The Ultimate Content Marketing Tools List has been updated as of January 16, 2014. Demand for businesses to provide their readers with the best content available is on the rise and 71 percent of marketers are increasing their content marketing budget in 2014. Because of this, the content marketing tools universe is expanding. I have attempted to […]
Pawan Deshpande is the founder and CEO of Curata. Pawan is responsible for the company's vision, management and advanced development initiatives. His work at Curata has been recognized through the 2010 Boston Business Journal's 40 under 40 Award, and through the Massachusetts Technology Leadership Council's 2012 Sales & Marketing Technology of the Year Award. Pawan has held software engineering positions at Microsoft, Google and other startups where he was awarded patents in social networking and machine transliteration areas.
Now that we’ve covered the basics of ethical content curation and offered some best practices, let’s get more specific about what ethical curation looks like in action. Curata’s new ebook features a range of real-world curation examples from across the web that exemplify practices like attributing to the original source and offering additional commentary. We’ve […]
My last post introduced you to the fundamentals of fair use and ethical content curation. Now that you understand the fundamentals, we’re digging deeper into best practices of content curation to ensure that you’re holding yourself to high standards of curation and avoiding legal issues. Here’s an overview of four best practices.
With the huge popularity of content marketing, many brands are turning to content curation to help them keep their blogs and social media feeds updated with a steady stream of fresh, relevant content. While content curation can be done in an ethical manner that creates value for readers and shows respect for the original creator, […]
Last week, speaker, marketer and author of Inbound and Content Marketing Made Easy, Marcus Sheridan, the self-acclaimed “The Sales Lion” wrote a controversial blog post “Why Curated Content on Your Website is an Ineffective Waste of Time”. Sheridan demonstrates a lack of understanding of what curation really is, and furthermore, he is confused by how […]
In recent weeks following Content Marketing World, we have found that our “STOP Egocentric Content Marketing” message has been resonating with content marketers far and wide. The essence of the campaign is that while many of us have jumped on the content marketing bandwagon these days, providing content of value to our buyers, most of […]
Content is King. Some attribute this phrase to an essay by Bill Gates in 1996, though others say it comes from even earlier such as a New York Times article from 1994 quoting Joseph Esposito of Encyclopedia Britannica. If you have been in the content or content marketing space long enough, you have probably heard people […]
On September 9th, I will be attending the third annual Content Marketing World conference in Cleveland, Ohio. Through my experiences attending the conference for the past two years, I’ve created a list of outstanding and exemplary individuals to meet at the conference. Here’s a look at who you should meet and the topics you might […]