A great new movement has begun. A movement where marketers don't have to solely rely on the media to connect with their customers; and where customers can directly learn from, and sometimes laugh with, the brands they want, when they want. This movement is called . . .
Helping companies use content to drive growth is our passion.
However, there are two primary hurdles that marketers must overcome to advance to the next stage of content marketing maturity and impact:
1. Ability to Scale
. . . Creating quality content each and every day. It requires strategy, subject matter expertise, writing talent, digital marketing and promotions mastery and operations proficiency. Bringing all of these competencies together, even in the smallest of companies, is no easy feat.
2. Content Marketing Insight
And without the data or intelligence regarding what content works and doesn't work, continuous improvement and mastery of content marketing remains an art for the few versus a science for the many.
It is against this backdrop that we here at Curata are excited to help our customers advance to this next stage:
Data-Driven Content Marketing at Scale
The processes and related technology for content strategy and production will no doubt be important for scale; however, data will become the thread that weaves through each step of the content marketing process, helping to streamline the entire operation and increase its impact on the business.
Our customers' success is our success.
And if you're looking to join our team, are already a customer, or interested in coming on board as one of our newest customers, we look forward to working together to shape the future of content marketing.