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Seth Godin at HubSpot’s Inbound 2013 Event

Mike Volpe, HubSpot’s CMO, kicked things off this morning at their Inbound 2013 event in Boston, drawing a direct analogy to the size of Inbound13 with’s annual DreamForce vent. After only 3 years, HubSpot’s Inbound 2013 event has 5,300 people from 35 countries, while the Dreamforce event had only 3,400 people in its third year.  Having been to many marketing events, I’m not sure that I’ve ever seen so many marketers in one place.  If you’re involved in any way, shape or form with inbound marketing or content marketing, then there’s plenty of opportunity to get inspiration at this event. And in alignment with HubSpot’s theme of being a remarkable marketer, they planned well by kicking off the event with Seth Godin.

Seth Godin InBound13Seth provided some great inspiration for all of us as marketers.  He certainly imparted more knowledge and insight than could ever be captured in a short blog post, however, here are some of the highlights. I’ve set them up easily for you to share his insights with your audience as well.

  • “We’re at the cusp of something huge” [i.e., inbound marketing]…marketing is undergoing a change like never seen before Click to Tweet
  • The past is no longer a viable option:  “Mass marketing was invented by the mass marketers. . . and mass means average”.  As marketers we must strive to be anything but average.  Don’t make average stuff for average people. Click to Tweet
  • What is the #1 marketing shortcut to transform marketing?… There is NO SHORTCUT Click to Tweet
  • Marketing success must encompass:  Coordination, Trust, Permission, Generosity(no one wants to connect with a selfish person), Exchange of Ideas, Art Click to Tweet
  • As marketers we must ensure that we don’t create average stuff for average people. Tap into aspects of each of the above areas to provide value to your audience. Click to Tweet
  • Piano players encounter a Fermata in their music sheets as an indicator to “play it the way you feel it”.  In a similar vein, as marketers we must add our own voice. . . establish our own opinion! Click to Tweet
  • “You cannot keep racing to the bottom… getting cheaper.  Art is key… as marketers, we need to seek out that which is unique” Click to Tweet
  • And as one of Seth’s final notes for marketers, “you don’t have a job, you have a platform to make art”. Click to Tweet

Great inspiration by Seth Godin, and a fantastic way to kick off HubSpot’s Inbound 2013. Did I miss any tidbits that you found interesting? Please share them!


Michael Gerard

Michael was CMO of Curata, responsible for Curata’s marketing strategy and all related activities. He has over 25 years of marketing and sales experience, having successfully launched and sustained three start-up ventures as well as having driven innovative customer creation strategies for large technology organizations such as IDC, Kenan Systems, Prospero (mZinga) and Millipore. Michael received his MBA from the MIT Sloan School of Management, as well as a BS in Engineering from Worcester Polytechnic Institute, and an MS in Engineering from Northeastern University.

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