thanksgiving-post

It’s that time of year again, Thanksgiving. A time for appreciation, family, food and – content strategy?

For the first time ever, I am hosting Thanksgiving dinner. In the midst of my scramble to find the best recipes, (lots of scrolling on the Food Network), how to prepare them, (lots of phone calls to mom) and how I’m going to fit my entire family at my kitchen table, it hit me. My Thanksgiving table resembles the Content Marketing Pyramid to a tee (for turkey, that is!).

Make sure you check out the infographic below for details!

The Main Dish (eBooks)

As the Holy Grail of Thanksgiving, I guess you can say the turkey is a pretty significant portion of the meal. Before you can pop it in the oven, the turkey must be prepped with stuffing and just the right amount of seasoning. Then once it’s in the oven, you need to let it roast for a long time while tending to it every hour with a baster.

Ebooks are the main event of your content marketing strategy. Before you can write an eBook, you have to create an outline on what needs to be stuffed onto the pages and how you can season that content with compelling statistics and customer reviews. Ebooks take a long time to cook, too, and must be continuously reviewed during the process to make sure the juiciest information is kept inside.

Once out of the oven, the turkey is cut up and dished out to your hungry guests, just like eBooks can be diced up into blog posts, infographics and tweets. If you cook a great turkey, those hungry people will come back for seconds.

For inspiration, check out our latest eBook, STOP Egocentric Marketing.

It’s All About Presentation (Webinars or Slideshare)

Potatoes – my personal favorite, and the perfect side dish to bring out the flavor in your turkey. Boil them, chop them up and add a lot of butter. In order to make a great presentation, potatoes have to be mashed until they have a smooth and buttery texture.

Webinars are the best side dish to an eBook. These assets allow you to provide insight into dense marketing collateral and bring about the most compelling information in a smooth, visually stimulating presentation.

Need an example? Pawan Deshpande, our CEO, and Rick Burnes from Hubspot got together to create this webinar, 10 Ways to Feed Your Content Beast.

The Triple Threat – Statistics, Images and Onions (Infographics)

The best stuffing has the triple threat – carrots, onions and celery. Make sure these three ingredients are mixed in and seasoned evenly with the breadcrumbs before putting it in the turkey.

And what do you know? Infographics also have a triple threat! These include relevant statistics, charts and images that will draw readers in and display information more effectively for those visual users. Once everything on the infographic is mixed in and seasoned to perfection, it can be included in an eBook or a webinar.

Want to make your own infographic? Check out infogr.am or Piktochart.

Make Enough for Everyone (Social Media)

Cranberry sauce – too bitter to eat all at once, but sweet enough to have little bites here and there. Add your cranberries into a saucepan with a cup of sugar. Stir for consistency and simmer until you have enough sauce to extend to each family member’s plate.

The social media portion of your content strategy must be stretched across various networks in order to reach all your readers. Tweets, Facebook posts and discussions should be spaced out to maintain consistency in day-to-day activity. The ability to cook all of your social in one pan and serve it out to everyone with a single spoon saves you time when it comes to doing the dishes.

Hootsuite and Buffer are social media management platforms that help you reach multiple platforms with just one click.

Top it Off with Gravy (Curated Content)

The secret to enhancing the flavor of your meal is in the gravy. A great gravy gets its taste from your turkey and gives a boost to your side dishes, too!

Curated content is our gravy here at Curata. Content relevant to your topic, or turkey I should say, will bring out the best flavor in your content marketing strategy by diversifying material, improving SEO and increasing brand awareness – making you top chef.

See some great examples of curated content by Content Curation Marketing, Verne Global and Rue La La.

What’s for Dessert? (Analytics)

Apple pie is the staple ending to a perfect Thanksgiving meal. Mix in all your ingredients and bake for one hour. Use a toothpick to be sure that it’s cooked to perfection before slicing it up for everyone. (Make sure you get the biggest piece!) The end result should be sweet.

What to do after all your material has been dished out? Analyze your content marketing strategy. Does it satisfy your reader’s appetite? Is there too much cinnamon and not enough sugar? Test it out, see what makes your content pie golden and be sure you’re getting a bigger slice than your competition – or siblings.

Wish someone would throw you a bone when it comes to analytics? Give Google Analytics or Crazy Egg a try.

There’s nothing like a homemade meal, and it’s even better if you can persuade your relatives to help you out with some of the cooking. Remember, store bought is never as tasty – plus you don’t want to pass someone else’s dish off as your own! Just like your content strategy, your dining experience should be ethical.

Hopefully my family is just as hungry for turkey as readers are for great content!

Check out my favorite Thanksgiving recipes here and on Food Network.

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Meg Sutton is the Content Marketing Specialist at Curata. She served as a content marketer at Lionbridge Technologies before bringing her creative know-how over to the Curata team. Meg earned her B.S. in Marketing as well as her Liberal Studies Degree in Media, Arts & Society at Bentley University in Waltham, MA.