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Customer Success = Our Success

Our Story

A great new movement has begun. A movement where marketers don't have to solely rely on the media to connect with their customers; and where customers can directly learn from, and sometimes laugh with, the brands they want, when they want. This movement is called . . .


At no other time in history have marketers had such a great opportunity to connect directly with their customers while simultaneously adding value to their organizations' sales pipeline and revenue. We, at Curata, have been fortunate to be a part of the growth of this movement since 2007; enabling hundreds of companies to create and curate quality content.

Helping companies use content to drive growth is our passion.

However, there are two primary hurdles that marketers must overcome to advance to the next stage of content marketing maturity and impact:

1. Ability to Scale

. . . Creating quality content each and every day. It requires strategy, subject matter expertise, writing talent, digital marketing and promotions mastery and operations proficiency. Bringing all of these competencies together, even in the smallest of companies, is no easy feat.

2. Content Marketing Insight

And without the data or intelligence regarding what content works and doesn't work, continuous improvement and mastery of content marketing remains an art for the few versus a science for the many.

It is against this backdrop that we here at Curata are excited to help our customers advance to this next stage:

Data-Driven Content Marketing at Scale

The processes and related technology for content strategy and production will no doubt be important for scale; however, data will become the thread that weaves through each step of the content marketing process, helping to streamline the entire operation and increase its impact on the business.

Our customers' success is our success.

And if you're looking to join our team, are already a customer, or interested in coming on board as one of our newest customers, we look forward to working together to shape the future of content marketing.

Pawan Deshpande, Founder and CEO

Who is Curata?

Our Management Team

Pawan Deshpande

Pawan Deshpande

Founder & CEO

Pawan is an accomplished entrepreneur, marketer and technologist. He was a finalist for the 2014 MarketingProfs B2B Marketer of the Year, and named in Boston Business Journal's 40 under 40. Pawan previously worked at Google, Microsoft and other startups and holds an S.B. and M.Eng. in Computer Science from the Massachusetts Institute of Technology.

Michael Gerard

Michael and his team are responsible for Curata's marketing strategy & tactics, including brand building, demand creation and sales enablement. Michael is a data-driven marketing executive with 20+ years of experience driving growth at companies ranging from startups to global, billion-dollar organizations. He received his MBA from the MIT Sloan School of Management, BS in Engineering from WPI and MS in Engineering from Northeastern University.

Ward Parry

Ward Parry

VP of Sales

Resident Englishman Ward Parry is Curata's sales strategy supremo, in charge of developing scalable sales processes and boosting revenue growth. He has driven sales and sales processes at, RSVP, The Guardian and Saatchi & Saatchi, and led sales teams at SnapApp and the Journal of Visualized Experiments (JoVE).

Craig Blum

Craig Blum

Director of Client Services

Craig and his team make customers happy and successful. Craig joined Curata from Viximo, where he managed the company's partner network. Prior to that, he performed a client services role at Matchmine and held key engineering positions at Constant Contact and edocs. Craig earned his B.S. in Management Science and Information Technology from Virginia Polytechnic Institute and his MBA from Babson College.

Jeff Suarez

Jeff Suarez

VP of Engineering

Jeff runs Curata's engineering team. Before joining Curata, Jeff co-founded Financial Diligence Networks, an online platform used by hundreds of hedge funds and their investors to connect and share information securely. Prior to that, he was the Global Director of Digital Products at Vistaprint. He received a BS in Computer Science from the Johns Hopkins University in Baltimore.

Our Board of Directors

Gururaj "Desh" Deshpande

Gururaj "Desh" Deshpande

Gururaj is the President and Chairman of Sparta Group LLC. Dr. Deshpande has founded several successful companies including Cascade Communications and Sycamore Networks. Dr. Deshpande holds a B. Tech. in Electrical Engineering from the Indian Institute of Technology - Madras, an M.E. from the University of New Brunswick in Canada, and Ph.D from Queens University in Canada. Dr. Deshpande serves as a life-member of the MIT Corporation.

Eric Swanson

Eric Swanson

Eric is an entrepreneur, a director and advisor to several firms, a research associate at MIT, and consultant at Draper Laboratories. Mr. Swanson has authored more than 180 technical papers and holds over 25 US patents and numerous foreign patents. Mr. Swanson holds a B.S. from the University of Massachusetts at Amherst and an M.S. from MIT both in electrical engineering.

Our Advisory Board

Larry Kim

Larry Kim

Larry Kim is the founder of WordStream, a PPC marketing software and services company managing over a half Billion dollars in ad spend for thousands of customers world-wide.

Jason Miller

Jason Miller

Jason Miller leads global content and social initiatives for LinkedIn Marketing Solutions helping marketers understand how to use LinkedIn to achieve their marketing goals and deliver real ROI. He is the author of the Amazon #1 Best Seller Welcome to the Funnel. Previously he was the senior manager of social media strategy at Marketo and responsible for leading the company's global content and social media efforts. Jason is a frequent contributor to top marketing blogs such as Content Marketing Institute, Social Media Examiner, Marketing Profs, Copyblogger, and has presented at numerous industry conferences including Dreamforce, Content Marketing World, Social Media Marketing World , Social Fresh, Microsoft Convergence, Inbound, and more.

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