Posts By: Pawan Deshpande

The 4 Steps to Content Marketing Enlightenment

This post has been updated as of March 20, 2014 due to the release of our latest eBook, The 4 Steps to Content Marketing Enlightenment. Our most recent survey found that 71% of marketers are increasing their content spend this year to hire staff, create more content and better leverage content-specific technology. However, few of […]

Content Marketing Tools: The Ultimate List

The Ultimate Content Marketing Tools List has been updated as of January 16, 2014. Demand for businesses to provide their readers with the best content available is on the rise and 71 percent of marketers are increasing their content marketing budget in 2014. Because of this, the content marketing tools universe is expanding. I have attempted to […]

3 Case Studies of Ethical Content Curation – Part 3

Now that we’ve covered the basics of ethical content curation and offered some best practices, let’s get more specific about what ethical curation looks like in action. Curata’s new ebook features a range of real-world curation examples from across the web that exemplify practices like attributing to the original source and offering additional commentary. We’ve […]

4 Best Practices for Ethical Content Curation – Part 2 of Content Marketing Done Right

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My last post introduced you to the fundamentals of fair use and ethical content curation. Now that you understand the fundamentals, we’re digging deeper into best practices of content curation to ensure that you’re holding yourself to high standards of curation and avoiding legal issues. Here’s an overview of four best practices.

What Marketers Need to Know About Ethical Curation, Part 1

With the huge popularity of content marketing, many brands are turning to content curation to help them keep their blogs and social media feeds updated with a steady stream of fresh, relevant content. While content curation can be done in an ethical manner that creates value for readers and shows respect for the original creator, […]

The Sales Lion Needs to Come Out of His Den

Last week, speaker, marketer and author of Inbound and Content Marketing Made Easy, Marcus Sheridan, the self-acclaimed “The Sales Lion” wrote a controversial blog post “Why Curated Content on Your Website is an Ineffective Waste of Time”. Sheridan demonstrates a lack of understanding of what curation really is, and furthermore, he is confused by how […]

If Content is King, …

  Content is King.  Some attribute this phrase to an essay by Bill Gates in 1996, though others say it comes from even earlier such as a New York Times article from 1994 quoting Joseph Esposito of Encyclopedia Britannica. If you have been in the content or content marketing space long enough, you have probably heard people […]

17 (now 18) People You Should Meet at Content Marketing World

On September 9th, I will be attending the third annual Content Marketing World conference in Cleveland, Ohio. Through my experiences attending the conference for the past two years, I’ve created a list of outstanding and exemplary individuals to meet at the conference. Here’s a look at who you should meet and the topics you might […]