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Content Crush Nov. 17: SEO Strategies and the Revenge of the Creatives

A roundup of this week’s best content marketing content for content marketers. 

1. Discover Hidden Backlink Opportunities

This post from the Portent blog is a great how-to resource for discovering great backlink building or co-marketing opportunities hidden in your Google Analytics

You should know the channels that drive tons of leads…While that’s great information, your boss will probably also know what’s obviously working. What we want are traffic sources that are unsung heroes in your marketing mix.

See Also: Content Marketing Moneyball: The Secret Strategy to Data-Driven Content Success

2. Content Gap Analysis

Before you finalize your 2018 content plan, it’s crucial to do a content gap analysis first according to a recent post on Search Engine Journal. (Plus, we think our Content Marketing Platform is pretty handy tool for helping you do just that.)

It doesn’t matter how many visitors you drive to your website if you don’t have the right content and user experience in place to optimize for conversion. This is why it’s essential to not only conduct a website gap analysis but a full content audit.

See Also: How to Conduct a Content Audit

3. Podcasting’s ‘Super Listeners’

This post from the Knight Foundation could be a masterclass in persona research. The most engaged podcast listeners prefer their content to be asynchronous, mobile, and niche. And they’ll also tell you about it—super listeners are big boosters of the podcasts they love.

This active audience is incredibly mobile: 93% say they listen to podcasts via smartphone, with 84% indicating that is their primary means of listening to podcasts.

See Also: A Content Marketer’s Guide to Podcasting

4. Audience-Centric Content Strategy

The folks over at Moz recommend creating a content strategy that starts with customer pain points and your unique value proposition and then layers a keyword strategy over that framework

Moving away from a keyword-first-driven content strategy and into an audience-centric one will put you in a better place for creating SEO content that converts. Don’t get me wrong — there’s still an important place for keyword research. But it belongs later in the process, after you’ve performed a deep dive into your audience and your own brand expertise.

See Also: SEO Survival Guide

5. It’s Time for Creative to Retake Center Stage

This post from Marketing Land is specific to the advertising industry but has learnings for us content marketers as well. In a sea of digital noise, focus on creating highly relevant, highly useful experiences that are a pleasure for your audience. More isn’t necessarily better; better is better.

But somewhere along the line, the problem of how to distribute the message became more important than the message itself. Creative now takes a back seat to the media plan.

See Also: The Two Best Secrets to Writing Brain-Craving Content


Pawan Deshpande

Pawan Deshpande is the founder and CEO of Curata, a Boston-based company offering content marketing software used by thousands of marketers around the world. He spearheaded the first-ever panel at SxSW on Content Marketing in 2011, and was a 2014 Finalist for MarketingProfs B2B Marketer of the Year. Pawan was an engineer at Microsoft and Google where he was awarded patents in social networking and machine learning. He previously attended MIT where his graduate thesis won top departmental and international awards.

Pawan is also a blogger for The Huffington Post, the Content Marketing Institute,, Forbes, Marketing Profs, and other technology and marketing publications.

  • Benjamin Smith

    As for me, now it’s quite difficult to professionally deal with your content on the site. The more I read such blogs, the more questions I have. Now that would make good content, you need to consider many different factors that will affect the success of an article. For myself, I saw several different factors that you need to use for your content:
    – SEO standards, it’s not a secret that you need to consider all the norms and keywords that would make your article successful.
    – Enable interactive features. I read Neil blogs – and now he talked a lot about how to dilute the text with infographics or video material.
    – Good proofreading of your articles, you need to qualitatively check your text for errors on written services such as
    – Well, of course, the uniqueness and importance of your topic, of course, your article should be useful and interesting written!

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  • Completely agree, if your content doesn’t fulfill the need of a visitor why the hell you should rank higher. -Google Digital Marketing

  • This post is really helpful for me. I got more information from your post.

  • Thank you for this well written post.I already using this ahrefs for my Tampa Dementia care services. got more info on it

  • I just loved the way you have written the title. Adding some unusual words to the title in Facebook works killer as well.

    Interesting. Found something similar on and SEO Tips For Small Businesses .
    Nice Post, thank you very much for sharing.

  • This Post is awesome i am learning every day some thing new from here

  • Hey, thanks for this awesome post, much appreciated and loved it.

  • Faith Rodriguez

    This post is a really great help. This will be very useful. Thanks!

  • I think Ahrefs is a great tool , many people very like it

  • Thanks, Pawan. I really like the post. That’s so informative and rich to all web-based content marketer. I really enjoyed this.

  • Very unique article all point are mentioned in detail and worth reading thanks

  • kaustubhpatel

    Exactly, it is not importatn how much traffic you drive to your website but instead it is very important that how your users feel after visiting your website. User Expereicne is very important. We should focus on quality traffic and retain the visitors instead of simplying drive traffic to the website or blog.


  • Such a powerful information, extremely useful, Thanks 🙂

  • Great post. Really the article is informative and helpful. Thanks a lot, Pawan for sharing a important post with us.

  • A well researched curated post.

    I especially cannot over stress the part of starting your SEO strategy with customer pain points and aligning them with keywords through research.

    Additionally, the piece on Content Gap Analysis is to the point – without it you may drive traffic but the conversion rate would be abysmally low.

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  • Hey Pawan
    I understand that Podcasting super listeners is a great way to get more and more traffic + backlinks for your blogs. But what if someone is not good at interviewing, how can one start with podcast interviews?

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    Nice post.
    Finding and focusing more on hidden backlink opportunities will create more traffic to the website. Next is, conversion rate optimization plays a very important role in driving more visitors to your website through content.

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