Most marketers will increase their 2015 content marketing investment (76% to be exact); however, only a select number of them will succeed by creating a sound strategy.
In this 70+ page guide, you'll learn what tactical maneuvers are being made by ~600 marketing organizations, including guidance on what you can do to differentiate your own content marketing strategy. Key questions answered include:
How will leading marketing teams change their content marketing staff and processes in 2015?
How will the content marketing mix shift and why?
What should your marketing team do to improve content creation and curation?
How will technology impact the future of content marketing?