Welcome to the Curata blog! Curata is a content marketing software company based in Boston, MA. We use machine learning, natural language processing, and artificial intelligence to power our two content marketing software platforms: Curata Content Curation Software (CCS), and Curata Content Marketing Platform (CMP).
Content marketing involves the creation and distribution of relevant, informative, and/or entertaining material such as blogs, videos, infographics, podcasts, webinars, and social media posts in order to drive lead generation and revenue.
Unlike advertising, content marketing does not interrupt the consumption of other content, such as a tv show, radio show, or news article. Content marketing is the content. It does not explicitly promote a brand, but is intended to stimulate interest in an organization’s products, services, or industry.
This blog is a forum for marketers to learn and share best practices and tips across all facets of content marketing: strategy, creation, promotion/distribution, and analytics.
Curata offers a weekly newsletter focused on all things content marketing, free to all subscribers. You are also welcome to participate in Curata’s Content Marketing Forum LinkedIn Community.