In February 2016, Google launched a project called Accelerated Mobile Pages (AMP). The move was seen as a response to Facebook’s Instant Articles. The objective of a Google AMP is simple: to load web pages on mobile
Unlike the latest summer Hollywood blockbuster, a blog or website’s success is not as much a matter of fate or the fickleness of your audience. It’s a fairly clearly defined science that any good content marketer should
Need an editorial calendar to plan out your content? Use this ultimate list to weigh your options.
In 2010 I was the head of marketing at a large B2B professional services firm. We had a near perfect employee advocacy system. If I wanted to get an article trending on LinkedIn, I would have employees in
In 2011, Coca-Cola launched its Share-a-Coke campaign. It allows people to customize Coke cans and bottles with names, nicknames, and personalized messages. The Share-a-Coke campaign remains a brilliant example of a highly successful user generated content (UGC)
If you’re in the business of content, you need to perform a content audit. And yet—37 percent of content marketers never complete one. Whether rebranding or launching a new website, onboarding a new client, or simply starting a new
Content curation should be an integral part of any content marketer’s strategy. It allows marketers to build thought leadership and credibility by presenting a diverse range of expert insights to your audience. It also ensures a regular publication
Conference season has begun. And with it, the inevitable “content marketing isn’t a thing” blog posts sprouting up all over the place. They’re like crabgrass in the sidewalks. Also like the crabgrass, they just won’t go away!