Content Marketing Tactics 2014: Creation, Curation and Syndication
Curata has recently completed its third annual content marketing benchmarks study. This year’s study dives deep into the tactics of digital content marketing. Please join this webcast to hear what tactical maneuvers are being made by 500+ marketing organizations, including guidance on what you can do to differentiate your own content marketing strategy.
Content Marketing Done Right: How to Avoid Pirating Content
Over 70% of marketers will increase their investment in content marketing in 2014, but many of them will struggle to create their own original content. This challenge, coupled with the need of their audience to be exposed to diverse perspectives, will drive increased adoption of content curation as part of best-in-class content marketing. However, if content curation is not executed correctly, it could do more harm than good from an ethics perspective.
Optimize Your Lead Nurturing Process: The Right Content to the Right Audience
As popular as marketing automation and content management systems are, few companies have succeeded in leveraging all that they have to offer. Pawan Deshpande of Curata, and Brian Kelly of InsideView will help you better leverage marketing automation and content marketing to generate more sales-ready leads.
Content Marketing: Make it Work
Approximately 64% of content marketers report that creating sufficient content is a constant challenge that prevents them from succeeding. Pawan Deshpande of Curata and Aaron Dun of Percussion will walk through real-world examples of organizations that have tackled the content "problem".
5 Simple Steps To Becoming A Content Curation Rockstar
Pawan Deshpande of Curata, will walk you through the basics of content curation, use cases of how real-world brands are employing curation, and arm you with 5 simple steps you can take today to begin curating.
Content Marketing: From Creation to Curation
Learn about how to turn content into customers from content marketing experts, Joe Chernov of Eloqua, and Pawan Deshpande of Curata. Explore what content works best at each stage of the marketing funnel ranging from created to curated content.
Content Curation is the Cure for Digital Overload
Steve Rosenbaum of Magnify.net & Pawan Deshpande of Curata Steve and Pawan talk about the current state of content across the web and how content curation can help marketers find, sort and manage the flow of information.
The Realities and Myths of Content Curation and SEO
Lee Odden of TopRank & Pawan Deshpande of Curata talk about the intersection between search, content, and social media. In the course of the conversation, they debunk the top four myths about content curation and SEO.
Content Curation is the Secret to Becoming a Thought Leader
Chris Brogan of New Marketing Labs & Pawan Deshpande of Curata provide an overview of the top qualities of thought leaders, look at the potential and challenges of using content marketing to achieve thought leadership, and discuss how content curation can make the process easier and more efficient.
10 Ways to Feed Your Content Beast
Rick Burnes of HubSpot & Pawan Deshpande of Curata address the problem of the always-hungry content beast and provide an in-depth look at how marketers can use content creation and content curation to keep their beasts happy and well fed. The presentation includes 10 tips to make content creation and content curation easier.
5 Tips for Old World Story Telling in Today's New World
Jeff Elder of Storify & Pawan Deshpande of Curata discuss the history and evolution of storytelling and provide an overview of five steps to building a good content story.
Content Marketing Bootcamp: 5 Simple Steps to Get Started
Joe Pulizzi of Content Marketing Institute & Pawan Deshpande of Curata answer the question, "Are Marketers Publishers?" and talk about what that means for brands - how if affects their ability to be known as experts in their field and the important role of content curation in this new era of content marketing.