How do you measure the effectiveness of your content marketing efforts? Start with these 29 metrics.
This week, we announced the debut of a new content marketing platform, Curata CMP, which helps marketers build a predictable content supply chain.
We've updated our Ultimate Content Marketing Tools list to include over fifty new tools and several new categories including influencer marketing, paid promotion, writing, auditing and optimizing conversions.
A hands-on guide to content curation featuring advice from over 30 marketing experts.
Is your content taking you on a journey to nowhere? This guide will help you measure the effectiveness of content across all channels.
Here are some key takeaways from Pam Didner's upcoming book about scaling content globalization.
Even though 71 percent of organizations are increasing their spend on content marketing this year, few marketers will achieve content enlightenment due to a lack of strategy, content marketing technology and alignment between them. A recent study by
As expected with the growth of content marketing, and the investment in content marketing (71 percent of companies are increasing budgets according to one survey), more companies are opening up content positions in their departments. I’ve put