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Content Marketing Tools: The Ultimate List

Reader demand for businesses to provide excellent content continues to rise. Seventy five percent of content marketers are increasing their content marketing investment to meet this demand, according to Curata’s 2016 content marketing industry survey. Because of this, the content marketing tools universe has expanded.

Curata has created a map of content marketing tools to help guide you through the many content marketing tools and technologies available to find the one that best fits your needs.

This list has been updated as of February 21, 2017. Of particular note is the continued emergence of the Content Marketing Platform category.

For more on choosing a Content Marketing Platform vendor, check out our eBook.

Why am I Doing This?

There has been major growth in the content marketing tools available to content marketers. While many of these tools existed for years prior to the advent of content marketing—and would normally be deemed as simply internet marketing tools, many of them are rechristening themselves as content marketing tools.

However, many of these tools are quite different from each other and serve vastly different purposes within content marketing. Some technologies may help create content, some may help distribute content, yet others help measure the effectiveness of your content marketing. Having attended dozens of content marketing conferences over the years, I have seen countless marketers and even analysts not know where to start, or how to make sense of the universe of content marketing tools.

Content Marketing Tools Map

Hasn’t This Been Done Before?

A few dedicated folks have attempted to assemble comprehensive collections of content marketing tools. Each of these attempts have arguably fallen short in one regard or another. Some have been limited in the amount of tools they covered, while others have been comprehensive but not grouped the tools together in an intuitive manner.

Regardless, here’s a list of people and organizations who have made honorable attempts in the past:

  • Everything PR. In January of 2013, Everything PR put together a list of 100 Content Marketing tools. While it’s one of the most comprehensive lists, I have seen, it doesn’t strictly list “tools” in the sense of technologies. Many of the entries are resource sites and blogs such as the Content Rules Blog, or events such as Content Marketing World 2013. While such resources can be helpful for marketers, they are not strictly tools. The list also makes no attempt to organize and group tools together.

  • Oracle Marketing Cloud. In December of 2012, Eloqua published an infographic called the Social Business Shift. While it’s a nice graphic, it doesn’t strictly focus on content marketing; it instead focuses on tools with a social component such as Kiva and Kickstarter for crowd funding, or Taleo for talent sourcing.

  • Altimeter. In April of 2013, Rebecca Lieb of Altimeter started a list of 15 content marketing vendors. We were flattered to have Curata included in the initial list. More recently, Altimeter has published a content marketing vendor landscape which includes over 100 content marketing tools. However, the list does not include some of the broader categories we have included here.

  • Content Amp. Also in April of 2013, U.K.-based content marketing agency Content Amp created an impressive and visually appealing infographic featuring a wide variety of content marketing tools, with an attempt at groupings as well. While this is perhaps the best map of the content marketing vendor set I have seen, it is lacking in the number of vendors and categories covered. For example, it misses content curation tools entirely, and has a confusing category called Curated Content & Forums that includes technologies such as the commenting system Disqus, which has no relevance to curated content. The infographic is not strictly restricted to “tools” and has a category for content marketing agencies.

Disclaimer

I have pieced together this graphic over time, but few could keep up with the rapidly evolving space of content marketing tools. Here are some disclaimers and areas where things could be better.

  • It’s not comprehensive. For every tool you see in the map, there is a long tail of many other tools that are similar or perform parts of functions of the tool included in this graphic. I have included the content marketing tools I feel stand out the most in their categories. For a further breakdown of some of these categories, check out the following: Content Writing Services: The Ultimate ListContent Promotion Tools: The Ultimate ListContent Curation Tools: The Ultimate List, and Content Marketing Agencies: The Ultimate List.

  • It’s not as clear cut as it seems. There are many content marketing tools that fall into multiple categories, but I have placed them in the category that best represents them. For example, Marketing AI measures analytics for your content, then helps you better optimize your content. In this case, should Marketing AI fall into the Analytics or Optimization tools group? In this case, I placed them in the Analytics group. However, Parse.ly is a relatively similar tool I decided to place into the Optimization category.

It’s not complete. I am sure there are entire categories missing here. I hope you will recommend and suggest additional content marketing tools for this map in the comments below.

Content Marketing Tools

Website Analytics Tools

Webtrends – Offers tools for measuring and optimizing digital campaigns. Webtrends offers analytic intelligence including customer intelligence and behavioral segmentation, targeting and scoring, and more.

Mixpanel – Instead of measuring pageviews, Mixpanel measures actions such as searches or shares to gain greater insight into user behavior.

Woopra – Uses real-time stats that can be broken down to an individual-level view. Woopra helps brands tracks visitors across multiple devices and build comprehensive timelines for every user.

Kissmetrics – An ecommerce customer intelligence tool. Offers person-centric data in real time, and ties anonymous activity to known activity once a visitor becomes a customer.

Google Analytics – Customize reports, measure the impact of social media and mobile on website traffic, measure conversion rates, and more.

Docalytics – Cloud-based platform that allows departments across a company to view documents, review analytics, and track leads.

Simplereach – Collects real-time data to track the impact of digital content. Offers insights into which direction users should take their created content strategy.

Parse.ly – A predictive analytics tool. Empowers publishers to track the performance of authors or topics, capitalize on web trends, promote in-demand content, and tap into the potential of recommended topics.

Trialfire – A visual editor for analytics. Helps marketers circumvent coding their website in order to put tracking on different pages.

Social Media Analytics Tools

Curalate – Discover which images in Pinterest and Instagram are most engaging for your audience.

Socialbakers – View metrics and statistics for Facebook, Twitter, Google Plus, YouTube, and LinkedIn.

Visible – This social intelligence solution lets users monitor, analyze and engage with topics across social media platforms.

CrowdBooster – Track your company’s social media engagement with information about interactions, follower growth, and more.

Nuvi – Provides real-time data visualizations. Portrays social chatter in a way that is easy to understand and show to others.

Trendspottr – Uses real-time data to identify trending topics across social media platforms before they become popular.

TrackMaven – Gathers information on your competitors from all social media channels into one platform.

Simply Measured – Analyze social media posts across nine different platforms. Create comprehensive reports, such as a competitor comparison analysis.

Crimson Hexagon – Measure the impact of past social media campaigns. Improve future campaigns by backing up changes with data.

Rival IQ – This analysis tool helps optimize content promotion by reporting on past and competitor performance.

Zuum – Get insights into competitor content on social media with this tool that identifies viral content and popular influencers.

SumAll – Measures your social channels, websites and eCommerce. Provides you with a complete look at the success of all online initiatives.

IBM Social Analytics – Analyze and predict customer behavior with this tool from IBM. Also allows you to create custom social media campaigns.

Cafyne – Cafyne offers many tools to help manage your social media including brand protection, employee engagement, and powerful analytics and reports.

Web Analytics Tools

Quantcast – Receive audience insight through geographic and demographic data, in addition to information about interests and related website activity.

Alexa – This web traffic tool provides traffic data and global rankings for commercial websites.

Compete – Gain insight into the competition. Examine which websites and keywords others are using to drive traffic online, compile lists of the top websites based on a variety of metrics. Track online market share by industry.

Funnel Analytics Tools

Full Circle Insights – A marketing performance management tool that gives Salesforce users insight into their overall marketing impact.

Squeeze CMM – Measure the ROI of content with this tool that generates reports and tracks audience activity and interests.

Insight Squared – An all in one analytics software for sales, finance, marketing and support data.

Bright Funnel – B2B Platform that allows CMOs to attribute, forecast, and benchmark their demand generation efforts

SEO Analytics Tools

Raven Tools– Report on all marketing campaigns using metrics that pertain to SEO, PPC and social media.

SEM Rush – Gives users the ability to track keywords across both paid and organic search campaigns.

moz – Enables users to monitor social media, manage SEO campaigns, and more.

BrightEdge – Measure and improve the SEO of your site with this content performance tool.

MarketMuse – Crawls your site to identify gaps in content. Finds prominent keywords, and determines how your site stacks up against competitors.

gShift – Gauge your company’s web presence with this analysis tool. Then use the insights to improve the discoverability of your brand on search and social.

SerpStat – Conducts in-depth competitive analysis based on SEO performance through domain lookup.

Marketing Automation Tools

Pardot – This lead management tool lets marketers and salespeople move prospects through the sales funnel. Create automated, targeted messaging based on prospects’ activity.

Genius – Sales and marketing people can collaborate using this online-sales lead tracking software system. Send personalized campaigns, see who’s visiting the website or opening emails, and assess prospect interest for follow up.

Marketo – A marketing automation platform. Integrates email, social media, offline events, content, and more. Helps sales and marketing teams prioritize prospects based on demographic and behavioral criteria, measure performance of marketing campaigns, and more.

Eloqua – A flexible campaign editor. Offers a whiteboard-like canvas where users can drag and drop elements such as email, segments, actions, and more to create smart marketing campaigns.

Act-on – This cloud-based platform helps marketers organize campaigns, integrate marketing into sales and support systems, and measure results.

HubSpot – An integrated inbound marketing system. Create personalized landing pages, emails, web pages, and more. Plus tap into HupSpot’s vast knowledge base around content marketing best practices.

Bislr – A marketing automation tool. Users can draw collaborative automated campaigns on a whiteboard, listen to prospect behavior, and create database prospects through social media hashtags and keywords.

AutoPilot – Multi-channel marketing automation software for email, SMS and direct mail.

Route – A marketing and sales automation system to convert leads into customers.

Right On Interactive – Lifecycle marketing automation software. Uses a Customer Lifecycle Map™ to help users visualize where their prospects and customers are in their lifecycle/journey with the organization.

SalesPanda – Inbound marketing automation software. Helps you create a strong online presence, enhance your website traffic, and increase lead conversions for your business.

Infusionsoft – An integrated sales and marketing software solution for small businesses. Combines CRM, marketing automation, e-commerce, and payments solutions with a marketplace of apps, integrations, and partners.

PeopleVine – Combined platform for CRM, marketing, sales and operations. Allows users to engage with customers in real time, while building rich profiles for targeted marketing.

Personalization Tools

Monetate – Turn real-time into relevant digital experiences. Take a snapshot of every visitor, create multivariate tests and rules-based product recommendations, and more.

Demandbase – B2B marketing tool. Create targeted, relevant conversations with buyers at every stage. Personalize the web experience, segment and analyze companies and more.

40 Nuggets – Harness marketing automation strategies, audience-analytics, and predictive intelligence. Personally engage with and tailor content to each customer.

Idio – Improve content marketing strategy by examining specific customer interests and increasing the engagement of content.

Evergage – Real-time web personalization solution that empowers marketers to better engage and convert web site visitors without using developers. Personalize content and messages for your audience by using information such as what they’re searching for, clicking, buying and more.

Triblio – Create a personalized, multichannel email and web campaign in 60 seconds. Marketers can personalize messaging, content, and calls-to-action for their multichannel campaigns by persona, account and buying stage. (Account based marketing is a significant feature of Triblio.)

Email Marketing Tools

Constant Contact – Design professional-looking emails, grow and manage your email list, and track results. In addition to email, Constant Contact offers tools for social campaigns, online surveys, and more.

iContact – Create HTML emails and signup forms, send campaigns to customers inboxes, track email campaigns, and more. Also offers social social media marketing tools.

Campaign Monitor – Customize your email template, send campaigns, conduct A/B testing, integrate with your blog, and more.

Vertical Response – This free tool enables companies to send emails and newsletters that are responsive on all platforms.

RapidMail – RapidMail is an email newsletter software that also delivers statistics and insights needed to grow a subscriber base.

Sales Panda – Create better marketing collateral, improve SEO, and share relevant content on social media to build your sales pipeline.

GetResponse – GetResponse is an email marketing software that assists in the design and distribution of content for better consumer engagement.

Emma – This email marketing software offers several different editions, customized for businesses, agencies, non-profits and universities.

MailChimp – Use this email marketing software to create a subscriber base, automate and personalize emails.

Sales Enablement Tools

Seismic – Make sure all your content is up to date and relevant to create polished presentations and forecasts.

Savo – Savo benchmarks users’ sales enablement process against the industry they’re in. Has a set of integrated sales enablement tools to accompany an organization’s existing process.

Docurated – Helps to create presentations with repurposed content and surfaces users’ most relevant content to be included.

Postwire – Post, edit, and share various types of content. Manage relevant content for your sales teams in one spot.

Qvidian – Sales enablement solution. Helps businesses reduce the sales team onboarding time, and allows these teams to collaborate more efficiently.

Jive Software – Enables company-wide collaboration in one workspace. Get collateral out the door quickly, stay organized, and better enable sales.

SalesFusion – Align marketing and sales with lead scoring, marketing automation and much more. Created specifically for mid-sized B2B companies.

Social Media Management and Listening Tools

Sprinklr – Large global companies use this social media management system. Engage with customers, connect with CRM systems, build custom widgets, publish and manage content, and more.

Tweetdeck – Track brand mentions and hashtags, manage multiple Twitter accounts, schedule Tweets, and more, all in a single Twitter platform.

Hootsuite – Manage multiple social media accounts, analyze social media traffic, track brand mentions, collaborate with other team members, and schedule messages and tweets.

Buffer – Add articles, photos, and video. Buffer will automatically post it to your social media accounts throughout the day.

Keyhole – A real-time dashboard shows how many people posted with your hashtag. Also the number of Retweets, Likes, and Impressions your campaign is generating.

Sprout Social – This management tool lets multiple users schedule, publish and analyze social media posts across several platforms.

Social Bro – Follow trends on Twitter and capitalize upon them with this fully functioning twitter listening and publishing tool.

Salesforce Marketing Cloud – Find and analyze what’s being said about your brand, and your competitors. Find out what customers want, which content is working, and how to keep up with the conversation.

Social Mention – Social search engine that searches for and analyzes real-time aggregated content across 100+ social media platforms.

Bottlenose – Track what’s trending in your industry. Get warnings about breaking news stories using advanced topic discovery and NLP (Natural Language Processing).

Spredfast – Creates company-wide social media collaboration and monitoring, and configures social analysis reports.

Meltwater Buzz – A social media marketing SaaS. Combines monitoring and analytics with engagement to give users a complete lifecycle approach to social media community management.

Marketwired Resonate – With this platform, users connect to their industry marketplace in real time through social media and traditional distribution.

CisionPoint – PR software that helps users reach their audiences and manage campaigns across traditional, digital and social media.

Mentia – Helps you find relevant content and schedule social media updates to earn a better ROI.

MavSocial – Free social media platform for managing distribution.

Post Planner – Makes it easy for marketers to find and post content to social media consistently, while getting predictable and measurable results.

ReachPod – This platform helps to monitor and manage web presence and social media accounts

Social Media

Twitter – Boasts over half a billion registered users. Twitter lets users post messages of up to 140 characters, share photos and videos, create custom lists, send direct messages, and more.

Facebook – Has over a billion users. Lets users connect with friends, share links, photos, videos, and events, join groups, and more.

Pinterest – Pinterest users share and tag images and videos on customizable boards, follow brands and individuals, “repin” images, and more. Has nearly 50 million users.

LinkedIn – A business-focused online network. Share links, add connections, join groups, write recommendations, search for connections by company, industry, skills, and more.

Google+ – Google’s social network. Allows users to set up hangouts using video chat, create “circles” of people for organizing contacts and targeting messaging, and more.

For a deeper dive into content promotion tools, consult Curata’s ultimate list.

Blogging and CMS Tools

Percussion – This streamlined CMS offers editable templates, shared assets, versioning, automatic link management, drag and drop editing, and more. Enables content producers to simplify their content editing and publishing process.

Tumblr – Known for its community of content creators and curators and its capabilities for sharing multimedia content. This microblogging platform hosts over 100 million blogs.

WordPress – The world’s most popular CMS and blogging software lets users create custom themes, add plugins, publish content, moderate comments, and more.

Livejournal – With over 63 million journals and communities, Livejournal offers a free, open-source platform for blogging and sharing content.

Drupal – This open-source CMS powers millions of websites and applications. Add-on modules and designs let companies or individuals tailor a site to their needs.

ScribbleLive – Combines content planning and publishing tools to allow marketers to create robust content hubs and websites.

Contentful – Content Management platform helping editors and developers oversee and serve content into mobile and web applications.

Content MX – Platform to help define and implement a content strategy across blogs, social media and email newsletters.

Distribution/Syndication Tools

Brightcove – Cloud content services provider. Offers an online video platform for adding custom video players to websites, social media profiles, and mobile destinations.

PR Newswire – Distribute news releases to a global media database of more than 700,000 journalists and blogger contacts. Monitor traditional and social media, and engage in real time with journalists, bloggers, and other influencers.

SlideShare – Upload and share slide presentations, gain insight into who’s viewing your presentations, collect business leads, and more.

Cadence9 – A unified solution for managing content marketing. Lets marketers plan content using an editorial calendar, assign tasks to team members, manage content creation and publishing workflow, and more.

Papershare – Cloud-based promotional tool for content marketers that distributes to multiple channels. Alerts marketing and sales teams when content is published. Leads are also integrated into salesforce and marketing automation softwares.

PixxFly – Automate the distribution and syndication of all your content with this outbound marketing automation solution.

Influencer Marketing Tools

Traackr – Manage influencer relationships. Traackr lets users discover influencers, nurture relationships, and demonstrate the impact of these relationships.

Little Bird – A social monitoring tool. Users can create lists of peer-validation ranked influencers across social platforms on various topics to stay on top of the conversation in their industry.

Onalytica – Provides influencer marketing software and supporting services. Helps users identify industry influencers and improve relationships with them.

BuzzSumo – A content performance analysis tool. Can identify the influencers who are creating popular, newsworthy content.

Klout – Scores social media users’ influence on a 100-point scale. Takes into account platforms such as Facebook, Twitter, Instagram, WordPress, LinkedIn and more.

Exposely – Pairs brands with influencers willing to sell advertising space on their social channels and other owned platforms.

Tap Influence – Makes it easy for brands to identify and communicate with social media influencers, and collaborate on content creation.

Kred – Users can identify social media influencers with Kred, which measures influence based on Twitter and Facebook output.

Brand24 – Searches for mentions across the web. This is a good way for searching influencers, getting news from your niche, checking opinions, etc.

Dibz – A link building and prospecting tool for independent SEO consultants and full-service marketing agencies.

Advocate Marketing Tools

GaggleAMP – Amplify social media efforts. This tool allows you to create “gaggles” of people who can share company social media updates to their followers.

SocialChorus – Create brand ambassadors out of employees, customers and partners. This tool enables the amplification of social media posts.

Amplifinity – Creates advocacy programs across several mediums such as email, direct mail and social media.

EveryoneSocial – Allow employees and customers to build their own social profiles while simultaneously sharing your company’s created and curated content.

SoAmpli – Encourage employees to become brand advocates. Helps you feed content to employees and reward them accordingly.

Influitive – Create an army of advocates. Fosters a community of customers to share your content across various platforms.

SociaLook – Increase content traffic and conversion rates by sending messages through employees’ social media presence.

Dynamic Signal – Lets employees receive and post company-approved content to their social networks, transforming them into experts, advocates, and contributors. By extending their social media strategies, Dynamic Signal’s clients ignite brand awareness, employee engagement and revenue.

Sociabble – An employee advocacy platform. Enables companies to reach and share more effectively by creating a one-stop information hub for employees.

Social Chorus – A handheld app that connects every employee to a daily digest of work news and content.

Paid Promotion Tools

ContentGain – This widget places links to third-party content on other websites to boost distribution. The original content publisher shares ad revenue with the website sharing the content.

Disqus – This discussion platform helps bloggers and website publisher engage readers through the comment section.

OneSpot – Automatically turns owned or earned content into optimized ads. Also distributes the content across OneSpot’s ad inventory, retargets users, and monitors results.

Gravity – Using algorithms based on users’ reading and sharing history, Gravity enables websites to deliver personalized recommendations.

Limk – Content distribution and discovery platform that helps websites grow traffic while reaching highly engaged audiences.

Outbrain.com – This content discovery tool recommends your content to readers of other premium publishers. Offers a personalized reader experience and exposes your content to engaged readers.

Vocus – Scans for prospects looking for companies like yours. Suggests relevant social conversations, and distributes your press for traffic and search.

Taboola – This promotional tool takes your content and places it on publishing websites, targeting it towards your selected audience.

nRelate – This platform helps content developers and publishers find an easier path to their target audience. Grow your reader-base from your site or elsewhere on the web.

Content Blvd – Connect with brands and publishers to create relevant and rewarding product placements.

Vibrant Media – This native advertising tool places content directly within other editorial content and all triggers are user-initiated.

issuu – Publish content such as magazines, catalogs, eBooks and more on this free platform.

Shareaholic – Implement sharing buttons and advertise content with this all-in-one content amplification platform.

Cooperatize – Promote sponsored content with this tool that connects brands with the most popular bloggers and publishers across the Internet.

Zemanta – This plug-in creates connections between bloggers, content creators, and publishers that publish content on similar topics.

For a deeper dive into content promotion tools, consult Curata’s ultimate list.

Webinar Tools

ReadyTalk – This online conferencing tool offers a single interface for web, audio, and video conferencing. Also features the ability to record and share webinars and integrate with mobile conferencing.

Webex – Using Cisco’s webinar products, users can host or attend meetings using HD video, share files, and more.

BrightTalk – Run interactive live webinars with features including real-time polls, downloads, question and answer, and more.

GoToMeeting – This online meeting platform allows users to host unlimited meetings with up to 25 attendees. Is supported for Mac, PC, iPhone, iPad, and Android.

iMeet – A cloud-based video conferencing platform that allows up to 15 users to talk via webcams.

Event Marketing Tools

CVENT – Offers software solutions to event planners. Includes online event registration, venue selection, event management, mobile apps for events, email marketing and web surveys.

Double Dutch – Mobile event applications, with a unique focus on capturing and surfacing data from live events.

Certain – Designed specifically for marketers and other professionals to easily organize, manage and produce live events.

EventPro – Can be used for all of your event scheduling needs, from booking rooms to catering and beverages.

eTouhes – Helps your whole team collaborate and manage the event planning process from end to end.

Eventbrite – Set up events, control ticket prices and communicate with attendees.

Guidebook – Build and launch branded mobile app guides for corporate meetings, sales kickoffs, trainings, conferences and events.

Digital Asset Management

Widen – Create, manage, distribute and preserve content with this digital asset management system.

WebDAM – Gives enterprise customers the ability to store, organize, find, retrieve and share digital files.

Canto – Simplifies the management of all digital assets within a company, creating smarter workflow processes and organization opportunities.

Razuna – Stores, shares, secures and indexes digital files and then makes them available in a search tool.

Adobe Experience Manager – Companies can create, manage, and optimize digital customer experiences. Works across a number of channels including web, mobile apps and sites, as well as social communities.

IntelligenceBank – Offers four different asset management apps based on your business size and specific needs. Provides features such as file storage, and risk and compliance.

Media Valet – Access and manage your assets from virtually anywhere with this cloud computing software.

Bynder – Cloud-based brand management software that optimizes and automates internal content processes.

Content Audit Tools

Content Insight – Develop a content inventory with this auditing tool that provides you with a summary all existing content.

Blaze Content – Inventory, audit, and analyze your content.

Sources for Content Creation

Scripted – Subcontract writing projects to an online writing team through this online platform. Also offers copyediting and the ability to request pitches from writers.

Textbroker – Assign writing projects including SEO and website localization through this online platform.

Skyword – This content production system allows companies to manage and pay writers, use an SEO scorecard to optimize content, and more.

Brafton – Features in-house search engine optimization and social media marketing expertise. This online agency creates news content, videos, infographics, and other items for businesses.

Zerys – A project management tool and content marketplace. Allows businesses to locate professional freelance writers, assign and review content, export or auto-publish content, and more.

Pulse Point – Technology platform that combines programmatic targeting, distribution and optimization with content marketing.

DOZ – Sources, qualifies and selects the best local marketing professionals to execute marketing tasks.

Contently – Online platform for content marketing. Find and collaborate with high-quality freelance writers, manage payments and assignments, and more.

Copify – Platform that helps users looking to outsource content creation. Marketers can find qualified copywriters by providing details such as topic and format.

Wordsmith – This software enables you to create an unlimited number of articles or reports using data. Upload your data, design your story structure and generate your content. (Wordsmith by Automated Insights)

For a deeper dive into content writing services, consult our ultimate list.

Content Curation Tools

Curata CCS – Easily find, organize and share relevant content for your business. Position your brand as an industry thought leader, increase brand visibility, and generate leads.

Scribit – Search and browse for articles and videos, share content, and track conversions using this content curation platform.

Magnify – This fully customizable platform allows publishers and brands curate and share online videos.

Content Optimization Tools

Scribe – Created by the people behind Copyblogger Media. Scribe helps content creators identify topics relevant to the intended audience, measure social media engagement around content, and more.

Wordy – Pairs professional content editors with users to edit, proof and optimize various forms of written content.

Atomic Reach – This content scoring system analyzes content based on quality and relevance for specific audience segments such as “Specialist” or “Academic.”

Localization

CloudWords – This translation management tool allows you to localize content. Simply upload it to the system and then select a vendor to translate it.

SmartLing – Speak to customers in their native language. Automates the translation process by connecting content producers with translation professionals.

Translationcloud.net – This is a hub for hiring professionals who translate content to a variety of languages.

Phrase App – Translate content that is stored on websites, mobile and desktop applications with this translation management software.

Crowd in – Manage the localization workflow process. This software helps control the process, and also provides tools for translators to work more efficiently.

OneSky – Translate apps or websites into 47 different languages with this translation service platform.

PoEditor – Allows for a hassle free software localization process through a collaborative translation platform.

Content Enrichment Tools

Storify – Collect social media mentions on a chosen topic, trend, or event. Curate the best social media elements in one place.

Silk – Use your company’s data to create structured web pages that automatically draw connections between facts, data, and more.

AcroLinx – Make all content consistent. This tool analyzes each writer’s content for tone of voice, style, SEO, and more to ensure it aligns with a predetermined company standard.

Writing Tools

Byword – This text editor works across desktops, iPads and iPhones. Allows users to compose text with keyboard shortcuts, word counters, and more.

Hemingway – Hemingway brings clarity to your writing. Identifies common mistakes in sentences such as illogical structure, grammatical errors, and overuse of adverbs.

Evernote – A workspace app that syncs across all your devices. Manage notes, ideas, and sketches to create better, more organized writing.

Ulysses – This text editing app lets users focus on writing. Provides the regular features of a word processor without cluttering up the screen.

Quabel – Use Quabel to write distraction-free in full-screen mode. Also keep track of word count and estimated time for someone to read the piece.

Google Docs – Use Google’s online word processor to write, track changes and collaborate with other users.

WriteWell – Online software that helps you write efficiently and effectively with processes and templates.

Content Collaboration Tools

Compendium – Plan your content using Compendium’s calendar-based tool. Create efficiently placed content across multiple channels, and track the effectiveness of each piece of content.

CoSchedule – An all-in-one collaborative editorial calendar for marketing. Allows you to schedule posts, social media, and team tasks, all from WordPress or the web app.

Divvy – This platform combines web-based calendars, content management and online collaboration. Helps global content teams plan, schedule and produce any type of content across an organization.

ProofHub – Project management tool for organization and collaboration with clients, vendors and stakeholders.

Comindware – Delivers Business Operations Management solutions to enable performance and efficiency optimization.

GatherContent – Organize and streamline your website content. Use drag and drop features, create content guidelines, collaborate with a content team, and export content using this online collaboration tool.

Google Drive – Create, store, and share including spreadsheets, text documents, drawings, forms, and presentations.

Kapost – This content marketing platform allows marketers to collaborate, distribute, and analyze all content types within a single platform.

SocialCast – This collaboration tool organizes workflow into a single location accessible from anywhere on any device.

Marketing-AI – With this platform users are able to collaborate with team members in a calendar, build a content strategy using a framework, promote published content, and measure its impact.

Curata – Curata enables marketers to create better content, and finally know what works to grow leads and revenue. The Curata CMP content marketing platform offers strategy, production (e.g., calendaring, workflow) and comprehensive analytics. Curata CCS offers enterprise level content curation.

Beegit – Use Beegit to organize your content marketing workflow across teams and departments. This all-in-one collaboration tool monitors activity, approval, communications and images.

Brightpod – This project management tool is made specifically for digital marketing activities, monitoring project status, task assignment and more.

Contentful – This cloud-based software allows for live collaboration, image uploading and a publishing tool that optimizes content for any device.

Content Launch – Designed specifically for small and medium sized businesses. Helps manage workflow and distributes content with one click.

Trello – Trello is an easy and visual way to manage your projects and organize anything.

Hightail – Cloud platform for creatives to share files, get feedback, and take projects from conception to completion. Share images, videos, PDFs, presentations, and more.

Conversion Optimization Tools

SumoMe – Add a variety of pop-up and opt-in forms to your website to generate leads and grow your subscriber base.

Pippity – Use Pippity to create pop-up subscription forms for your site. Customize when these forms appear and experiment with A/B testing.

BrightInfo – Assess the conversion rate of your existing website. Create more opportunities for conversion with a variety of opt-in form placements.

Convert – Learn the content preferences of your website visitors using A/B testing. Optimize your site to increase conversions.

Optimizely – Track and analyze all conversion opportunities on your site and make appropriate improvements and changes.

Captora – Captora helps marketers scale and optimize digital marketing campaigns to accelerate pipeline and capture new buyers.

Graphic Creation Tools

Easelly – Uses a theme-based approach to creating infographics and visualizations. This online tool lets users drag and drop art into a theme to create shareable graphics.

Visual.ly – Browse infographics and data visualizations. Create your own to drive traffic to your brand’s website and amplify your social media presence.

Adobe Creative Cloud – Sync and organize your creative assets across multiple devices. Track comments, build and publish websites, apps, and more.

Youzign – Create nine different types of graphics, from infographics to flyers, with this free, online graphic design tool.

Pixlr – Edit and create photos for your website and ensure they are optimized for various devices.

Canva – Online image creation tool that also comes with a stock photo library. Create graphics for your blog, social channels, website and much more.

infogr.am – Helps users create interactive infographics. You can edit data, download infographics and share and embed them.

PicsTouch – Free and easy to use tool for cropping and resizing images.

Piktochart – Provides infographic templates for users and helps you create and share compelling content.

TinyPNG – Allows you to compress png files to host on your website.

Snappa – Easy to use graphics design tool with hundreds of ready made templates to choose from.

Placeit – Drop an image into an iPhone, iPad, or Macbook mockup. No photoshop needed.

Image Changer – This online image manipulation tool lets you crop and resize images, make fun faces, and easily generate memes.

Video Creation Tools

KnowledgeVision – Turn presentations and web content into an integrated, interactive online video experience. Does not require special software or app downloads.

Brainshark – Sync up marketing and sales people using a systematic, coordinated approach in this content-centric sales platform.

Camtasia – Helps users create high quality videos without prior experience. This tool records on-screen activity and also allows users to import from HD devices to edit and share video content

Jing – This free tool helps users share images and record videos from their screens. Users are able to quickly share this media to email, social and other various platforms.

Wyzowl – This software helps create engaging visual content such as videos to market a brand.

Animatron – Free HTML5 online animation maker, banner maker, and video maker.

idomoo – Personalized video as a service. Provides scalable, secure mass video production. Video is automatically produced and personalized with each customer’s information and/or relevant offers.

Presentation Tools

Prezi – This presentation tool helps users organize and share ideas by creating visualizations.

eBook Creation Tools

Lookbook HQ – Compiles all the information you want to display to customers into a visually appealing lookbook that’s embeddable and shareable.

Uberflip – Pulls all of your content: articles, social channels, and videos, into a single centralized content hub.

Zmags – This platform helps e-commerce users create and share online catalogs, lookbooks, magazines, etc. to increase consumer engagement.

Audio Creation Tools

Audacity – Record, edit and publish podcasts and interviews with this free software.

Podbean – Share and create podcasts with this tool that also lets you sell podcasts with no transaction fee.

ePodcast Creator – Control and customize every step of the podcast creation process. A full editing studio that creates a professional sound.

Interactive Content Marketing Tools

Wheeldo – Use Wheeldo to create lead-generating quizzes for your website, email list or social channels.

SnapApp – Helps users create interactive content that runs across all platforms and is customized for each device.

ion Interactive – This software transforms existing content into interactive content, such as lookbooks, calculators, infographics and more.

Qzzr – Users can create quizzes to embed on websites, share on social media and eventually generate leads.

Contest Factory – Create surveys, questionnaires, sweepstakes and more with this software and service provider.

StatSilk – Statsilk is a visualization software that enables users to make interactive maps and other types of visualizations.

Votigo – Build content, sweepstakes and other interactive elements across social platforms with this social marketing management tool.

Kuia – Create calculators to better understand your visitors. Create charts and quizzes that get results.

Zembula – Enables enterprise marketers to build and implement interactive content across multiple channels—and measure success.

Content Marketing Platforms

Curata CMP  Is designed specifically for B2B marketers to drive leads and revenue from content. Key components of Curata Content Marketing Platform (CMP) include strategy, production (e.g., calendaring, workflow) and comprehensive analytics.

Newscred – NewsCred helps brands manage the entire content marketing process on one platform. By managing content creation, distribution and measurement, you can scale and streamline the entire customer experience.

Percolate A social relationship management platform that also offers unique content management capabilities for large B2C companies.

Compendium  A startup company acquired by Oracle in 2013. It has now been absorbed into the Oracle Marketing Cloud under the product name Oracle Eloqua Content Marketing.

Kapost – Kapost’s Content Marketing Platform allows marketers to collaborate, distribute, and analyze all content types within a single platform.

Account Based Marketing Tools

Terminus – Terminus enables B2B Marketers to target best-fit accounts, engage decision makers on their terms, and accelerate marketing and sales pipeline velocity at scale.

Engagio – Engagio helps companies with complex sales to engage target accounts, expand customer relationships, and deepen sales-and-marketing alignment.

Demandbase – Create targeted, relevant conversations with buyers at every stage. Personalize the web experience, segment and analyze companies and more using this B2B marketing tool.

Licensed Content

Newscred – NewsCred helps brands manage the entire content marketing process on one platform. By managing content creation, distribution and measurement, you’ll be able to scale and streamline the entire customer experience.

Scribit – Search and browse for articles and videos, share content, and track conversions using this content curation platform.

Survey Tools

SurveyAnyplace – Offers a variety of responsive design, customizable online surveys, and data analytics.

SurveyMonkey – The industry leader for online surveys.

WuFoo – Online form builder with cloud storage for creating contact forms, surveys and invitations.

QuickTapSurvey – Capture data anywhere, even offline. Use iPads, iPhones, and Android devices to collect data in person, or send surveys online.

Other Content Marketing Tools

list.ly – Allows users to create lists, share them, and add them to other pieces of content (such as blogs). Also enables crowd-sourcing for continuous list building.

Are you ready to start implementing these content marketing tools in your content marketing strategy? The first step is to take a look within your own organization and start scaling your content operations. Download this checklist to:

  • Define content marketing and build internal support
  • Develop a content marketing supply chain
  • Consolidate and integrate marketing applications

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Pawan Deshpande

Pawan Deshpande is the founder and CEO of Curata, a Boston-based company offering content marketing software used by thousands of marketers around the world. He spearheaded the first-ever panel at SxSW on Content Marketing in 2011, and was a 2014 Finalist for MarketingProfs B2B Marketer of the Year. Pawan was an engineer at Microsoft and Google where he was awarded patents in social networking and machine learning. He previously attended MIT where his graduate thesis won top departmental and international awards.

Pawan is also a blogger for The Huffington Post, the Content Marketing Institute, CMO.com, Forbes, Marketing Profs, and other technology and marketing publications.

  • Comprehensive list Pawan. Thanks for including Marketing.AI. In addition to analytics we also provide workflow managements tools, such as our online Editorial Calendar that helps you plan your content marketing strategy, manage your content creators and publish directly to CMS such as WordPress and Hubspot, and post to your social media accounts like Facebook and Twitter.

  • rhonda hurwitz

    Where would you put repost on this chart?

  • Meg_Sutton

    Thanks for asking – we’ll have to check those guys out and add them to round two of this chart!

    • Henley Wing

      Care to add a tool I’ve released? buzzsumo.com
      It shows you the most shared/trending posts for a particular topic.

      • Meg_Sutton

        We’ll keep Buzzsumo in mind for the next update. Thanks for sharing!

  • Gnosis Media Group

    Here’s a simple but effective Twitter syndication tool we just built: http://s.gnoss.us/tms

    • Meg_Sutton

      Thanks for the comment! Checking it out now.

      • Gnosis Media Group

        Thanks, Meg. Did you try it out? It’s really kinda fun 😉

        Eric

  • Tom Pendergast

    Good post; much appreciated.

    • Meg_Sutton

      Hope it’s helpful Tom!

  • Cision NA

    Appreciate the mention of CisionPoint! Thank you for the comprehensive list.

    Thank you!
    Best,
    Lisa

    • Meg_Sutton

      Hi Lisa, no problem! CisionPoint is a great content marketing tool.

  • Lauren Littlefield

    Disappointed Right On Interactive didn’t make the Marketing Automation section. Would love to connect to learn more about Curata and in turn, share details on ROI – http://www.rightoninteractive.com.

    • Meg_Sutton

      Hi Lauren,

      Right On Interactive looks like it should be on the next round of this list. Feel free to send me a note with more information – meagan@curata.com. I’d be happy to answer any questions you have about Curata as well! If you want to check out some of our resources you can do so here http://www.curata.com/resources/

  • Amazing list. Thanks so much for taking the time to put this together. It looks like a lot of work – very useful!

    • Meg_Sutton

      Be sure to check back for updates!

  • These are terrific. One bit I’d like to add: I look forward to a time when we add a facilitation piece, not just a content push piece. We have devoted centuries to getting in, getting seen, finding buyers. But we come in at the last point of the buying decision path – when they make a solution choice. There is so very much hidden from us (consensus issues, systems issues, people issues) that have little to do with our solution and everything to do with their ability to buy without internal disruption, and current marketing capabilities are not addressing this. It’s not hard to get to buyers at their first idea and help them assemble their entire buying decision team. But we’re not doing it. I look forward to the time when we do.

    • JessieCoan

      Sharon – thanks for your thoughts. I don’t disagree with you. Google got it right with their ZMOT – http://www.google.com/think/collections/zero-moment-truth.html If you haven’t checked this out, I’d encourage you to.

    • Samson Jagoras

      Sharon you are right. Up until now, “marketing software” has focused solely on retention marketing and brand awareness. But what about acquiring new leads and customers? I have not seen a platform that completes the circle.

      Therefore, we created it.

      It’s the same program that we used to build our business. Marketing 360® acquisition marketing software – the first and only centralized digital media buying exchange, powered by proven algorithms, marketers, tools, strategies, and networks to ensures that your marketing investment delivers measurable ROI and grows your business by acquiring new customers (market Share). You can then use a great program like hubspot, infusion soft and eloqua to facilitate nurturing. Or Couple a content driven SEO campaign with a software like Kapost and watch your Natural Listing Ads™ take off to new heights.

      Marketing 360® focuses on optimization algorithms and target KPIs are designed to increase performance, cut waste and drive higher conversions.

      Checkout: http://www.ecommercemarketing360.com/ or http://www.businessmarketing360.com/

  • Jesse – thanks for your note, but Google is merely focusing (still!) on placing a solution. If you email me, I’ve just written a paper on the entire set of systemic issues that need to be managed that are outside our purview and idiosyncratic, based on change, consensus, buy-in, relationships, etc. There are 13 distinct steps (starting from an idea) that buyers go through to enlist colleagues, figure out if they can fix a problem internally, etc, that buyers go through before they can bring in a new solution. Sales enters at step 10. The Google material isn’t doing anything really different. sharondrew@sharondrewmorgen.com and, btw, my first name is ‘Sharon Drew’ 🙂

    • JessieCoan

      Thanks! I’ll drop you a note – I’d like to check that paper out. Thanks!

  • Jo Webber

    This is great, but is it possible for you to write a similar post breaking down free vs. paid? Cheers, Jo

  • I’ve only commented once before, but pop by from time to time and I have learnt a lot.

    Thank you.

  • David

    Thank you for assembling a terrific list of useful tools. Now, I need the Consumer’s Report version, and/or the Men’s Journal version in which they recommend an item for a specific flavor of customer/use/sport, ie. Sunglasses – Best for Fishing, Best for Running, Best for Driving. As a “newbie” to the online marketing world, it is difficult/impossible, and mind-numbing to sift through all of the choices available as well as rationally judge which features will be most beneficial for each stage of business development and growth down the road. I could easily go broke test driving my way down this list and never get my business off the ground. All that said, thank you for the effort and the valuable results.

  • This is really useful Pawan. Thanks for putting in all the effort. Were you able to use some Curata technology to help?

    • Pawan Deshpande

      No, this was good old fashioned research.

      Though this is a “curated” list, Curata really helps with persistent search where you are researching and staying on top of a specific topic over a long period of time, as opposed to a one time act of curation. So for example, if we wanted to build a newsletter, site, etc… about product updates of the tools in the above list over a long period of time, Curata would be tremendously useful.

      • …which, now that you mention it, would be a pretty good idea.

  • Lauren Gonzalez

    Hi Meg & Pawan – I saw from the comments that you guys might be doing a round two. You should check out the Opentopic content marketing platform: http://opentopic.com/content-marketing-platform/

  • Mona Ali
  • Sophie Jasson-Holt

    thanks for the list, very useful. look forward to the day when our content marketing agency gets added to it. one can only dream. thx.

  • mony1
  • please visit this link http://eocean.pk/

  • This is pretty comprehensive. Maybe also include Topsy Pro, Swayy, Sprout Social, CrowdBooster, Nuvi and Social Bro?

    • Alex Barca

      Thanks for the input Holly! We will add these tools to the list next time we update it.

  • Sidra Collins

    I recently started using Oktopost and I love it so far.

  • sammyfrank

    in the UK and EMEA: http://www.storystream.it offers a very visually appealing solution!

  • Online Marketing

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  • Alex Bisset

    Wow this was an extensive list but I did not see Opentopic on this list. Opentopic (http://opentopic.com ) is very useful for content discovery, content curation, content publishing, content analytics, and newsletter creation to cover all your content marketing needs. After creating you can easily publish it directly to blogs, social media feeds, or newsletters. Then once created, Opentopic content analytics capabilities will help you evaluate and monitor engagement and performance to make content marketing work for you.

  • Hi Pawan, hope it is not a problem if I suggest a content marketing tool the company I work for has developed, called Styla. Our technology styles your content into a sophisticated shoppable magazine: products are integrated into the stories you create and customers can directly purchase them.
    Here’s short summary of what you can do with Styla’s technology:
    – Create content and style it as a gorgeous magazine.
    – Mix visuals, text and directly shoppable products.
    – Build a community around your brand.
    An example from one of our clients: http://stories.braun-hamburg.de/
    Would be great if you had a look! Thanks 🙂

  • Goleng Lucky

    A very very comprehensive list of Content Marketing tools (it’s the best I have seen so far). But I think this list is incomplete without WriterAccess. Not working for them, but I have used the platform to source for high quality contents too!!

  • Scribit is no more – part of Outbrain.

  • Pretty awesome list of tools!

    Big fan of Kapost,Act-On and Google Analytics.

    2 more tools worth mentioning are: Swayy in ‘Content Curation Tools’, Oktopost in ‘Social Media Management & Listening’

  • Blakely Aguilar

    Hi, Pawan, thanks so much for including iMeet in this great list! Quick update since you last saw the tool – up to 125 attendees now w/ more snazzy updates for marketers, including awesome webinar DVR: http://www.pgi.com/imeet/imeet-new-features/. Thanks again!

  • Andreea Macoveiciuc

    https://www.getstacker.com/ – Social Media Management & Listening

  • Anna Mnatsakanyan
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  • Rebecca

    This is a great comprehensive list of content marketing tools! There are two platforms that I use and love that are not included. One is Salesfusion (salesfusion.com) – I use this because their platform integrates with my Salesforce CRM and makes email marketing easy. The other tool that I recommend is SumAll (sumall.com) for social media management and listening.

  • Haiku Deck

    Wow! Great list Pawan, we’ve tried a few of these ourselves but it’s clear we have so many other awesome tools to test out. I’d also like to share with you and your audience some of the ways our community has been using our presentation app for content marketing, I hope you enjoy these fun examples: http://bit.ly/mrktgideascomm

    Cheers,
    Lisa Ma
    Haiku Deck Customer Evangelist

  • alphanostrum

    Why do you call Drupal, but forgets Joomla? Anyone who sees this list, knows immediately that the author is a slave of the big players.
    The best Marketing is Direct Marketing like http://www.boomplace.com
    Thats the root and the future!
    1000 small independent islands are better than one big juggernaut.

  • dominig

    Great list! I work for a digital asset management company and it would be fantastic if you could consider us for your next list refresh: http://www.intelligencebank.com/digital-asset-management

  • Carrie Picard

    I was looking for a tool to help my nonprofit maintain our website press coverage pages. Ideally the tool would search the web for content written ABOUT my organization and notify us when it finds something (kind of like google alerts/scoop.it), we could then approve & publish (kind of like scoop.it) and it would publish to our website in a format most commonly used in media/press rooms. Not only can I not find one tool that preforms all these functions, I can not find anything that does the last part.

    So started to think maybe it doesn’t exist. You seem to know a lot about this topic so I thought you might be able to help me.

    Now if there isn’t anything out there like this….its a huge miss!! Maintaining a company’s website press coverage is a time consuming, mindless job really….all you are doing is taking an abstract from an article someone else wrote about your organization (Newspapers/magazines/television/blogs etc), and creating a link for the reader to read the original article. But however time consuming the job is, it is important to keep the information current, relative, and timely for a lot of reasons and for a nonprofit could mean the difference between getting further press coverage or not.

    So any guidance you may have would be greatly appreciated!

    • Randy Bernard

      Hi Carrie, my name is randy and I work at Curata. Exactly what you have
      just outlined is precisely (just one) of the many things Curata was
      built for and it’s a relatively common use case for our Customers!!!

      In
      addition to keeping your Newsroom consistently updated with the
      freshest relevant news, the software can also syndicate that same
      content (or other relevant content) to all of you marketing channels,
      all while maintaining the the most updated fair use and copyright best
      practices, giving you peace of mind.

      The platform has calendaring and
      auto scheduling for your website, blog, Internal or external
      newsletters, social media, etc.)

      If you ever find yourself blessed with
      30 or 40 minutes of downtime, feel free to reach out to me directly. I
      will share my screen and show you how Curata can help you with this
      business objective and free up more of your time in the process! Randy
      B randy@curata.com 617-229-5216

  • Nico

    Great list of tools. There are a couple of new ones here that I haven’t seen before, which I will definitely be checking out. One tool you might like to add to the list is http://youzign.com. It’s an online infographics creator that also lets you brand your social media profiles.

  • Michael Lieberman

    Great list of tools. Your readers might be interested in Trialfire. It lets you connect your analytics and marketing automation tools to your website/content without relying on developers. Making it easy to test and track your efforts is a key part of success when it comes to inbound marketing. Test Trialfire on any website at: http://www.trialfire.com

  • peazz

    Great round up Pawan! It may be a little unorthadox but I tend to use meme’s in a smart way to drive traffic to my websites. If you are smart with template choice and wording you can really generate some shares, likes and traffic.

    I normally use Social Meme Generator to create my memes, however the only thing they lack is image upload.

  • Velislav Chorbadjiev

    I would also add content marketing games.They are great for creating engagement and for conversion..Add games on your content marketing strategy and tool list..Such as http://www.wheeldo.co/

  • Steve

    I would add Rignite and Mr. Social http://www.mrsocial.me to the list

  • Flemming

    Influmetrics (http://influmetrics.com) – Allows your content to find
    its own audience. By reversing the search process, Influmetrics enables content
    to search for people instead of (as now) people searching for content.

    Just drop your content on the dashboard and see who is likely to find your content interesting and relevant.

  • Squirrly helps optimize content and measure the increase in google ranks for each article on a wordpress site. Also offers some social media analysis per post.

    http://www.squirrly.co/

    ContentLook – shows the loopholes in a site’s marketing strategy and tells the user how to fix them http://contentlook.co/

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  • Kristina Smith

    It was an interesting post about marketing tools and It lets you connect your analytics and marketing automation tools to your website content without relying on seo content writing . Making it easy to test and track your efforts is a key part of success when it comes to internet marketing.

  • Probably one of the best lists i’ve seen yet Pawan!

    Would love for http://referralrock.com to be considered.

  • charlesdavidme

    This is such a comprehensive list.

  • Jeroen

    I recently created a new tool: Content Mapping Tool. Helps content marketers strategize, manage and document their content marketing efforts, based on personas and buyer stages. Would love to see it added to the list, feel free to try it! http://www.contentmappingtool.com

  • How about adding Brightpod (www.brightpod.com) – a project management software for marketing teams.

  • Kirk Fletcher

    Awesome list, Pawan. I have used a good number of them, especially Outbrain, superb tool. I would like to offer one myself, Tweet Rocket. It’s a great tool for any business (or individual) who needs growth of relevant followers over a short period of time. A great tool that we use for many clients, and the results are fantastic! https://thetweetrocket.com

  • KeithBresee

    Hey Pawan!

    This is a killer list! Really helpful!

    Thanks!
    Keith

  • Hello pawan, Its really comprehensive and helpful. Thanks for providing this excellent sites.

    • Nicole Dawe

      If you’re looking to try something new, ScribbleLive (www.scribblelive.com) is an excellent content marketing tool. You can plan, create & curate, distribute and measure, in it’s all-in-one software. A number of large brands (Redbull, Samsung, UFC) have already used the platform.

      It makes my life so much easier!

  • shwaytaj

    This is an excellent list. Some of which I can add to my blog as well. You might find more such similar tools for startups especially at http://www.stepjumpr.com. Do check it and let me know your thoughts.

  • Kuba

    Advertising agencies that have a new-found appreciation for branded storytelling outside of media placement is a rarity today. I was lucky because i found the right one -www.d2mcreative.com
    This agency taking care about visual content, content distribution and integration.

  • This is a list to take seriously. I pinned your graphic to Pinterest and the post to Evernote,. I love your site and blog. I found it quickly because Jan Gordon told me about it. You have a fantastic asset in her and your blog. Keep up the good work.

  • Jon Wuebben

    Wow, very impressive Pawan and thanks so much for including Content Launch this year. We are humbled to be along side so many awesome tools and technologies. – Jon Wuebben, CEO – ContentLaunch

  • Pawan – another one for your very extensive list. My company has developed MavSocial – Social Media Visual Content Management & Publishing Software for Brands and Agencies http://mavsocial.com

  • Super! Thanks for the Brightpod.com mention 🙂

  • Hi Pawan, thx for showing http://www.contentful.com.

    Not that we consider ourselves to be a modern era CMS that makes publishing in apps, webapps, and new device platforms simple, not a content collaboration tool.

  • AmieT

    Pawan, this is a great list. Some tools I know, some I’m trying out (like Drupal) and others I have yet to try. I will humbly add proofhub to this list in a Content Collaboration Tools category…another platform that is great to work collaboratively and efficiently. It allow us to receive real-time messages, assign tasks, start discussions, file sharing and more.

  • Ganesh Kulkarni

    Hi Pawan, at http://www.voziq.com, we have built a technology that enables intelligent sales as well as improved marketing effectiveness by identifying influencers and trending content. This is achieved by mining social media conversations for relevance. I hope VOZIQ will be an apt addition to the list, under social media analytics category.

  • Pawan, Awesome list. It looks like that it’s not going to end. I know how hard is to make such a list. When you create such type of content, you try to pave every hump that can possibly can to the target audience, and that makes it more difficult to make such a list. Great work!

  • Thanks for your publish Pawan,

    I want to recommend which is the other social media management and listening tool is Reachpod. Reachpod id Social media management & Analytics Tool fo individuals and business. Callobrate, listen, analyze, monitor, measure, report. You can manage multiple social media accountwith this Reachpod.com

    See more at: http://www.reachpod.com

  • Steward Copper

    Pretty comprehensive list. What about adding one more intuitive collaboration tool – Comindware Project (http://www.comindware.com/solutions/software-for-project-manager/ ). This nice solution with drag’n’drop interface, automatic saving, document version control and predictive Gantt-chart takes the chaos out of team collaboration and helps teams get clarity on their everyday projects, tasks, documents, discussions and deadlines.

  • We would be grateful if it included in the list our automation marketing tool: http://www.route.to I believe that it is much easier to use than those listed above. Thank you.

  • Pawan, also would like to invite you to be one of our beta testers, what do you think? https://app.route.to/account/register

  • Anne Fleshman

    Hi Pawan, thanks so much for putting together this comprehensive list! I appreciate you including Bislr in the marketing automation category, but wanted to bring to your attention that we’ve re-branded and re-launched ourselves as Autopilot – https://autopilothq.com/

    Would you mind updating the post? Many thanks!

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  • Alger Beck

    Proofhub is the best tool I have ever used in my life. Give it a spin.

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  • outfy

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  • Carbon

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    Wanted to add couple more tools:

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    I recommend the collaborative localization platform https://poeditor.com/ – suitable to manage software translation workflows of all sizes.

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    • Thanks for the feedback, John. Yes it is not exhaustive by any means.

      MailChimp is in the graphic, but I forgot to add a description in the accompanying text. Will do!

      Hootsuite is already on the list and graphic if you look closely.

      I don’t consider Medium a “tool” but more a media entity or destination to publish content. Therefore, I haven’t included it on there.

      • Yes, I knew Hootsuite was there. I was pointing out Drumup. Frankly an exhaustive list would — well, exhaust me. Again, I applaud what you have put together here. Monumental task.

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    Also, an other thing – Content marketing team sizes vary in different organizations from single member to teams with more than 10+ members – their corresponding content workflow must also be taken care of and in each case a different workflow might be needed.
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    Great infographic, Pawan. I couldn’t help but notice that you didn’t include Martech’s list (http://goo.gl/wrNd0r) among the honorable mentions. I think it’s one of the best you can find on the web, do give it a look incase you haven’t already!

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    • Suhem, the Martech list has not been included because it’s not a content marketing specific list though it has a content marketing section on it. If we were to expand this to a marketing technology map, there would be way too many tools & lists to put on here.

      Thanks for the suggestion for Trello and SalesPanda. I do use Trello myself daily, and will check out SalesPanda for inclusion next time I update it.

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    Thanks for this amazing list! Another tool to source real life visual content for your blog, social posts and editorials is Lefty (lefty.io). Lefty is a marketplace to find and use Instagram photos. Best and only Instagram search engine in the market

    • Thomas – i hadn’t heard of Lefty, Cool idea – how does the rights management work?

      • Thomas Repelski

        Thanks Chris! Each time a buyer wants to license a photo, he will send a request to the photo owner with a cash reward of his choice. The request will appear as a comment of the Instagram photo.

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  • The majority of content marketing initiatives can’t be accomplished *effectively* without a well constructed, and very targeted landing page to present the content and ask for data in return.

    It’s critical that any campaign in a content marketing strategy utilize this approach. At Unbounce, the very large majority of our marketing revolves around content and we couldn’t be successful without landing pages, so I’d suggest adding a category for that to your list.

    Nice effort putting this together.

    • Michael Gerard

      Thanks Oli. Will assess this addition during our next update.

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    Thank you! This is indeed an amazing list of tools! Some of my personal favourites are ProofHub for project management and collaboration, google drive and dropbox; freshbooks for invoicing and piktochart. Overall we are extremely happy and satisfied. ProofHUb, being a great collaboration tool has made collaboration amongst team members extremely easy.

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  • Ward Loockx

    You forgot Socialseeder under “Advocate Marketing Tools”. Socialseeder is probably the easiest platform to use.

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    • CurataMarketing

      Hi indiandragon, thanks for your suggestion – we’ll consider larynx the next time we update this list.

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  • Nibha Chaudhuri

    Very impressive and comprehensive list you’ve compiled here, Pawan! If I could make a suggestion, check out DrumUp-employee advocacy platform, social media management and content curation and scheduling tool. It also has a built-in analytics feature for your social media activity and employee advocacy program. If you find it interesting, do consider adding it to you list 🙂

  • Raul de la Rosa

    This is a great list Pawan! I do ask you consider adding PeopleVine (https://peoplevine.com/) a new platform that merges CRM, CMS, Sales, and automated marketing and leverages individual customer data. In the age of analytics I think many businesses miss out when they don’t make data-driven decisions. PeopleVine does a great job of using customer data for personalized marketing and simplifying business operations.

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  • Hello Pawan,

    Kindly add Firecart in “Marketing Automation Tools” list.

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  • ConvertKit for eMail might be a good addition to the list. I use MailChimp but ConvertKit may fit my needs better.

  • Deborah Holstein

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  • I just miss SalesHandy in your Sales Enablement Tools list. It is good Sales Engagement Platform to connecting customers by using Email Tracking, Mail Merge, Live Meeting, CRM Integration etc.

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  • very nice tools!!

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  • Great job Pawan! Can you add 2 more. Ambassify fits under the “Advocate Marketing” tools and BuboBox under “Social media” tools.

    • CurataMarketing

      Thanks Wim! We’ll be sure to check them out when we next refresh the list : )

  • Doron Stav

    Great list! What about eCommerce native ads and marketing tools?
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  • Daniel Morgan

    Nice job Pawan on the exhaustive and very useful list! English Trackers are also a good service to maybe add in to the Content Optimization Tools section.

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  • Hey Pawan,

    it seems like Content Marketing tools are all the rage these days. Besides the ones you listed yourself, I’ve learnt about a bunch of new ones from the comments in this thread – so it’s great that you’ve left this thread open.

    Since we’re on the subject of agencies and content marketing, https://www.beewits.com is another tool which is making quite the hit with creatives, web designers and digital marketing people.

    Reason being, our project task templates are in place for those who don’t want to create a project from scratch everytime.

    Hope you’ll have a moment to try it out.

    Cheers
    David

  • Nice post i really like it Content Marketing tools is now very popular these days you give great information and i bookmarked this page.
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  • Amazing List

  • What I like the most about Curata’s lists is that they are constantly updated. There’s aways something to discover on the Internet and it’s very convenient to be found here. Thanks, Pawan, for such an extended list.

  • Gustavo Woltmann

    Can you recommend a site wherein there’s a list of forum sites and also back links?

    • CurataMarketing

      Hi Gustavo, not quite sure what you mean about a list of forum sites, but maybe use a backlink checker like this: https://moz.com/researchtools/ose/

      • Gustavo Woltmann

        list of forum sites that i can register at. will check out the link you gave me. thanks a lot!

      • Gustavo Woltmann

        I can use this. Thanks CurataMarketing!

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  • Great Resource. We’ve started reviewing Content Marketing Tools in our Youtube Channel.
    Here is our last video: https://www.youtube.com/watch?v=tn–sSBqeYI.

    A part of them are wordpress plugins but I will take into account this list and maybe start reviewing the tools presented here as well.

  • Diana Jeff

    This is one the great article on content marketing tools I’ve ever read. Thanks a Lot !!

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  • Thanks Pawan for sharing such a huge informative article. Without Content Marketing tools i don’t think that you can get more followers. BTW amazing research you did, keep it up

  • Alex Pushkin

    Such a detailed list! I would include Capzool with it, they provide ready made posts for businesses to use on all social media platforms as well as make posts for you when you request them

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  • Dan Reardon

    I would definitely add WriterAccess as a source for content creation. Have had wayyyy better experience with WriterAccess than any of these other options. But it’s really worth it to have the Plus Service. Self Serve can be a bit of a joke.

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  • Dale

    This is a ridiculously long list Pawan!

    Mind giving Keyworddit a shot? It’s the only free keyword research tool that pulls keywords from Reddit. It gives you a really diverse set of long term keywords in most cases, many that you won’t find with other tools.

    • CurataMarketing

      Hey Dale, we’ll be happy to check it out when we next update the list.

      • Dale

        Appreciate it, thanks.

  • Sally Davies

    Pretty good list. Adding one more in Personalization Segment :
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  • Thanks, I learned alot!

  • Corey Trojanowski

    Pawan this list is incredible. Just like others below are commenting, there are certainly other companies worth mentioning in your list. In particular, Delivra in my opinion should be added to your listing of Email Marketing Tools. http://www.delivra.com to check out the company for yourself. Great stuff!

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  • Great list, very helpful. I’d like to add https://idomoo.com/premium-services/ for video marketing – a personalized video platform that uses data to create engaging videos in all industries

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  • Histell

    Nice List, thanks.

    is there any tool to promote pages in facebook without using facebook ads? thanks again.

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    Great list! I would suggest including http://mcguireeditorial.com/definition-of-content-marketing/ because of their free content strategy brief and assignment brief downloadable templates. Thanks for putting this together!

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    once again thanks

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  • Lukas

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  • Adnan Nawaz

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  • Marah Sayaman

    Thank you for putting together this great list, Pawan. There’s a lot of tools here that I think my team can benefit from! If you or your readers are looking for something to revolutionize your calls, give Tenfold a try. Tenfold is a phone intelligence platform that integrates CRMs and phone systems quickly, enabling companies to personalize calls, capture call data, and just overall enhance prospect and customer interactions. Hope you check us out!

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    Now-a-days there’s tool for everything. Even though most of us understand the tools is only as good as the one who uses it. But If these tools could be processed and used then we’ve a system in place. I believe especially content marketing works best when it’s structured and processed. https://goo.gl/6dhzgL

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  • Joshua White

    Hello Pawan, thanks so much for putting this together. It’s a great article which gives social media marketers insight into potential solutions.

    I am the Founder of social media marketing software company https://knackmap.com – I’d love for you to consider us to be a part of this article.

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  • Arthur

    Hey Pawan,

    Awesome article.

    Thanks a lot for this, definitely helpful!

    I recommend to use Shakr for “Video Creation Tools”, I used it for my Facebook ads (I’m managing a small e-commerce). Was a bit surprised you didn’t mention it, have you heard of it?

    Anyways thanks again for putting this together!

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  • Ranjana Jha

    Best One.Its always something better I get from your blogs.Content is king as we all know.I would like to add this one because with content your landing page should also be good if you have a business http://growthpixel.com/improve-online-sales-with-landing-page-optimization/Good one thanks for this

  • Lisa

    Thank you Pawan for your post!
    I’m new in content marketing and looking for tips and tools for help! You’ve mentioned here a lot of tools which I must to try.
    But I would like to know, do you use plagiarism checker also? Because I heard it is important tool as well. I use this one – https://unplag.com/free-plagiarism-checker/ and I think it’s good. What do you think?

    Thank you again!

  • Harold Groves

    Hey, amazing and detailed list for content marketing. You can add a few more tools. http://www.sogosurvey.com under Survey tools and http://www.grammarly.com under Writing tools. These tools are definitely a great help.

  • Dylan

    Wow! Thanks for putting this together. I’ll definitely try some of these. GetResponse actually started doing marketing automation recently. It looks pretty cool. Have you tried it?

  • Pravya Pravin

    Amazing post! Going to use some of the tools in the article that I am writing. I observed that you haven’t mention web push as content marketing tool. They are doing wonderfully well to get the word out to users.

  • Matt

    This is a fantastic list. I’ve used several of these and as of now Moz is probably my favorite go-to site for the grand majority of things that I need. When it comes to programmatic digital media I tend to gravitate towards the Centro Blog though just because it is good to have that very detailed information. This is a good starter article by them if you want to get yourself familiar with their blog info. https://www.centro.net/blog/digital-media-operations-controlled

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    We’d love to have Guru (https://www.getguru.com) be included in the Sales Enablement section if you update it. It’s Knowledge Management and Content ROI at its best in my humble opinion 😉

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    Content marketing is very important when you are a writer or blogger. You can do it without any tool but if you have any tool then you save your precious time.

    Thanks for giving this list Man.

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  • KS Man

    Thanks Pawan Deshpande.
    I would like to share with you some other thoughts in email marketing. It is utmost important to have direct “live chat” functions in the email marketing. I co-found 2ConnectMe live chat tools https://www.2connectme.com which empower email marketer to include “Click-To-Call” button or url link inside the email. When customer click-to-call, it will reach your private chat room. The chat room comes with voice call, video call and screen share. They are 100% FREE.
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    The link for Drupal CMS is wrong! It goes to http://www.livejournal.com instead of https://www.drupal.org. Thanks.

    • CurataMarketing

      Thanks for the heads up Theodoros – fixed now!

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    https://www.anti-insect.net/
    متخصصون بمكافحة بق الفراش والصراصير وأسعارنا هى أفضل الأسعار ولدينا من الخبرة من يجعلك تثق بنا مع وجود طاقم عمل مدرب وسابقة أعمال تؤهلنا لنكون دائما في المقدمة، وعروض مستمرة وتخفيضات كبيرة طوال العام

  • Thanks Pawan. Really great, This list is really amazing and must have for a blogger.

  • Cheesy Services

    Hello Sir,

    Thanks Sharing information for content maketing tools what are use for marketing to content awesomr user by related.

    Thank You.

  • Thanks so much for this article – amazing!

  • julia jody

    آنچه درباره خرید کاندوم باید بدانید
    آنچه که امروزه نیاز به شناخت و آموزش استفاده صحیح از کاندوم را ضروری می کند، نقش موثر و اثبات شده کاندوم در جلوگیری از بیماری های آمیزشی و از جمله ایدز می باشد.

  • Mary A. Cawley

    I started working as an internet marketer. At first it was very difficult to understand how to work properly. Your tips helped me understand my work and improve my skills. By the way, I want to recommend you a very helphul site with a lot of great tools for copywriters, freelancers, recruits etc – http://simplebloggin.com.

  • Thank you, Pawan! You’ve done a really great job! That’s what I’ve been looking for! All key content marketing tools that deserve your attention are brought together in this article. I would definitely recommend it to my colleagues. The info is exposed in clear and concise manner! The list of tools is incredible! You can test and choose the one which will meet your needs in full. This list is a real find for a digital marketer. Thanks again, Pawan for doing this. This is awesome! I’ll be waiting for some new cool posts from you!

  • Irene Chan

    Amazing list. Do you think it’s better use some top video editing software to make video content swiftly?

  • Kyle Lawson

    This is an awesome list! To add to the incredible length, I just found another tool you could add, Vidvision. It’s new and allows you to add an email capture form to any embedded YouTube video. https://www.getvidvision.com

  • rizwan
  • What an awesome list. I’ve bookmarked for later use. Thankyou.
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  • awesome article man. Thanks for sharing with us. If your looking for Business listing sites then go to this site and list your business : http://www.localbusinesslistingsites.com

  • Haritha G

    Great blog. Thanks for sharing it. To know more details about content marketing visit boostrust blog.
    http://bit.ly/2ut7kZq

  • Jameel Ur Rehman

    Awesome Thanks for this.
    https://jameelmag.blogspot.com/

  • Claire Noble

    This is definitely the ultimate list of tools, for sure! Thanks for putting it together.
    I would suggest adding one more tool to the video creation to the list (as if there weren’t enough..hehe). It’s slide.ly/promo. A tool where you can take their footage and music to create a great video for marketing.

    Thanks, again, Pawan, for this really awesome list. Can’t wait to start killing it with some of these tools.

  • Nick Leppo

    WOW that was definitely a very complete content!! I sort of lost myself on the infographic! Really interesting approach! I was surprised I did not see http://www.px.com up there. Great automation platform!

  • Having a blog like this will help me to work more because this tools reduce my time. thanks again.

  • Aleksandra Vassilieva

    Hi, could you also add our tool to your list. I’m sure it could be useful. We’ve built a toolkit for SEO, PPC, and Content Marketing. Here you can take a look: https://topvisor.com

  • Actually, SEO has become very popular now. Could you tell me which is the best website that where I am making a good webinar?

  • Ella Velasco

    Thanks for sharing this Information, it’ s Very Useful. I Will be wait for Your Next Update, Thank you. Contact with Me at: https://goo.gl/cx3wUK

  • Frank Hunt

    Seems to be an effective list of content marketing tools. For SMS Marketing organizations list, go through Bestsmscompany.com.

  • Softserialkey

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  • Khristine

    This is a complete package of information that can help a lot of internet marketers out there. Especially all the information provided regarding content marketing, I’ve learned a lot. Thanks for this very informative article. I also know a website that provides the same quality of information and assistance.The website is http://www.izideo.com/blog. You guys might want to check it as well.

  • What a list! Great collection buddy. I also love the infographics
    Highly recommended for online marketers. Bookmark this now and you won’t have to waste time search for tools on Google anymore. I have a blog reviewing about newest marketing tools on the market, if you want to check it out, visit here: http://digitechcenter.com

  • Aamir Iqbal

    great collection, I love your work. thankx…… http://www.amirpc.com/tableau-desktop-10-3-crack/

  • Long but informative list. Thanks for sharing this post.

  • Thanks for comprehensive guide Pawan. I also can suggest to SEO specialists try our free seo analyzer – sitechecker.pro
    It’s easy and fast tool to check content page on correct title, description and other tags. Only in 5-7 seconds you can find the most popular errors and fix them due to exact tips.

  • Shaifali Payal

    Nice llist – i found lot of tools which I have not heard about – I used Terminus a lot for my website https://www.ftd.co.in – it worked great for me – Will be trying more new tools now 🙂

  • Nina

    God! Pawan, thanks for a great list of tools! I’m afraid that I won`t be able to try even a half of them, a lot of them!) Maybe this guide about content marketing for SaaS companies will be useful:https://searcheva.org/saas-content-marketing-guide/ ’cause it`s never too late to learn:)

  • Ksenia Ntn

    Hi Pawan, what a fantastic compilation! I know what i’ll be doing this week – checking out the items on your list! Thanks so much for sharing. My I suggest an add to your list – CrossCap Marketing Calendar Software – omni-channel marketing calendar that allows marketing stakeholders to collaborate and outline strategy, execute initiatives, and track performance in a single system. Feel free to check it out: https://www.crosscap.com/marketing-calendar

  • Thanks! All tools are playing vital role for my website.

  • Aqeel Ahmad

    Thanks!Admin Ilike your posts. Software

  • Great list. Thx. Regards

  • Rudra rajan

    Very Useful and Informative… Thanks for sharing.
    Please keep on sharing the latest updates

    https://www.shipmychip.com/laptops-and-accessories/laptops.html

  • Silke Holsbeek

    Very nice post Pawan! You’ve created an extended list of helpful tools!
    I would like to suggest another very helpful advocacy tool to complete your list: Ambassify.
    This advocacy platform differentiates itself because of its campaigns. You’ve got several campaign objectives going from generating brand awareness to getting feedback from your advocates and even co-create products with them! This platform really focuses on two-way communication to foster sustainable relationships with your advocates.
    Visit the website if you want to learn more: https://www.ambassify.com/

  • Bryan Whyte

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  • peterstrong123

    I’ll definitely try some of these. GetResponse actually started doing marketing automation recently.http://www.192-168-1-1.co

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