Last week at the Gilbane Conference 2013: Content and the Digital Experience, we had the opportunity to speak with content marketing experts from Marriott International, Kimberly-Clark and ion interactive. These thought leaders shared their reflections on the challenges that exist in the world of content marketing and where they think technology will take content in the new year.
Here’s a rundown of our experts:
Meghan Walsh is the Senior Director of eCommerce Platform System Management at Marriott International. You can follow her @megwalsh05.
What are the major struggles marketers are facing when it comes to putting their ideas into action? Personalization of content? Getting it out to the right channels? These thought leaders delve into how technology is paving the way for better content strategy implementation and optimization. What’s next in the content cards from a technological standpoint? Applying technology to focus on the consumer and deliver a higher grade of experience, having your CIO and CMO work closer together and combining data & content into to see the impact of your strategy.
How do you think technology will shape content marketing in 2014? Leave a comment below and let us know what you think!
Meg Sutton was a Content Marketing Specialist at Curata. She served as a content marketer at Lionbridge Technologies before bringing her creative know-how to the Curata team. Meg earned her B.S. in Marketing as well as her Liberal Studies Degree in Media, Arts & Society at Bentley University in Waltham, MA.