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Press Releases

Curata Named an EContent Magazine Trendsetting Product for 2015

The surge in marketing technology investment continues in 2015 as organizations strive to tap into the power of digital marketing. In fact, a recent survey of over 500 marketers reported that 68% of content marketing leaders are increasing investment in marketing technology in 2015. 

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Data-Driven Content Marketing at Scale Becomes a Reality

Curata Announces a New Content Marketing Platform

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Content Marketing Investment to Increase 76% in 2015

76% of marketers plan to increase their investment in content marketing in 2015, according to a recent study by Boston-based software company Curata. However, many organizations will find that it takes more than an increased budget to be successful.    

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EContent Magazine Names Curata as one of the Top 100 Companies Impacting the Digital Content Industry

In recent years, many marketers have shifted their budgets to focus on digital initiatives, such as the practice of content marketing. This form of marketing, which is the process of developing, executing and delivering content through several mediums, will continue to gain traction in the coming years. In fact, a recent survey of over 500 marketers, found that 71% plan to increase their investment in content marketing this year.  

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Business Bloggers Reveal Secrets to Getting 10,000+ Page Views Per Month

BOSTON, Massachusetts – Seventy one percent of companies are increasing investment in content marketing in order to better engage their buyers.  What’s one of the top four tactics in use by these content marketers? The business blog. 

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Businesses Face Ethical Dilemmas as Content Marketing Proliferates

BOSTON, Massachusetts – In recent years, many marketing departments have turned to a relatively new type of marketing known as “content marketing” involving the creation of informational email newsletters, blogs, eBooks, videos and podcasts.

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MITX awards Curata’s Content Marketing Software as the Most Innovative B2B Technology in 2014

The Massachusetts Innovation & Technology Exchange (MITX) named the content marketing software developed by Curata as the Best B2B Innovation at the 2014 MITX What’s Next Awards on May 29 at the Westin Waterfront in Boston.

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Curata's Content Marketing Solution Selected as 2014 MITX What's Next Awards Finalist

Curata today announced its Content Marketing Solution has been selected as a finalist in the Best B2B Product 2014 category for the MITX What's Next Awards.

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Over 70% of Marketers Plan to Increase Spend on Content Marketing in 2014

The content marketing industry will be expanding in 2014. According to Curata, Inc.'s fourth annual benchmarks study, 2014 Content Marketing Tactics Planner: Creation, Curation and Syndication, 71% of marketers are increasing their content marketing investment in 2014, and 39% are increasing spend on curation. However, many organizations will find that it takes more than increased budget to be successful as a content marketer.

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Curata Teams Up with HubSpot to Drive Leads for 360Chestnut

Curata, Inc., the leading provider of business grade curation software, has teamed with HubSpot to boost marketers’ content marketing engines. The Curata integration allows marketers to seamlessly stream curated content to their online destinations through HubSpot's platform.

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Curata Reader Named a Finalist for the 2013 Consumer Product of the Year Award by The Mass Technology Leadership Council

Curata was named a finalist for Massachusetts Technology Leadership Council’s 2013 Consumer Product of the Year Award, before a crowd of more than 200 tech executives at the Microsoft NERD Center in Cambridge, Mass.

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Michael Gerard Joins Curata as Chief Marketing Officer

Tech Marketing Veteran to Lead Curata's Award-Winning Content Curation Solution


Read more here: http://www.heraldonline.com/2013/07/17/5027966/michael-gerard-joins-curata-as.html#storylink=cpy

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Google Reader Alternative Curata Reader Launches

Curata releases the “simplest, cleanest and easiest” feed reader.

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Green Data Center News Recognized As Best Website by Network Products Guide

Curata-powered site honored as an innovative and informational IT website for industry news and awareness

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Google Reader Replacement Announced by Content Curation Platform Curata

Intelligent content reader targeted towards businesses

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Buffer Partners with Curata - Social Media and Content Marketing Join Forces

Product integration empowers marketers to schedule social media postings of curated content

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Pictures to Click-thrus: Curata and Zemanta Partnership

Curata unveiled their integration and partnership with Zemanta to launch “Image Recommendations.” The recommended images can be used for all aspects of the product, including curated content, curated topics and original blog content.

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Curata’s Annual B2B Marketing Report Finds Content Marketing Success Tied to Longevity of Program

Survey Confirms Shift toward Content Curation Initiatives and Shows Need for Greater Success Tracking

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Curata Content Curation Software Arrives on iPhone, iPad and Android for On-the-Go Marketers

Mobile Access Enhances Productivity for Time-Strapped Marketers

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Curata Wins MassTLC Leadership Award for Innovative Technology of the Year

Company’s Advanced Content Curation Software Bolsters Marketers’ Ability to Generate Compelling Content in Timely Manner

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New Curata eBook Gives Marketers Fuel to Feed the Content Beast

Features strategic techniques for marketers to drive content marketing results

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Content Curation Continues to Gain Momentum Amongst Marketers

Second Annual Content Curation Adoption Survey From Curata Finds That 95 Percent of Marketers Are Curating

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HiveFire eBook Wins Killer Content Award

"Five Simple Steps to Becoming a Content Curation Rock Star (in 19 Minutes or Less)" Exemplifies the Content Marketing Best Practices It Touts

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HiveFire CEO to Help Marketers Feed their Content Beasts at Open Dialogue's Content Marketing Conference

Pawan Deshpande will share content curation expertise at upcoming industry event guiding marketers on how to keep content fresh and relevant

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HiveFire Appoints Bivha Singh to Vice President of Product Management

Proven technology start-up leader oversees roadmap for Curata

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HiveFire Determines Common Strategies for Maximizing Value From Content Curation

New Curation Habits Report 2012 Shares Insights on How Marketers Can Make Their Content a Winner

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Curata Offers Free News Sites to SXSW Attendees

Free Trial Enables Attendees to Cut Through Event Clutter with Customized Destination for Industry and Company News

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HiveFire Introduces New Social Features for Content Curation Platform Curata

Social media curation and Disqus integration enhance offering with more timely, relevant content and improved community engagement

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New HiveFire E-book Provides Evidence that Content Curation Drives Results

Downloadable resource details benefits and real-world use cases of the emerging content marketing practice

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HiveFire Study Finds Content Marketing is Driving Majority of B2B Marketing Strategies

B2B Marketing Trends 2011 Survey finds content curation is being increasingly used to implement content marketing programs

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HiveFire to Host the Third Annual Curata User Conference

Customers to participate in interactive forum on content curation outlook and best practices

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HiveFire CEO to Expand Global Footprint of Content Curation

Presentation to French executives during DMA 2011 to provide practical advice for engaging audiences by finding, organizing and sharing online content

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HiveFire to Host "Minute To Win It - Curation Edition" Event During FutureM

Expert marketing contestants to compete for title of Content Curation King, judged by Boston Globe editor

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Curata Powers Online News Portal for MITX's Second Annual FutureM Event

Curation technology to highlight key events, trends and discussions during week-long experience in Boston

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HiveFire CEO to Help Marketers Understand and Implement Content Curation at Content Marketing World

Findings from company's B2B Marketing Trends Survey will be unveiled at event

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Thermo Fisher Scientific BRIMS Center Selects Curata For Fast and Effective Content Curation

Technology builds brand awareness and establishes thought leadership in rapidly growing biomarker sector

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HiveFire Launches LinkedIn® Group: Content Curators

Professional forum for content curation best practices and insights

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HiveFire Unveils Best Practices for Brands-as-Publishers in Marketing's Brave New World

Video now available from dynamic panel discussion at SXSW that sparked these content marketing insights

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HiveFire to Host Webinar to Help Marketers Get Started with Content Curation and Content Marketing in 5 Simple Steps

AMA event to provide marketers with guidance from CEO Pawan Deshpande and Junta42’s Joe Pulizzi

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Content Curation Has Taken Center Stage as Marketing Strategy, Per Study Results From HiveFire

First annual content curation adoption survey finds that almost half of marketers now implement this strategy

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News Coverage

Content Marketers Are Overworked and Under-performing

Here's why many content marketers are feeling overworked and overwhelmed.

Here's why many content marketers are feeling overworked and overwhelmed.

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The Value of Content Curation with Curata

Listen in to this podcast featuring Curata CEO Pawan Deshpande, who provides tools that help marketers curate content and publish it on many channels.

Listen in to this podcast featuring Curata CEO Pawan Deshpande, who provides tools that help marketers curate content and publish it on many channels.

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7 Simple Secrets to B2B Lead Generation Titles that Convert like Crazy |

Are you struggling to create a title for your content? Check out this list of sevens simple tips.

Are you struggling to create a title for your content? Check out this list of sevens simple tips.

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13 Digital Marketing Techniques to Boost Sales

One of the main goals of marketing is to boost sales. Here are 13 tips to help do this. 

One of the main goals of marketing is to boost sales. Here are 13 tips to help do this. 

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4 Themes from Social Tools Summit

Here are four tips for all social media marketers to take away from the Social Tools Summit.

Here are four tips for all social media marketers to take away from the Social Tools Summit.

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Get More Content Created, in the Same Amount of Time

Find out how to use the content marketing pyramid to produce more content in less time.

Find out how to use the content marketing pyramid to produce more content in less time.

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How To Succeed With Earned Media: 34 Case Studies

Earned media can often be very beneficial to content marketing performance. Check out some examples of earned media that was low-cost and highly effective.

Earned media can often be very beneficial to content marketing performance. Check out some examples of earned media that was low-cost and highly effective.

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8 Content Marketing Tricks That Will Make Your Team of One Perform Like a Team of Five

Take a look at these 8 tips to amp up the performance of your content marketing team. One tip is to get clicks to your site by sharing others' top content.

Take a look at these 8 tips to amp up the performance of your content marketing team. One tip is to get clicks to your site by sharing others' top content.

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A Lean Startup's Ultimate Guide To Content Curation: A 3-Step Process

Take a look at this article to hear four reasons why content curation is important. One reason? Content curation aids in trust building.

Take a look at this article to hear four reasons why content curation is important. One reason? Content curation aids in trust building.

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Visual Marketing: Creatives Need Data Too

When creating visual content, marketers often spend the most time gathering data. Learn the benefits that technology can have on the creative process.

When creating visual content, marketers often spend the most time gathering data. Learn the benefits that technology can have on the creative process.

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The Beginner's Guide to Writing a Data-Driven Post

A lot of content marketers struggle to get people to read an entire piece of content. Find out how to use data-driven content to generate more engagement.

A lot of content marketers struggle to get people to read an entire piece of content. Find out how to use data-driven content to generate more engagement.

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9 Highly Reputable Resources for Compelling Marketing Stats

Learn what resources you can use to gain statistical insights on content marketing to build thought leadership.

Learn what resources you can use to gain statistical insights on content marketing to build thought leadership.

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Earned Media Distribution: 38 Experts Weigh In

Earned media can range from a mention on a third party site to a byline. This form of media can be highly beneficial by generating leads and gaining thought leadership.

Earned media can range from a mention on a third party site to a byline. This form of media can be highly beneficial by generating leads and gaining thought leadership.

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Key Marketing Tactics Which Come Before Your Content Marketing

Find out what tools you can use to implement or improve your content marketing strategy. 

Find out what tools you can use to implement or improve your content marketing strategy. 

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What Metrics to Measure Content Marketing Effectiveness

Learning how to use metrics to see how effective your content is can be essential to having a successful marketing. Check out this infographic to learn 29 of the most essential metrics.

Learning how to use metrics to see how effective your content is can be essential to having a successful marketing. Check out this infographic to learn 29 of the most essential metrics.

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How to Identify an Influencer

One of the ways you can boost your content ROI is to build your network of influencers. Take a look at this post to learn how you can identify an influencer. 

One of the ways you can boost your content ROI is to build your network of influencers. Take a look at this post to learn how you can identify an influencer. 

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Content Creation to Make Your Small Business Stand Out

Over half of marketers that curate content say that it has increased their brand visibility along with SEO, web traffic and buyer engagement.

Over half of marketers that curate content say that it has increased their brand visibility along with SEO, web traffic and buyer engagement.

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Digital Curation

There are several tools that can be used for content marketing. Read this post to learn more about curation and what tools can be beneficial to your business.

There are several tools that can be used for content marketing. Read this post to learn more about curation and what tools can be beneficial to your business.

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Top 25 Content Marketers in Enterprise Software: The East Coast Edition

Who are the top 25 content marketing storytellers on the east coast? Here's Skyword's roundup.

Who are the top 25 content marketing storytellers on the east coast? Here's Skyword's roundup.

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How to Market to Each Stage of the Buyer's Journey

Learn how to adapt your content to successfully guide your readers through the buyer's journey. Tailoring your content can help your audience become more aware of your brand and ultimately help in the decision process when buying a product.
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Learn how to adapt your content to successfully guide your readers through the buyer's journey. Tailoring your content can help your audience become more aware of your brand and ultimately help in the decision process when buying a product.  

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How Content Promotion Works for Blogs Big and Small: Our Favorite Content Distribution Strategies

Promoting your content is just as important as writing the actual content itself. Check out this post to learn 11 ways to promote your content.

Promoting your content is just as important as writing the actual content itself. Check out this post to learn 11 ways to promote your content.

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What's the Difference? Community Manager vs Social Media Manager

About half of business owners say they struggle to find the time to create content. Learn the differences between a community manager and a social media manager and what each can do for your business.

About half of business owners say they struggle to find the time to create content. Learn the differences between a community manager and a social media manager and what each can do for your business.

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8 Budget-Friendly Content Curation Tools

With a low budget, quality content may be difficult to produce. Learn how to use a curation tool such as Curata to curate third-party content to share with your audience.

With a low budget, quality content may be difficult to produce. Learn how to use a curation tool such as Curata to curate third-party content to share with your audience.

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Content Marketing Tools A to Z That You Can Use in 2015 and Beyond

There are many different categories of content marketing tools such as content curation, content measurement, and content reporting. Learn how you can use Curata to optimize your content marketing strategy.

There are many different categories of content marketing tools such as content curation, content measurement, and content reporting. Learn how you can use Curata to optimize your content marketing strategy.

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This Year, Forget Links and Build Connections via Content Marketing

77% of B2B marketers plan to increase content production this year, and 55% plan to increase their content marketing investment. To become an influencer in your industry, content is essential as it will drive traffic.

77% of B2B marketers plan to increase content production this year, and 55% plan to increase their content marketing investment. To become an influencer in your industry, content is essential as it will drive traffic.

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Complete Guide to Increasing Open Rates for MailChimp Newsletters

Curata has found that the best marketers create 65% of their own content, 25% of curated content and 10% as syndicated content. Read this article to learn why content is one of the key ways to increase your email open rates.

Curata has found that the best marketers create 65% of their own content, 25% of curated content and 10% as syndicated content. Read this article to learn why content is one of the key ways to increase your email open rates.

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How Content Curation Ties Into Creation

Learn the several benefits of content curation and content creation and how tying both into your marketing plan is extremely valuable.

Learn the several benefits of content curation and content creation and how tying both into your marketing plan is extremely valuable.

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Expert Tips: 31 Ways to Improve the Copywriting on Your Website

Take a look at this article to learn tips on how you can get the most of your content marketing strategy. For example, learn how to adapt your content to where your readers are in the sales cycle.

Take a look at this article to learn tips on how you can get the most of your content marketing strategy. For example, learn how to adapt your content to where your readers are in the sales cycle.

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8 Budget-Friendly Content Curation Tools

Need help gathering relevant articles to share with your readers? Learn how you can use Curata to organize and annotate third-party content.

Need help gathering relevant articles to share with your readers? Learn how you can use Curata to organize and annotate third-party content.

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Why "Content Marketing" is the Wrong Thing to Measure

Take a look at this article to learn the difference between content performance and program performance and what metrics are beneficial to use.

Take a look at this article to learn the difference between content performance and program performance and what metrics are beneficial to use.

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17 of the Best Content Curation Tools to Use in 2015

Content curation is an extremely important aspect of your content marketing plan. For this reason, a curation tool like Curata can help save time and make it easier to organize and share content with your audience.

Content curation is an extremely important aspect of your content marketing plan. For this reason, a curation tool like Curata can help save time and make it easier to organize and share content with your audience.

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Absolutely Everything You Need for #Winning at Content Curation

The majority of content marketers don't have time to create their own content. This is why companies should integrate content curation to their marketing strategies. Read this article to figure out what type of content is good for curating and other tips to get the most out of a curated post.

The majority of content marketers don't have time to create their own content. This is why companies should integrate content curation to their marketing strategies. Read this article to figure out what type of content is good for curating and other tips to get the most out of a curated post.

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Articles and Case Studies Are the Most Effective Tools of Content Marketing, Ascend2 Study Finds

It's no secret that content marketing is becoming a part of everyone's marketing strategy. In fact, 76% of marketers plan to increase content marketing investment. Read this article to learn more.

It's no secret that content marketing is becoming a part of everyone's marketing strategy. In fact, 76% of marketers plan to increase content marketing investment. Read this article to learn more.

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Sharing With Intent

Content curation is only beneficial to your business if you are curating the right content. Learn what results you should be aiming to get out of your content marketing strategy and what tools you can use to do so.

Content curation is only beneficial to your business if you are curating the right content. Learn what results you should be aiming to get out of your content marketing strategy and what tools you can use to do so.

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MITX Lunchspotting Event Recap: Content Curation in your Digital Marketing Strategy

More and more marketers are executing a content marketing strategy that involves curation. By curating content from other reliable sources, your audience will become more interested in building a relationship with your brand.

More and more marketers are executing a content marketing strategy that involves curation. By curating content from other reliable sources, your audience will become more interested in building a relationship with your brand.

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The Best Content Marketing Tools to Help You Work Smarter, Not Harder

There are an abundance of content marketing tools available, but the key is figuring out which ones work best for you. Check out this complete list of content marketing tools that your business should consider.

There are an abundance of content marketing tools available, but the key is figuring out which ones work best for you. Check out this complete list of content marketing tools that your business should consider.

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Absolutely Everything You Need for Winning at Content Curation

The amount of information online is continuously growing at a fast rate. This is why it's important to find a way to filter out irrelevant content and share pertinent content with your audience. This can be done by using a content curation tool such as Curata.

The amount of information online is continuously growing at a fast rate. This is why it's important to find a way to filter out irrelevant content and share pertinent content with your audience. This can be done by using a content curation tool such as Curata.

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Sharing with Intent

Are you looking to get rid of the stress from dealing with content clutter? Curata has a combination of several curation services that will put your content overload stress at ease. 

Are you looking to get rid of the stress from dealing with content clutter? Curata has a combination of several curation services that will put your content overload stress at ease. 

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11 Content Marketing Tools Every Marketer Needs

If you're looking for a curation tool to help find relevant content, this article is a must read. Whether you're a content curation beginner or advanced user, this list will guide you towards what tool would satisfy your needs.

If you're looking for a curation tool to help find relevant content, this article is a must read. Whether you're a content curation beginner or advanced user, this list will guide you towards what tool would satisfy your needs.

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How to Overcome Content Marketing Struggles

From lack of content creation resources to lack of an effective strategy, there are a number of content marketing obstacles that companies often face. Check out these tips to learn what your business can do to overcome content marketing struggles.

From lack of content creation resources to lack of an effective strategy, there are a number of content marketing obstacles that companies often face. Check out these tips to learn what your business can do to overcome content marketing struggles.

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