.

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15 Content Creation Tools to Improve Your Social Media Presence

Improving your social media presence is not easy if you do not have the right strategy. Establishing your social media presence can be very challenging. Major brands and companies have recognized the opportunity of expanding their business on social media. Content is still one of the best ways to improve your business and to connect with your audience. Compelling content improves your visibility on social media and involves people with your business. 

Improving your social media presence is not easy if you do not have the right strategy. Establishing your social media presence can be very challenging. Major brands and companies have recognized the opportunity of expanding their business on social media. Content is still one of the best ways to improve your business and to connect with your audience. Compelling content improves your visibility on social media and involves people with your business. 

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Why Your Content Marketing Strategy Should Include Long-Form Content

We all remember the time not long ago when short-form content ruled. In a 1997 blog post titled “How Users Read on the Web,” famed web usability expert Jakob Nielsen stated: “They don’t. People rarely read web pages word by word; instead, they scan the page, picking out individual words and sentences.” Later, he confirmed this claim in his 2008 study, summarizing: “On the average web page, users have time to read at most 28 percent of the words during an average visit; 20 percent is more likely.”

We all remember the time not long ago when short-form content ruled. In a 1997 blog post titled “How Users Read on the Web,” famed web usability expert Jakob Nielsen stated: “They don’t. People rarely read web pages word by word; instead, they scan the page, picking out individual words and sentences.” Later, he confirmed this claim in his 2008 study, summarizing: “On the average web page, users have time to read at most 28 percent of the words during an average visit; 20 percent is more likely.”

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When Curating Content, Don’t Pull A Melania Trump

Melania was recently accused of taking excerpts from Michelle Obama’s 2008 speech from the Democratic National Convention and using them in her own speech at this year’s Republican National Convention. If you’re a marketer, think of Melania’s speech as a piece of poorly curated content that wasn’t cited properly.

Melania was recently accused of taking excerpts from Michelle Obama’s 2008 speech from the Democratic National Convention and using them in her own speech at this year’s Republican National Convention. If you’re a marketer, think of Melania’s speech as a piece of poorly curated content that wasn’t cited properly.

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Add Flavor to Your Content Strategy With Guest Bloggers and Curated Content

<span>If you’ve been blogging a while you may start to notice that your writing is getting stale or you go through periods of writer’s block. If you’re also running a small business, trying to balance a multitude of business development tasks with producing engaging content for your blog can be a challenge.</span>

If you’ve been blogging a while you may start to notice that your writing is getting stale or you go through periods of writer’s block. If you’re also running a small business, trying to balance a multitude of business development tasks with producing engaging content for your blog can be a challenge.

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The Best Content Marketing Tools for Creation, Promotion, Syndication & More

Content marketing is still relatively new as a digital marketing discipline, yet marketers already have hundreds of tools to help make their campaigns more effective. Some of these tools are new generations of existing online marketing tools, while others have been created to support the very specific needs of content marketers.

Content marketing is still relatively new as a digital marketing discipline, yet marketers already have hundreds of tools to help make their campaigns more effective. Some of these tools are new generations of existing online marketing tools, while others have been created to support the very specific needs of content marketers.

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How To Write Data Driven Posts

I’m sure that you’ll agree: trying to increase reader engagement, shares, and conversions from your blog can be darn frustrating. And it often leaves you at your wits end, right? You try to write from personal experience, offer valuable insights, and go out of your way to promote the content but...

I’m sure that you’ll agree: trying to increase reader engagement, shares, and conversions from your blog can be darn frustrating. And it often leaves you at your wits end, right? You try to write from personal experience, offer valuable insights, and go out of your way to promote the content but...

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13 Suggestions for Content Marketing Inspiration

One of the most rewarding parts of planning and writing content is landing on a new idea kernel. The undeveloped kernel is a type of node. Alone, it’s opportunity in waiting. When joined by a few other nodes, options and angles grow exponentially. The newfound bounty can power content marketing efforts for a few weeks or even longer.

One of the most rewarding parts of planning and writing content is landing on a new idea kernel. The undeveloped kernel is a type of node. Alone, it’s opportunity in waiting. When joined by a few other nodes, options and angles grow exponentially. The newfound bounty can power content marketing efforts for a few weeks or even longer.

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Ask the Experts: What Is the Biggest Change to Content Marketing in the Last 5 Years?

<span>Marketing is one of the few industries that move as quickly as the tech sector. We can look back at what we were doing just five years ago and marvel at how naïve we all were, how different the environment was back then, and how much more sophisticated we must be to succeed today.</span>

Marketing is one of the few industries that move as quickly as the tech sector. We can look back at what we were doing just five years ago and marvel at how naïve we all were, how different the environment was back then, and how much more sophisticated we must be to succeed today.

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Personalization is the Future of Content Marketing

It’s becoming harder and harder to reach today’s consumers. Almost every marketer is creating and sharing new content about their brand every day. A good content strategy with an effective distribution plan no longer guarantees that your content will get seen by your target audience.

It’s becoming harder and harder to reach today’s consumers. Almost every marketer is creating and sharing new content about their brand every day. A good content strategy with an effective distribution plan no longer guarantees that your content will get seen by your target audience.

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What You Need to Know to Improve Your Content Marketing

Should your business’s marketing strategy include content marketing? As you might expect, it depends. But know this, if you're not using content marketing, you are a member of a small minority. Eighty-eight percent of business-to-business marketers use content marketing, allocating 28 percent of their marketing budget to it, according to the Content Marketing Institute. Among consumer-facing marketers, the figures are 76 percent and 32 percent.

Should your business’s marketing strategy include content marketing? As you might expect, it depends. But know this, if you're not using content marketing, you are a member of a small minority. Eighty-eight percent of business-to-business marketers use content marketing, allocating 28 percent of their marketing budget to it, according to the Content Marketing Institute. Among consumer-facing marketers, the figures are 76 percent and 32 percent.

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You Don’t Want To Miss This Exhaustive List Of Start-Up Tools

Content is the king of the startup world. The better you are at strategizing how to deliver content online, the more users you attract and thus, the the fast your business will grow.
 

Content is the king of the startup world. The better you are at strategizing how to deliver content online, the more users you attract and thus, the the fast your business will grow.  

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Curation: The Savvy Content Marketer's Secret Weapon

Content marketing takes resources, there’s a limit to how much content you can create on your own...<strong>Enter content curation </strong>as an integral part of a content marketing program. It’s unrealistic to expect that you can, or should be someone’ single source of information.
 

Content marketing takes resources, there’s a limit to how much content you can create on your own...Enter content curation as an integral part of a content marketing program. It’s unrealistic to expect that you can, or should be someone’ single source of information.  

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Content Marketers Desperately Need More Journalists

<span>With 75% of surveyed companies increasing content marketing investment this year, and 43% of them increasing content marketing staff levels, there is clearly strong demand for better, more productive content creators.</span><span><br /></span>

With 75% of surveyed companies increasing content marketing investment this year, and 43% of them increasing content marketing staff levels, there is clearly strong demand for better, more productive content creators.

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Content Marketing 2016: Top 100 Influencers and Brands

A look into who are the top influencers and brands in the content marketing world. Curata makes the top 20 brands for 2016.

A look into who are the top influencers and brands in the content marketing world. Curata makes the top 20 brands for 2016.

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4 Examples of Content Curation Done Right

Here are four examples of how organizations, profit and non-profit, small and large alike, are effectively curating third party content to achieve business results.
 

Here are four examples of how organizations, profit and non-profit, small and large alike, are effectively curating third party content to achieve business results.  

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A Brief History Of B2C & B2B Content Marketing

<span>What is quality content? The short answer in today’s day is creating valuable original content while providing a desired experience. Gone are the days when ‘x’ number of words decided its fate.</span>

What is quality content? The short answer in today’s day is creating valuable original content while providing a desired experience. Gone are the days when ‘x’ number of words decided its fate.

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Time to Upgrade Content Marketing Measurement

The time has come to focus on expanding the use of measurement in content marketing and in improving methods and metrics, a new study from Curata asserts.

The time has come to focus on expanding the use of measurement in content marketing and in improving methods and metrics, a new study from Curata asserts.

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Survey: Half of Marketers Struggle with Developing Content Marketing Strategies

<span>For nearly half of marketers (48 percent), developing an effective strategy and adequate resources are major stumbling blocks to successful content marketing efforts.</span>

For nearly half of marketers (48 percent), developing an effective strategy and adequate resources are major stumbling blocks to successful content marketing efforts.

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How to Put a Dismal 1Q16 Behind You and End 2Q16 on a High Note

<span>We’ll take a look at the basic prerequisites of a successful marketing program...</span>with assistance from a recent Curata <a href="http://www.marketingprofs.com/chirp/2016/29167/content-marketing-predictions-for-2016-infographic">infographic</a> on 2016 content marketing trends – and begin to understand where optimized marketing programs are headed.

We’ll take a look at the basic prerequisites of a successful marketing program...with assistance from a recent Curata infographic on 2016 content marketing trends – and begin to understand where optimized marketing programs are headed.

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A Marketer’s Guide to Content Curation

<span>Content curation accelerates marketing initiatives, increases trust, and improves lead generation, while also reducing content development costs.</span>
<span> </span>

Content curation accelerates marketing initiatives, increases trust, and improves lead generation, while also reducing content development costs.  

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How to Adjust Your Content Strategy Using Data

<span>Curata's CEO, Pawan Deshpande, provides examples of how Curata is using data along different parts of the content pipeline, from strategy to production to promotion.</span>

Curata's CEO, Pawan Deshpande, provides examples of how Curata is using data along different parts of the content pipeline, from strategy to production to promotion.

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Tools You Can Use to Find Content

<span>Online retailers need timely, relevant and interesting content to reach their target audiences. Whether you’re writing a new blog, uploading a video, preparing a Facebook post or retweeting a Twitter comment, you want your audience to notice your content and connect with your store</span>

Online retailers need timely, relevant and interesting content to reach their target audiences. Whether you’re writing a new blog, uploading a video, preparing a Facebook post or retweeting a Twitter comment, you want your audience to notice your content and connect with your store

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Content Marketing Steps to Enlightenment

Curata CEO Pawan Deshpande talks about the 4 steps to content marketing enlightenment. Evolving from a product-focused to a buyer-centric content strategy with an emphasis on customer journey.

Curata CEO Pawan Deshpande talks about the 4 steps to content marketing enlightenment. Evolving from a product-focused to a buyer-centric content strategy with an emphasis on customer journey.

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Survey: B2B Organizations Focused on Strengthening Content Marketing Teams

<span>New research indicates that as content marketing investments continue to rise, more organizations are now poised to execute in-depth strategies through talent acquisition.</span>

New research indicates that as content marketing investments continue to rise, more organizations are now poised to execute in-depth strategies through talent acquisition.

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Ask the Experts: Starting a Content Marketing Program from Scratch

<span>As we were putting together our </span><a href="https://business.linkedin.com/marketing-solutions/c/16/3/sophisticated-guide-to-content-marketing?trk=bl-po-ContentMarketing-20160606-SGCM&utm_source=blog&utm_medium=post&utm_campaign=LMS_EMLP_20160302_SophisticatedGuide-ContentMarketing_NAMER" target="_blank">Sophisticated Marketer’s Guide to Content Marketing</a><span>, we had the privilege of interviewing a group of blue-ribbon content bakers...</span>So we asked each our experts to ponder what it would be like to start from scratch again. 

As we were putting together our Sophisticated Marketer’s Guide to Content Marketing, we had the privilege of interviewing a group of blue-ribbon content bakers...So we asked each our experts to ponder what it would be like to start from scratch again. 

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Study: Companies Plan To Increase Investment In Content Marketing, Top Talent

<span>Content creation and management is a top marketing method for the vast majority of B2B businesses, according to a new survey...</span>

Content creation and management is a top marketing method for the vast majority of B2B businesses, according to a new survey...

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Study: Content marketing leaders have dedicated teams, leverage tech solutions

<span>Content marketing is moving beyond the initial hype phase, as most marketing organizations are executing content strategies to educate and inform customers and prospects while getting their messages out.</span>

Content marketing is moving beyond the initial hype phase, as most marketing organizations are executing content strategies to educate and inform customers and prospects while getting their messages out.

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11 Tools to Help Launch Your First Content Marketing Campaign

<span>With </span><span>88% of B2B marketers</span><span> currently using content marketing as part of their overall strategy, neglecting to do so will put you in the minority...</span>What I’ve created here is a list of content marketing tools that you’ll want by your side as you roll out your first campaign.

With 88% of B2B marketers currently using content marketing as part of their overall strategy, neglecting to do so will put you in the minority...What I’ve created here is a list of content marketing tools that you’ll want by your side as you roll out your first campaign.

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