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Press Releases

Tapjoy Chief Architect Chris Chiodo Joins Curata Advisory Board

Chiodo Will Expand Big Data Expertise and Help Build the Next Generation of Content Marketing Technology: Content Intelligence

Chiodo Will Expand Big Data Expertise and Help Build the Next Generation of Content Marketing Technology: Content Intelligence

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Content Marketing Jobs Have More Than Tripled

Curata & LinkedIn Announce The Ultimate Guide to a Content Marketing Career Boston, MA, November 2 - Curata and LinkedIn today announced the release of their joint eBook: The Ultimate Guide to a Content Marketing Career, packed full of original data, research and analysis for marketers and aspiring content marketers, such as journalists considering a career change. It outlines the state of the content marketing sector today, the qualifications and capabilities required by the sector, and best practices for great content marketing. 

Curata & LinkedIn Announce The Ultimate Guide to a Content Marketing Career Boston, MA, November 2 - Curata and LinkedIn today announced the release of their joint eBook: The Ultimate Guide to a Content Marketing Career, packed full of original data, research and analysis for marketers and aspiring content marketers, such as journalists considering a career change. It outlines the state of the content marketing sector today, the qualifications and capabilities required by the sector, and best practices for great content marketing. 

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Entrepreneur and Former HubSpot CRO Mark Roberge Joins Curata

Curata, a content marketing software startup, welcomes entrepreneur Mark Roberge to its advisory board. The Boston-based company has tripled its employee headcount in the last 18 months, and Roberge has a track record of successfully scaling Business to Business (B2B) Software-as-a-Service (SaaS) companies based on his experience as Chief Revenue Officer at HubSpot, an inbound marketing software company that went public in 2014.

Curata, a content marketing software startup, welcomes entrepreneur Mark Roberge to its advisory board. The Boston-based company has tripled its employee headcount in the last 18 months, and Roberge has a track record of successfully scaling Business to Business (B2B) Software-as-a-Service (SaaS) companies based on his experience as Chief Revenue Officer at HubSpot, an inbound marketing software company that went public in 2014.

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Announcing Curata CMP: a Revolutionary Marketing Platform for Connecting Content to Revenue

For the first time ever, businesses can now directly attribute sales pipeline, lead generation, and revenue to content. Curata CMP (Content Marketing Platform), developed by alumni from Google, Microsoft, Yale, and MIT, enables marketers to plan, manage, and measure content’s impact throughout the marketing and sales funnel—all the way to the exact revenue generated by a piece of content.

For the first time ever, businesses can now directly attribute sales pipeline, lead generation, and revenue to content. Curata CMP (Content Marketing Platform), developed by alumni from Google, Microsoft, Yale, and MIT, enables marketers to plan, manage, and measure content’s impact throughout the marketing and sales funnel—all the way to the exact revenue generated by a piece of content.

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Curata Appoints Amber Picotte as VP of Marketing

Curata is delighted to announce the appointment of Amber Picotte to the newly created position of vice president of marketing. Picotte is responsible for scaling marketing processes in order to drive demand for software at the rapidly growing company, which has more than tripled its employee count in the last 18 months.

Curata is delighted to announce the appointment of Amber Picotte to the newly created position of vice president of marketing. Picotte is responsible for scaling marketing processes in order to drive demand for software at the rapidly growing company, which has more than tripled its employee count in the last 18 months.

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Governor Baker Talks Non-Competes and Boston Brain Drain with Curata

<em>Boston, MA, April 27, 2016</em> - Massachusetts Governor Charlie Baker last Thursday entertained employees of Curata at Massachusetts State house.

Boston, MA, April 27, 2016 - Massachusetts Governor Charlie Baker last Thursday entertained employees of Curata at Massachusetts State house.

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Boston Social Tools Summit Awards Top Prize to Curata

<em>Boston, MA April 27, 2016</em> - After taking out the “Best Of Show” award at last year’s inaugural Social Tools Summit in Boston—which showcases social media technology and best practices for executives and managers—Boston-based Curata won the same award for the second year in a row, the only company to win back-to-back prizes.

Boston, MA April 27, 2016 - After taking out the “Best Of Show” award at last year’s inaugural Social Tools Summit in Boston—which showcases social media technology and best practices for executives and managers—Boston-based Curata won the same award for the second year in a row, the only company to win back-to-back prizes.

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Expat Sales Star Ward Parry Joins Curata as VP of Sales

Curata Inc. has announced the appointment of Ward Parry to the newly created position of vice president of sales. Parry is responsible for developing scalable sales processes and driving revenue growth at the rapidly expanding content marketing company, which has tripled its employee count in the last 18 months.

Curata Inc. has announced the appointment of Ward Parry to the newly created position of vice president of sales. Parry is responsible for developing scalable sales processes and driving revenue growth at the rapidly expanding content marketing company, which has tripled its employee count in the last 18 months.

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MassTLC Names Curata a Finalist for Innovative Marketing Technology of the Year

Curata today announced that it has been named a finalist in the Mass Technology Leadership Council (MassTLC) Technology Leadership Awards for the category "Innovative Technology of the Year – Sales and Marketing."

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LinkedIn’s Jason Miller to Join Curata Advisory Board

Curata, a Boston-based content marketing software company, today announced the appointment of Jason Miller to its advisory board.

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Gartner Names Curata a 2015 Cool Vendor for Content Marketing

Leading analyst firm Gartner Inc. has named Curata, a boston-based content marketing software company, a 2015 Cool Vendor* in a March 19, 2015 report entitled "Cool Vendors in Content Marketing, 2015" by Jake Sorofman and Kristen Newbold-Knipp.

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Curata Named an EContent Magazine Trendsetting Product for 2015

The surge in marketing technology investment continues in 2015 as organizations strive to tap into the power of digital marketing. In fact, a recent <a href="http://www.curata.com/resources/ebooks/content-marketing-tactics-technology-planner" rel="nofollow" target="_blank">survey</a> of over 500 marketers reported that 68% of content marketing leaders are increasing investment in marketing technology in 2015. 

The surge in marketing technology investment continues in 2015 as organizations strive to tap into the power of digital marketing. In fact, a recent survey of over 500 marketers reported that 68% of content marketing leaders are increasing investment in marketing technology in 2015. 

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Data-Driven Content Marketing at Scale Becomes a Reality

Curata Announces a New Content Marketing Platform

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Content Marketing Investment to Increase 76% in 2015

76% of marketers plan to increase their investment in content marketing in 2015, according to a recent study by Boston-based software company Curata. However, many organizations will find that it takes more than an increased budget to be successful.    

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EContent Magazine Names Curata as one of the Top 100 Companies Impacting the Digital Content Industry

In recent years, many marketers have shifted their budgets to focus on digital initiatives, such as the practice of content marketing. This form of marketing, which is the process of developing, executing and delivering content through several mediums, will continue to gain traction in the coming years. In fact, a recent <a href="http://www.curata.com/resources/ebooks/content-marketing-tactics-2014/" rel="nofollow" target="_blank">survey</a> of over 500 marketers, found that 71% plan to increase their investment in content marketing this year.
 

In recent years, many marketers have shifted their budgets to focus on digital initiatives, such as the practice of content marketing. This form of marketing, which is the process of developing, executing and delivering content through several mediums, will continue to gain traction in the coming years. In fact, a recent survey of over 500 marketers, found that 71% plan to increase their investment in content marketing this year.  

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Business Bloggers Reveal Secrets to Getting 10,000+ Page Views Per Month

BOSTON, Massachusetts – Seventy one percent of companies are increasing investment in content marketing in order to better engage their buyers.  What’s one of the top four tactics in use by these content marketers? The business blog. 

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Businesses Face Ethical Dilemmas as Content Marketing Proliferates

BOSTON, Massachusetts – In recent years, many marketing departments have turned to a relatively new type of marketing known as “content marketing” involving the creation of informational email newsletters, blogs, eBooks, videos and podcasts.

BOSTON, Massachusetts – In recent years, many marketing departments have turned to a relatively new type of marketing known as “content marketing” involving the creation of informational email newsletters, blogs, eBooks, videos and podcasts.

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MITX awards Curata’s Content Marketing Software as the Most Innovative B2B Technology in 2014

The Massachusetts Innovation & Technology Exchange (MITX) named the content marketing software developed by Curata as the Best B2B Innovation at the 2014 MITX What’s Next Awards on May 29 at the Westin Waterfront in Boston.

The Massachusetts Innovation & Technology Exchange (MITX) named the content marketing software developed by Curata as the Best B2B Innovation at the 2014 MITX What’s Next Awards on May 29 at the Westin Waterfront in Boston.

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Curata's Content Marketing Solution Selected as 2014 MITX What's Next Awards Finalist

Curata today announced its Content Marketing Solution has been selected as a finalist in the Best B2B Product 2014 category for the MITX What's Next Awards.

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Over 70% of Marketers Plan to Increase Spend on Content Marketing in 2014

The content marketing industry will be expanding in 2014. According to Curata, Inc.'s fourth annual benchmarks study, 2014 Content Marketing Tactics Planner: Creation, Curation and Syndication, 71% of marketers are increasing their content marketing investment in 2014, and 39% are increasing spend on curation. However, many organizations will find that it takes more than increased budget to be successful as a content marketer.

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Curata Teams Up with HubSpot to Drive Leads for 360Chestnut

Curata, Inc., the leading provider of business grade curation software, has teamed with HubSpot to boost marketers’ content marketing engines. The Curata integration allows marketers to seamlessly stream curated content to their online destinations through HubSpot's platform.

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Curata Reader Named a Finalist for the 2013 Consumer Product of the Year Award by The Mass Technology Leadership Council

Curata was named a finalist for Massachusetts Technology Leadership Council’s 2013 Consumer Product of the Year Award, before a crowd of more than 200 tech executives at the Microsoft NERD Center in Cambridge, Mass.

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Michael Gerard Joins Curata as Chief Marketing Officer

Tech Marketing Veteran to Lead Curata's Award-Winning Content Curation Solution


Read more here: http://www.heraldonline.com/2013/07/17/5027966/michael-gerard-joins-curata-as.html#storylink=cpy

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Google Reader Alternative Curata Reader Launches

<p id="docs-internal-guid-31f75ef5-5cc2-1950-e20b-459454baebed" dir="ltr"><span>Curata releases the “simplest, cleanest and easiest” feed reader</span><span>.</span>

Curata releases the “simplest, cleanest and easiest” feed reader.

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Green Data Center News Recognized As Best Website by Network Products Guide

Curata-powered site honored as an innovative and informational IT website for industry news and awareness

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Google Reader Replacement Announced by Content Curation Platform Curata

Intelligent content reader targeted towards businesses

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Buffer Partners with Curata - Social Media and Content Marketing Join Forces

Product integration empowers marketers to schedule social media postings of curated content

Product integration empowers marketers to schedule social media postings of curated content

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Pictures to Click-thrus: Curata and Zemanta Partnership

Curata unveiled their integration and partnership with Zemanta to launch “Image Recommendations.” The recommended images can be used for all aspects of the product, including curated content, curated topics and original blog content.

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Curata’s Annual B2B Marketing Report Finds Content Marketing Success Tied to Longevity of Program

Survey Confirms Shift toward Content Curation Initiatives and Shows Need for Greater Success Tracking

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Curata Content Curation Software Arrives on iPhone, iPad and Android for On-the-Go Marketers

Mobile Access Enhances Productivity for Time-Strapped Marketers

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Curata Wins MassTLC Leadership Award for Innovative Technology of the Year

Company’s Advanced Content Curation Software Bolsters Marketers’ Ability to Generate Compelling Content in Timely Manner

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New Curata eBook Gives Marketers Fuel to Feed the Content Beast

Features strategic techniques for marketers to drive content marketing results

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Content Curation Continues to Gain Momentum Amongst Marketers

Second Annual Content Curation Adoption Survey From Curata Finds That 95 Percent of Marketers Are Curating

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HiveFire eBook Wins Killer Content Award

"Five Simple Steps to Becoming a Content Curation Rock Star (in 19 Minutes or Less)" Exemplifies the Content Marketing Best Practices It Touts

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HiveFire CEO to Help Marketers Feed their Content Beasts at Open Dialogue's Content Marketing Conference

Pawan Deshpande will share content curation expertise at upcoming industry event guiding marketers on how to keep content fresh and relevant

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HiveFire Appoints Bivha Singh to Vice President of Product Management

Proven technology start-up leader oversees roadmap for Curata

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HiveFire Determines Common Strategies for Maximizing Value From Content Curation

New Curation Habits Report 2012 Shares Insights on How Marketers Can Make Their Content a Winner

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Curata Offers Free News Sites to SXSW Attendees

Free Trial Enables Attendees to Cut Through Event Clutter with Customized Destination for Industry and Company News

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HiveFire Introduces New Social Features for Content Curation Platform Curata

Social media curation and Disqus integration enhance offering with more timely, relevant content and improved community engagement

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New HiveFire E-book Provides Evidence that Content Curation Drives Results

Downloadable resource details benefits and real-world use cases of the emerging content marketing practice

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News Coverage

Content Curation Best Practices From Pawan Deshpande, CEO, Curata

<span><span><span>Pawan Deshpande is founder and CEO of content curation and marketing platform Curata, Inc.</span></span></span>
<span><span><span>Before founding Curata, Pawan has held software engineering and research positions at Microsoft and Google, in between research done at the MIT Computer Science and Artificial Intelligence Laboratory (CSAIL).</span></span></span>
<span><span><span>He holds several patents in areas such as social networking and machine transliteration.</span></span></span>

Pawan Deshpande is founder and CEO of content curation and marketing platform Curata, Inc. Before founding Curata, Pawan has held software engineering and research positions at Microsoft and Google, in between research done at the MIT Computer Science and Artificial Intelligence Laboratory (CSAIL). He holds several patents in areas such as social networking and machine transliteration.

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Meet Pawan Deshpande of Curata

<div id="featured-image" class="left relative sec-feat">Today we’d like to introduce you to Pawan Deshpande.</div>
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<strong>Pawan, please share your story with us. How did you get to where you are today?</strong><br />I started Curata (then called HiveFire) with my freshman year roommate from MIT in 2007. We knew a lot about tech, but didn’t know anything about content marketing. I don’t think content marketing was even a phrase then.
Our initial idea was for a consumer app. The basic premise was that if you were interested in a specific topic – puppies, for example – we would aggregate content on that topic. The business model was that we’d put ads on the side that was relevant to the content. So, if the topic was puppies, you’d see ads for dog food, dog toys, etc.
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Pawan, please share your story with us. How did you get to where you are today?
I started Curata (then called HiveFire) with my freshman year roommate from MIT in 2007. We knew a lot about tech, but didn’t know anything about content marketing. I don’t think content marketing was even a phrase then. Our initial idea was for a consumer app. The basic premise was that if you were interested in a specific topic – puppies, for example – we would aggregate content on that topic. The business model was that we’d put ads on the side that was relevant to the content. So, if the topic was puppies, you’d see ads for dog food, dog toys, etc.

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The Best SEO and Marketing Tools to Use in Your Campaign

When I started my business website, I knew then that I needed to know how to rank in Google to get better exposure.
I did my research but somehow I was not able to find the answer I was looking for. I thought that SEO tools were nothing more than things that could enhance the appeal of my site.
I knew then that they would be able to help me attract many visitors to check me out.
I tried the suggested tools for SEO to make my <a href="https://www.billacholla.com/six-figure-blog-business/">business website</a> run smoothly and was quite content with the amount of traffic (which I found out later to be poor) that I had.

When I started my business website, I knew then that I needed to know how to rank in Google to get better exposure. I did my research but somehow I was not able to find the answer I was looking for. I thought that SEO tools were nothing more than things that could enhance the appeal of my site. I knew then that they would be able to help me attract many visitors to check me out. I tried the suggested tools for SEO to make my business website run smoothly and was quite content with the amount of traffic (which I found out later to be poor) that I had.

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Top Marketing Experts Pick their Winning Tools for Entrepreneurs

<span>Your competition is always increasing, with literally hundreds of companies finding their way online every single day. Even if these businesses are not in your industry, the digital noise they create is keeping your best clients from finding you. If you want the best product for literally every aspect of your new business, we have your solutions listed below – </span><strong>immediately actionable quality responses from the top minds in the business</strong><span>. Let’s take a look at the products these established experts have chosen as essential for the modern business startup.</span>

Your competition is always increasing, with literally hundreds of companies finding their way online every single day. Even if these businesses are not in your industry, the digital noise they create is keeping your best clients from finding you. If you want the best product for literally every aspect of your new business, we have your solutions listed below – immediately actionable quality responses from the top minds in the business. Let’s take a look at the products these established experts have chosen as essential for the modern business startup.

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Use a Content Audit as the Key to Crafting Your Content Marketing Strategy

Conducting a content audit is on the list of best practices for nearly every content marketer. Yet 37 percent of content marketers never complete a content audit. A content audit helps you develop and navigate a content strategy. It enables you to allocate and analyze all of your existing content to identify what’s working and what isn’t. Most importantly, a content audit informs how you optimize both existing and future content.

Conducting a content audit is on the list of best practices for nearly every content marketer. Yet 37 percent of content marketers never complete a content audit. A content audit helps you develop and navigate a content strategy. It enables you to allocate and analyze all of your existing content to identify what’s working and what isn’t. Most importantly, a content audit informs how you optimize both existing and future content.

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The Content Marketing Weekly: The best B2B stats and optimizing the funnel

Welcome to The Content Marketing Weekly, where we feature the latest news and trends in the content marketing industry. This week, we’ve got everything you need to know about where video marketing is headed, how to make crucial changes to your strategy and much 

Welcome to The Content Marketing Weekly, where we feature the latest news and trends in the content marketing industry. This week, we’ve got everything you need to know about where video marketing is headed, how to make crucial changes to your strategy and much 

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The Ultimate List of Content Marketing Tools

Content marketing can be time-consuming - what with planning, strategizing, creating, measuring and optimising it - but with the right tools at hand, you can make your life so much easier. In this list, you'll be able to find tools for every stage of the process: getting content ideas, writing better content, research tools, content creation tools, tools that help you get more

Content marketing can be time-consuming - what with planning, strategizing, creating, measuring and optimising it - but with the right tools at hand, you can make your life so much easier. In this list, you'll be able to find tools for every stage of the process: getting content ideas, writing better content, research tools, content creation tools, tools that help you get more

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26 Content Marketing Changes You Need to Make Immediately

Chances are, you’re looking to improve the results from your content marketing. Maybe you want to get more visitors, convert more leads, or make more sales. Whatever it is, your goal is to learn more about effective content marketing. And that’s a great goal. According to IMPACT Branding and Design, 77 percent of marketers now use content marketing, but 66 percent of businesses rate that content as “basic.”

Chances are, you’re looking to improve the results from your content marketing. Maybe you want to get more visitors, convert more leads, or make more sales. Whatever it is, your goal is to learn more about effective content marketing. And that’s a great goal. According to IMPACT Branding and Design, 77 percent of marketers now use content marketing, but 66 percent of businesses rate that content as “basic.”

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The Actual Management of Content

Poorly designed content marketing campaigns can make even the most ambitious projects crumble. Marketers get so caught up in managing different tools and systems for multi-channel campaign delivery that they fail to recognize the most important part of this marketing mission: strategy.

Poorly designed content marketing campaigns can make even the most ambitious projects crumble. Marketers get so caught up in managing different tools and systems for multi-channel campaign delivery that they fail to recognize the most important part of this marketing mission: strategy.

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The 3x9 Framework: Your Key to Content Marketing Success

Content marketing isn’t a fad. In fact, it keeps gaining traction. Nearly 70% of B2B buyers say they rely more on content to make purchasing decisions than they did in 2016. Publishing and sharing content is now an essential marketing tactic to reach new customers and capture new business.

Content marketing isn’t a fad. In fact, it keeps gaining traction. Nearly 70% of B2B buyers say they rely more on content to make purchasing decisions than they did in 2016. Publishing and sharing content is now an essential marketing tactic to reach new customers and capture new business.

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4 Unusual Ways to Skyrocket Your Startup’s Brand Awareness on Social Media

If you’re just starting a business, you know that social media marketing is a great way to increase your brand awareness. It’s affordable and effective, and it has a low barrier to entry. There’s no need to hire an expensive ad agency to promote your site on Facebook, Twitter, or Instagram.

If you’re just starting a business, you know that social media marketing is a great way to increase your brand awareness. It’s affordable and effective, and it has a low barrier to entry. There’s no need to hire an expensive ad agency to promote your site on Facebook, Twitter, or Instagram.

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How to Futureproof Your Content Using Organizational Magic

A disorganized content storage system adds significant hours to your workload every week. It doesn’t matter whether you’re starting a new content marketing role, trying to find content on a certain topic, updating your tracking, or trying to make intelligent content strategy decisions. Organization matters.
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A disorganized content storage system adds significant hours to your workload every week. It doesn’t matter whether you’re starting a new content marketing role, trying to find content on a certain topic, updating your tracking, or trying to make intelligent content strategy decisions. Organization matters.  

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23 of the Best Project Management Tools for Every Business Need

With content planning, development tasks, client collaboration and design requests pouring in from all directions, your business can easily get buried in projects. It’s no wonder why there are so many project management tools on the market. There are literally hundreds of tools claiming to make planning, managing and completing projects easier, but how do know which to choose?

With content planning, development tasks, client collaboration and design requests pouring in from all directions, your business can easily get buried in projects. It’s no wonder why there are so many project management tools on the market. There are literally hundreds of tools claiming to make planning, managing and completing projects easier, but how do know which to choose?

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How to Get the Most Out of Business to Business Marketing

Marketing isn’t about products, it’s about the people who use them. Understanding these people, from the language they use to the interests and values they hold, will ensure your marketing has impact. While demand comes from consumers, business to business marketing is about meeting the needs of other professionals. These are the people you want to reach, and that means taking a unique approach.

Marketing isn’t about products, it’s about the people who use them. Understanding these people, from the language they use to the interests and values they hold, will ensure your marketing has impact. While demand comes from consumers, business to business marketing is about meeting the needs of other professionals. These are the people you want to reach, and that means taking a unique approach.

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7 reasons why content marketing is good for you (and the stats that prove it)

As a content marketing agency, it’s safe to say that we’d never write a blog that slams our industry or profession. We believe content marketing to be a powerful tool, and that’s why we do what we do. However, while we at Southerly are totally convinced, we understand that other people may not yet be content marketing converts.

As a content marketing agency, it’s safe to say that we’d never write a blog that slams our industry or profession. We believe content marketing to be a powerful tool, and that’s why we do what we do. However, while we at Southerly are totally convinced, we understand that other people may not yet be content marketing converts.

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5 Ingredients to Master the Perfect Content Marketing Recipe #DSMPLS

Creating content day in and day out is exhausting. Constantly coming up with creative ideas and pushing yourself to come up with things you’ve never thought of is incredibly hard. But luckily, TopRank Marketing’s Executive Content Chef, Ashley Zeckman, was in the kitchen to help us cook up strategies for content creation at Digital Summit Minneapolis.

Creating content day in and day out is exhausting. Constantly coming up with creative ideas and pushing yourself to come up with things you’ve never thought of is incredibly hard. But luckily, TopRank Marketing’s Executive Content Chef, Ashley Zeckman, was in the kitchen to help us cook up strategies for content creation at Digital Summit Minneapolis.

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Nine Best Content Curation Tools Marketers Need Now

Social media is the cradle of unique and trending content. The challenge of finding content relevant to your cause is genuine thanks to the millions of accounts on each platform. Information keeps pouring in from all directions. Looking for particular content that you need can be a time-consuming affair if you are looking towards winnowing them manually.

Social media is the cradle of unique and trending content. The challenge of finding content relevant to your cause is genuine thanks to the millions of accounts on each platform. Information keeps pouring in from all directions. Looking for particular content that you need can be a time-consuming affair if you are looking towards winnowing them manually.

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Why Content Curation Rules Social

When it comes to using content curation on social media, the saying “everyone is doing it” is actually true. According to curation giant Curata, best-in-class marketers use a content marketing mix of 65% created content and 25% curated content, and nearly every business is doing some kind of curation. In fact, the company’s benchmark back in 2014 showed that only 5% of businesses didn’t use curation tactics. So if curation is a basic need for marketing - why isn’t every company using it to its full potential?

When it comes to using content curation on social media, the saying “everyone is doing it” is actually true. According to curation giant Curata, best-in-class marketers use a content marketing mix of 65% created content and 25% curated content, and nearly every business is doing some kind of curation. In fact, the company’s benchmark back in 2014 showed that only 5% of businesses didn’t use curation tactics. So if curation is a basic need for marketing - why isn’t every company using it to its full potential?

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How To Make Your Content Stand Out In A Crowded Online Marketplace

Content marketing is one of the most hot-button topics in the business world today. While the concept of content marketing is nothing new, consumer accessibility to brand messaging has accelerated with the evolution of the internet, and the importance of publishing top-notch content has skyrocketed.

Content marketing is one of the most hot-button topics in the business world today. While the concept of content marketing is nothing new, consumer accessibility to brand messaging has accelerated with the evolution of the internet, and the importance of publishing top-notch content has skyrocketed.

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How to Curate Content That Will Help Grow Your Brand

Let’s face facts. Putting together even the most basic marketing campaign can take a toll on you. Forget about having enough manpower. There’s no getting around the fact that creating new content from scratch on a regular basis gets draining pretty quickly. And to make things worse, the needs of the average consumer keep growing.

Let’s face facts. Putting together even the most basic marketing campaign can take a toll on you. Forget about having enough manpower. There’s no getting around the fact that creating new content from scratch on a regular basis gets draining pretty quickly. And to make things worse, the needs of the average consumer keep growing.

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Fix Your Mediocre Marketing with Content Intelligence

Content intelligence (CI) is the shiny new toy of content marketing. Like many new technologies, some users may try to adopt content intelligence technology before they fully understand it, and fail to fully realize its benefits. Content intelligence software is expanding in variety and function, so it’s important to understand the pain points content intelligence addresses.

Content intelligence (CI) is the shiny new toy of content marketing. Like many new technologies, some users may try to adopt content intelligence technology before they fully understand it, and fail to fully realize its benefits. Content intelligence software is expanding in variety and function, so it’s important to understand the pain points content intelligence addresses.

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How to Create Consistent, Quality Content Without Breaking Your Budget

As a marketer, your job is to generate leads that, ultimately, convert to dollars. More often than not you’re expected to work miracles with little time and a stingy budget. It’s a huge challenge for marketers in organizations big and small, across all industries.

As a marketer, your job is to generate leads that, ultimately, convert to dollars. More often than not you’re expected to work miracles with little time and a stingy budget. It’s a huge challenge for marketers in organizations big and small, across all industries.

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How I Run Content Marketing (and You Should Too)

TL;DR: Why I am such a believer in content marketing and how I run the entire process. What is the real effort (time) I put into each stage and what professional tools I love using? I hope this article will help you build an efficient content marketing operation that will satisfy, and impress your managers!

TL;DR: Why I am such a believer in content marketing and how I run the entire process. What is the real effort (time) I put into each stage and what professional tools I love using? I hope this article will help you build an efficient content marketing operation that will satisfy, and impress your managers!

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How to Use Artificial Intelligence in Your Content Marketing

Content marketers face some tough uphill battles. They need to create more content than ever. That content faces more competition than ever, so it must perform well to justify the investment in it. And that investment is significant, because you need trained staff to create all of this content.

Content marketers face some tough uphill battles. They need to create more content than ever. That content faces more competition than ever, so it must perform well to justify the investment in it. And that investment is significant, because you need trained staff to create all of this content.

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Content Intelligence: Like Car Navigation for Your Marketing

Artificial intelligence (AI) is beginning to permeate the marketing landscape. But how do you best use it to your advantage? One exciting application is a new marketing technology called content intelligence, which utilizes artificial intelligence and big data to offer unprecedented marketing insights.

Artificial intelligence (AI) is beginning to permeate the marketing landscape. But how do you best use it to your advantage? One exciting application is a new marketing technology called content intelligence, which utilizes artificial intelligence and big data to offer unprecedented marketing insights.

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The Insider's Guide to Choosing a Content Marketing Agency

Isn’t it great when a friend gives you the inside scoop on a fantastic film or a restaurant you’ll love? Saves you hassle. They know what you like, you know it’ll meet your high standards. In a Nielsen Global Trust survey, eighty-three percent of respondents in 60 countries said they trusted recommendations from friends and family. When a trusted source makes a suggestion, you know it’ll be worth your time (and your dime).

Isn’t it great when a friend gives you the inside scoop on a fantastic film or a restaurant you’ll love? Saves you hassle. They know what you like, you know it’ll meet your high standards. In a Nielsen Global Trust survey, eighty-three percent of respondents in 60 countries said they trusted recommendations from friends and family. When a trusted source makes a suggestion, you know it’ll be worth your time (and your dime).

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5 Reasons Why Your Content Marketing Strategy Is Underperforming

Whether you’re a small business or brand, your content marketing strategy – or lack of one – can make or break your success online. But if content marketing is so important, why do so many brands struggle with it? Let’s break down five common problems when it comes to content marketing.

Whether you’re a small business or brand, your content marketing strategy – or lack of one – can make or break your success online. But if content marketing is so important, why do so many brands struggle with it? Let’s break down five common problems when it comes to content marketing.

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The Ultimate Guide to Content Marketing ROI

Content marketing has made a name for itself over the past few years as an effective method of brand promotion and lead generation. But one element of this new form of marketing still plagues many - successfully calculating ROI (return-on-investment). 25% of B2C marketers say they aren’t measuring the ROI of their content efforts, according to CMI’s B2C Content Market ing: 2017 Benchmarks, Budgets and Trends — North America.

Content marketing has made a name for itself over the past few years as an effective method of brand promotion and lead generation. But one element of this new form of marketing still plagues many - successfully calculating ROI (return-on-investment). 25% of B2C marketers say they aren’t measuring the ROI of their content efforts, according to CMI’s B2C Content Market ing: 2017 Benchmarks, Budgets and Trends — North America.

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Social Media Tips for the Time-Crunch

We realize if you don’t know a lot about social media it may be a real pain to maintain yourself. If you’re stressing out about your social media accounts, you’re probably overthinking how easy it can be! You may think that you need a social media team to accomplish what your business needs to succeed, but thankfully it’s almost effortless to keep your followers actively interacting with your accounts.

We realize if you don’t know a lot about social media it may be a real pain to maintain yourself. If you’re stressing out about your social media accounts, you’re probably overthinking how easy it can be! You may think that you need a social media team to accomplish what your business needs to succeed, but thankfully it’s almost effortless to keep your followers actively interacting with your accounts.

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Every Marketing Tool You Need to Know About

When it comes to marketing, there is no shortage of awesome tools. You have your choice of tools not only for analytics, but also for content marketing, conversion rate optimization, email marketing, social media marketing, search, and more. But the sheer number of available tools can also be downright intimidating. Where should you start?

When it comes to marketing, there is no shortage of awesome tools. You have your choice of tools not only for analytics, but also for content marketing, conversion rate optimization, email marketing, social media marketing, search, and more. But the sheer number of available tools can also be downright intimidating. Where should you start?

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A Resource Guide to Marketing Content Success

Do you want to sharpen your skills in marketing content but aren’t really sure where to start? We’ve compiled some of the best assets in content marketing: everything from white papers, educational videos, and podcasts to other written content.

Do you want to sharpen your skills in marketing content but aren’t really sure where to start? We’ve compiled some of the best assets in content marketing: everything from white papers, educational videos, and podcasts to other written content.

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The Definitive Guide to Content Curation: Strategies, Tips, and Tools

Many of us are curating content without even thinking about it. We’re sharing that quirky New York Times article on Facebook. We’re quoting celebrity tweets and making funny (well, funny to us) quips on Twitter.

Many of us are curating content without even thinking about it. We’re sharing that quirky New York Times article on Facebook. We’re quoting celebrity tweets and making funny (well, funny to us) quips on Twitter.

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B2B Marketers Discuss the Impact of SiriusDecisions’ New Go-To-Market Execution Model

At its annual Summit last month, SiriusDecision unveiled several new frameworks and models. One that garnered a significant amount of attention from the B2B community was the Go-to-Market Execution Model, which was designed to help organizations shift from a product-centric to an audience-centric mindset.

At its annual Summit last month, SiriusDecision unveiled several new frameworks and models. One that garnered a significant amount of attention from the B2B community was the Go-to-Market Execution Model, which was designed to help organizations shift from a product-centric to an audience-centric mindset.

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Know before you grow: 13 tips for modern marketing

Marketing is no longer an option, but an imperative for accounting firms. The urgency was clear at the Association for Accounting Marketing’s 2017 AAM Summit this June in Las Vegas, where marketing directors and business development pros shared the latest tools and strategies for practice growth.

Marketing is no longer an option, but an imperative for accounting firms. The urgency was clear at the Association for Accounting Marketing’s 2017 AAM Summit this June in Las Vegas, where marketing directors and business development pros shared the latest tools and strategies for practice growth.

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How to Improve Your Content Marketing by Embracing Failure

In his book Smartcuts, Shane Snow shares the story of Second City, a school for actors and comedians in Chicago. As you might expect, the story starts off with a scene where comedians are practicing for an upcoming show, standing on stage, improvising jokes.

In his book Smartcuts, Shane Snow shares the story of Second City, a school for actors and comedians in Chicago. As you might expect, the story starts off with a scene where comedians are practicing for an upcoming show, standing on stage, improvising jokes.

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The Ultimate Guide to Creating a Content Plan For Your Content Marketing

Benjamin Franklin once said, “By failing to prepare, you are preparing to fail.” Mr. Franklin was a smart man. In the world of content marketing, attempting to move forward without a plan is a recipe for disaster. There are tens of thousands of stories about businesses that have heard content marketing works and decided to give it a try.

Benjamin Franklin once said, “By failing to prepare, you are preparing to fail.” Mr. Franklin was a smart man. In the world of content marketing, attempting to move forward without a plan is a recipe for disaster. There are tens of thousands of stories about businesses that have heard content marketing works and decided to give it a try.

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150+ Best Marketing Tools: Ultimate List

Recently my boss asked me to do some research on what are some of the best marketing tools we should be using at Rebrandly. I started with a simple search of ‘Best Marketing Tools‘ but found that with so many different products doing so many different things it was going to be a mammoth task to sort through them all. This took me a lot of time so I decided to write up my findings in this blog post so that I could save other people the hours, days and weeks I spent researching and testing all these different products. I’ve started my list with the 15 best marketing tools that I found across a number of different categories and then built some other great tools in each category.

Recently my boss asked me to do some research on what are some of the best marketing tools we should be using at Rebrandly. I started with a simple search of ‘Best Marketing Tools‘ but found that with so many different products doing so many different things it was going to be a mammoth task to sort through them all. This took me a lot of time so I decided to write up my findings in this blog post so that I could save other people the hours, days and weeks I spent researching and testing all these different products. I’ve started my list with the 15 best marketing tools that I found across a number of different categories and then built some other great tools in each category.

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25 Top Content Marketing Companies in 2017

As content marketing increases in popularity, it seems as though more and more companies are springing up and offering it as a service. The 2017 State of the Creator Economy study (SOCE) found that 8 out of 10 marketers were familiar with content marketing. About 70 percent of content marketers had experience with the concept in the past year. But with so many marketers and brands deploying content marketing strategies, it can be hard to identify the top content marketing companies of today.

As content marketing increases in popularity, it seems as though more and more companies are springing up and offering it as a service. The 2017 State of the Creator Economy study (SOCE) found that 8 out of 10 marketers were familiar with content marketing. About 70 percent of content marketers had experience with the concept in the past year. But with so many marketers and brands deploying content marketing strategies, it can be hard to identify the top content marketing companies of today.

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Google Tensor Processing Units and Google Compute Engine: What Marketers Need to Know

Google recently unveiled the latest version of an advanced hardware and software system designed specifically for machine learning—and it could have huge implications for the adoption of AI, according to machine learning experts we interviewed.

Google recently unveiled the latest version of an advanced hardware and software system designed specifically for machine learning—and it could have huge implications for the adoption of AI, according to machine learning experts we interviewed.

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How To Create A White Paper That Converts

White papers are often perceived as the more serious older sibling of the eBook. As such, it’s not uncommon for white papers to be—well, boring. But that doesn’t have to be the case. White papers are among most requested resource formats of B2B buyers. They should be in-depth, enlightening, and also: interesting.

White papers are often perceived as the more serious older sibling of the eBook. As such, it’s not uncommon for white papers to be—well, boring. But that doesn’t have to be the case. White papers are among most requested resource formats of B2B buyers. They should be in-depth, enlightening, and also: interesting.

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