Marketers from all over the world, including our very own CMO, Michael Gerard, are heading to San Diego on March 26th for the kick-off of Social Media Marketing World. The event, scheduled to include presentations by social media experts from March 27th to the 28th, is hosted by Social Media Examiner.
We had the opportunity to interview Phil Mershon, Social Media Examiner’s Director of Events. He filled us in on what content marketers can expect at the event this year, including not-to-miss sessions and additional information on content marketing meet-ups. Read more »
More and more organizations, large and small, are using curation to complement their created content strategy. Content curation is when an individual (or team) consistently finds, organizes, annotates and shares the most relevant and highest quality digital content on a specific topic for their target market. According to our most recent study, first-class marketers only create 65% of content, the remainder being 25% curated and 10% syndicated.
Top drivers for content curation are: limited staff & budget, the ability to publish quality content consistently, discovering credible third-party sources and establishing thought leadership – to name a few. Not to mention content curation helps organizations increase site traffic and drive a higher quality and quantity of leads.
Here’s a rundown of how 360Chestnut, a startup in Cambridge, MA, uses curation to solve their content marketing challenges, publish great content and increase their bottom line. Read more »
We hear all the time that content marketing has come a long way in the past few years and that this strategy will continue to be a growing trend in the future.
But where’s the proof?
I’ve pulled together 51 of some of the most compelling content insights on the web to help marketers plan and adjust for this $44 billion dollar industry. The information compiled below consists of content marketing tactics, use cases across various channels and actionable information to better prepare your organization for content management and production.
Here’s a curated list of a few of the most interesting statistics out there from some of the most knowledgeable content marketing information sources. I highly encourage you to dig deeper into the reports provided below for more detailed information on topic-specific studies. Read more »
Those of you whose marketing careers started in the 1990s know all the about rise and fall of the Internet bubble and its impact on the industry. Sites like theGlobe.com, Pets.com and Boo.com ruled the web and gained substantial profits before the bubble’s collapse on March 10, 2000. The majority of these organizations became extinct, though a few got bought out by Yahoo!, like GeoCities and Broadcast.com. Thousands of marketers lost their jobs and struggled through a tough job market for years to come. The U.S. Bureau of Labor Statistics estimated that high tech employment in the Silicon Valley alone lost upwards of 400,000 jobs due to the bubble’s burst. So, after this catastrophe, how did we get to the complex content marketing world of today that we all know and love? Read more »
Content curation is the practice of finding, organizing, annotating and sharing the best and most relevant third-party content for your audience. There’s no doubt that curation is a growing trend in the world of content marketing. The number of concerns surrounding the practice, however, are putting doubts in the minds of content marketers before they’re able to understand the benefits of curation done right. Read more »
Created content should stand as the backbone of your content marketing strategy, since original material helps differentiate your brand from the competition. But the reality is that limited budgets, staff, and time often make it nearly impossible to create enough original content and keep all your channels updated on a consistent basis. Too much created content can be a morale-killer because it often requires a back-breaking pace of constant creation for employees. Plus, not all organizations have strong storytellers who can create high-quality content on a consistent basis. Read more »
The amount of information available to marketers is vast, diverse and sometimes overwhelming. Because it can be difficult to find high quality content, I have put together a list of some of the top content marketing blogs out there. This list is intended to help content marketers find the information, education and value they’re seeking to improve their strategies and business as a whole. Read more »
As Olympic teams from around the world are hitting the slopes (and ice and luge!) this week, us content marketers are training in our everlasting pursuit of the perfect content strategy. In our recent study, we found that many marketers ranked promoting their existing content as a low priority, while in reality, promoting existing content is what will help content marketers win the gold, as well as the hearts of prospects. Read more »