Welcome to the Curata blog! We are a content marketing software company based in Boston, MA. We use machine learning, natural language processing, and artificial intelligence to power our two software platforms: Curata Content Curation Software (CCS), and Curata Content Marketing Platform (CMP).
About Content Marketing
Content marketing involves the creation and distribution of relevant, informative, and/or entertaining material in order to drive lead generation and revenue. This can include blogs, videos, infographics, podcasts, webinars, social media posts, and even movies.
Unlike advertising, content marketing does not interrupt the consumption of other content, such as a tv show, radio show, or news article. Content marketing is the content. It does not explicitly promote a brand, but is intended to stimulate interest in an organization’s products, services, or industry.
This blog is a forum for marketers to learn and share best practices and tips across all facets of content marketing: strategy, creation, promotion/distribution, and analytics.
We offer a weekly newsletter focused on all things content marketing, free to all subscribers. You are also welcome to participate in our Content Marketing Forum LinkedIn Community.