A complete guide to the Content Marketing Pyramid, a strategic framework that allows you to create more content with fewer resources.
As marketers, we are responsible for producing content at a seemingly ever increasing rate. According to countless studies, including Curata’s 2016 Staffing, Strategy, and Tactics Survey, content marketing
Is your content taking you on a journey to nowhere? This guide will help you measure the effectiveness of content across all channels.
Content curation should be an integral part of any content marketer’s strategy. It allows marketers to build thought leadership and credibility by presenting a diverse range of
How do you measure the effectiveness of your content marketing efforts? Start with these 29 metrics.
We’ve updated our Ultimate Content Marketing Tools list to include over fifty new tools and several new categories including influencer marketing, paid promotion, writing, auditing and optimizing conversions.
If you’re using third party content in your content marketing strategy, you have two options: unlicensed content, and licensed content. It’s worth understanding the pros and cons of each,
One of the more powerful features in Salesforce for metrics-oriented marketers is the Campaigns functionality. With Salesforce Campaign Influence, you can effectively track the impact of
If you’re a Marketo user, you probably love how it enables email marketing, lead scoring, account based marketing, lead nurturing, segmented advertising, and analytics. Marketo provides