The Comprehensive Guide to Content Marketing Analytics & Metrics
Too often, brands embark upon their content marketing journey without understanding how to use content to efficiently get from point A to point B. Instead of using data and technology to map a strategically sound course to their destination, they rely on gut instincts, anecdotes, and "soft" metrics like page views and shares.
This eBook offers a comprehensive guide to the metrics that will help ensure your content marketing initiatives are effective and driving key business outcomes. As part of the journey, hear from over 20 of today's top marketing experts on what they believe to be the most important content marketing metric.