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11 Effective Ways to Use Social Media to Promote Your Content

You’ve spent hours researching, analyzing, and finally creating compelling content to help you reach your content marketing objectives. And like book authors, you need to spend as much, if not more time promoting your content as writing it. Where better to promote your content than where we spend more than 25 percent of our online time: social media. According to Experian, 80 percent of marketers are already promoting their content in social media–but are they doing it effectively?

Audio BlogPost CTA

Before we get deep into social media tactics, ensure you’re planning out your content—and social media updates—on an editorial content calendar. This ensures every piece of content is properly promoted in an organized manner. Download this free editorial calendar template to start planning today.

Now it’s time to take your social media promotion to the next level.tweet-this

Here are 11 effective ways to promote your content using social media you probably aren’t doing enough of.

Embrace The Visual

 

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We all know tweets with images get more engagement. We’ve known for a while that photos on Facebook get more engagement. Even images on LinkedIn get more engagement. Three of the “newest” social networks—Pinterest, Instagram, and Snapchat, are based entirely on images. So why aren’t you leveraging the visual when promoting your content? Don’t just create a branded “featured image” to share with your post. Create separate images for each of the main points in your content. Use these when you repeatedly post to social media (see below for more on this point). Check out my post on top social media for business quotes for an example that clearly illustrates how to leverage the visual.

Headlines Matter

You’re writing great content, but are you writing a title worthy of grabbing someone’s attention in social media? If not you either need to:

  1. Create better titles that help your posts to be more promotable in social media or…
  2. Create a new title specifically for sharing your content in social media.

Don’t just settle for one title. You should be posting your content multiple times. Create multiple titles, and perform A/B testing to see which headlines most effectively promote your content on which social networks. Use a tool like BuzzSumo to help you research effective titles for the same type of content per social network. (See Curata’s post about curated content for more tips about creating new titles.)

Customize For the Platform

When sharing content, utilize the customizable posting features on each social media platform. This includes the headline, image, and a description of the content you’re sharing. Every marketer and social media user is competing to catch the user’s eye. The more optimized your post is for a particular platform, the more effective your social media promotion will be.

For example, if you share a link to Facebook, you have the opportunity to create a post that truly stands out. All you need is an attention-grabbing headline, a clean, relevant image that piques interest (which might be different from the featured image), and a short, compelling description.

With this formula, you can entice readers to click on your content. In the same manner, appending your content with hashtags helps make it more discoverable for those social networks that support them. See this tweet by former Curata CMO Michael Gerard for an example of using hashtags and an image:

Share at the Right Time

Though this tip may seem like common sense, many content marketers overlook this simple concept. For maximum engagement, the content you’re sharing needs to reach as many people as possible. So you have to go where the crowd is—and when they are online and active. Then you can compile a posting schedule to ensure you post during a certain time of day.

Keep in mind that different social media platforms may not have the same peak times. While there are many infographics telling you the best time to post in social media, some of it simply comes down to understanding how users engage on each social network, and experimenting. Some social media platforms have features designed to aid you in this process, such as Facebook Insights. In addition, third party tools such as FollowerWonk help estimate the best times for some platforms.

Don’t be Afraid to Post Multiple Times

Numerous data studies suggest you will be more effective by promoting the same content multiple times on social media. Use multiple images and multiple headlines for your content. This way you engage with your followers without them even knowing you’re reposting the same content. Social media users don’t see most of your posts on any given day anyway. So posting multiple times ensures your audience has a chance to see your content.

Ask Questions

ThinkingManWithQuestionMarks

Don’t just drop links. Drive social media users to communicate with youand increase the chances they engage with your contentby asking for questions and feedback. Social media was made for people; not for businesses. So you should always be striving to create a human connection with social media users.

The beauty of social media marketing is that it can improve both your public relations and content marketing, simply by asking for a response. To generate feedback and promote engagement on social media, include a question with your content that compels readers to respond. Better yet, create questions for some of your headlines and test the waters. Questions are a great attention grabber, and help foster a community of connection that results in more effective social media promotion.

Share on the right platform

With so many social media sites constantly sprouting up and vying for attention, it can be hard to keep up. Just when we thought we knew everything with the emergence of Ello, now comes Tsu. Having accounts on various sites can be advantageous for fostering innovation and staying creative. But it can also be difficult to choose which platform to post your content to.

To reiterate, since different sites serve different purposes and audiences, it’s crucial to familiarize yourself with the major social media platforms your target audience uses. Avoid redundancy and simply “dumping” content across all channels. Concentrate on the platforms where you have the highest chance to engage with your audience. Use this list of content promotion tools to see which platform best fits your needs.

Once your social media promotion is successful on these platforms, use that information to start embarking on a new platform. Don’t forget to share your multimedia content to social networks like Slideshare, iTunes, Soundcloud, Stitcher and, of course, YouTube.

Pay to Play

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Why pay for Likes or Follows when you can promote your content to a micro-targeted audience in social media? Paid Social is mainstream, meaning you can pay to promote your content into the news feeds of social media users, where you are guaranteed visibility from a relevant audience. If you haven’t done so already, try shifting your budget to experiment, whether on Twitter, Facebook, or another network.

Maximize Your Brand Advocates

Does your company have an employee advocacy program? Employees or partners are likely already sharing your content socially. Get more of them to do so more regularly to help promote your content. There are many tools that make it easy to manage and measure social media sharing by brand advocates. See the aforementioned list of content promotion tools for a full breakdown of different advocacy tools, such as GaggleAMP and SocialChorus.

Leverage Communities

An employee advocacy program is one way of leveraging communities. It allows you to utilize the strength in numbers approach to promote your content to more social media users. However, you first have to have a community in order to do so. There are already more than two million communities within LinkedIn alone. Not to mention additional communities in the form of Twitter chats, Google Plus communities, shared Pinterest boards, and even Facebook Groups.

Joining and becoming an engaging member of relevant communities allows you to promote your content to a very targeted audience of social media users. Such groups could be in the hundreds, thousands, or even morethe largest LinkedIn Group has more than one million members! (There’s even a community for content marketing and promotion: The Content Marketing Forum.)

Experiment With Content Creator Communities

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I saved this for last because it is not everyone’s cup of tea, but there are a number of other communities such as Triberr, Social Buzz Club, and Viral Content Buzz. They exist outside of social media for the sole purpose of bringing together content creators and enhancing your social media promotion. If the content you discover on one of these sites is something you would considering curating, then this might be a good site to consider promoting your own content on.

What’s Next

When it comes to promoting content, social media is one of the most powerful tools available; however, most content marketers fail to truly maximize its potential. Utilize one or all of these 11 ways to promote your social media content, and you’ll generate significantly more traffic for your precious content.

Which of these 11 methods have worked for you? Any others that you would add to the list? Please chime in below in the comments!

For more information about promoting blog content, download Curata’s eBook, Business Blogging Secrets Revealed.

blogging survey

Neal Schaffer

A Forbes Top 50 Social Media Power Influencer two years in a row, a Forbes Top 5 Social Sales Influencer, and creator of the leading social media for business blog Maximize Social Business, Neal Schaffer is a global social media speaker who has spoken on three continents and also teaches as part of the Rutgers University Business School Mini Social Media MBA Program. As an author, Neal is best known for his definitive book on social media strategy creation, implementation, and optimization “Maximize Your Social: A One-Stop Guide to Building a Social Media Strategy for Marketing and Business Success” (Wiley) but has also published two other award-winning and critically acclaimed social media books: ”Maximizing LinkedIn for Sales and Social Media Marketing” and “Windmill Networking: Maximizing LinkedIn.”

  • Dirk

    Hi Neal! You really explained everything so well and thanks for giving your readers especially the newbies a deep understanding of online marketing campaign. Writing great content isn’t enough to attract readers so you need to push your content continuously on multiple platforms in a variety of ways to attract regular readership and increase user engagement. Dirk, http://www.serpshake.com

  • Thank you for the good article about effective ways to use social media! It’s very interesting for me, because when I created my blog omnipapers I thought which social media use for promoting my site. Today I use twitter, facebook and google+ and they are very helpful.

    • arkra2016

      As an owner of a small shop I was looking for ways to promote my business in Instagram. I came across this site https://zengram.net/ and decided to try zengram as a means to attract followers. In a couple of weeks there were so many people who were interested in buying my goods. now my business grows with leaps and bounds thanks to zengram.

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      • attention-grabbing headline, a clean, relevant image that piques interest (which might be different from the featured image), and a short, compelling description

    • Steve Mwangi

      Very true, I couldn’t agree more!!!
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  • Julee Mishra
  • illoh ifeoma

    This is not 11 ways, this is 11 things to do with when sharing in social.

  • Reza Rahman

    Thanks for such a good article. I have my own site on technology educator on cloud. Maybe someone will find it helpful.

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  • Great article with lot of in depth knowledge. Among all the points you have mentioned i agree more with the use of social sharing widgets which is a great way to spread your content across social media platforms.

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    you can use referral marketing plans to promote you product using service like invitereferrals.com

  • jack marco

    Using social media for the business promo, is a real deal and the one who is innovative can make it!!!!!

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    By utilizing one or all of these 11 ways to promote your social media content you will be well on your way to generating a lot more traffic.Casquette Snapback

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  • Mounika Maganti

    A very good article helped me a lot to do my school project on how to promote a commercial website…

  • I heard about website promotion, but content promotion is a new thing to me. I have one question for you. I am planning to hire SEO content writing services for my blog. Because I thought that I can’t write that kind of quality content for my blog. Is it beneficial for me to hire such services or write the content by myself ???

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  • One of the most important points you brought up was sharing pieces of content multiple times in your social accounts. A content piece is a large investment of time to create (or it should be) and you want the most bang for your buck. Share it a few times when you first create it under different titles and angles. If a topic comes up in the news that is relevant to an old content piece you wrote make sure to share it again. So much easier than writing a whole new piece.

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    i am trying to promote my site http://www.jaibiz2day.com please anyone can help

  • Rumman Mou

    Most people usually share their contents on the social media just for sharing sake,

    they do it just for it to be that they always share and the people that do this are the ones that do not know the rules.

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  • WOW! very nice & informative post . Nowadays Promotion is very important for every business and everyone is looking for the different ways to promote their business, your detailed Article is really helpful for those who just start- up their business being a business Women I really find it very helpful .

    Thank you & Wish You A Very Happy New Year

    Regards
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  • awesome post for online promotion thanks for the sharing

  • Thanks for sharing such a quality post. I found someone has written spend time 20% for content writing and 80%
    for promotion. It really affects. But content is first priority, it’s
    not like that you have written a single post post and promoting the same
    post every time.

    • Yes, Sameer Panda I agree with you. Quality content is the first priority only sharing will not improve ranking in google serp. Create awesome content that people love to share.

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  • Ankush

    Thanks for the post, content was highly helpful and informative.

  • Posting duplicate content worries most of the brands in social media probably because they think their fans or followers would notice it. They have to realise that one post wouldn’t reach all of your target audience, unless you share it again. But you have to make sure that you what you’re sharing are still relevant and useful to whoever would see it.

  • Shriganesh Kolhe

    informative content. Thanks

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  • Michael Ghart

    Great post.
    There are lot of active discussions about social media and the challenges of getting a good ROI there at http://www.bestmarketingforums.com/

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    Thanks Again for sharing.

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  • Thanks for sharing this wonderful post. Lots of very practical and useful ideas that I can immediately put into practice, especially for events marketing here in Asia. 🙂

  • Great post ! This can be a great help for those who are looking for good traffic.

  • Bujabs Dennis

    my blog is sure to benefit from these tips, thanks.

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    need a social network coach–peace

  • Social media is an inexpensive way to keep customers chatting about your product. To promote your content over social media, consider using images instead of the direct link drop as images create more customer engagement.

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  • uday kiran

    Perking , but i feel and read some where is that worthy to post same article many times with changing the titles in social media platforms,does it not consider into spam ??

  • Hila

    Hey Neal! I loved your article and how it talked about social media and its huge importance for brands. I thought it was really helpful and interesting to see that by having the right social media marketing strategy, your brand can really succeed. Similar to a lot of what you discussed, there’s a new app called FAPL that brings brands and consumers together through social media. For the first time, people can shop directly from user uploaded or brand uploaded photos straight from within the app. A search function allows for the use of technology for organic collaborations, and it offers a much more highly personalized experience compared to any other photo sharing app. I’ve tried so many apps and so far this one is my favorite! There’s a waitlist for the closed beta of the app, but you can sign up for it here: http://www.fapl.co and click on ‘Get the App.’

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    I have actually learned a lot from this post. It’s very informative and helpful post that every business would want to adopt. I realized earlier before going into blogging that content is key if one requires high traffic to his site. Due to my busy schedule I hired a good writer and experienced blogger that knows what it takes to drive traffic to site. Check https://uk.fiverr.com/articleconcepts/write-compelling-500-words-blog-posts

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  • Social Media Marketing is a technique of utilizing social networking websites as a marketing tool. The goal of social media marketing is generate content so that user will probably share the content through its social network to increase popularity of its brand name and explore customer reach.

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  • Rinki Sharma

    Really Helpful Post. Thanks!

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  • Annie Martin

    Hi,
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  • aakash sohani

    nice post…
    helpful too..
    Yuju app can also be used. Read about it at betapage.

  • Alphonse Couturier

    Fabulous share!!

    Social media plays a great role in establishing a decent online presence. Businesses can use hashtags to improve their social reach and boost brand awareness by finding out favored hashtags related to their services or relevant to their target audience that can really make the difference.

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  • Diana Horseleecher

    Yes, I agree. Article is useful enough. But your social media profile needs promotion too! I will share content with my 80 followers and what will I get? Thank God there is some services to promote profiles in soc. networks. My favorite soc.med. is Instagram so I use https://zen-promo.com/ to promote me. It finds real followers right in my city. I have nothing to do while it’s working, it is very cose.

  • jax

    I’m surprised that direct outreach to key opinion leaders and influencers isn’t mentioned. Finding the “right” person to plug your content is worth it’s weight in gold. Nice post though, really good image example as well!

  • There is no easy way to do this. It takes a lot of effort and time. Some things will stick but most will not.

  • Kristian Jønsson
  • Creating title might be in the form of answering a question or announcement based one.

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  • dude

    Great article, Neal. Social media is a big deal when it comes to marketing, but learning how to use it properly can be tricky. I use Capzool as it helps me to take care of content by actually giving me content to post; it’s a tool that provides ready-to-use social media posts, which is pretty darn cool. It’s worth checking out. Use my referral code: Cap20948

  • Anna Williams

    some one look that
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  • Kamaljeet ranga

    http://Www.easymobileshop. com this is my website and can anyone guide me how can I promote my website and get visitors on site

  • Kamaljeet ranga

    Plz can you tell me wrong things about my classified website. Its about used mobile and laptop for selling

  • This is a great post on social media marketing. Marketing on social media can be challenging. This article gives a great insight on the route to take in order to be successful on social media.

  • Arpan

    Looks like some good techniques of social media marketing. Thanks for sharing this information. I just want to ask you that i am working in a digital marketing company http://www.digitalzamana.com which provides services like SEO, SMO, PPC etc. So how can i promote my company on social media.

  • Henry roberts

    Nice tips and thanks for the share. Anyone that has tried to market on social media knows that the process is sometimes uphill. We have a social media blog where one can also find useful tips..

  • Thank’s for share the great post. This post help us to boost up the social engagement of our business. I have a business social media page but It has poor social engagement due to time management. But now I can manage It.

  • Sunny Leone

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  • Sandra Parker

    Thanks for this post. By the way, here are some tips on how creatives can use different Social Media to build a brand and reach an audience. http://blog.suchcrowd.co.nz/2016/04/02/how-creatives-can-use-different-social-media-to-build-a-brand-and-reach-an-audience/

  • This blog is gonna be so helpful for me because i just started writing my gaming blog and for that i want to promote my blog on social media. So this information is very relevant for me…Thank you so much for sharing such quality and innovative post.
    Regards
    Arpan Vyas

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  • Hi Neal Schaffer !
    Excellent post you share, I must say there are some important suggestion and tricks. Which really help out to promote our content? All the strategies that you mentioned play vital role in this regard.

  • Carl Dirkenson

    Thanks you for such good post! And I like that you advise to use some apps for making your promotion program. I have a little business and I use instagram as a platform to sell and promote my products. And I faced that problem how to gain audience. You know that – than more followers than more money you make. I use zen-promo to get more followers and it really helped me. Totally worth it and as an businessman can say that this investments will be paid back with more than 100%. Thank you again

  • So great! Thank you for sharing, these are really great article.I
    think that social media marketing are the best important to connect
    people….

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    Great and effective tips to promote the business promotion content through social media. Thanks for sharing.

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  • Posting on the right time (when your visitor and followers are on the social media sites) will not only helpful to gain more shares, but will also an increase in traffic.

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  • Christine P

    Great article,dear Neal and thank you for sharing it with us!Here’s a post about called The 11 Best Social Media Channels for Any Business Marketing, which I find interesting and implemented three of the shared there ideas in mine marketing strategy.

  • BlogMarketingGuru

    Very informative Neal, thank you for posting. I never really thought about multiple posting of the same information. I guess it can be overdone, but I guess I do see the value of keeping the content front and center if you will. I will certainly have to experiment more with that. Thanks again!!

    BlogMarketingGuru.com

  • Very informative article. The social media have changed the way businesses are done. It has created a way to reach consumers in a fun and creative way.
    Take Snapchat for an example;
    Snapchat now boasts of over 150 million daily active users and 7 billion video views, daily.And with so much consumer attention it now turning to a way brand connect wit their audience. Using Snapchat for business. Gatorade is one of the brands using Snapchat for business and generated over 100 million views.
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  • Emma Barun

    This is an amazing blog post. For marketers social media is an absolutely amazing internet marketing tools that helps them out to make a better marketing strategy. I believe 90% of the marketers of this era must consider social media not as a side part but as a main stream tool. I recently discovered 5 advantages of social media which I haven’t read anywhere else and it is highly interconnected with the centralization of this article. I am sure it would be a great read for you guys!

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  • This is great. I’m really glad that I found this blog to improve my social marketing strategy. I’m trying to build my brand using free social platforms.

  • Good stuff Neal….all valid points!

  • The socialmedia can’t be ignored anymore, it’s and importand part of
    marketing that we need to use wisely. The articles like this are very
    usefull. 🙂

    • 4 grammatical errors in one sentence. Remind me never to engage you for marketing purposes

  • Sober Sista

    Excellent points, esp. “leverage communities.” often overlooked. Also helpful is to hire your own PR, like Mohr Publicity. It’s easier than ever now to have such things at hand.

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  • bharat tenani

    Great article! Listing your websites on another website can also promote your page.Check out shoppingnu.com as its very reliable in promoting websites.

  • Ian Moyse

    Great commentary and learnings from someone in the know, thanks Neal.

  • This is a great article with a lot of information. It go hand in hand with the ideal times to post on each social media network.
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    Shift to the right platform. Biggest profit to grow business. Right platform for business promotion for any social media, Facebook, Twitter, Instagram, G+ Etc. You can promote your brand very easily on social media. Just update your daily feeds. It’s the most common thing. But when it comes to maintenance of profiles it becomes hard to manage all those profiles together. Now it is easy to manage all profiles because of the tools available in the market such as Hootsuite, Buffer, Virlapep, Sproutsocial etc. These provide easy scheduling and Multiple platform posting.

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    Hello Neal, I think the most important aspect to boost your content is to use images & videos at right time. The another way which I like from your list is to ask questions. People always tend to answer questions which can improve your engagement rate. Thanks for the article.

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    Hello Neal, Very impressive information provided on this blog.Social Media marketing is today prime platform to promote your content or blog. These suggested tips are very helpful for all us.

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    I’m a business blogger here (https://www.gbolamedia.com) but, with my unique articles and earnest social media sharing, I don’t have good traffic. Please, what other method can I bring the best out of social media for my business?

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    Making use of the tools named Viralpep, SocialPilot etc is also one of the many ways to promote your brand using content marketing.

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    This was very helpful Neal, I can’t agree more with asking questions. I grew my facebook group from 0-10,000 and one of the things that helped me the most in building this community was asking questions.

    Although it now does look like every couple of years a new social media emerges, One of the social media channel that does drive a lot of traffic to my site in Pinterest.

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