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Press Releases

Tapjoy Chief Architect Chris Chiodo Joins Curata Advisory Board

Chiodo Will Expand Big Data Expertise and Help Build the Next Generation of Content Marketing Technology: Content Intelligence

Chiodo Will Expand Big Data Expertise and Help Build the Next Generation of Content Marketing Technology: Content Intelligence

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Content Marketing Jobs Have More Than Tripled

Curata & LinkedIn Announce The Ultimate Guide to a Content Marketing Career Boston, MA, November 2 - Curata and LinkedIn today announced the release of their joint eBook: The Ultimate Guide to a Content Marketing Career, packed full of original data, research and analysis for marketers and aspiring content marketers, such as journalists considering a career change. It outlines the state of the content marketing sector today, the qualifications and capabilities required by the sector, and best practices for great content marketing. 

Curata & LinkedIn Announce The Ultimate Guide to a Content Marketing Career Boston, MA, November 2 - Curata and LinkedIn today announced the release of their joint eBook: The Ultimate Guide to a Content Marketing Career, packed full of original data, research and analysis for marketers and aspiring content marketers, such as journalists considering a career change. It outlines the state of the content marketing sector today, the qualifications and capabilities required by the sector, and best practices for great content marketing. 

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Entrepreneur and Former HubSpot CRO Mark Roberge Joins Curata

Curata, a content marketing software startup, welcomes entrepreneur Mark Roberge to its advisory board. The Boston-based company has tripled its employee headcount in the last 18 months, and Roberge has a track record of successfully scaling Business to Business (B2B) Software-as-a-Service (SaaS) companies based on his experience as Chief Revenue Officer at HubSpot, an inbound marketing software company that went public in 2014.

Curata, a content marketing software startup, welcomes entrepreneur Mark Roberge to its advisory board. The Boston-based company has tripled its employee headcount in the last 18 months, and Roberge has a track record of successfully scaling Business to Business (B2B) Software-as-a-Service (SaaS) companies based on his experience as Chief Revenue Officer at HubSpot, an inbound marketing software company that went public in 2014.

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Announcing Curata CMP: a Revolutionary Marketing Platform for Connecting Content to Revenue

For the first time ever, businesses can now directly attribute sales pipeline, lead generation, and revenue to content. Curata CMP (Content Marketing Platform), developed by alumni from Google, Microsoft, Yale, and MIT, enables marketers to plan, manage, and measure content’s impact throughout the marketing and sales funnel—all the way to the exact revenue generated by a piece of content.

For the first time ever, businesses can now directly attribute sales pipeline, lead generation, and revenue to content. Curata CMP (Content Marketing Platform), developed by alumni from Google, Microsoft, Yale, and MIT, enables marketers to plan, manage, and measure content’s impact throughout the marketing and sales funnel—all the way to the exact revenue generated by a piece of content.

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Curata Appoints Amber Picotte as VP of Marketing

Curata is delighted to announce the appointment of Amber Picotte to the newly created position of vice president of marketing. Picotte is responsible for scaling marketing processes in order to drive demand for software at the rapidly growing company, which has more than tripled its employee count in the last 18 months.

Curata is delighted to announce the appointment of Amber Picotte to the newly created position of vice president of marketing. Picotte is responsible for scaling marketing processes in order to drive demand for software at the rapidly growing company, which has more than tripled its employee count in the last 18 months.

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Governor Baker Talks Non-Competes and Boston Brain Drain with Curata

<em>Boston, MA, April 27, 2016</em> - Massachusetts Governor Charlie Baker last Thursday entertained employees of Curata at Massachusetts State house.

Boston, MA, April 27, 2016 - Massachusetts Governor Charlie Baker last Thursday entertained employees of Curata at Massachusetts State house.

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Boston Social Tools Summit Awards Top Prize to Curata

<em>Boston, MA April 27, 2016</em> - After taking out the “Best Of Show” award at last year’s inaugural Social Tools Summit in Boston—which showcases social media technology and best practices for executives and managers—Boston-based Curata won the same award for the second year in a row, the only company to win back-to-back prizes.

Boston, MA April 27, 2016 - After taking out the “Best Of Show” award at last year’s inaugural Social Tools Summit in Boston—which showcases social media technology and best practices for executives and managers—Boston-based Curata won the same award for the second year in a row, the only company to win back-to-back prizes.

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Expat Sales Star Ward Parry Joins Curata as VP of Sales

Curata Inc. has announced the appointment of Ward Parry to the newly created position of vice president of sales. Parry is responsible for developing scalable sales processes and driving revenue growth at the rapidly expanding content marketing company, which has tripled its employee count in the last 18 months.

Curata Inc. has announced the appointment of Ward Parry to the newly created position of vice president of sales. Parry is responsible for developing scalable sales processes and driving revenue growth at the rapidly expanding content marketing company, which has tripled its employee count in the last 18 months.

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MassTLC Names Curata a Finalist for Innovative Marketing Technology of the Year

Curata today announced that it has been named a finalist in the Mass Technology Leadership Council (MassTLC) Technology Leadership Awards for the category "Innovative Technology of the Year – Sales and Marketing."

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LinkedIn’s Jason Miller to Join Curata Advisory Board

Curata, a Boston-based content marketing software company, today announced the appointment of Jason Miller to its advisory board.

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Gartner Names Curata a 2015 Cool Vendor for Content Marketing

Leading analyst firm Gartner Inc. has named Curata, a boston-based content marketing software company, a 2015 Cool Vendor* in a March 19, 2015 report entitled "Cool Vendors in Content Marketing, 2015" by Jake Sorofman and Kristen Newbold-Knipp.

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Curata Named an EContent Magazine Trendsetting Product for 2015

The surge in marketing technology investment continues in 2015 as organizations strive to tap into the power of digital marketing. In fact, a recent <a href="http://www.curata.com/resources/ebooks/content-marketing-tactics-technology-planner" rel="nofollow" target="_blank">survey</a> of over 500 marketers reported that 68% of content marketing leaders are increasing investment in marketing technology in 2015. 

The surge in marketing technology investment continues in 2015 as organizations strive to tap into the power of digital marketing. In fact, a recent survey of over 500 marketers reported that 68% of content marketing leaders are increasing investment in marketing technology in 2015. 

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Data-Driven Content Marketing at Scale Becomes a Reality

Curata Announces a New Content Marketing Platform

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Content Marketing Investment to Increase 76% in 2015

76% of marketers plan to increase their investment in content marketing in 2015, according to a recent study by Boston-based software company Curata. However, many organizations will find that it takes more than an increased budget to be successful.    

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EContent Magazine Names Curata as one of the Top 100 Companies Impacting the Digital Content Industry

In recent years, many marketers have shifted their budgets to focus on digital initiatives, such as the practice of content marketing. This form of marketing, which is the process of developing, executing and delivering content through several mediums, will continue to gain traction in the coming years. In fact, a recent <a href="http://www.curata.com/resources/ebooks/content-marketing-tactics-2014/" rel="nofollow" target="_blank">survey</a> of over 500 marketers, found that 71% plan to increase their investment in content marketing this year.
 

In recent years, many marketers have shifted their budgets to focus on digital initiatives, such as the practice of content marketing. This form of marketing, which is the process of developing, executing and delivering content through several mediums, will continue to gain traction in the coming years. In fact, a recent survey of over 500 marketers, found that 71% plan to increase their investment in content marketing this year.  

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Business Bloggers Reveal Secrets to Getting 10,000+ Page Views Per Month

BOSTON, Massachusetts – Seventy one percent of companies are increasing investment in content marketing in order to better engage their buyers.  What’s one of the top four tactics in use by these content marketers? The business blog. 

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Businesses Face Ethical Dilemmas as Content Marketing Proliferates

BOSTON, Massachusetts – In recent years, many marketing departments have turned to a relatively new type of marketing known as “content marketing” involving the creation of informational email newsletters, blogs, eBooks, videos and podcasts.

BOSTON, Massachusetts – In recent years, many marketing departments have turned to a relatively new type of marketing known as “content marketing” involving the creation of informational email newsletters, blogs, eBooks, videos and podcasts.

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MITX awards Curata’s Content Marketing Software as the Most Innovative B2B Technology in 2014

The Massachusetts Innovation & Technology Exchange (MITX) named the content marketing software developed by Curata as the Best B2B Innovation at the 2014 MITX What’s Next Awards on May 29 at the Westin Waterfront in Boston.

The Massachusetts Innovation & Technology Exchange (MITX) named the content marketing software developed by Curata as the Best B2B Innovation at the 2014 MITX What’s Next Awards on May 29 at the Westin Waterfront in Boston.

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Curata's Content Marketing Solution Selected as 2014 MITX What's Next Awards Finalist

Curata today announced its Content Marketing Solution has been selected as a finalist in the Best B2B Product 2014 category for the MITX What's Next Awards.

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Over 70% of Marketers Plan to Increase Spend on Content Marketing in 2014

The content marketing industry will be expanding in 2014. According to Curata, Inc.'s fourth annual benchmarks study, 2014 Content Marketing Tactics Planner: Creation, Curation and Syndication, 71% of marketers are increasing their content marketing investment in 2014, and 39% are increasing spend on curation. However, many organizations will find that it takes more than increased budget to be successful as a content marketer.

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Curata Teams Up with HubSpot to Drive Leads for 360Chestnut

Curata, Inc., the leading provider of business grade curation software, has teamed with HubSpot to boost marketers’ content marketing engines. The Curata integration allows marketers to seamlessly stream curated content to their online destinations through HubSpot's platform.

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Curata Reader Named a Finalist for the 2013 Consumer Product of the Year Award by The Mass Technology Leadership Council

Curata was named a finalist for Massachusetts Technology Leadership Council’s 2013 Consumer Product of the Year Award, before a crowd of more than 200 tech executives at the Microsoft NERD Center in Cambridge, Mass.

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Michael Gerard Joins Curata as Chief Marketing Officer

Tech Marketing Veteran to Lead Curata's Award-Winning Content Curation Solution


Read more here: http://www.heraldonline.com/2013/07/17/5027966/michael-gerard-joins-curata-as.html#storylink=cpy

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Google Reader Alternative Curata Reader Launches

<p id="docs-internal-guid-31f75ef5-5cc2-1950-e20b-459454baebed" dir="ltr"><span>Curata releases the “simplest, cleanest and easiest” feed reader</span><span>.</span>

Curata releases the “simplest, cleanest and easiest” feed reader.

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Green Data Center News Recognized As Best Website by Network Products Guide

Curata-powered site honored as an innovative and informational IT website for industry news and awareness

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Google Reader Replacement Announced by Content Curation Platform Curata

Intelligent content reader targeted towards businesses

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Buffer Partners with Curata - Social Media and Content Marketing Join Forces

Product integration empowers marketers to schedule social media postings of curated content

Product integration empowers marketers to schedule social media postings of curated content

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Pictures to Click-thrus: Curata and Zemanta Partnership

Curata unveiled their integration and partnership with Zemanta to launch “Image Recommendations.” The recommended images can be used for all aspects of the product, including curated content, curated topics and original blog content.

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Curata’s Annual B2B Marketing Report Finds Content Marketing Success Tied to Longevity of Program

Survey Confirms Shift toward Content Curation Initiatives and Shows Need for Greater Success Tracking

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Curata Content Curation Software Arrives on iPhone, iPad and Android for On-the-Go Marketers

Mobile Access Enhances Productivity for Time-Strapped Marketers

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Curata Wins MassTLC Leadership Award for Innovative Technology of the Year

Company’s Advanced Content Curation Software Bolsters Marketers’ Ability to Generate Compelling Content in Timely Manner

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New Curata eBook Gives Marketers Fuel to Feed the Content Beast

Features strategic techniques for marketers to drive content marketing results

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Content Curation Continues to Gain Momentum Amongst Marketers

Second Annual Content Curation Adoption Survey From Curata Finds That 95 Percent of Marketers Are Curating

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HiveFire eBook Wins Killer Content Award

"Five Simple Steps to Becoming a Content Curation Rock Star (in 19 Minutes or Less)" Exemplifies the Content Marketing Best Practices It Touts

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HiveFire CEO to Help Marketers Feed their Content Beasts at Open Dialogue's Content Marketing Conference

Pawan Deshpande will share content curation expertise at upcoming industry event guiding marketers on how to keep content fresh and relevant

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HiveFire Appoints Bivha Singh to Vice President of Product Management

Proven technology start-up leader oversees roadmap for Curata

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HiveFire Determines Common Strategies for Maximizing Value From Content Curation

New Curation Habits Report 2012 Shares Insights on How Marketers Can Make Their Content a Winner

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Curata Offers Free News Sites to SXSW Attendees

Free Trial Enables Attendees to Cut Through Event Clutter with Customized Destination for Industry and Company News

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HiveFire Introduces New Social Features for Content Curation Platform Curata

Social media curation and Disqus integration enhance offering with more timely, relevant content and improved community engagement

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New HiveFire E-book Provides Evidence that Content Curation Drives Results

Downloadable resource details benefits and real-world use cases of the emerging content marketing practice

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News Coverage

Google Analytics + Marketing Automation: How to Get Better Insights About Your Audience

If you are considering a marketing automation tool, you may be pondering: “If we’re paying for a robust marketing automation tool, why do we need a separate web analytics tracking tool? Doesn’t the marketing automation tool provide all that I need?”
 

If you are considering a marketing automation tool, you may be pondering: “If we’re paying for a robust marketing automation tool, why do we need a separate web analytics tracking tool? Doesn’t the marketing automation tool provide all that I need?”  

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What to Expect from Inbound Marketing in 2017

<span>Earlier this month, the SPROUT Content team gathered in Boston to attend Inbound 2016, </span>HubSpot's <span>annual inbound marketing conference. Keynote speakers included Co-Founders </span>Brian Halligan<span> and </span>Dharmesh Shah<span>, </span>Gary Vaynerchuk<span>, and influencers like </span>Ta-Nehisi Coates<span> and Reshma Saujani.</span>

Earlier this month, the SPROUT Content team gathered in Boston to attend Inbound 2016, HubSpot's annual inbound marketing conference. Keynote speakers included Co-Founders Brian Halligan and Dharmesh ShahGary Vaynerchuk, and influencers like Ta-Nehisi Coates and Reshma Saujani.

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15 Tools To Manage Your Editorial Content Calendar

Content marketing has become big business. Curata's roundup of content marketing statistics reveals that:
<ul>
<li>The content marketing software market will be worth $32.3 billion in 2018</li>
<li>88% of North American B2B marketers use content marketing</li>
<li>B2B buyers use content for research, with almost half of them checking out 3-5 pieces of content before speaking to a sales person.</li>
</ul>

Content marketing has become big business. Curata's roundup of content marketing statistics reveals that:

  • The content marketing software market will be worth $32.3 billion in 2018
  • 88% of North American B2B marketers use content marketing
  • B2B buyers use content for research, with almost half of them checking out 3-5 pieces of content before speaking to a sales person.

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The ABCDEs Of Developing A Profitable Business With Online Courses

<span>Many people are making money from selling online courses.</span>
<span>But success on the Internet is not as easy as knowing your ABCs.</span>
<span>For example, let’s say you have the content all planned out. What now? If you were creating courses for a brick and mortar business, you’d simply get the content printed into manuals, and <em>Bob’s Your Uncle</em>.</span>
<span> </span>

Many people are making money from selling online courses. But success on the Internet is not as easy as knowing your ABCs. For example, let’s say you have the content all planned out. What now? If you were creating courses for a brick and mortar business, you’d simply get the content printed into manuals, and Bob’s Your Uncle.  

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4 Ways Sales Contact Centers Should Be Using Data

<span>Ever wonder how big a factor customer experience plays into happy clients and a positive brand reputation? This number should give you a pretty good idea: A Harris Interactive survey notes that </span><a href="http://blog.vpi-corp.com/blog/featured/40-stats-shaping-the-future-of-contact-centers/">86 percent</a><span> of consumers quit doing business with a company if they have a bad experience.</span>

Ever wonder how big a factor customer experience plays into happy clients and a positive brand reputation? This number should give you a pretty good idea: A Harris Interactive survey notes that 86 percent of consumers quit doing business with a company if they have a bad experience.

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Tapjoy Chief Architect Chris Chiodo Joins Curata Advisory Board

<span>Content marketing software startup Curata announced that Chris Chiodo will be joining its advisory board, alongside former Hubspot CRO Mark Roberge, Wordstream founder and CTO Larry Kim, and LinkedIn Global Content Marketing Leader Jason Miller.</span>

Content marketing software startup Curata announced that Chris Chiodo will be joining its advisory board, alongside former Hubspot CRO Mark Roberge, Wordstream founder and CTO Larry Kim, and LinkedIn Global Content Marketing Leader Jason Miller.

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7 Editorial Calendar Tools to Boost Your Content Marketing

<span>As Digital Marketers we do oftentimes regard Content Marketing as a pretty new industry to deal with. Though it still has to do with content creation and there’s no need to point out that we have been generating content since the dawn of times! Needless to say that the concept of Editorial Calendar was already born with the rise of the publishing industry.</span>

As Digital Marketers we do oftentimes regard Content Marketing as a pretty new industry to deal with. Though it still has to do with content creation and there’s no need to point out that we have been generating content since the dawn of times! Needless to say that the concept of Editorial Calendar was already born with the rise of the publishing industry.

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23 Marketing Experts Reveal Their Ultimate Content Marketing Sin

<span>We all know good copy when we read it. The text that keeps your eyes glued to the page; the writing that feels fresh and gets you all excited even when you’re on the bus or sat in your office chair. But creating relevant and engaging content that people respond to can sometimes be a struggle nowadays.</span>

We all know good copy when we read it. The text that keeps your eyes glued to the page; the writing that feels fresh and gets you all excited even when you’re on the bus or sat in your office chair. But creating relevant and engaging content that people respond to can sometimes be a struggle nowadays.

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3 Tips for Better Aligning B2B Content Marketing & SEO in 2017

As every search marketer knows, content is critical in driving SEO efforts. Whether you’re looking to improve traffic, drive conversions, or acquire links, you need quality content in place to help get you there.
As <a href="https://www.quicksprout.com/2014/01/20/7-smart-ways-to-combine-content-marketing-with-seo-for-more-qualified-search-traffic/" target="_blank">noted</a> by <a href="https://twitter.com/neilpatel?lang=en" target="_blank">Neil Patel</a>, content marketing and SEO are like peanut butter and jelly. You can eat them on their own, but they <em>complement each other so well</em>.

As every search marketer knows, content is critical in driving SEO efforts. Whether you’re looking to improve traffic, drive conversions, or acquire links, you need quality content in place to help get you there. As noted by Neil Patel, content marketing and SEO are like peanut butter and jelly. You can eat them on their own, but they complement each other so well.

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10 Digital Trends to Inspire Your 2017 B2B Content Marketing Strategy

With the holiday season right around the corner, we all have family, friends, and good food on our minds. However, the forward thinking should not stop there. With 2017 less than two months away, it’s time to start thinking about your 2017 B2B content marketing strategy and how to get the most out of your efforts.
 

With the holiday season right around the corner, we all have family, friends, and good food on our minds. However, the forward thinking should not stop there. With 2017 less than two months away, it’s time to start thinking about your 2017 B2B content marketing strategy and how to get the most out of your efforts.  

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70% of Marketers Lack a Solid Content Strategy

<span>An effective content strategy is planned, implemented and well documented to support sales and build an audience of loyal customers. Yet, statistics reported by </span><a href="http://www.curata.com/blog/content-marketing-statistics-the-ultimate-list/" target="_blank">Curata</a><span> say that 70% of marketers don’t have a consistent content strategy. </span>Even more concerning, a recent <a href="http://contentmarketinginstitute.com/wp-content/uploads/2015/09/2016_B2B_Report_Final.pdf" target="_blank">2016 B2B Content Marketing Report</a> from Content Marketing Institute found that the number of B2B marketers who use a documented content strategy dropped last year from 35% to 32%.

An effective content strategy is planned, implemented and well documented to support sales and build an audience of loyal customers. Yet, statistics reported by Curata say that 70% of marketers don’t have a consistent content strategy. Even more concerning, a recent 2016 B2B Content Marketing Report from Content Marketing Institute found that the number of B2B marketers who use a documented content strategy dropped last year from 35% to 32%.

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17 Experts Share Their Holiday Marketing Strategies

<span>It’s November and the holiday season is drawing near for US and UK businesses. Most businesses make the most out of these holidays and hope to get huge sales. But many of the them get lost on “What strategy will work the best for the business” or “How to maximize the profit during the sale period”. Don’t worry! We have these questions covered. We asked a few experts on their holiday marketing strategies which would help you strategise or think about your strategy once again. The questions we asked was:</span>

It’s November and the holiday season is drawing near for US and UK businesses. Most businesses make the most out of these holidays and hope to get huge sales. But many of the them get lost on “What strategy will work the best for the business” or “How to maximize the profit during the sale period”. Don’t worry! We have these questions covered. We asked a few experts on their holiday marketing strategies which would help you strategise or think about your strategy once again. The questions we asked was:

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Why CMOs (and Organizations) Should Adopt a Beginner's Mindset

<span>It’s that time of year again, when planning for the New Year is in full tilt. Many organizations use this time to see how the results from this year’s strategies measured up against the goals set back in January.</span>
I’ve written before about the challenges around <a href="http://www.cmswire.com/digital-experience/theres-no-off-switch-for-digital-transformation/">digital transformation</a>, and how critical it is to understand where you and your organization stand in order to identify the gaps you must bridge in order t

It’s that time of year again, when planning for the New Year is in full tilt. Many organizations use this time to see how the results from this year’s strategies measured up against the goals set back in January. I’ve written before about the challenges around digital transformation, and how critical it is to understand where you and your organization stand in order to identify the gaps you must bridge in order t

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50 Marketers Define Content Marketing

What’s your <strong>content marketing definition? </strong>
Grounded in the Mad Men’s principles, content marketing doesn’t shout or push promotional messages.
Content marketing takes it’s cue from <a href="http://heidicohen.com/david-ogilvy-quotes-to-boost-your-content-marketing/">David Ogilvy</a>; it looks like editorial.

What’s your content marketing definition?  Grounded in the Mad Men’s principles, content marketing doesn’t shout or push promotional messages. Content marketing takes it’s cue from David Ogilvy; it looks like editorial.

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Content Curation 101: The Ultimate Guide to Getting Started

<span>To start with this content curation 101 guide, let’s focus on what exactly this approach is. When you think of content curation, how would you describe it?</span><span><br /></span>
Curata has a perfectly explained definition for what content curation should be:
 
<span> </span>

To start with this content curation 101 guide, let’s focus on what exactly this approach is. When you think of content curation, how would you describe it?
Curata has a perfectly explained definition for what content curation should be:    

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Do You Need A Chief Content Officer?

<span>“There’s never been a better time to be a content marketer” – so says the recent </span><a class="external" href="https://business.linkedin.com/marketing-solutions/blog/career-tips-for-marketers/2016/announcing-the-ultimate-guide-to-a-content-marketing-career" target="_blank">Ultimate Guide to a Content Marketing Career</a><span> from LinkedIn and Curata. And the numbers support it…89 percent of B2B organizations are doing some form of content marketing, 43 percent are hiring for content marketers, and there are nearly 10x more content marketing jobs on LinkedIn compared to demand-gen jobs.</span><span><br /><br /></span>

“There’s never been a better time to be a content marketer” – so says the recent Ultimate Guide to a Content Marketing Career from LinkedIn and Curata. And the numbers support it…89 percent of B2B organizations are doing some form of content marketing, 43 percent are hiring for content marketers, and there are nearly 10x more content marketing jobs on LinkedIn compared to demand-gen jobs.

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Curata & LinkedIn Announce The Release of a Guide to a Content Marketing Career

<span>Curata and LinkedIn today announced the release of their joint eBook: The Ultimate Guide to a Content Marketing Career, packed full of original data, research and analysis for marketers and aspiring content marketers, such as journalists considering a career change. It outlines the state of the content marketing sector today, the qualifications and capabilities required by the sector, and best practices for great content marketing.</span>

Curata and LinkedIn today announced the release of their joint eBook: The Ultimate Guide to a Content Marketing Career, packed full of original data, research and analysis for marketers and aspiring content marketers, such as journalists considering a career change. It outlines the state of the content marketing sector today, the qualifications and capabilities required by the sector, and best practices for great content marketing.

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5 Incredibly Effective Digital Marketing Strategies That Most Marketers Are Too Afraid To Try

What are you doing to embrace and tackle marketing industry changes? Are you afraid to try new things? Or are you fearless?
One of the reasons I am so passionate about the marketing industry is the anticipation of changes, and ability to experiment with new marketing tactics and efforts.
Taking chances is often what separates top marketing professionals from novices. But how can you separate fads from educated risks? Take a look at the top strategies I’ve identified that most marketers might deem risky, may not be aware of, or not fully understand.

What are you doing to embrace and tackle marketing industry changes? Are you afraid to try new things? Or are you fearless? One of the reasons I am so passionate about the marketing industry is the anticipation of changes, and ability to experiment with new marketing tactics and efforts. Taking chances is often what separates top marketing professionals from novices. But how can you separate fads from educated risks? Take a look at the top strategies I’ve identified that most marketers might deem risky, may not be aware of, or not fully understand.

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Do You Need a Chief Content Officer?

<span>“There’s never been a better time to be a content marketer” – so says the recent </span><a href="https://business.linkedin.com/marketing-solutions/blog/career-tips-for-marketers/2016/announcing-the-ultimate-guide-to-a-content-marketing-career">Ultimate Guide to a Content Marketing Career</a><span> from LinkedIn and Curata. And the numbers support it…89 percent of B2B organizations are doing some form of content marketing, 43 percent are hiring for content marketers, and there are nearly 10x more content marketing jobs on LinkedIn compared to demand-gen jobs.</span>

“There’s never been a better time to be a content marketer” – so says the recent Ultimate Guide to a Content Marketing Career from LinkedIn and Curata. And the numbers support it…89 percent of B2B organizations are doing some form of content marketing, 43 percent are hiring for content marketers, and there are nearly 10x more content marketing jobs on LinkedIn compared to demand-gen jobs.

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Ask the Experts: How Should Your B2B Marketing Budget Change in 2017?

I don’t want to panic anyone, but there are fewer than 70 days remaining in 2016. We’re running out of time to formulate the strategies that will help us deliver better results in 2017. Now is the time for B2B marketers to take a hard look at what worked and what didn’t this year, to peer into the future and get down to planning.

I don’t want to panic anyone, but there are fewer than 70 days remaining in 2016. We’re running out of time to formulate the strategies that will help us deliver better results in 2017. Now is the time for B2B marketers to take a hard look at what worked and what didn’t this year, to peer into the future and get down to planning.

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Marketing Week in Review: As Always, With Google It's Complicated

The Marketing Week in Review is our roundup of the most interesting and relevant news you need to know about in content, public relations and marketing. We've sifted through articles and articles from the past seven days so you don't have to. Read on...

The Marketing Week in Review is our roundup of the most interesting and relevant news you need to know about in content, public relations and marketing. We've sifted through articles and articles from the past seven days so you don't have to. Read on...

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Wipro Acquires Appirio, Progress DigitalFactory Released, More News

Bangalore-based Wipro, an IT services company, plans to acquire Indianapolis-based Appirio for $500 million in a bid to build a global cloud transformation process. In a filing to the Securities and Exchange Board of India, Wipro said it expects the acquisition to enhance its market share and positioning in the cloud enterprise applications space, especially in Salesforce and Workday.

Bangalore-based Wipro, an IT services company, plans to acquire Indianapolis-based Appirio for $500 million in a bid to build a global cloud transformation process. In a filing to the Securities and Exchange Board of India, Wipro said it expects the acquisition to enhance its market share and positioning in the cloud enterprise applications space, especially in Salesforce and Workday.

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How to Maximize the ROI of your Content Marketing in 2 Simple Steps

Whether they are implementing a detailed plan or are yet to adopt it at all, most organizations are aware of the benefits that content marketing can bring to their digital marketing strategy. Valuable, relevant, thoughtfully crafted content has the ability to target and engage specific audience segments, enhance a brand’s visibility and online presence, and generate and nurture high quality leads. Put simply, content marketing can support every stage of every business’s sales funnel, be it B2C or B2C, whatever products or services they offer.

Whether they are implementing a detailed plan or are yet to adopt it at all, most organizations are aware of the benefits that content marketing can bring to their digital marketing strategy. Valuable, relevant, thoughtfully crafted content has the ability to target and engage specific audience segments, enhance a brand’s visibility and online presence, and generate and nurture high quality leads. Put simply, content marketing can support every stage of every business’s sales funnel, be it B2C or B2C, whatever products or services they offer.

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Announcing The Ultimate Guide to a Content Marketing Career

There’s never been a better time to be a content marketer. And this new ebook, The Ultimate Guide to a Content Marketing Career, indicates that role of content marketers is poised to grow even more important in the near future. Jointly produced by LinkedIn and Curata, the new guide is based on detailed analysis of LinkedIn data and data from a Curata survey of about 1,000 marketers to delve into three aspects of the content marketing sector.

There’s never been a better time to be a content marketer. And this new ebook, The Ultimate Guide to a Content Marketing Career, indicates that role of content marketers is poised to grow even more important in the near future. Jointly produced by LinkedIn and Curata, the new guide is based on detailed analysis of LinkedIn data and data from a Curata survey of about 1,000 marketers to delve into three aspects of the content marketing sector.

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42 Experts Tips for Creating Stand-Out Visual Content

It’s no news that information overload is a real problem, both for online users and content creators. Everyone wants to get their message in front of an audience, but users simply don’t have enough time in the day to read every post, tweet, email and piece of content that crosses their paths. 

It’s no news that information overload is a real problem, both for online users and content creators. Everyone wants to get their message in front of an audience, but users simply don’t have enough time in the day to read every post, tweet, email and piece of content that crosses their paths. 

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Best Content Curation Tools For Brand Promotion

All of your efforts of making an effective website are wasted if your words will not reach to the visitors. Here is a list of best content curation tools for your brand promotion.

All of your efforts of making an effective website are wasted if your words will not reach to the visitors. Here is a list of best content curation tools for your brand promotion.

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How to Create an Editorial Calendar That Helps You Blog Better

You’ve probably heard it over and over again: If you want your blog to be successful, you need to consistently put out content. You hear it because it’s true. Without a consistent flow of content, your blog is, unfortunately, primed to shrivel up and die.

You’ve probably heard it over and over again: If you want your blog to be successful, you need to consistently put out content. You hear it because it’s true. Without a consistent flow of content, your blog is, unfortunately, primed to shrivel up and die.

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Curata Debuts Data-Driven Content Marketing Platform

Content curation software provider Curata announced it has developed a content marketing platform designed to enable marketers to plan, manage and measure content’s impact throughout the marketing and sales funnel.

Content curation software provider Curata announced it has developed a content marketing platform designed to enable marketers to plan, manage and measure content’s impact throughout the marketing and sales funnel.

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Why The New York Times Will Always Have Better Content Than You (If You Don’t Read This Blog)

It goes without saying, but I’ll say it anyways. The New York Times is successful. It’s won more Pulitzer Prizes than any other news organization (117, to be exact). It’s been publishing consistently since 1851 and continues to thrive in a world where many people believe that traditional newspapers are dying. How’s that blog of yours looking in comparison? Probably not so hot.

It goes without saying, but I’ll say it anyways. The New York Times is successful. It’s won more Pulitzer Prizes than any other news organization (117, to be exact). It’s been publishing consistently since 1851 and continues to thrive in a world where many people believe that traditional newspapers are dying. How’s that blog of yours looking in comparison? Probably not so hot.

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7 Critical Habits for Profiting from Social Media

Who said you can profit from social media? I thought it was all about engagement….. I can show you many graphs that show that more people are creating content than ever before and that more people are engaging in social media channels.

Who said you can profit from social media? I thought it was all about engagement….. I can show you many graphs that show that more people are creating content than ever before and that more people are engaging in social media channels.

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100+ Digital Marketing Tools to Help You Become a More Effective Marketer

Here’s the honest truth: You’re busy and finding the time to be not only efficient but effective is a constant struggle. Recent research from MarketingProfs has found that B2B companies plan to increase digital marketing budgets by 12 – 15% year over year. But are the funds being invested in the right place?

Here’s the honest truth: You’re busy and finding the time to be not only efficient but effective is a constant struggle. Recent research from MarketingProfs has found that B2B companies plan to increase digital marketing budgets by 12 – 15% year over year. But are the funds being invested in the right place?

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Curata unveils content marketing platform

Content curation platform Curata has launched a management platform that allows marketers to directly attribute sales pipeline, lead generation and revenue to content. Curata says its new Content Management Platform (CMP) allows marketers to track the exact revenue that a piece of content generates, as well as the ability to plan, manage and measure content’s impact throughout the marketing and sales funnel.

Content curation platform Curata has launched a management platform that allows marketers to directly attribute sales pipeline, lead generation and revenue to content. Curata says its new Content Management Platform (CMP) allows marketers to track the exact revenue that a piece of content generates, as well as the ability to plan, manage and measure content’s impact throughout the marketing and sales funnel.

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This Startup Tells You Much $$ Your Content Marketing Team Is Bringing In

Your company has a content marketing team, but you're not quite satisfied with how you measure the team's impact. Social shares, page views and unique visitors don't cut it. What you really need is a better way to understand how blog posts, white papers, infographics and other kinds of content generate leads and, ultimately, revenue. Pawan Deshpande Pawan Deshpande According to Boston marketing tech company Curata, there hasn't been a way to directly measure these kinds of things — until now.

Your company has a content marketing team, but you're not quite satisfied with how you measure the team's impact. Social shares, page views and unique visitors don't cut it. What you really need is a better way to understand how blog posts, white papers, infographics and other kinds of content generate leads and, ultimately, revenue. Pawan Deshpande Pawan Deshpande According to Boston marketing tech company Curata, there hasn't been a way to directly measure these kinds of things — until now.

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7 Content Marketing Lessons from Top-Notch Conference Swag

One great thing about marketing conference season is the freebies available on the exhibit floor. Call them goodies, giveaways, promotional items, or swag—everyone likes to get something for nothing. In the best case scenario, swag is great marketing. It can put your brand on something the recipient will use every day. In the worst case, though, it’s wasted effort expended on something that’s unappreciated and ultimately discarded.

One great thing about marketing conference season is the freebies available on the exhibit floor. Call them goodies, giveaways, promotional items, or swag—everyone likes to get something for nothing. In the best case scenario, swag is great marketing. It can put your brand on something the recipient will use every day. In the worst case, though, it’s wasted effort expended on something that’s unappreciated and ultimately discarded.

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Digital Marketing: The Stats You Need to Know

Consumer trust in advertising is at an all-time low – observed through soaring adblock usage and amplified via changes in social algorithms – getting your message in front of your target becomes incredibly expensive. Influencer marketing has become a formula modern marketers are using to overcome these barriers. How do we know this? We’ve done our research! 

Consumer trust in advertising is at an all-time low – observed through soaring adblock usage and amplified via changes in social algorithms – getting your message in front of your target becomes incredibly expensive. Influencer marketing has become a formula modern marketers are using to overcome these barriers. How do we know this? We’ve done our research! 

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Where Can I Find Great Content to Curate?

Marketers and PR pros know that good content will translate into great audience engagement. They also know that bombarding their audiences with too much self-generated content will slowly diminish their audience. You’ve got to find the happy medium between original and curated content; many have shared their optimal social media ratio. By sharing the thoughts of others, you’re gradually building relationships and credibility with new audiences.

Marketers and PR pros know that good content will translate into great audience engagement. They also know that bombarding their audiences with too much self-generated content will slowly diminish their audience. You’ve got to find the happy medium between original and curated content; many have shared their optimal social media ratio. By sharing the thoughts of others, you’re gradually building relationships and credibility with new audiences.

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The power of third party content distribution

In content marketing we talk a lot about owned, paid and earned media. Owned media – your own content that you create and publish on your own channels such as your website and social media platforms. Paid media – your own content that you pay to promote through advertising. Earned media – is an unpaid brand mention when your content is shared or published by a third party.

In content marketing we talk a lot about owned, paid and earned media. Owned media – your own content that you create and publish on your own channels such as your website and social media platforms. Paid media – your own content that you pay to promote through advertising. Earned media – is an unpaid brand mention when your content is shared or published by a third party.

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Creating Effective White Papers That Ignite Action

The term “white paper” originated with the Churchill White Paper of 1922. The first white paper explained conflict in British-controlled Palestine and made recommendations on how to address it. It was called a white paper because of the color of the document’s cover, and it was much shorter than the government “blue book.”

The term “white paper” originated with the Churchill White Paper of 1922. The first white paper explained conflict in British-controlled Palestine and made recommendations on how to address it. It was called a white paper because of the color of the document’s cover, and it was much shorter than the government “blue book.”

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Pawan Deshpande, CEO @ Curata

One of the most important things a marketer can do is to regularly measure all aspects of their content. If you don't know exactly what impact a story or campaign is having on your leads, and ultimately, revenue - how can you know what's working and what isn't, let alone what your ROI is?

One of the most important things a marketer can do is to regularly measure all aspects of their content. If you don't know exactly what impact a story or campaign is having on your leads, and ultimately, revenue - how can you know what's working and what isn't, let alone what your ROI is?

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You Need This Really Simple Lead Generation Funnel

If you aren’t using a lead generation funnel to help convert your online audience into leads, keep reading. A lead generation funnel can help you give value to your audience before asking for the sale. I’m going to share with you a dead simple funnel, plus offer step-by-step instructions to get it working like a well-oiled machine.

If you aren’t using a lead generation funnel to help convert your online audience into leads, keep reading. A lead generation funnel can help you give value to your audience before asking for the sale. I’m going to share with you a dead simple funnel, plus offer step-by-step instructions to get it working like a well-oiled machine.

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