Pawan Deshpande Archive
How do you measure the effectiveness of your content marketing efforts? Start with these 29 metrics.
We've updated our Ultimate Content Marketing Tools list to include over fifty new tools and several new categories including influencer marketing, paid promotion, writing, auditing and optimizing conversions.
If you’re using third party content in your content marketing strategy, you have two options: unlicensed content, and licensed content. It’s worth understanding the pros and cons of each, especially as they apply to content curation. Here’s a quick overview
One of the more powerful features in Salesforce for metrics-oriented marketers is the Campaigns functionality. With Salesforce Campaign Influence, you can effectively track the impact of a marketing campaign throughout the larger portion of the sales funnel,
If you’re a Marketo user, you probably love how it enables email marketing, lead scoring, account based marketing, lead nurturing, segmented advertising, and analytics. Marketo provides great visibility into leads, campaigns, and their connection with sales pipeline.
Content curation is the practice of finding, organizing, annotating and sharing the best and most relevant third-party content for your audience. There’s no doubt curation has become an integral part of today’s content marketing. The number of concerns surrounding
A hands-on guide to content curation featuring advice from over 30 marketing experts.
More companies are opening up content positions in their departments thanks to the growth in, and corresponding investment in content marketing, with 75% of companies increasing content marketing investment, and 43% increasing staff levels according to 2016 Curata data. Michael Gerard