I work with a lot of content marketers in a lot of different organizations. While the businesses and messages are different, they all want to know
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Are the content marketing KPIs you use selling your work short? Are you struggling with how to better quantify content marketing’s impact on your organization, especially
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More companies are opening up content positions in their departments thanks to the growth in, and corresponding investment in content marketing, with 75% of companies increasing content marketing investment,
Content marketing is a relatively new – and quickly evolving – profession. It’s not likely that you went to college and majored in content marketing. In
“It ain’t what you don’t know that gets you into trouble. It’s what you know for sure that just ain’t so.” – mostly credited to Mark
If you are like most marketers, you begin your content marketing efforts with the best of intentions. You have great ideas for content that you are
Take a deep dive into the marketing technology universe. Learn about the rise of a platform that will enable content marketers to drive more impact within their organizations.
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