The online marketing community is buzzing about native advertising thanks to a native advertising workshop hosted by the Federal Trade Commission (FTC) and a consumer warning issued by the FTC. In Australia, brands that mislead consumers through native advertising may face legal action in 2014.
Native advertising, also called sponsored content, advertorials, or infomercials, isn’t a new concept. Newspaper advertorials are a much older form of this practice, where advertising is dressed up to look like editorial content and placed in publications. Read more »
Spoiler alert! Tomorrow afternoon our CMO, Michael Gerard, will be hosting a webinar, Content Marketing Tactics 2014: Creation, Curation and Syndication, going over the results of our third annual content marketing benchmarks study. This study surveyed over 500 marketers on what they’re planning for their 2014 content marketing strategy. Get details on what strategic maneuvers are being made by content leaders and how you can implement these tactics to separate yourself from the pack. Join us tomorrow at 1:00pm EST and find out how to navigate the content marketing jungle.
In the meantime, here’s a sneak peek of some of the results!
- 71% of marketers will increase their investment in content marketing in 2014
- 43% of businesses have an executive who is directly responsible for their content marketing strategy
- Content marketing leaders are aiming to create only 65% of content, replacing the remainder with curated content from various thought leaders and syndicated content
- 48% of marketers are curating from third party sources at least once a week, 16% are curating daily
- Social media, blogs and newsletters are the top channels for marketers to share curated content
(Find out how to get curated content out to multiple platforms with one-click.)
Register for the webinar tomorrow to see the rest of the survey results and how you can shape up your content strategy to become king of the jungle.
Digital thought leaders were in Boston this week at the 2013 Gilbane Conference – Content and the Digital Experience. Attendees got a taste of new marketing technology, content strategies and what to expect from the marketing world of the future.
I had the opportunity to hear Scott Brinker, Co-founder & CTO at ion interactive, host a Q&A with Mayur Gupta, Global Head of Marketing Technology & Innovation at Kimberly-Clark, and Sheldon Monterio, CTO at SapientNitro, who both spoke about the importance of user experience when it comes to marketing technology. Read more »
Content curation is proving to be quite the game changer when it comes to content marketing and publishing high quality and diverse content. For those of you who are unfamiliar with this tactic, we’d like to share our own experience with content curation, ContentCurationMarketing.com, and show you how we use curation alongside the content we create on our blog to enhance our marketing performance. Read more »
It’s that time of year again, Thanksgiving. A time for appreciation, family, food and – content strategy?
For the first time ever, I am hosting Thanksgiving dinner. In the midst of my scramble to find the best recipes, (lots of scrolling on the Food Network), how to prepare them, (lots of phone calls to mom) and how I’m going to fit my entire family at my kitchen table, it hit me. My Thanksgiving table resembles the Content Marketing Pyramid to a tee (for turkey, that is!).
Make sure you check out the infographic below for details!
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Content marketing is proving to be the MVP in today’s inbound marketing world, with 87 percent of today’s marketers implementing a content strategy to drive sales, establish thought leadership or increase brand engagement.
Journalism techniques and automation platforms that are processing and mining content are now fused together in this type of digital marketing. Because of this, marketers are exposed to content technology and intensive tasks such as content curation.
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Over 120,000 people, industry and thought leaders alike, headed to San Francisco this week to attend Dreamforce 2013, the largest vendor driven technology conference in the world. Among these attendees were content marketing connoisseurs, including our very own Pawan Deshpande and Michael Gerard. During the week, many of these forward thinkers took to Twitter show their allegiance (and know-how!) in content marketing.
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With all the content curation tools available to today’s marketers, it can be hard to decipher what makes one platform more valuable than another. This can vary depending on the field you want to share your expertise in, but having a curation strategy to compliment your original content can enhance your site traffic, improve SEO and reduce costs, among other benefits.
Ask yourself, are you marketing to consumers or other businesses? What does your marketing budget look like? Where do you want to share information? Curators have varying topics and audiences, but the backbone of every good content curation platform is formed by identifying, organizing, annotating, sharing and analyzing relevant content. Read more »