We've updated our Ultimate Content Marketing Tools list to include over thirty new tools and several new categories such as localization, digital asset management, web analytics and social media analytics.
To compete in the increasingly competitive content marketing space, marketers must learn to create visual content, such as infographics. According to Unbounce, visuals are processed 60,000 times faster than text.
According to our recent study, the majority of marketers have adopted content marketing as an integral part of their marketing strategy. However, many of these marketers are still creating product-focused,
Optimarketing? What does that mean? Robert Rosenthal, author of OPTIMARKETING: Marketing Optimization to Electrify Your Business coined the term in 2003 to illustrate the concept of optimizing key contributors to