In 2017, marketing teams require content creation skills more than any other—and they’re investing in them. In 2016, 75 percent of marketers increased their content marketing spend. But better content is a waste of money if nobody
Content marketing has succeeded too well. A victim of its own success, content marketing is a model that has been so highly adopted it no longer works as optimally as it used to. As much as we’d
Let’s say a marketer crafts the most jaw-droppingly awesome message in the world. It could be more persuasive than the sermon on the mount for Jesus’s disciples, uttered by movie stars, and served on a bed of rich
Let’s start with the bad news first. It’s tougher than ever to get content noticed. Changes to Google search results pages have further obscured content organically, especially on competitive commercial searches. Meanwhile, paid search costs per click
Are you looking to expand the reach of your content? Consult our list of promotion tools.
Learn how to leverage social media to expand the reach of your content marketing efforts.
Are you creating videos as a part of your content mix? Use this guide to selecting a social network to share them on.
SiriusDecisions kicked off its 9th annual Summit for marketing folks today in Orlando, Florida, and the message was clear: “Intelligent Growth” can only be fueled by the alignment of marketing, sales and product management. I was pleased