For many of us in the online marketing industry, each year we wait with bated breath for Mary Meeker to release her annual Internet Trends report.
We’re big advocates of marketing automation at Velocity, a B2B agency. Our clients were among the first European users of Marketo (I still remember John Watton,
In February 2016, Google launched a project called Accelerated Mobile Pages (AMP). The move was seen as a response to Facebook’s Instant Articles. The objective of
Content marketing works for B2B businesses. Ninety three percent of B2B companies say content marketing generates more leads than traditional marketing strategies. Meanwhile, 74 percent of
Unlike the latest summer Hollywood blockbuster, a blog or website’s success is not as much a matter of fate or the fickleness of your audience. It’s
In 2010 I was the head of marketing at a large B2B professional services firm. We had a near perfect employee advocacy system. If I wanted to