What does Google Analytics (GA) have to do with infographics? Perhaps the most important thing to understand about infographics that are actually shareable is that the definition of “shareable” changes depending on the audience. Not everyone likes the
How do you measure the effectiveness of your content marketing efforts? Start with these 29 metrics.
Measurement: it’s the fifth pillar in the content marketing framework with marketing metrics a key focus for most marketers today. It wasn’t always this way. In 1904 Jell-O started printing Jell-O “best seller” recipes and distributing them for
Content marketing is like fishing with a net; account based marketing (ABM) like fishing with a spear. What if you throw that spear, hit the fish, and then use the net to bring it in? What if
Is your content taking you on a journey to nowhere? This guide will help you measure the effectiveness of content across all channels.
How do today's top marketing experts measure their content? Find out the answer to this question with insights from Lee Odden, Heidi Cohen, Cyrus Shepard & more.
Content marketing is still a red-hot buzzword in the world of digital marketing. Many marketers are starting to see the positive impact content has on improving buyer engagement and driving qualified leads. This is leading to an
Earlier this month, we released our third annual industry study, Content Marketing Tactics Planner 2014. We surveyed over 500 marketers on their current content marketing practices and where they’re taking their strategy in 2014. The results revealed