Content Marketing Tools: The Ultimate List

The Ultimate Content Marketing Tools List has been updated as of January 29, 2015 to include over fifty new tools and several new categories including influencer marketing, paid promotion, writing, auditing and optimizing conversions. Demand for businesses to provide their readers with the best content available is on the rise and 71 percent of marketers increased their content marketing budget in 2014. Because of this, the content marketing tools universe has expanded.

I have attempted to put together a map of content marketing tools available to online marketers.  My hope is that this will help guide you through the many content marketing technologies and tools alike to the right one that fits your needs. Click to enlarge the graphic and zoom in.

Why am I doing this
There has been a major growth of content marketing tools available to content marketers.  While many of these tools have existed for years prior to the advent of content marketing and would normally be deemed as simply internet marketing tools, many of them are rechristening themselves as content marketing tools.

Yet many of these tools are quite different from each other and serve vastly different purposes within content marketing.  Some technologies may help create content, others like our own Curata help create content, some may help distribute your content, yet others may help you simply measure the effectiveness of your content marketing.  Based on attending dozens of content marketing conferences over the years, I have seen most marketers, and even analysts, not know where to start or how to make sense of the universe of content marketing tools.

Hasn’t this been done before?
A few dedicated folks have attempted to put together comprehensive collections of content marketing tools.  But I have found each of these attempts to have fallen short in one regard or another.  Some have been limiting in the amount of tools they covered, while others have been comprehensive but have not grouped the tools together in an intuitive manner.

Regardless here’s a list of honorable mentions of people and organizations who have done this in the past:

  • Everything PR.  In January of 2013, Everything PR put together a list of 100 Content Marketing tools.  While it’s one of the most comprehensive lists, I have seen, it doesn’t strictly list “tools” in the sense of technologies. Many of the entries are resource sites and blogs such as the Content Rules Blog or events such as Content Marketing World 2013.  While such resources can be helpful for marketers, they are not strictly tools.  The list also makes no attempt to organize and group together tools.

  • Eloqua. In December of 2012, Eloqua published an infographic called the Social Business Shift.   While it’s a nice graphic, it doesn’t strictly focus on content marketing and instead focuses on tools with a social component such as Kiva and Kickstarter for crowd funding or Taleo for talent sourcing.

  • Altimeter. In April of 2013, Rebecca Lieb of Altimeter started a list of 15 content marketing vendors.  We were flattered to have Curata included in the initial list. More recently, Altimeter has published a content marketing vendor landscape that includes over 100 tools. However, this list does not include some of the broader categories we have included here.

  • Content Amp. Also in April of 2013, Content Amp, a UK based content marketing agency created an impressive and visually appealing infographic with a wide variety of content marketing tools with an attempt at groupings as well.  While this is perhaps the best map of the content marketing vendor set I have seen, it is still lacking in the number of vendors covered and the categories.  For example, it missed content curation tools entirely and has a confusing category called Curated Content & Forums that including technologies such as the commenting system Disqus, which have no relevance to curated content.  The infographic is not strictly restricted to “tools” and has a category for content marketing agencies (which also includes Content Amp).

I have been piecing together this graphic for several months now, but it’s hard to keep up with the rapidly evolving space of content marketing tools.  Here are a few disclaimers and areas where things could be better.

  • It’s not comprehensive. For every tool you see in the map, there is a long tail many other tools that are similar or performs parts of functions of the tool included in the graphic.  I have tried to include the tools that I feel stand out the most of their categories. For a further breakdown of some of these categories, see the following lists:

  • It’s not as clear cut as it seems. There are many tools that fall into multiple categories, but I have placed them in the category that represents them the best.  For example, Marketing AI measures analytics for your content, then helps you better optimize your content.  In this case, should Marketing AI fall into Analytics or Optimization tools group? In this case, I placed them in the Analytics group.  However, is a relatively similar tools, which I decided to place into the Optimization category.

It’s not complete. I am sure there are entire categories missing here. I hope you will recommend and suggest additions to this map.

Website Analytics 

Webtrends – This digital marketing company offers tools for measuring and optimizing digital campaigns. Webtrends offers analytic intelligence including customer intelligence and behavioral segmentation, targeting and  scoring, and more.

Mixpanel – Instead of measuring pageviews, this analytics tool measures actions such as searches or shares to gain greater insights into user behavior.

Woopra – Using real-time stats that can be broken down to an individual-level view, Woopra helps brands tracks visitors across multiple devices and build comprehensive timelines for every user.

Kissmetrics – This ecommerce customer intelligence tool person-centric data in real time and ties anonymous activity to known activity once a visitor becomes a customer.

Google Analytics – Google’s web analytics tool allows companies to customize reports, measure the impact of social media and mobile on website traffic, and measure conversion rates.

Docalytics – Cloud-based platform that allows departments across a company to view documents, review analytics and track leads.

Simplereach – By collecting real-time data, this tool helps track the impact of digital content and allows users to gain insight into what direction they should take their created content strategy. – This predictive analytics tool empowers publishers to track the performance of authors or topics, capitalize on web trends, promote in-demand content, and tap into the potential of recommended topics.

Trial Fire – This visual editor for analytics helps marketers circumvent coding their website in order to put tracking on different pages.

Social Media Analytics 

Curalate – This tool uses data to allow users to discover which images in Pinterest and Instagram are most engaging for their audiences.

Social Bakers – View metrics and statistics for Facebook, Twitter, Google Plus, YouTube and LinkedIn.

Visible – This social intelligence solution lets users monitor, analyze and engage with topics across social media platforms.

CrowdBooster – Track your company’s social media engagement with information about interactions, follower growth and more.

Nuvi- Nuvi provides real-time data visualizations that portray social chatter in a way that is easy to understand and show to others.

Trendspottr – This tool uses real-time data to identify trending information across social media platforms before these topics become popular.

TrackMaven – This tool gathers together information on your competitors from across all social media channels into one platform.

Simply Measured – This tool helps users analyze social media posts across nine different platforms by creating comprehensive reports, such as a competitor comparison analysis.

Crimson Hexagon – Use Crimson Hexagon to measure the impact of past social media campaigns and improve future campaigns by backing up changes with data.

Rival IQ – This analysis tool helps optimize content promotion by reporting on past and competitor performance.

Zuum – Get insights into competitor content on social media with this tool that identifies viral content and popular influencers.

SumAll – This tool measures your social channels, websites and eCommerce to provide you with a complete look at the success of all online initiatives.

IBM Social Analytics – Analyze and predict customer behavior with this tool from IBM, which also allows you to create custom social media campaigns.

Web Analytics

Quantcast - Users will receive audience insight through geographic and demographic data, in addition to information about interests and related website activity.

Alexa – This web traffic tool provides traffic data and global rankings for commercial websites.

Compete – Gain insight into the competition by examining what websites and keywords others are using to drive traffic online, compiling lists of the top websites based on a variety of metrics, and tracking online market share by industry.

Funnel Analytics

Full Circle CRM- A marketing performance management tool that gives Salesforce users insight into their overall marketing impact.

Squeeze CMM – Measure the ROI of content with this tool that generates reports and tracks audience activity and interests.

SEO Analytics

Raven Tools- Report on all marketing campaigns using metrics that pertain to SEO, PPC and social media.

SEM Rush – This tool gives users the ability to track keywords across both paid and organic search campaigns.

moz – This platform enables users to monitor social media, manage SEO campaigns, and more.

BrightEdge – Measure and improve the SEO of your site with this content performance tool.

gShift – Gauge your company’s web presence with this analysis tool, then use these insights to improve the discoverability of your brand on search and social.

Marketing Automation

Pardot – This lead management tool lets marketers and salespeople move prospects through the sales funnel by creating automated targeted messaging that based on prospects’ activity.

Genius – Sales and marketing people can collaborate using this online-sales lead tracking software system to send personalized campaigns, see who’s visiting the website or opening emails, and assess prospect interest for follow up.

Marketo – This marketing automation tool integrates email, social media, offline events, content, and more, helping sales and marketing teams prioritize prospects based on demographic and behavioral criteria, measure performance of marketing campaigns, and more.

Eloqua – The flexible campaign editor offers a whiteboard-like canvas where users can drag and drop elements such as email, segments, actions, and more to create smart marketing campaigns.

Act-on – This cloud-based platform helps marketers organize campaigns, integrate marketing into sales and support systems, and measure results.

Silverpop – Using this digital marketing platform that unifies marketing automation, email, social media, and mobile, marketers can carry conversations across multiple devices and measure return on relationships.

HubSpot – Marketers use this integrated inbound marketing system to create personalizable landing pages, emails, web pages, and more, plus tap into HupSpot’s vast knowledge base around content marketing best practices.

Bislr – With this marketing automation tool, users can draw collaborative automated campaigns on a whiteboard, listen to prospect behavior and create database prospects through social media hashtags and keywords.

Right On Interactive – This lifecycle marketing automation software uses a Customer Lifecycle Map™ to help their users visualize where their prospects and customers are in their lifecycle/journey with the organization.


Monetate – Turn real-time into relevant digital experiences by taking a snapshot of every visitor, creating multivariate tests and rules-based product recommendations, and more.

Demandbase – Create targeted, relevant conversations with buyers at every stage, personalize the web experience, segment and analyze companies and more using this B2B marketing tool.

40 Nuggets – Harness marketing automation strategies, audience-analytics, and predictive intelligence to personally engage with and tailor content to each customer.

Resonance – This tool retargets content for your audience, and keeps your messaging in front of them, by tracking what your site visitors are viewing and making them aware of more relevant content.

Idio – Improve content marketing strategy by examining specific customer interests and increasing the engagement of content.

Email Marketing Tools

Constant Contact – Design professional-looking emails, grow and manage your email list, and track results. In addition to email, Constant Contact offers tools for social campaigns, online surveys, and more.

iContact – Create HTML emails and signup forms, send campaigns to customers inboxes, track email campaigns, and more. iContact also offers social social media marketing tools.

Campaign Monitor – Customize your email template, send campaigns, conduct A/B testing, integrate with your blog, and more.

Vertical Response – This free tools enables companies to send emails and newsletters that are responsive on all platforms.

RapidMail – RapidMail is an email newsletter software that also delivers statistics and insights needed to grow a subscriber base.

Emma – This email marketing software offers several different editions, customized for businesses, agencies, non-profits and universities.

Sales Enablement 

Seismic – This tool helps users make sure all of their content is up to date and relevant to create polished presentations and forecasts.

Savo – Savo benchmarks users’ sales enablement process against the industry they’re in and has a set of integrated sales enablement tools to accompany an organization’s existing process.

Docurated – This tool helps to create presentations with repurposed content and surfaces users’ most relevant content to be included.

Postwire – This solution helps marketers post, edit and share various types of content on their page and manage relevant content for their sales teams in one spot.

Qvidian – These sales enablement solutions help businesses reduce the sales team onboarding time and allow these teams to collaborate more efficiently.

Jive Software – This software allows teams across a company to collaborate in one workspace to get collateral out the door quickly, stay organized and better enable sales.

SalesFusion – Use SalesFusion to align marketing and sales with lead scoring, marketing automation and much more. This tool that was created specifically for mid-sized B2B companies.

Social Media Management & Listening

Sprinklr – Large global companies use this social media management system to engage with customers, connect with CRM systems, build custom widgets, publish and manage content, and more.

Tweetdeck – Track brand mentions and hashtags, manage multiple Twitter accounts, schedule Tweets, and more all in a single Twitter platform.

Hootsuite – Manage multiple social media accounts, analyze social media traffic, track brand mentions, collaborate with other team members, and schedule messages and tweets through this social media management tool.

Buffer – Add articles, photos, and video, and this social media tool will automatically post the content on your social media accounts throughout the day.

Topsy Pro – This tool allows users to track tweets over the last several years, discovering popular topics, trends and experts.

Sprout Social- This management tool lets multiple users schedule, publish and analyze social media posts across several platforms.

Social Bro – Follow trends on Twitter and capitalize upon them with this fully functioning twitter listening and publishing tool.

Salesforce Marketing Cloud – Find and analyze what’s being said about your brand, along with your competitors, with this monitoring tool to find out what customers want, what content is working and how to keep up with the conversation.

Social Mention – Social search engine that searches for and analyzes real-time aggregated content across 100+ social media platforms.

Bottlenose – Users are able to track what’s trending in their industry and get warnings about breaking news stories using advanced topic discovery and NLP (Natural Language Processing).

Spredfast – This tool creates company-wide social media collaboration & monitoring and configures social analysis reports.

Meltwater Buzz – This social media marketing SaaS combines monitoring & analytics with engagement to give users a complete lifecycle approach to social media community management.

Marketwired Resonate – With this platform, users are connected to their industry marketplace in real time through social media and traditional distribution.

CisionPoint – PR software that helps users reach their audiences and manage campaigns across traditional, digital and social media.

Mr. Social – Schedule and manage social media updates across several platforms with this tool that also suggests posts for your target audience.

Social Media

Twitter – With over half a billion registered users, Twitter lets users post messages of up to 140 characters, share photos and videos, create custom lists, send direct messages, and more.

Facebook – This social media platform has over a billion users and lets users connect with friends, share links, photos, videos, and events, join groups, and more.

Pinterest – Pinterest users share and tag images and videos on customizable boards, follow brands and individuals, “repin” images, and more. Pinterest has nearly 50 million users.

LinkedIn – A business-focused online network that includes features such as sharing links, adding connections, joining groups, writing recommendations, searching for connections by company, industry, skills, and more.

Google+ – Google’s social network that allows users to set up hangouts using video chat, create “circles” of people for organizing contacts and targeting messaging, and more.

Offerpop – Offerpop is a social media platform for businesses to recruit, engage and convert customers.

For a deeper dive into content promotion tools, consult our ultimate list.

Blogging & CMS

Percussion – This streamlined CMS offers editable templates, shared assets, versioning, automatic link management, drag and drop editing, and more, enabling content producers to simplify their content editing and publishing process.

Tumblr – Known for its community of content creators and curators and its capabilities for sharing multimedia content, this microblogging platform hosts over 100 million blogs.

WordPress – This popular CMS and blogging software lets users create custom themes, add plugins, publish content, moderate comments, and more.

Livejournal – With over 63 million journals and communities, Livejournal offers a free, open-source platform for blogging and sharing content.

Drupal – This open-source CMS powers millions of websites and applications. Add-on modules and designs let companies or individuals tailor a site to their needs.

Distribution/Syndication Tools

Brightcove –  This provider of cloud content services offers an online video platform for adding custom video players to websites, social media profiles, and mobile destinations.

PR Newswire – Distribute news releases to a global media database of more than 700,000 journalists and blogger contacts, monitor traditional and social media, and engage in real time with journalists, bloggers, and other influencers.

SlideShare – Upload and share slide presentations, gain insight into who’s viewing your presentations, collect business leads, and more.

Cadence9 – This unified solution for managing content marketing lets marketers plan content using an editorial calendar, assign tasks to team members, manage content creation and publishing workflow, and more.

Papershare – Cloud-based promotional tool for content marketers that distributes to multiple channels and alerts marketing and sales teams when content is published. Leads are also integrated into salesforce and marketing automation softwares.

PixxFly – Automate the distribution and syndication of all your content with this outbound marketing automation solution.

Influencer Marketing Tools

Traackr - Manage influencer relationships with this tool, which lets users discover influencers, nurture relationships and then demonstrate the impact of these relationships.

Little Bird – With this social monitoring tool, users can create lists of peer-validation ranked influencers across social platforms on various topics to stay on top of the conversation in their industry.

Onalytica – Onalytica provides influencer marketing software and supporting services to help users identify industry influencers and improve relationships with these influencers.

BuzzSumo – This content performance analysis tool can be used to identify the influencers who are creating popular, newsworthy content.

Klout – Klout scores social media users’ influence on a 100-point scale and takes into account platforms such as Facebook, Twitter, Instagram, WordPress and LinkedIn.

Appinions – This software analyzes and reports on industry topics, influencers, and social channels so users can best decide what topic to write about, which influencers to target, and where to distribute content.

Exposely – Exposely pairs brands with influencers who are willing to sell advertising space on their social channels and other owned platforms.

Tap Influence – This marketplace makes it easy for brands to identify and communicate with social media influencers and collaborate on content creation.

Kred – Users can identify social media influencers with Kred, which measures influence based on Twitter and Facebook output.

Paid Promotion Tools

ContentGain – This widget places links to third-party content on other websites to boost distribution. The original content publisher shares ad revenue with the website sharing the content.

Disqus – This discussion platform helps bloggers and website publisher engage readers through the comment section.

OneSpot - This tool automatically turns owned or earned content into optimized ads, distributes the content across OneSpot’s ad inventory, retargets users, and monitors results.

Gravity – Using algorithms based on users’ reading and sharing history, Gravity enables websites to deliver personalized recommendations. – This content discovery tool recommends your content to readers of other premium publishers, offering a personalized reader experience and exposing your content to engaged readers.

Vocus – This tools scans for prospects looking for companies like yours, suggests relevant social conversations and distributes your press for traffic and search.

Taboola – This promotional tool takes your content and places it on publishing websites, targeting it towards your selected audience.

nRelate – This platform helps content developers and publishers find an easier path to their target audience and grow their reader-base from their sites or elsewhere on the web.

Content Blvd – Connect with brands and publishers to create relevant and rewarding product placements.

Vibrant Media - This native advertising tool places content directly within other editorial content and all triggers are user-initiated.

issuu- Publish content such as magazines, catalogs, eBooks and more on this free platform.

Shareaholic – Implement sharing buttons and advertise content with this all-in-one content amplification platform.

Cooperatize – Promote sponsored content with this tool that connects brands with the most popular bloggers and publishers across the internet.

For a deeper dive into content promotion tools, consult our ultimate list.

Zemanta – This plug-in creates connections between bloggers, content creators, and publishers that publish content on similar topics.

Webinar Tools

ReadyTalk – This online conferencing tool offers a single interface for web, audio, and video conferencing, as well as the ability to record and share webinars and integrate with mobile conferencing.

Webex – Using Cisco’s webinar products, users can host or attend meetings using HD video, share files, and more.

BrightTalk – Run interactive live webinars with features including real-time polls, downloads, question and answer, and more.

GoToMeeting - This online meeting platform allows users to host unlimited meetings with up to 25 attendees and is supported for Mac, PC, iPhone, iPad, and Android.

iMeet - A cloud-based video conferencing platform that allows up to 15 users to talk via webcams.

Digital Asset Management

Widen – Create, manage, distribute and preserve content with this digital asset management system.

WebDAM – This tool gives enterprise customers the ability to store, organize, find, retrieve and share digital files.

Canto – Canto simplifies the management of all digital assets within a company, creating smarter workflow processes and organization opportunities.

Razuna- This tool stores, shares, secures and indexes digital files and then makes them available in a search tool.

Adobe Experience Manager - Companies can create, manage, and optimize digital customer experiences across a number of channels including web, mobile apps and sites, as well as social communities.

IntelligenceBank – IntelligenceBank offers four different asset management apps based on your business size and specific needs, providing features such as file storage and risk and compliance.

Content Audit Tools

Content Insight – Develop a content inventory with this auditing tool that provides you with a summary all existing content.

MarketMuse – Allow MarketMuse to crawl your site and identify gaps in content, find prominent keywords and determine how your site stacks up against competitors.

Sources for Content Creation

Scripted – Subcontract writing projects to an online writing team through this online platform, which also offers copyediting and the ability to request pitches from writers.

Textbroker – Assign writing projects including SEO and website localization through this online platform.

Skyword – This content production system allows companies to optimize manage and pay writers, use an SEO scorecard to optimize content, and more.

Brafton – Using its in-house search engine optimization and social media marketing expertise, this online news and content agency creates news content, videos, infographics, and other items for businesses.

Zerys – This project management tool and content marketplace allows businesses to locate professional freelance writers, assign and review content, export or auto-publish content, and more.

Contently – Find and collaborate with high-quality freelance writers, manage payments and assignments, and more using this online platform for content marketing.

Copify – Platform that helps users looking to outsource content creation. Marketers can find qualified copywriters by providing details such as topic and format.

For a deeper dive into content writing services, consult our ultimate list.

Content Curation Tools

Curata – Easily find, organize & share relevant content for your business to position your brand as an industry thought leader, increase brand visibility and generate leads.

Scribit – Search and browse for articles and videos, share content, and track conversions using this content curation platform.

Magnify – This fully customizable platform allows publishers and brands curate and share online videos.

Content Optimization Tools

InboundWriter – Monitor topics, gain insights into what makes readers tick, boost content popularity, and more using this tool designed for writers and content marketers.

Scribe – Created by the people behind Copyblogger Media, Scribe helps content creators identify topics that are relevant to the intended audience, measure social media engagement around content, and more.

Wordy – This tool pairs professional content editors with users to edit, proof and optimize various forms of written content.

Atomic Reach – This content scoring system analyzes content based on quality and relevance for specific audience segments such as “Specialist” or “Academic.”


CloudWords – This translation management tool allows you to localize content by uploading it to a system and then selecting a vendor to translate it.

SmartLing- Speak to customers in their native language with this tool that automates the translation process by connecting content producers with translation professionals. - This is a hub for hiring professionals who translate content to a variety of languages.

Phrase App – Translate content that is stored on websites, mobile and desktop applications with this translation management software.

Crowd in – Manage the localization workflow process with this software that helps control the process, but also provides tools for translators to work more efficiently.

OneSky – Translate apps or websites into 47 different languages with this translation service platform.

Content Enrichment Tools

Storify – Collect social media mentions on a chosen topic, trend, or event and curate the best social media elements in one place.

Silk – Use your company’s data to create structured web pages that automatically draw connections between facts, data, and more.

Graphicly – Authors and publishers use this online tool to convert content for digital distribution and collect insights on reader behavior.

AcroLinx- Make all content consistent with this tool that analyzes each writer’s content for tone of voice, style, SEO and more to ensure it aligns with a predetermined company standard.

Writing Tools

Byword – This text editor, which works across desktops, iPads and iPhones, allows users to compose text with keyboard shortcuts, word counters and more.

Hemingway – Hemingway brings clarity to your writing by identifying common mistakes in sentences such as illogical structure, grammatical errors and overuse of adverbs.

Evernote – Manage notes, ideas and sketches to create better, more organized writing with this workspace app that syncs across all your devices.

Ulysses – This text editing app lets users focus on writing by providing the regular features of a word processor without cluttering up the screen.

Quabel - Use Quabel to write distraction-free in full-screen mode and also keep track of word count and estimated time it would take someone to read the piece.

Google Docs – Use Google’s online word processor to write, track changes and collaborate with other users.

Content Collaboration Tools

Compendium – Plan your content using Compendium’s calendar-based tool, create efficiently placed content across multiple channels, and track the effectiveness of each piece of content.

Divvy – This platform combines web-based calendars, content management and online collaboration to help global content teams plan, schedule and produce any type of content across an organization.

GatherContent - Organize and streamline your website content using drag and drop features, create content guidelines, collaborate with a content team, and export content using this online collaboration tool.

Google Drive – Create, store, and share including spreadsheets, text documents, drawings, forms, and presentations.

Kapost - This content marketing platform allows marketers to collaborate, distribute, and analyze all content types within a single platform.

SocialCast – This collaboration tool organizes workflow into a single location accessible from anywhere on any device.

Marketing-AI – In this platform users are able to collaborate with team members in a calendar, build a content strategy using a framework and promote published content & measure its impact.

Curata – Easily find, organize & share relevant content for your business to position your brand as an industry thought leader, increase brand visibility and generate leads.

Beegit – Use Beegit to organize your content marketing workflow across teams and departments. This all-in-one collaboration tool monitors activity, approval, communications and images.

Brightpod – This project management tool is made specifically for digital marketing activities, monitoring project status, task assignment and more.

Contentful – This cloud-based software allows for live collaboration, image uploading and a publishing tool that optimizes content for any device.

Content Launch – Content Launch was designed specifically for small and medium sized businesses and helps manage workflow and distributes content with one click.

Contentivo - This management system is great for collaborating across teams by allowing team members to give feedback, track versions and eventually publish and analyze content.

Conversion Optimization Tools

SumoMe – Add a variety of pop-up and opt-in forms to your website to generate leads and grow your subscriber base.

Pippity – Use Pippity to create pop-up subscription forms for your site, customize when these forms appear and experiment with A/B testing.

BrightInfo – Assess the conversion rate of your existing website and create more opportunities for conversion with a variety of opt-in form placements.

Convert - Using A/B testing, this tool helps users learn the content preferences of their website visitors and optimize their site to increase conversions.

Optimizely – Use this tool to track and analyze all conversion opportunities on your site and make appropriate improvements and changes.

Graphic Creation Tools

Easelly – Using a theme-based approach to creating infographics and visualizations this online tool, lets users drag and drop art into a theme to create shareable graphics. – Browse infographics and data visualizations and create your own to drive traffic to your brand’s website and amplify your social media presence.

Adobe Creative Cloud – Sync and organize your creative assets across multiple devices, track comments, build and publish websites, apps, and more.

Youzign – Create nine different types of graphics, from infographics to flyers, with this free, online graphic design tool.

Pixlr – Edit and create photos for your website and ensure they are optimized for various devices.

Canva – Create graphics for your blog, social channels, website and much more with this online image creation tool that also comes with a stock photo library. – This tools helps users create interactive infographics. Users can edit data, download infographics and share & embed them.

Piktochart - This tool provides infographic templates for users and helps them create and share compelling content.

Video Creation Tools

KnowledgeVision – Turn presentations and web content into an integrated, interactive online video experience that doesn’t require special software or app downloads.

Brainshark – Sync up marketing and sales people using a systematic, coordinated approach in this content-centric sales platform.

Camtasia – Helps users create high quality videos without prior experience. This tool records on-screen activity and also allows users to import from HD devices to edit and share video content

Jing – This free tool helps users share images and record videos from their screens. Users are able to quickly share this media to email, social and other various platforms.

Presentation Tools

Prezi – This presentation tool helps users organize and share ideas by creating visualizations.

eBook Creation Tools

Lookbook HQ – Using your most relevant, compelling content, this tool compiles all the information you want to display to customers into a visually appealing lookbook that can be embedded or shared.

Uberflip - This tool pulls all of your content; articles, social channels, videos, into a single centralized content hub.

Zmags – This platform helps e-commerce users create and share online catalogs, lookbooks, magazines, etc. to increase consumer engagement.

Audio Creation Tools

Audacity – Record, edit and publish podcasts and interviews with this free software.

Podbean – Share and create podcasts with this tool that also lets you sell podcasts with no transaction fee.

ePodcast Creator – Control and customize every step of the podcast creation process with a full editing studio that creates a professional sound.

Interactive Content Tools

Wheeldo – Use Wheeldo to create lead-generating quizzes for your website, email list or social channels.

SnapApp – This content marketing platform helps users create interactive content that runs across all platforms and is customized for each device.

ion Interactive – This software transforms existing content into interactive content, such as lookbooks, calculators, infographics and more.

Qzzr – With Qzzr, users can create quizzes to embed on websites, share on social media and eventually generate leads.

Contest Factory – Create surveys, questionnaires, sweepstakes and more with this software and service provider.

StatSilk – Statsilk is a visualization software that enables users to make interactive maps and other types of visualizations.

Votigo – Build content, sweepstakes and other interactive elements across social platforms with this social marketing management tool.

Other – This tool allows users to create lists, share them, add them to other pieces of content (such as blogs) and enable crowd-sourcing for continuous list building.

Know of any other great content marketing tools? Leave us a comment below!'

Pawan Deshpande is the founder and CEO of Curata. Pawan is responsible for the company's vision, management and advanced development initiatives. His work at Curata has been recognized through the 2010 Boston Business Journal's 40 under 40 Award, and through the Massachusetts Technology Leadership Council's 2012 Sales & Marketing Technology of the Year Award. Pawan has held software engineering positions at Microsoft, Google and other startups where he was awarded patents in social networking and machine transliteration areas.

  • Ray Horan

    Comprehensive list Pawan. Thanks for including Marketing.AI. In addition to analytics we also provide workflow managements tools, such as our online Editorial Calendar that helps you plan your content marketing strategy, manage your content creators and publish directly to CMS such as WordPress and Hubspot, and post to your social media accounts like Facebook and Twitter.

  • rhonda hurwitz

    Where would you put repost on this chart?

  • Meg_Sutton

    Thanks for asking – we’ll have to check those guys out and add them to round two of this chart!

    • Henley Wing

      Care to add a tool I’ve released?
      It shows you the most shared/trending posts for a particular topic.

      • Meg_Sutton

        We’ll keep Buzzsumo in mind for the next update. Thanks for sharing!

  • Gnosis Media Group

    Here’s a simple but effective Twitter syndication tool we just built:

    • Meg_Sutton

      Thanks for the comment! Checking it out now.

      • Gnosis Media Group

        Thanks, Meg. Did you try it out? It’s really kinda fun ;)


  • Tom Pendergast

    Good post; much appreciated.

    • Meg_Sutton

      Hope it’s helpful Tom!

  • Cision NA

    Appreciate the mention of CisionPoint! Thank you for the comprehensive list.

    Thank you!

    • Meg_Sutton

      Hi Lisa, no problem! CisionPoint is a great content marketing tool.

  • Lauren Littlefield

    Disappointed Right On Interactive didn’t make the Marketing Automation section. Would love to connect to learn more about Curata and in turn, share details on ROI –

    • Meg_Sutton

      Hi Lauren,

      Right On Interactive looks like it should be on the next round of this list. Feel free to send me a note with more information – I’d be happy to answer any questions you have about Curata as well! If you want to check out some of our resources you can do so here

  • Tanya Smith

    Amazing list. Thanks so much for taking the time to put this together. It looks like a lot of work – very useful!

    • Meg_Sutton

      Be sure to check back for updates!

  • sharondrew

    These are terrific. One bit I’d like to add: I look forward to a time when we add a facilitation piece, not just a content push piece. We have devoted centuries to getting in, getting seen, finding buyers. But we come in at the last point of the buying decision path – when they make a solution choice. There is so very much hidden from us (consensus issues, systems issues, people issues) that have little to do with our solution and everything to do with their ability to buy without internal disruption, and current marketing capabilities are not addressing this. It’s not hard to get to buyers at their first idea and help them assemble their entire buying decision team. But we’re not doing it. I look forward to the time when we do.

    • JessieCoan

      Sharon – thanks for your thoughts. I don’t disagree with you. Google got it right with their ZMOT – If you haven’t checked this out, I’d encourage you to.

    • Samson Jagoras

      Sharon you are right. Up until now, “marketing software” has focused solely on retention marketing and brand awareness. But what about acquiring new leads and customers? I have not seen a platform that completes the circle.

      Therefore, we created it.

      It’s the same program that we used to build our business. Marketing 360® acquisition marketing software – the first and only centralized digital media buying exchange, powered by proven algorithms, marketers, tools, strategies, and networks to ensures that your marketing investment delivers measurable ROI and grows your business by acquiring new customers (market Share). You can then use a great program like hubspot, infusion soft and eloqua to facilitate nurturing. Or Couple a content driven SEO campaign with a software like Kapost and watch your Natural Listing Ads™ take off to new heights.

      Marketing 360® focuses on optimization algorithms and target KPIs are designed to increase performance, cut waste and drive higher conversions.

      Checkout: or

  • sharondrew

    Jesse – thanks for your note, but Google is merely focusing (still!) on placing a solution. If you email me, I’ve just written a paper on the entire set of systemic issues that need to be managed that are outside our purview and idiosyncratic, based on change, consensus, buy-in, relationships, etc. There are 13 distinct steps (starting from an idea) that buyers go through to enlist colleagues, figure out if they can fix a problem internally, etc, that buyers go through before they can bring in a new solution. Sales enters at step 10. The Google material isn’t doing anything really different. and, btw, my first name is ‘Sharon Drew’ :)

    • JessieCoan

      Thanks! I’ll drop you a note – I’d like to check that paper out. Thanks!

  • Jo Webber

    This is great, but is it possible for you to write a similar post breaking down free vs. paid? Cheers, Jo

  • Varshini

    I’ve only commented once before, but pop by from time to time and I have learnt a lot.

    Thank you.

  • David

    Thank you for assembling a terrific list of useful tools. Now, I need the Consumer’s Report version, and/or the Men’s Journal version in which they recommend an item for a specific flavor of customer/use/sport, ie. Sunglasses – Best for Fishing, Best for Running, Best for Driving. As a “newbie” to the online marketing world, it is difficult/impossible, and mind-numbing to sift through all of the choices available as well as rationally judge which features will be most beneficial for each stage of business development and growth down the road. I could easily go broke test driving my way down this list and never get my business off the ground. All that said, thank you for the effort and the valuable results.

  • David Raab

    This is really useful Pawan. Thanks for putting in all the effort. Were you able to use some Curata technology to help?

    • Pawan Deshpande

      No, this was good old fashioned research.

      Though this is a “curated” list, Curata really helps with persistent search where you are researching and staying on top of a specific topic over a long period of time, as opposed to a one time act of curation. So for example, if we wanted to build a newsletter, site, etc… about product updates of the tools in the above list over a long period of time, Curata would be tremendously useful.

      • David Raab

        …which, now that you mention it, would be a pretty good idea.

  • Lauren Gonzalez

    Hi Meg & Pawan – I saw from the comments that you guys might be doing a round two. You should check out the Opentopic content marketing platform:

  • Mona Ali
  • Sophie Jasson-Holt

    thanks for the list, very useful. look forward to the day when our content marketing agency gets added to it. one can only dream. thx.

  • mony1
  • Azeem khan

    please visit this link

  • Holly

    This is pretty comprehensive. Maybe also include Topsy Pro, Swayy, Sprout Social, CrowdBooster, Nuvi and Social Bro?

    • Alex Barca

      Thanks for the input Holly! We will add these tools to the list next time we update it.

  • Sidra Collins

    I recently started using Oktopost and I love it so far.

  • sammyfrank

    in the UK and EMEA: offers a very visually appealing solution!

  • Online Marketing

    I agree with the
    majority of the points in this article and it’s great without any doubt.
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  • Alex Bisset

    Wow this was an extensive list but I did not see Opentopic on this list. Opentopic ( ) is very useful for content discovery, content curation, content publishing, content analytics, and newsletter creation to cover all your content marketing needs. After creating you can easily publish it directly to blogs, social media feeds, or newsletters. Then once created, Opentopic content analytics capabilities will help you evaluate and monitor engagement and performance to make content marketing work for you.

  • Ellina

    Hi Pawan, hope it is not a problem if I suggest a content marketing tool the company I work for has developed, called Styla. Our technology styles your content into a sophisticated shoppable magazine: products are integrated into the stories you create and customers can directly purchase them.
    Here’s short summary of what you can do with Styla’s technology:
    – Create content and style it as a gorgeous magazine.
    – Mix visuals, text and directly shoppable products.
    – Build a community around your brand.
    An example from one of our clients:
    Would be great if you had a look! Thanks :-)

  • Goleng Lucky

    A very very comprehensive list of Content Marketing tools (it’s the best I have seen so far). But I think this list is incomplete without WriterAccess. Not working for them, but I have used the platform to source for high quality contents too!!

  • Stuart Anderton

    Scribit is no more – part of Outbrain.

  • Ben Green

    Pretty awesome list of tools!

    Big fan of Kapost,Act-On and Google Analytics.

    2 more tools worth mentioning are: Swayy in ‘Content Curation Tools’, Oktopost in ‘Social Media Management & Listening’

  • Blakely Aguilar

    Hi, Pawan, thanks so much for including iMeet in this great list! Quick update since you last saw the tool – up to 125 attendees now w/ more snazzy updates for marketers, including awesome webinar DVR: Thanks again!

  • Andreea Macoveiciuc – Social Media Management & Listening

  • Anna Mnatsakanyan
  • steve owen

    what the best email market comapin

  • Rebecca

    This is a great comprehensive list of content marketing tools! There are two platforms that I use and love that are not included. One is Salesfusion ( – I use this because their platform integrates with my Salesforce CRM and makes email marketing easy. The other tool that I recommend is SumAll ( for social media management and listening.

  • Haiku Deck

    Wow! Great list Pawan, we’ve tried a few of these ourselves but it’s clear we have so many other awesome tools to test out. I’d also like to share with you and your audience some of the ways our community has been using our presentation app for content marketing, I hope you enjoy these fun examples:

    Lisa Ma
    Haiku Deck Customer Evangelist

  • alphanostrum

    Why do you call Drupal, but forgets Joomla? Anyone who sees this list, knows immediately that the author is a slave of the big players.
    The best Marketing is Direct Marketing like
    Thats the root and the future!
    1000 small independent islands are better than one big juggernaut.

  • dominig

    Great list! I work for a digital asset management company and it would be fantastic if you could consider us for your next list refresh:

  • Carrie Picard

    I was looking for a tool to help my nonprofit maintain our website press coverage pages. Ideally the tool would search the web for content written ABOUT my organization and notify us when it finds something (kind of like google alerts/, we could then approve & publish (kind of like and it would publish to our website in a format most commonly used in media/press rooms. Not only can I not find one tool that preforms all these functions, I can not find anything that does the last part.

    So started to think maybe it doesn’t exist. You seem to know a lot about this topic so I thought you might be able to help me.

    Now if there isn’t anything out there like this….its a huge miss!! Maintaining a company’s website press coverage is a time consuming, mindless job really….all you are doing is taking an abstract from an article someone else wrote about your organization (Newspapers/magazines/television/blogs etc), and creating a link for the reader to read the original article. But however time consuming the job is, it is important to keep the information current, relative, and timely for a lot of reasons and for a nonprofit could mean the difference between getting further press coverage or not.

    So any guidance you may have would be greatly appreciated!

    • Randy Bernard

      Hi Carrie, my name is randy and I work at Curata. Exactly what you have
      just outlined is precisely (just one) of the many things Curata was
      built for and it’s a relatively common use case for our Customers!!!

      addition to keeping your Newsroom consistently updated with the
      freshest relevant news, the software can also syndicate that same
      content (or other relevant content) to all of you marketing channels,
      all while maintaining the the most updated fair use and copyright best
      practices, giving you peace of mind.

      The platform has calendaring and
      auto scheduling for your website, blog, Internal or external
      newsletters, social media, etc.)

      If you ever find yourself blessed with
      30 or 40 minutes of downtime, feel free to reach out to me directly. I
      will share my screen and show you how Curata can help you with this
      business objective and free up more of your time in the process! Randy
      B 617-229-5216

  • Nico

    Great list of tools. There are a couple of new ones here that I haven’t seen before, which I will definitely be checking out. One tool you might like to add to the list is It’s an online infographics creator that also lets you brand your social media profiles.

  • Michael Lieberman

    Great list of tools. Your readers might be interested in Trialfire. It lets you connect your analytics and marketing automation tools to your website/content without relying on developers. Making it easy to test and track your efforts is a key part of success when it comes to inbound marketing. Test Trialfire on any website at:

  • peazz

    Great round up Pawan! It may be a little unorthadox but I tend to use meme’s in a smart way to drive traffic to my websites. If you are smart with template choice and wording you can really generate some shares, likes and traffic.

    I normally use Social Meme Generator to create my memes, however the only thing they lack is image upload.

  • Velislav Chorbadjiev

    I would also add content marketing games.They are great for creating engagement and for conversion..Add games on your content marketing strategy and tool list..Such as

  • Steve

    I would add Rignite and Mr. Social to the list

  • Flemming

    Influmetrics ( – Allows your content to find
    its own audience. By reversing the search process, Influmetrics enables content
    to search for people instead of (as now) people searching for content.

    Just drop your content on the dashboard and see who is likely to find your content interesting and relevant.

  • Florin Muresan

    Squirrly helps optimize content and measure the increase in google ranks for each article on a wordpress site. Also offers some social media analysis per post.

    ContentLook – shows the loopholes in a site’s marketing strategy and tells the user how to fix them

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  • Kristina Smith

    It was an interesting post about marketing tools and It lets you connect your analytics and marketing automation tools to your website content without relying on seo content writing . Making it easy to test and track your efforts is a key part of success when it comes to internet marketing.

  • Andrew Gale

    Probably one of the best lists i’ve seen yet Pawan!

    Would love for to be considered.

  • charlesdavidme

    This is such a comprehensive list.

  • Jeroen

    I recently created a new tool: Content Mapping Tool. Helps content marketers strategize, manage and document their content marketing efforts, based on personas and buyer stages. Would love to see it added to the list, feel free to try it!

  • Sahil Parikh

    How about adding Brightpod ( – a project management software for marketing teams.

  • Kirk Fletcher

    Awesome list, Pawan. I have used a good number of them, especially Outbrain, superb tool. I would like to offer one myself, Tweet Rocket. It’s a great tool for any business (or individual) who needs growth of relevant followers over a short period of time. A great tool that we use for many clients, and the results are fantastic!

  • kudl
  • KeithBresee

    Hey Pawan!

    This is a killer list! Really helpful!


  • samton desuja

    Hello pawan, Its really comprehensive and helpful. Thanks for providing this excellent sites.

  • shwaytaj

    This is an excellent list. Some of which I can add to my blog as well. You might find more such similar tools for startups especially at Do check it and let me know your thoughts.

  • Kuba

    Advertising agencies that have a new-found appreciation for branded storytelling outside of media placement is a rarity today. I was lucky because i found the right one
    This agency taking care about visual content, content distribution and integration.

  • Janis Friesler

    This is a list to take seriously. I pinned your graphic to Pinterest and the post to Evernote,. I love your site and blog. I found it quickly because Jan Gordon told me about it. You have a fantastic asset in her and your blog. Keep up the good work.

  • Jon Wuebben

    Wow, very impressive Pawan and thanks so much for including Content Launch this year. We are humbled to be along side so many awesome tools and technologies. – Jon Wuebben, CEO – ContentLaunch

  • Chris Hodgeman

    Pawan – another one for your very extensive list. My company has developed MavSocial – Social Media Visual Content Management & Publishing Software for Brands and Agencies

  • Sahil Parikh

    Super! Thanks for the mention :)

  • Chris Schagen

    Hi Pawan, thx for showing

    Not that we consider ourselves to be a modern era CMS that makes publishing in apps, webapps, and new device platforms simple, not a content collaboration tool.

  • AmieT

    Pawan, this is a great list. Some tools I know, some I’m trying out (like Drupal) and others I have yet to try. I will humbly add proofhub to this list in a Content Collaboration Tools category…another platform that is great to work collaboratively and efficiently. It allow us to receive real-time messages, assign tasks, start discussions, file sharing and more.

  • Ganesh Kulkarni

    Hi Pawan, at, we have built a technology that enables intelligent sales as well as improved marketing effectiveness by identifying influencers and trending content. This is achieved by mining social media conversations for relevance. I hope VOZIQ will be an apt addition to the list, under social media analytics category.

  • Hassaan Khan

    Pawan, Awesome list. It looks like that it’s not going to end. I know how hard is to make such a list. When you create such type of content, you try to pave every hump that can possibly can to the target audience, and that makes it more difficult to make such a list. Great work!

  • Yusuf Özbay

    Thanks for your publish Pawan,

    I want to recommend which is the other social media management and listening tool is Reachpod. Reachpod id Social media management & Analytics Tool fo individuals and business. Callobrate, listen, analyze, monitor, measure, report. You can manage multiple social media accountwith this

    See more at:

  • Steward Copper

    Pretty comprehensive list. What about adding one more intuitive collaboration tool – Comindware Project ( ). This nice solution with drag’n’drop interface, automatic saving, document version control and predictive Gantt-chart takes the chaos out of team collaboration and helps teams get clarity on their everyday projects, tasks, documents, discussions and deadlines.

  • Route

    We would be grateful if it included in the list our automation marketing tool: I believe that it is much easier to use than those listed above. Thank you.

  • Route

    Pawan, also would like to invite you to be one of our beta testers, what do you think?

  • Anne Fleshman

    Hi Pawan, thanks so much for putting together this comprehensive list! I appreciate you including Bislr in the marketing automation category, but wanted to bring to your attention that we’ve re-branded and re-launched ourselves as Autopilot –

    Would you mind updating the post? Many thanks!

  • Dominic Toretto

    Amazing! Its in fact awesome post, I have got

    much clear idea concerning from this paragraph my name is naveed

  • Act-On-It Marketing

    Thanks for you sharing this information.

  • Spanish Friendly

    Great!! I need a life to test them all!!! Let´s start…

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  • Alger Beck

    Proofhub is the best tool I have ever used in my life. Give it a spin.