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How to Create a Marketing Case Study: Step-by-Step [INFOGRAPHIC]

The marketing case study is one of the oldest and most venerable examples of content marketing. From Oprah touting how Weight Watchers has worked for her, to American Express endorsing SalesForce, case studies are prevalent across industries and marketing forms.

According to a B2B marketing trends report, customer testimonials and case studies are considered the most effective content marketing tactics by nine out of ten B2B marketers. According to Social Fresh, customer testimonials have the highest effectiveness rating for content marketing at 89 percent. Seventy-three percent of people have used marketing case studies in the past 12 months to make B2B purchasing decisions. This infographic (courtesy of Venngage) outlines thirteen quick steps you can take to create a case study that works.

For more information on creating a stand-out content marketing case study, check out this ultimate marketing case study template. Use this guide to understand how to use case studies for your organization. It offers instructions on how to secure a first-rate case study, and a template for getting started on a case study today.

Marketing case studies can be hugely effective. They provide proof of concept to potential buyers, and drive your audience further down the funnel. They can also serve as a powerful sales enablement tool. For more on how to drive your audience further down the funnel and measure your content’s efficacy, read Curata’s eBook: Content Marketing Metrics: Account Based Marketing Edition.

Sasha Laferte

Sasha Laferte is Curata’s Senior Content Marketing Manager. She’s written for a wide range of digital marketing publications including Content Marketing InstituteLinkedIn Marketing Solutions, Salesforce, and HubSpot. Her experience spans writing for marketing software companies to creating viral content for Wenner Media (the parent company of Rolling Stone and Us Weekly). Sasha enjoys marketing, tech, travel, fitness, sushi, and her cat. Sasha has a BA in Writing, Literature and Publishing from Emerson College in Boston, MA.

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