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Press Releases

Curata Appoints Amber Picotte as VP of Marketing

Curata is delighted to announce the appointment of Amber Picotte to the newly created position of vice president of marketing. Picotte is responsible for scaling marketing processes in order to drive demand for software at the rapidly growing company, which has more than tripled its employee count in the last 18 months.

Curata is delighted to announce the appointment of Amber Picotte to the newly created position of vice president of marketing. Picotte is responsible for scaling marketing processes in order to drive demand for software at the rapidly growing company, which has more than tripled its employee count in the last 18 months.

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Governor Baker Talks Non-Competes and Boston Brain Drain with Curata

<em>Boston, MA, April 27, 2016</em> - Massachusetts Governor Charlie Baker last Thursday entertained employees of Curata at Massachusetts State house.

Boston, MA, April 27, 2016 - Massachusetts Governor Charlie Baker last Thursday entertained employees of Curata at Massachusetts State house.

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Boston Social Tools Summit Awards Top Prize to Curata

<em>Boston, MA April 27, 2016</em> - After taking out the “Best Of Show” award at last year’s inaugural Social Tools Summit in Boston—which showcases social media technology and best practices for executives and managers—Boston-based Curata won the same award for the second year in a row, the only company to win back-to-back prizes.

Boston, MA April 27, 2016 - After taking out the “Best Of Show” award at last year’s inaugural Social Tools Summit in Boston—which showcases social media technology and best practices for executives and managers—Boston-based Curata won the same award for the second year in a row, the only company to win back-to-back prizes.

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Expat Sales Star Ward Parry Joins Curata as VP of Sales

Curata Inc. has announced the appointment of Ward Parry to the newly created position of vice president of sales. Parry is responsible for developing scalable sales processes and driving revenue growth at the rapidly expanding content marketing company, which has tripled its employee count in the last 18 months.

Curata Inc. has announced the appointment of Ward Parry to the newly created position of vice president of sales. Parry is responsible for developing scalable sales processes and driving revenue growth at the rapidly expanding content marketing company, which has tripled its employee count in the last 18 months.

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MassTLC Names Curata a Finalist for Innovative Marketing Technology of the Year

Curata today announced that it has been named a finalist in the Mass Technology Leadership Council (MassTLC) Technology Leadership Awards for the category "Innovative Technology of the Year – Sales and Marketing."

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LinkedIn’s Jason Miller to Join Curata Advisory Board

Curata, a Boston-based content marketing software company, today announced the appointment of Jason Miller to its advisory board.

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Gartner Names Curata a 2015 Cool Vendor for Content Marketing

Leading analyst firm Gartner Inc. has named Curata, a boston-based content marketing software company, a 2015 Cool Vendor* in a March 19, 2015 report entitled "Cool Vendors in Content Marketing, 2015" by Jake Sorofman and Kristen Newbold-Knipp.

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Curata Named an EContent Magazine Trendsetting Product for 2015

The surge in marketing technology investment continues in 2015 as organizations strive to tap into the power of digital marketing. In fact, a recent <a href="http://www.curata.com/resources/ebooks/content-marketing-tactics-technology-planner" rel="nofollow" target="_blank">survey</a> of over 500 marketers reported that 68% of content marketing leaders are increasing investment in marketing technology in 2015. 

The surge in marketing technology investment continues in 2015 as organizations strive to tap into the power of digital marketing. In fact, a recent survey of over 500 marketers reported that 68% of content marketing leaders are increasing investment in marketing technology in 2015. 

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Data-Driven Content Marketing at Scale Becomes a Reality

Curata Announces a New Content Marketing Platform

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Content Marketing Investment to Increase 76% in 2015

76% of marketers plan to increase their investment in content marketing in 2015, according to a recent study by Boston-based software company Curata. However, many organizations will find that it takes more than an increased budget to be successful.    

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EContent Magazine Names Curata as one of the Top 100 Companies Impacting the Digital Content Industry

In recent years, many marketers have shifted their budgets to focus on digital initiatives, such as the practice of content marketing. This form of marketing, which is the process of developing, executing and delivering content through several mediums, will continue to gain traction in the coming years. In fact, a recent <a href="http://www.curata.com/resources/ebooks/content-marketing-tactics-2014/" rel="nofollow" target="_blank">survey</a> of over 500 marketers, found that 71% plan to increase their investment in content marketing this year.
 

In recent years, many marketers have shifted their budgets to focus on digital initiatives, such as the practice of content marketing. This form of marketing, which is the process of developing, executing and delivering content through several mediums, will continue to gain traction in the coming years. In fact, a recent survey of over 500 marketers, found that 71% plan to increase their investment in content marketing this year.  

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Business Bloggers Reveal Secrets to Getting 10,000+ Page Views Per Month

BOSTON, Massachusetts – Seventy one percent of companies are increasing investment in content marketing in order to better engage their buyers.  What’s one of the top four tactics in use by these content marketers? The business blog. 

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Businesses Face Ethical Dilemmas as Content Marketing Proliferates

BOSTON, Massachusetts – In recent years, many marketing departments have turned to a relatively new type of marketing known as “content marketing” involving the creation of informational email newsletters, blogs, eBooks, videos and podcasts.

BOSTON, Massachusetts – In recent years, many marketing departments have turned to a relatively new type of marketing known as “content marketing” involving the creation of informational email newsletters, blogs, eBooks, videos and podcasts.

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MITX awards Curata’s Content Marketing Software as the Most Innovative B2B Technology in 2014

The Massachusetts Innovation & Technology Exchange (MITX) named the content marketing software developed by Curata as the Best B2B Innovation at the 2014 MITX What’s Next Awards on May 29 at the Westin Waterfront in Boston.

The Massachusetts Innovation & Technology Exchange (MITX) named the content marketing software developed by Curata as the Best B2B Innovation at the 2014 MITX What’s Next Awards on May 29 at the Westin Waterfront in Boston.

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Curata's Content Marketing Solution Selected as 2014 MITX What's Next Awards Finalist

Curata today announced its Content Marketing Solution has been selected as a finalist in the Best B2B Product 2014 category for the MITX What's Next Awards.

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Over 70% of Marketers Plan to Increase Spend on Content Marketing in 2014

The content marketing industry will be expanding in 2014. According to Curata, Inc.'s fourth annual benchmarks study, 2014 Content Marketing Tactics Planner: Creation, Curation and Syndication, 71% of marketers are increasing their content marketing investment in 2014, and 39% are increasing spend on curation. However, many organizations will find that it takes more than increased budget to be successful as a content marketer.

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Curata Teams Up with HubSpot to Drive Leads for 360Chestnut

Curata, Inc., the leading provider of business grade curation software, has teamed with HubSpot to boost marketers’ content marketing engines. The Curata integration allows marketers to seamlessly stream curated content to their online destinations through HubSpot's platform.

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Curata Reader Named a Finalist for the 2013 Consumer Product of the Year Award by The Mass Technology Leadership Council

Curata was named a finalist for Massachusetts Technology Leadership Council’s 2013 Consumer Product of the Year Award, before a crowd of more than 200 tech executives at the Microsoft NERD Center in Cambridge, Mass.

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Michael Gerard Joins Curata as Chief Marketing Officer

Tech Marketing Veteran to Lead Curata's Award-Winning Content Curation Solution


Read more here: http://www.heraldonline.com/2013/07/17/5027966/michael-gerard-joins-curata-as.html#storylink=cpy

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Google Reader Alternative Curata Reader Launches

<p id="docs-internal-guid-31f75ef5-5cc2-1950-e20b-459454baebed" dir="ltr"><span>Curata releases the “simplest, cleanest and easiest” feed reader</span><span>.</span>

Curata releases the “simplest, cleanest and easiest” feed reader.

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Green Data Center News Recognized As Best Website by Network Products Guide

Curata-powered site honored as an innovative and informational IT website for industry news and awareness

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Google Reader Replacement Announced by Content Curation Platform Curata

Intelligent content reader targeted towards businesses

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Buffer Partners with Curata - Social Media and Content Marketing Join Forces

Product integration empowers marketers to schedule social media postings of curated content

Product integration empowers marketers to schedule social media postings of curated content

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Pictures to Click-thrus: Curata and Zemanta Partnership

Curata unveiled their integration and partnership with Zemanta to launch “Image Recommendations.” The recommended images can be used for all aspects of the product, including curated content, curated topics and original blog content.

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Curata’s Annual B2B Marketing Report Finds Content Marketing Success Tied to Longevity of Program

Survey Confirms Shift toward Content Curation Initiatives and Shows Need for Greater Success Tracking

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Curata Content Curation Software Arrives on iPhone, iPad and Android for On-the-Go Marketers

Mobile Access Enhances Productivity for Time-Strapped Marketers

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Curata Wins MassTLC Leadership Award for Innovative Technology of the Year

Company’s Advanced Content Curation Software Bolsters Marketers’ Ability to Generate Compelling Content in Timely Manner

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New Curata eBook Gives Marketers Fuel to Feed the Content Beast

Features strategic techniques for marketers to drive content marketing results

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Content Curation Continues to Gain Momentum Amongst Marketers

Second Annual Content Curation Adoption Survey From Curata Finds That 95 Percent of Marketers Are Curating

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HiveFire eBook Wins Killer Content Award

"Five Simple Steps to Becoming a Content Curation Rock Star (in 19 Minutes or Less)" Exemplifies the Content Marketing Best Practices It Touts

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HiveFire CEO to Help Marketers Feed their Content Beasts at Open Dialogue's Content Marketing Conference

Pawan Deshpande will share content curation expertise at upcoming industry event guiding marketers on how to keep content fresh and relevant

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HiveFire Appoints Bivha Singh to Vice President of Product Management

Proven technology start-up leader oversees roadmap for Curata

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HiveFire Determines Common Strategies for Maximizing Value From Content Curation

New Curation Habits Report 2012 Shares Insights on How Marketers Can Make Their Content a Winner

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Curata Offers Free News Sites to SXSW Attendees

Free Trial Enables Attendees to Cut Through Event Clutter with Customized Destination for Industry and Company News

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HiveFire Introduces New Social Features for Content Curation Platform Curata

Social media curation and Disqus integration enhance offering with more timely, relevant content and improved community engagement

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New HiveFire E-book Provides Evidence that Content Curation Drives Results

Downloadable resource details benefits and real-world use cases of the emerging content marketing practice

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HiveFire Study Finds Content Marketing is Driving Majority of B2B Marketing Strategies

B2B Marketing Trends 2011 Survey finds content curation is being increasingly used to implement content marketing programs

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HiveFire to Host the Third Annual Curata User Conference

Customers to participate in interactive forum on content curation outlook and best practices

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HiveFire CEO to Expand Global Footprint of Content Curation

Presentation to French executives during DMA 2011 to provide practical advice for engaging audiences by finding, organizing and sharing online content

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HiveFire to Host "Minute To Win It - Curation Edition" Event During FutureM

Expert marketing contestants to compete for title of Content Curation King, judged by Boston Globe editor

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News Coverage

Best Software for Marketing Agency

Managing a successful ad agency can be troublesome, it requires great organizational skills, advanced multi-tasking abilities and exceptional attention to details. As the projects pile up, we have to make sure that our company’s positive reputation won’t go to waste. We can either hire more employees or consultants, which may cause an opposite effect, introducing chaos and disagreement into our company, or we can look for a solution that will surely and swiftly streamline our operations and sort out all the work in our agency.

Managing a successful ad agency can be troublesome, it requires great organizational skills, advanced multi-tasking abilities and exceptional attention to details. As the projects pile up, we have to make sure that our company’s positive reputation won’t go to waste. We can either hire more employees or consultants, which may cause an opposite effect, introducing chaos and disagreement into our company, or we can look for a solution that will surely and swiftly streamline our operations and sort out all the work in our agency.

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Most Common Reasons Content Marketing Campaigns Don’t Perform

<span>Content marketing has become a major part of marketing strategies for businesses of all sizes. But content marketing alone is not a silver bullet to problems and your business might find it a struggle to get the campaign working as intended.</span>

Content marketing has become a major part of marketing strategies for businesses of all sizes. But content marketing alone is not a silver bullet to problems and your business might find it a struggle to get the campaign working as intended.

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Adcat Tips

The best bite-sized advice from the best marketers.

The best bite-sized advice from the best marketers.

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5 Marketing Communication Tools to Try

Gone are the days of reliance on printed materials or TV adverts to communicate with an audience, marketers are now faced with a myriad of marketing communications tools to help spread their message. Although traditional tools still hold much merit, marketers must move with the times (and often be ahead of them!) in order to connect with their audience.

Gone are the days of reliance on printed materials or TV adverts to communicate with an audience, marketers are now faced with a myriad of marketing communications tools to help spread their message. Although traditional tools still hold much merit, marketers must move with the times (and often be ahead of them!) in order to connect with their audience.

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Content Roundup: Everything You Need To Know About Content Curation

Did you know that on average 25% of marketers’ content is curated? If you’re doing it right, content curation can help you develop relationships with influencers, save you time, and help you build authority by providing your audience with high-quality information that’s relevant. Here are a few resources we’ve curated to help you get your strategy on track.

Did you know that on average 25% of marketers’ content is curated? If you’re doing it right, content curation can help you develop relationships with influencers, save you time, and help you build authority by providing your audience with high-quality information that’s relevant. Here are a few resources we’ve curated to help you get your strategy on track.

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Poll: Executive responsibility for content marketing strategy growing

Content marketing strategy is slowly becoming the responsibility of executives within marketing organizations, though most content marketing teams are still lean and mean. The “Content Marketing Staffing and Tactics Barometer 2016” report from Curata found that many organizations now have executive oversight for content strategy, though the shift toward that trend has occurred more slowly than some had predicted.

Content marketing strategy is slowly becoming the responsibility of executives within marketing organizations, though most content marketing teams are still lean and mean. The “Content Marketing Staffing and Tactics Barometer 2016” report from Curata found that many organizations now have executive oversight for content strategy, though the shift toward that trend has occurred more slowly than some had predicted.

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Why 60% of Marketers Reuse Content Two to Five Times

Creating engaging content that speaks to a brand’s audience is time-consuming and costly. A 2014 report from The CMO Survey revealed that smaller companies with revenues of less than $25 million directed 12.7 percent of their budgets into marketing.

Creating engaging content that speaks to a brand’s audience is time-consuming and costly. A 2014 report from The CMO Survey revealed that smaller companies with revenues of less than $25 million directed 12.7 percent of their budgets into marketing.

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Conference Content: Before, During and After

Marketing conference season is in full swing—Is your conference content? For content marketers, conferences are amazing opportunities to create, distribute and consume content. They’re laser-focused on a specific topic.

Marketing conference season is in full swing—Is your conference content? For content marketers, conferences are amazing opportunities to create, distribute and consume content. They’re laser-focused on a specific topic.

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Top Marketers Reveal Their Favorite Apps

Earlier this year, my friend Sean Callahan here at LinkedIn Marketing Solutions revealed the 12 favorite apps from some of the most influential marketing folks. I loved this post and so with their permission, I'm sharing those here along with my own favorite apps for work.

Earlier this year, my friend Sean Callahan here at LinkedIn Marketing Solutions revealed the 12 favorite apps from some of the most influential marketing folks. I loved this post and so with their permission, I'm sharing those here along with my own favorite apps for work.

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6 Content Marketing Strategies You Probably Aren’t Trying Yet

Content marketing can be a successful marketing channel for your business. It is a game-changer in the world of marketing because it helps inform your audience before making them your customer.

Content marketing can be a successful marketing channel for your business. It is a game-changer in the world of marketing because it helps inform your audience before making them your customer.

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Bored Customers? 20 Ways to Spice Up Your Business Blog Content

Bored customers are bad news for your business. If consumers are basically falling asleep reading your blog content, they’re not going to stick around long enough to share it or tell their friends, let alone buy your products.

Bored customers are bad news for your business. If consumers are basically falling asleep reading your blog content, they’re not going to stick around long enough to share it or tell their friends, let alone buy your products.

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Content marketing metrics you need to be measuring

<span>Content marketing has become a key part of any business’s B2B marketing strategy. But how do you know if it’s actually working? It’s easy to just look at page views and judge how well your content is doing, but there are far more methodical ways to analyse how effective your content marketing strategy is.</span>

Content marketing has become a key part of any business’s B2B marketing strategy. But how do you know if it’s actually working? It’s easy to just look at page views and judge how well your content is doing, but there are far more methodical ways to analyse how effective your content marketing strategy is.

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See What Content Marketing Success Truly Looks Like

<span>Each day, CMI wants to help our fellow content marketers hone their skills and get more successful at the craft. I know our team is constantly inspired by all the ways that the industry has taken our advice and run with it.</span>

Each day, CMI wants to help our fellow content marketers hone their skills and get more successful at the craft. I know our team is constantly inspired by all the ways that the industry has taken our advice and run with it.

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Top Marketing Books: Educate Yourself!

As a marketer and professor, I’m often asked,<em>“What are the top marketing books I need to read?” </em>I’m also asked, <em>”What are the top marketing books should I recommend my boss or team read?”</em>

As a marketer and professor, I’m often asked,“What are the top marketing books I need to read?” I’m also asked, ”What are the top marketing books should I recommend my boss or team read?”

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How to Develop a Data-Driven Marketing Strategy: 50 Articles, Courses, Guides and More on Powering Your Marketing With Data

<span>Data-driven marketing has become standard as it makes marketing more of a science and less of a guessing game. Marketers have access to Big Data, analytics, and metrics to optimize campaigns, improve customer experience, reduce customer churn, and make better decisions. But, data-driven marketing success is not a guarantee: marketers need to know how to use the data and how to understand it if they are going to capitalize on it. That’s why developing a sound data-driven marketing strategy is critical to business today.</span>

Data-driven marketing has become standard as it makes marketing more of a science and less of a guessing game. Marketers have access to Big Data, analytics, and metrics to optimize campaigns, improve customer experience, reduce customer churn, and make better decisions. But, data-driven marketing success is not a guarantee: marketers need to know how to use the data and how to understand it if they are going to capitalize on it. That’s why developing a sound data-driven marketing strategy is critical to business today.

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50 Top Content Marketing Influencers #CMWorld 2016

<span>Without question, the Content Marketing World conference is a force to be reckoned with when it comes to all things content. This is where I should segue into a Death Star reference and something about a love child between Joe or Robert and Princess Leia. Or was it Chewbacca? I kid.</span>

Without question, the Content Marketing World conference is a force to be reckoned with when it comes to all things content. This is where I should segue into a Death Star reference and something about a love child between Joe or Robert and Princess Leia. Or was it Chewbacca? I kid.

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Top 100 Content Marketing Influencers and Brands in 2016

Every day, individuals and brands are creating and publishing as many as 27 million pieces of new content online. It’s no wonder that one of the biggest challenges content marketers face today is getting their content seen. So what can your brand do to stand out and get a customer’s attention, and ultimately turn that engagement into sales for your business?

Every day, individuals and brands are creating and publishing as many as 27 million pieces of new content online. It’s no wonder that one of the biggest challenges content marketers face today is getting their content seen. So what can your brand do to stand out and get a customer’s attention, and ultimately turn that engagement into sales for your business?

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The 20 Most Influential Marketers at CMWorld

Over 4,000 marketers will make their annual pilgrimage to Cleveland this week to attend Content Marketing World (aka CMWorld or CMW). CMWorld brings together the best minds in marketing to exchange stories, predict trends, and gripe about overused buzzwords (these are content creators, after all!). In the spirit of learning, we wanted to call out a handful of select marketing influencers who marketers turn to for trusted advice. The following list is comprised of the most influential marketers that are speaking at CMWorld this year, as well as leading day-to-day online conversations.

Over 4,000 marketers will make their annual pilgrimage to Cleveland this week to attend Content Marketing World (aka CMWorld or CMW). CMWorld brings together the best minds in marketing to exchange stories, predict trends, and gripe about overused buzzwords (these are content creators, after all!). In the spirit of learning, we wanted to call out a handful of select marketing influencers who marketers turn to for trusted advice. The following list is comprised of the most influential marketers that are speaking at CMWorld this year, as well as leading day-to-day online conversations.

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What is Purpose Driven Marketing?

“There are two types of entrepreneurs in the community,” says Ari Kalfayan, founder of the Startup & Tech Mixer. “One, they just want to get rich… and that’s fine and we’re totally okay with that. And the other side is people who actually want to enact change in the world.” This second type of business is known as a purpose-driven business, aka a profit-earning enterprise with a conscience.

“There are two types of entrepreneurs in the community,” says Ari Kalfayan, founder of the Startup & Tech Mixer. “One, they just want to get rich… and that’s fine and we’re totally okay with that. And the other side is people who actually want to enact change in the world.” This second type of business is known as a purpose-driven business, aka a profit-earning enterprise with a conscience.

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The Top Boston Tech Hires (and Departures) in August

Curata, a Boston-based content marketing software company, added Amber Picotte as its new vice president of marketing. She was formerly the director of product marketing at Upserve (fka Swipely).

Curata, a Boston-based content marketing software company, added Amber Picotte as its new vice president of marketing. She was formerly the director of product marketing at Upserve (fka Swipely).

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5 Great Tools for Content Curation

When it’s done well, content curation can form an integral part of your content marketing strategy. The online world is in dire need of capable content curators to sift and sort through the myriad of social networks, news feeds and emails that contribute to information overload. Make no mistake. Curating content is a skill that takes dedicated time and effort. However, there are some tools for content curation that can improve your workflow and increase your efficiency. 

When it’s done well, content curation can form an integral part of your content marketing strategy. The online world is in dire need of capable content curators to sift and sort through the myriad of social networks, news feeds and emails that contribute to information overload. Make no mistake. Curating content is a skill that takes dedicated time and effort. However, there are some tools for content curation that can improve your workflow and increase your efficiency. 

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Boston Tech's Epic Summer Fun

Companies in the Boston tech scene turned up the heat and brought the party this summer. We recently asked our BIZZpage customers to submit their favorite photos of their company's summer gatherings, parties, and celebrations. Since we have had an overwhelming response with many fun and fantastic submissions, we've created a mini series to share with you all. Enjoy the first round of photos. Stay tuned for more to come!

Companies in the Boston tech scene turned up the heat and brought the party this summer. We recently asked our BIZZpage customers to submit their favorite photos of their company's summer gatherings, parties, and celebrations. Since we have had an overwhelming response with many fun and fantastic submissions, we've created a mini series to share with you all. Enjoy the first round of photos. Stay tuned for more to come!

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16 experts share how to boost results from your current content marketing

We’re at the point in the content marketing adoption cycle when a lot of people have bought into the philosophy but are struggling to see results. That could be for many reasons: lack of executive buy-in, inconsistent publication schedules, loose internal governance processes or a dearth of internal content creators.

We’re at the point in the content marketing adoption cycle when a lot of people have bought into the philosophy but are struggling to see results. That could be for many reasons: lack of executive buy-in, inconsistent publication schedules, loose internal governance processes or a dearth of internal content creators.

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45 Industry Experts Share Advice on Content Marketing, SEO and Link Building

Sometimes 3 questions are all it takes to understand what marketing pros across various business niches are doing to up their game. We reached out to 45 founders, digital marketers, social media strategists, and content experts with just 3 questions:

Sometimes 3 questions are all it takes to understand what marketing pros across various business niches are doing to up their game. We reached out to 45 founders, digital marketers, social media strategists, and content experts with just 3 questions:

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A reasonable plan to scale content marketing efforts

I have tasks assigned to myself in our project management tool that ping me each month about creating more in-depth content. I’m constantly resetting due dates and putting this off. Are you in the same boat?

I have tasks assigned to myself in our project management tool that ping me each month about creating more in-depth content. I’m constantly resetting due dates and putting this off. Are you in the same boat?

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What is ABM? The B2B marketer's essential guide

For something that’s so high up on the B2B marketing agenda, there’s a lot of confusion surrounding the practice of account-based marketing (ABM). So we spoke with two specialists to go beyond the myriad statistics attesting its importance and ask: what is ABM?  

For something that’s so high up on the B2B marketing agenda, there’s a lot of confusion surrounding the practice of account-based marketing (ABM). So we spoke with two specialists to go beyond the myriad statistics attesting its importance and ask: what is ABM?  

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Strapped for Time and Money? Content Curation Is Your Content Marketing Secret Sauce

Content creation isn't just a matter of locating, producing, or disseminating a certain quantity of information. Of most importance is the quality of the information. But what if you're strapped for time, budget, or personnel? Then consider the practice of curation as a viable alternative to creating content from scratch.

Content creation isn't just a matter of locating, producing, or disseminating a certain quantity of information. Of most importance is the quality of the information. But what if you're strapped for time, budget, or personnel? Then consider the practice of curation as a viable alternative to creating content from scratch.

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10 Interview Questions to Find the Best Content Marketers

Organizations of all sizes and across a range of industries are busy hiring people to manage their content. After all, the expertise and skills needed to run a successful content marketing strategy differ from those of the average marketer, so it makes sense to bring content specialists into the fold.

Organizations of all sizes and across a range of industries are busy hiring people to manage their content. After all, the expertise and skills needed to run a successful content marketing strategy differ from those of the average marketer, so it makes sense to bring content specialists into the fold.

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Talent on the Move - August 19, 2016

Don’t hate me for saying it, but it’s one of the final Fridays before the post-Labor Day bustle begins. Hope you’re all up to something fun this weekend - the beach, rooftop drinks… you know the drill.

Don’t hate me for saying it, but it’s one of the final Fridays before the post-Labor Day bustle begins. Hope you’re all up to something fun this weekend - the beach, rooftop drinks… you know the drill.

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Report: Fast-Growing B2B Companies Use Content to Drive Demand

A recent report from Mattermark and Drift found that the majority of fast-growing B2B companies are using content to drive demand and educate target audiences.

A recent report from Mattermark and Drift found that the majority of fast-growing B2B companies are using content to drive demand and educate target audiences.

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Welcome to The 2016 Content Marketing Summer Games

Content marketing has become a highly competitive landscape. Thousands of writers, brands, marketers and entrepreneurs compete day in and day out for attention on the web. But did you know that a single consumer is exposed to thousands of marketing messages every single day? And that 50% of content marketers don’t know what success looks like?

Content marketing has become a highly competitive landscape. Thousands of writers, brands, marketers and entrepreneurs compete day in and day out for attention on the web. But did you know that a single consumer is exposed to thousands of marketing messages every single day? And that 50% of content marketers don’t know what success looks like?

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Amp Your Career by Writing a White Paper

If your career has plateaued, publishing a compelling white paper can improve your visibility and stature by demonstrating your ability to recognize and solve problems. While the term “white paper” might freak you out, writing a technical document needn’t be intimidating. Here are the keys to crafting one that successfully sells you and your potential:

If your career has plateaued, publishing a compelling white paper can improve your visibility and stature by demonstrating your ability to recognize and solve problems. While the term “white paper” might freak you out, writing a technical document needn’t be intimidating. Here are the keys to crafting one that successfully sells you and your potential:

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Curata Hires Amber Picotte as Its VP of Marketing

Curata, a provider of advanced content marketing software, has announced that Amber Picotte has been appointed as the company’s new Vice President of Marketing. At Curata, Picotte will focus on scaling marketing processes in such a way that demand for the company’s software will be heightened.
 

Curata, a provider of advanced content marketing software, has announced that Amber Picotte has been appointed as the company’s new Vice President of Marketing. At Curata, Picotte will focus on scaling marketing processes in such a way that demand for the company’s software will be heightened.  

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How to Use Content Curation in Your Content Marketing Strategy with Pawan Deshpande

Curation is an often-overlooked part of the content marketing mix. Which is understandable. It’s hard to create enough engaging content to fill an editorial calendar without thinking about sharing content from external sources.

Curation is an often-overlooked part of the content marketing mix. Which is understandable. It’s hard to create enough engaging content to fill an editorial calendar without thinking about sharing content from external sources.

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10 content recommendation tools to enhance your site

Using content recommendation tools is a great way to improve your site metrics, including overall page views, visit duration and bounce rate. The right content recommendation tool will keep more people on your site and for longer, which can help you raise your overall search rankings and attract even more visitors. There are dozens of content recommendation tools you can use. Here are 10 to consider for your site:

Using content recommendation tools is a great way to improve your site metrics, including overall page views, visit duration and bounce rate. The right content recommendation tool will keep more people on your site and for longer, which can help you raise your overall search rankings and attract even more visitors. There are dozens of content recommendation tools you can use. Here are 10 to consider for your site:

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Sample These 45+ Content Tools to Create, Curate, and Measure

<span>With thousands of tools available to marketers, choosing the right fit can feel overwhelming. Here’s a sampling of content creation solutions to get your search started. We’ve divided it into three sections: create, curate, and measure.</span>

With thousands of tools available to marketers, choosing the right fit can feel overwhelming. Here’s a sampling of content creation solutions to get your search started. We’ve divided it into three sections: create, curate, and measure.

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15 Content Creation Tools to Improve Your Social Media Presence

Improving your social media presence is not easy if you do not have the right strategy. Establishing your social media presence can be very challenging. Major brands and companies have recognized the opportunity of expanding their business on social media. Content is still one of the best ways to improve your business and to connect with your audience. Compelling content improves your visibility on social media and involves people with your business. 

Improving your social media presence is not easy if you do not have the right strategy. Establishing your social media presence can be very challenging. Major brands and companies have recognized the opportunity of expanding their business on social media. Content is still one of the best ways to improve your business and to connect with your audience. Compelling content improves your visibility on social media and involves people with your business. 

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Why Your Content Marketing Strategy Should Include Long-Form Content

We all remember the time not long ago when short-form content ruled. In a 1997 blog post titled “How Users Read on the Web,” famed web usability expert Jakob Nielsen stated: “They don’t. People rarely read web pages word by word; instead, they scan the page, picking out individual words and sentences.” Later, he confirmed this claim in his 2008 study, summarizing: “On the average web page, users have time to read at most 28 percent of the words during an average visit; 20 percent is more likely.”

We all remember the time not long ago when short-form content ruled. In a 1997 blog post titled “How Users Read on the Web,” famed web usability expert Jakob Nielsen stated: “They don’t. People rarely read web pages word by word; instead, they scan the page, picking out individual words and sentences.” Later, he confirmed this claim in his 2008 study, summarizing: “On the average web page, users have time to read at most 28 percent of the words during an average visit; 20 percent is more likely.”

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When Curating Content, Don’t Pull A Melania Trump

Melania was recently accused of taking excerpts from Michelle Obama’s 2008 speech from the Democratic National Convention and using them in her own speech at this year’s Republican National Convention. If you’re a marketer, think of Melania’s speech as a piece of poorly curated content that wasn’t cited properly.

Melania was recently accused of taking excerpts from Michelle Obama’s 2008 speech from the Democratic National Convention and using them in her own speech at this year’s Republican National Convention. If you’re a marketer, think of Melania’s speech as a piece of poorly curated content that wasn’t cited properly.

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Add Flavor to Your Content Strategy With Guest Bloggers and Curated Content

<span>If you’ve been blogging a while you may start to notice that your writing is getting stale or you go through periods of writer’s block. If you’re also running a small business, trying to balance a multitude of business development tasks with producing engaging content for your blog can be a challenge.</span>

If you’ve been blogging a while you may start to notice that your writing is getting stale or you go through periods of writer’s block. If you’re also running a small business, trying to balance a multitude of business development tasks with producing engaging content for your blog can be a challenge.

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