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Content Marketing Bootcamp: 5 Simple Steps to Get Started

Joe Pulizzi of Content Marketing Institute and Pawan Deshpande of Curata answer the question, "Are Marketers Publishers?" and talk about what that means for brands - how if affects their ability to be known as experts in their field and the important role of content curation in this new era of content marketing.

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About the speakers


Joe Pulizzi considers himself the poster boy for content marketing. Founder of the Content Marketing Institute, Joe evangelizes content marketing around the world through keynotes, articles, tweets and his books, Managing Content Marketing and Get Content Get Customers. If you want to get on his good side, send him something orange. For more on Joe, check out his personal site or follow him on Twitter @juntajoe.


Pawan Deshpande is the founder and CEO of Curata. Pawan is responsible for the company's vision, management and product strategy, and leads the firm's advanced development initiatives. Pawan has held software engineering positions at Microsoft and Google and was awarded patents in social networking and natural language processing areas. Pawan earned his S.B. and M. Eng. in Computer Science from the Massachusetts Institute of Technology.