Pawan Deshpande Archive
Many companies I speak to about content curation spend months debating their content curation strategy. The question most companies tend to ponder is, “Which topic should I be curating content about?” It’s an important question to answer correctly, given you
We've updated our Ultimate Content Marketing Tools list to include over fifty new tools and several new categories including influencer marketing, paid promotion, writing, auditing and optimizing conversions.
A complete guide to the Content Marketing Pyramid, a strategic framework that allows you to create more content with fewer resources.
Is your content taking you on a journey to nowhere? This guide will help you measure the effectiveness of content across all channels.
A fundamental part of content curation is adding annotation and commentary to third-party content you choose to share. It’s easy for novice curators to simply focus on finding and sharing relevant content while overlooking the importance of annotating
As expected with the growth of content marketing, and the investment in content marketing (76 percent of companies are increasing budgets according to one survey), more companies are opening up content positions in their departments. Michael Gerard
As marketers, we are responsible for producing content at an extremely frequent rate. According to countless studies, including our own Tactics and Technology Study, content marketing is proven to help generate leads, increase traffic and establish thought
Find out how we generated 9x more leads by implementing a data-driven content marketing strategy.