The Future of Search Engine Optimization: 5 Ways to Adapt Your Content for 2017
As search evolves, so does optimization. Search results are less about phrases (combinations of words and letters) and more about topics (semantic meanings and entities). So a smart content marketer optimizes for "things, not strings."
But what exactly does this mean for a writer? This eBook covers five specific actions we can take as content marketers to ensure our marketing aligns with the future of SEO.
Find clues into which topics are semantically linked to each other
Target topics, not just phrases, through writing
Incorporate natural language into your content
Make visitors happy in ways that makes Google happy