The content promotion required for all the assets marketers create now can easily exceed the amount of hours in a day. But with the content marketing tool landscape growing, there are more tools available—both free and for a price—to help you promote content in a variety of ways.
To figure out which tools fit your needs best, we put together the following list of content promotion tools.
This list includes social media networks, social media management tools, paid promotion tools, distribution tools and advocacy tools. Please note this list is not comprehensive and there are other ways to promote content (such as emails and newsletters). For a look at the entire ecosystem, see our complete content marketing tools map.
Content Promotion Tools
Use these networks to build followings, reach out to influencers, and even pay for sponsored posts and customized reach. For expert tips on using social media, see our guest post from Neal Schaffer: 11 Effective Ways to Use Social Media to Promote Your Content.
Twitter – With over half a billion registered users, Twitter users can post messages of up to 140 characters, share photos and videos, create custom lists, send direct messages, and more. Promote content on Twitter organically, with Twitter cards, or paid promotions.
Facebook – The social media giant has over a billion users and lets users connect with friends, share links, photos, videos, and events, join groups, and more. There are options for promoting content organically and through paid promotions.
Pinterest – You can share your images and videos on customizable boards and “repin” others’ images. Pinterest has nearly 50 million users.
LinkedIn – A business-focused online network where users share links, add connections, join groups, write recommendations, and search for connections by company, industry, skills, and more. Marketers can share content through company updates, sponsored updates and LinkedIn Pulse posts.
Google+ – Google’s social network allows users to set up “Hangouts” using video chat, and create “Circles” of people for organizing contacts and targeting messaging.
Offerpop – Offerpop is a social media platform for businesses to recruit, engage and convert customers.
SlideShare – Upload and share slide presentations, gain insight into who’s viewing your presentations, collect business leads and more.
StumbleUpon – A discovery engine for finding and recommending web content that allows users to discover and rate Web pages, photos and videos personalized to their tastes and interests using peer-sourcing and social-networking principles.
Flipboard – Curate articles, videos, pictures and more, then save them into a glossy, digital magazine format you can share.
Social Media Management Tools
These tools help you organize your online presence. Many allow you to post to several social networks and analyze the performance of your posts through one dashboard, so you can see which content performs best on which platform.
Sprinklr – Large global companies use this social media management system to engage with customers, connect with CRM systems, build custom widgets, publish and manage content, and more.
Tweetdeck – Track brand mentions and hashtags, manage multiple Twitter accounts, and schedule Tweets, all in a single Twitter platform.
Hootsuite – Administer multiple social media accounts, analyze social media traffic, track brand mentions, collaborate with other team members, and schedule messages and tweets.
Buffer – Add articles, photos, or video, and Buffer automatically posts content to your social media accounts throughout the day.
Traackr – Manage influencer relationships with Traackr, which lets you discover influencers, nurture relationships with them, and demonstrate the impact of these relationships.
Sprout Social – This management tool lets multiple users schedule, publish and analyze social media posts across several platforms.
Social Bro – Follow trends on Twitter and capitalize on them with this fully functioning Twitter listening and publishing tool.
Salesforce Marketing Cloud – Find and analyze what’s being said about your brand—and your competitors’ brands—to find out what customers want, which content is working, and how to keep up with the conversation.
Social Mention – A social search engine that searches for and analyzes real-time aggregated content across 100+ social media platforms.
Bottlenose – Track what’s trending in your industry and get warnings about breaking news stories using advanced topic discovery and Natural Language Processing (NLP).
Spredfast – This tool offers company-wide social media collaboration and monitoring, and configures social analysis reports.
Meltwater Buzz – A social media marketing SaaS platform that combines monitoring and analytics with engagement to give you a complete lifecycle approach to social media community management.
Marketwired Resonate – With this platform, you’re connected to your industry marketplace in real time through social media and traditional distribution.
CisionPoint – PR software that helps you reach your audiences and manage campaigns across traditional, digital and social media.
GetStacker – Receive all social media mentions in a single inbox, schedule messages across platforms, and run reports on social media content.
ViralHeat – Publish, analyze and run reports about social media posts via multiple networks.
Followerwonk – Discover metrics such as who your Twitter followers are, where they are, when they tweet, and easily share your reports with the world.
Content Marketer – Three products to help you find and contact influencers via email and Twitter, with email templates featuring tracking, scheduling & follow up sequences.
Narrow – Build a targeted Twitter following by interacting with the users most likely to be interested in your company’s offerings.
Image Sharer – Create viral traffic by allowing your readers to automatically share images on your site and link back to you.
Jing – Capture basic video, animation, and still images from your computer screen, and share them on the Web.
Meet Edgar – A social media scheduling tool for cataloguing your updates in a library that builds over time and automatically refreshes.
Oktopost – A B2B social media management platform for managing, measuring, and amplifying your social media marketing.
Paid Promotion Tools (aka Native Advertising)
Use these tools to advertise content on websites across the Internet.
ContentGain – This widget places links to third-party content on other websites to boost distribution. The original content publisher shares ad revenue with the website sharing the content.
OneSpot – This tool automatically turns owned or earned content into optimized ads, distributes the content across OneSpot’s ad inventory, retargets users, and monitors results.
Gravity – Using algorithms based on users’ reading and sharing history, Gravity enables websites to deliver personalized recommendations.
Outbrain – This content discovery tool recommends your content to readers of other premium publishers, offering a personalized reader experience while exposing your content to engaged readers.
Vocus – This tool scans for prospects looking for companies like yours, suggests relevant social conversations, and distributes your press for traffic and search.
Taboola – This promotional tool takes your content and places it on publishing websites, targeting it towards your selected audience.
nRelate – This platform helps content developers and publishers find an easier path to your target audience and grows your reader-base from your site or elsewhere on the web.
Content Blvd – Connect with brands and publishers to create relevant and rewarding product placements.
Vibrant Media – This native advertising tool places content ads within other forms of editorial content. All triggers are user-initiated.
Disqus – This discussion platform allows bloggers and website publishers to engage readers with an industry-leading comments section.
ContentClick – A native ad delivery system that integrates content into thousands of blogs and websites.
Zemanta – Zemanta partners with many native ad networks such as Outbrain and nRelate.
Adblade – Target content with advertisement opportunities on over 100 branded content sites.
Mylikes – This tool places content on various websites and allows you to control your daily budget and bidding strategy.
PubExchange – PubExchange helps create partnerships between content creators. Partners then share ads for each other’s content on their blogs and other websites.
Resonance – A content retargeting tool for keeping your message in front of people who have visited your website by tracking the content they view and making them aware of the next most relevant piece.
Zemanta – Programmatically buy native content ads on almost all native ad platforms while targeting your audience with the reach and frequency to meet your marketing goals.
Disseminate your content to these networks to expand reach.
Brightcove – This cloud content services provider offers an online video platform for adding custom video players to websites, social media profiles, and mobile destinations.
PR Newswire – Distribute news releases to a global media database of more than 700,000 journalists and blogger contacts, monitor traditional and social media, and engage in real time conversations with journalists, bloggers, and other influencers.
Cadence9 – This unified solution for managing content marketing lets marketers plan content using an editorial calendar, assign tasks to team members, administer content creation and publishing workflow, and more.
Papershare – Cloud-based promotional tool for content marketers that distributes to multiple channels and alerts marketing and sales teams when content is published. Leads are also integrated into Salesforce and marketing automation platforms.
PixxFly – Automate the distribution and syndication of all your content with this outbound marketing automation solution.
One of the most powerful forms of content promotion could be inside your own company. Use these tools to enable your employees—and in some cases your customers—to share content across their own social media profiles.
GaggleAMP – Amplify social media efforts with this tool that allows you to create “gaggles” of people who can share company social media updates to their followers.
SocialChorus – Amplify social media posts and create brand ambassadors out of employees, customers, and partners with SocialChorus.
Amplifinity – This tool creates advocacy programs across various mediums, including email, direct mail and social media.
EveryoneSocial – Allow employees and customers to build their own social profiles while simultaneously sharing your company’s created and curated content.
SoAmpli – Encourage employees to become brand advocates with this tool that helps you feed them content and reward them accordingly.
Influitive – Create an army of advocates with Influitive, which fosters a community of customers to share your content across various platforms.
SocialLook – Increase content traffic and conversion rates by sending messages through employees’ social media presence.
Do you use a tool to promote your content we haven’t mentioned here? Let us know in the comments below. For more information about how the best-in-class bloggers promote content, download our latest eBook, Business Blogging Secrets Revealed.