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Is your content taking you on a journey to nowhere? This guide will help you measure the effectiveness of content across all channels.
We’re big advocates of marketing automation at Velocity, a B2B agency. Our clients were among the first European users of Marketo (I still remember John Watton,
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In February 2016, Google launched a project called Accelerated Mobile Pages (AMP). The move was seen as a response to Facebook’s Instant Articles. The objective of
Content marketing works for B2B businesses. Ninety three percent of B2B companies say content marketing generates more leads than traditional marketing strategies. Meanwhile, 74 percent of
In 2017, marketing teams require content creation skills more than any other—and they’re investing in them. In 2016, 75 percent of marketers increased their content marketing
Unlike the latest summer Hollywood blockbuster, a blog or website’s success is not as much a matter of fate or the fickleness of your audience. It’s