The amount of information available to marketers is vast, diverse and sometimes overwhelming. Because it can be difficult to find high quality content, I have put together a list of some of the top content marketing blogs out there. This list is intended to help content marketers find the information, education and value theyâ€™re seeking to improve their strategies and business as a whole.
Before we dive into the topics, let me first define a blog on how itâ€™s interpreted in this post.
A blog is an online publication that seeks to inform its readers with high quality, ethical and valuable insights that are published on a consistent basis by authors qualified to communicate them.
The topics covered in the list below include content marketing tactics, advice from experts, content marketing tools, content statistics and content curation – among others. This list is by no means comprehensive. With millions of blogs being published each day and the overwhelming amount of quality information on the Internet surrounding content marketing, I am sure to have missed more than a few first-class blogs. (If you donâ€™t believe me, check out Worldometerâ€™s blog counter.) If your favorite blog is not listed, or if you know of any other great source of content marketing information, leave us a comment below.
Scroll down for a list of content marketing blogs that we love; sorted by six categories:
- Social Media
- Content Marketing & Strategy
- Marketing Technology
- Analysts & Research
Social Media Examiner – Their blog provides daily original content for readers on how to navigate the social media â€śjungleâ€ť through social networking, blogs and podcast best practices.
Social Media Today – This online community provides daily insight to PR, marketing and other professionals in disciplines that require information on social media.
Social Fresh – The goal of their blog is to inspire businesses to improve their marketing strategies through social media education.
Jeff Bullasâ€™s Blog – Jeff Bullas is an author, blogger and strategist whose aim is to provide insight on aspects of social media marketing, content marketing and digital marketing.
Razor Social – This blog offers their independent advice on the latest in social media tools and social media technology.
Social Media Explorer – Their blog is a leading publisher of insights and opinions on social media marketing written internally and by a roster of marketing thought leaders.
Social Media Impact – The mission of this blog is to provide diversity of social media information to any and all who want to leverage social networking; for personal or business use.
Socialnomics – This online journal presents social media stories, trends, studies and statistics. The double interpretation of Socialnomics means that as the success of the site grows, the more social good they hope to give back.
Buffer – Bufferâ€™s blog focuses on UX, productivity, customer happiness, writing and life hacks to provide marketers with an all-encompassing view of business.
Hootsuite – Hootsuite’s blog offers a variety of tips surrounding a variety of social media platforms, including Twitter, Facebook, Instagram and even Kik.
Quick Sprout – Neil Patel, co-founder of Crazy Egg, KISSmetrics and Hello Bar writes on how businesses can improve their search engine optimization and content marketing strategy.
Moz – The Moz blog is a great asset for marketers and provides fresh ideas on content, SEO and providing value to buyers.
Search Engine Watch – This siteâ€™s content revolves around tips and information on search, analysis of the search industry and support for site owners who want to improve their SEO.
Search Engine Land – This is a news and information blog on global trends and insights into search engine marketing, and the search engine industry as a whole.
Search Engine Journal – With a unique community-based approach to search marketing content, this blog obtains virtually all its content from real experts (in-house and independent Internet marketers).
Success WorksÂ – This blog aims to educate online marketers on optimizing their content for SEO with tips, training and writing advice.
Vertical LeapÂ –Â This blog helps companies drive traffic and increase brand awareness through thought-leadership advice.
Content Marketing & Strategy
Duct Tape Marketing – This blog provides advice for small businesses on how they can improve their marketing strategy through content marketing tactics.
Occamâ€™s Razor – Author and digital marketing expert Avinash Kaushik writes on an array of digital marketing topics, giving readers actionable insights for their content strategies. He also provides great insight into marketing metrics.
Sparksheet – Sparksheet explores how various brands are using tools and platforms to distribute relevant content to the right audience.
ClickZ – As the largest resource of interactive marketing news & information from search to social to technology, ClickZ offers advice to help content marketers do their jobs better.
Spin Sucks – This blog supports professional development of PR and marketing professionals through their daily publishing of content advice.
Barry Feldman’s The Point – This blog is chock full of consultant Barry Feldman’s knowledge on social media, content strategy, influencer marketing and more.
Seth Godinâ€™s Blog – Seth Godin, best-selling author and marketing expert, writes on marketing, leadership, change and spreading new ideas.
Heidi Cohenâ€™s Actionable Marketing Guide – Marketing expert, educator and writer, Heidi Cohen, provides actionable tips and advice for digital marketers on her blog.
Vertical MeasuresÂ – Content marketing expert Arnie KuennÂ is the CEO of this agency. The blog is full of information on content strategy and tactics to ensure your content marketing program is a success at any organization.
Enchanting Marketing – This blog teaches readers how to gain followers, utilize SEO and create engaging content for target audiences.
CMS Wire – This online publication provides content marketers with information on digital marketing, social business and enterprise information management, daily.
CMO.com – This blog publishes information on executive level strategies and marketing information for Chief Marketing Officers.
The Content Wrangler – The Content Wrangler offers insights and advice for content marketers on strategy, content management and best practices.
Web Ink Now – This blog, managed by author David Meerman Scott, provides content marketing strategy advice, as well as general leadership insights.
eContent – eContent features articles on digital marketing, publishing and media for businesses; targeting executive-level decision makers with strategic information.
Orbit Media Studios – The Orbit Media blog provides marketers with digestible information on management, content marketing, web design and various digital marketing tips.
Velocity – Â The Velocity blog focuses on B2B content marketing and is a great information resource for marketers looking for a fresh take on content.
HubSpot – The HubSpot blog offers insights and advice for marketers on the topics of inbound marketing, sales and social media, as well as opinion articles.
Marketo – Marketoâ€™s blog offers information in various key marketing areas including: marketing automation, social media, content marketing and email marketing.
ExactTarget – The blog at ExactTarget provides content marketers with daily insights on mobile, email, marketing automation and cross-channel strategy.
KISSmetrics – KISSmetrics offers content marketers information on SEO, online marketing and analytics to better shape their marketing processes.
Eloqua – Marketing technology, content marketing, email and social media are all touched upon in Eloquaâ€™s blog to help educate marketers.
Curata – The Curata blog focuses on content marketing strategy insights, content curation best practices and everything marketers need to develop a successful content strategy, increase buyer engagement and improve their quality and quantity of leads.
MarketingProfs – MarketingProfs provides consistent insights into the marketing world through a variety of topics: content, non-profit, customer behavior, ROI, PR, sales and more.
TopRank Online Marketing – The TopRank blog offers expert insights on new topics including content marketing, content tools, writing, SEO and social.
Inbound Marketing Agents – The expert writers at IMA focus on inbound marketing topics and provide a fresh take on these subjects for content marketers.
Content Marketing Institute – CMI writes daily engaging content for a wide audience on the topics of content, curation, ROI, social and many more topics with actionable value.
Convince and Convert – The Convince and Convert Blog aims to educate content marketers on their online strategies to improve their customer engagement and lead quality.
Unbounce – Online marketing insights, SEO, analytics and content are just some of the valuable insights the Unbounce blog covers for their audience.
Contentology – This blog focuses on everything content; from how to create a visual storytelling strategy, to social content to content marketing tools.
Sprout ContentÂ – Content marketing tips and tricks for optimizing your efforts and increasing brand value.
The Sales LionÂ –Â This blog shares expert marketing advice on teaching and communicating in today’s digital world.
MarketingThink.com – Marketing expert Gerry Moran populates this blog withÂ his vast knowledge of content marketing, small business, personal branding and many otherÂ marketing-related fields.
Relevance – Industry expert Chad Pollitt expands upon many subjects such as content promotion, social media marketing and content curation.
The Marketing Technology Blog – The Marketing Technology Blog provides daily updates from marketing professionals on the latest in marketing technology.
Chief Marketing Technologist Blog – Marketing technologist Scott Brinker, co-founder and CTO at ion interactive, writes on marketing technology trends and insights.
Martech AdvisorÂ –Â Expert advice on the best technology to use to optimize your marketing strategy.
The HubÂ –Â Stay on top of the latest marketing technology trends with this blog
Analysts & Research
Brian Solisâ€™s Blog – Brian Solis, a principal analyst at Altimeter, anthropologist and futurist, writes about social business and how readers can use it to shape their organizations.
Jake Sorofmanâ€™s Blog – Jake Sorofman, Research Director at Gartner, writes about digital marketing strategy, trends and best practices for mobile, social and content marketing.
Ryan Skinnerâ€™s Blog – Ryan Skinner, Senior Analyst at Forrester, provides insight for marketing leadership professionals on content and experiences that drive customer engagement.
Rebecca Liebâ€™s Blog – Rebecca Lieb offers expert insights on digital and content strategy for marketers.
Marketing Experiments Blog – This blog was the first Internet research lab to conduct and publish on experiments to optimize marketing and sales strategies.
Michael Fauscetteâ€™s Blog – Michael Fauscette, leader of IDCâ€™s Software Business Solutions Group, offers advice and analysis on emerging software strategies for businesses.
eMarketer – This blog covers ecommerce, digital marketing and online media to offer insights and advice on the digital environment for marketers.
Econsultancy – This source of independent advice and insight offers content marketers a one-stop location to answer their digital marketing questions and improve their strategies.
Problogger – Professional blogger, Darren Rowse, writes on blogging tips and advice that marketers can implement into their content strategy.
Copyblogger – Copybloggerâ€™s goal is to educate readers on how to â€ścreate killer online contentâ€ť by providing information on all aspects of content marketing; from copywriting to SEO to social media.
Boost Blog Traffic –Â This community helps bloggers increase traffic and get more eyes on their content.
Blogging TipsÂ –Â Advice and tips on how to rise above the crowd and become an authority in the blogging world.
Daily Blog TipsÂ –Â This blog focuses on helping bloggers who see blogging as more than a hobby and are ready to get a return from their efforts.
Interested in learning how to develop a content marketing strategy? Download our latest eBook, Content Marketing Pyramid: A Framework to Develop and Execute a Content Marketing Strategy.