Even though 71 percent of organizations are increasing their spend on content marketing this year, few marketers will achieve content enlightenment due to a lack of strategy, content marketing technology and alignment between them. A recent study by
As expected with the growth of content marketing, and the investment in content marketing (71 percent of companies are increasing budgets according to one survey), more companies are opening up content positions in their departments. I’ve put
This post has been updated as of March 20, 2014 due to the release of our latest eBook, The 4 Steps to Content Marketing Enlightenment. Our most recent survey found that 71% of marketers are increasing their
The Ultimate Content Marketing Tools List has been updated as of January 16, 2014. Demand for businesses to provide their readers with the best content available is on the rise and 71 percent of marketers are increasing their
Now that we’ve covered the basics of ethical content curation and offered some best practices, let’s get more specific about what ethical curation looks like in action. Curata’s new ebook features a range of real-world curation examples
My last post introduced you to the fundamentals of fair use and ethical content curation. Now that you understand the fundamentals, we’re digging deeper into best practices of content curation to ensure that you’re holding yourself to
With the huge popularity of content marketing, many brands are turning to content curation to help them keep their blogs and social media feeds updated with a steady stream of fresh, relevant content. While content curation can
Last week, speaker, marketer and author of Inbound and Content Marketing Made Easy, Marcus Sheridan, the self-acclaimed “The Sales Lion” wrote a controversial blog post “Why Curated Content on Your Website is an Ineffective Waste of Time”.