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Content Marketing Measurement: 29 Essential Metrics [Infographic]

Let’s say you’ve assembled a brilliant team of talented content marketers. You’ve crafted a well documented content marketing strategy, and you’re all working in harmony to execute on the plan. All of these ingredients are necessary, but not sufficient, to ensure successful content marketing. The magical missing ingredient, of course, is measurement. You need to be able to assess your marketing metrics to figure out the effectiveness of your efforts, and ultimately, your ROI.

Without measurement, you have no way to know what’s working, what’s not, and how to revise your strategy to amplify the strengths of what you’re doing and eliminate the weaknesses. Perhaps more importantly, you have no way of justifying continued (or expanding!) investment in content marketing to the C-suite if you cannot show numbers to back up your claims.

Which Marketing Metrics Matter?

To address this, Curata has published The Comprehensive Guide to Content Marketing Analytics & Metrics. It provides a detailed guide to proving the effectiveness of content using various marketing metrics. It provides an eight part framework to help identify the metrics most relevant to your business, consisting of consumption metrics, sharing metrics, lead metrics, sales metrics, retention (subscription) metrics, engagement metrics, production metrics, and cost metrics. Each of these metrics can be measured across several content channels, such as websites, blogs, or social media.

To give you a high-level roadmap, I compiled 29 of the most essential content marketing metrics into the following infographic. Use this as a guide if you’re looking to expand your level of measurement or if you’re just getting started.

content marketing metrics infographic

Once you are consistently measuring all the marketing metrics relevant to your organization, it becomes possible to effectively:

  • Incentivize your team
  • Diagnose and troubleshoot problems before they escalate
  • Create alignment between organizational divisions

Want to discover even more content marketing metrics and learn how to compute these? Download the entire eBook on the topic, The Comprehensive Guide to Content Marketing Analytics & Metrics.

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Pawan Deshpande

Pawan Deshpande is the founder and CEO of Curata, a Boston-based company offering content marketing software used by thousands of marketers around the world. He spearheaded the first-ever panel at SxSW on Content Marketing in 2011, and was a 2014 Finalist for MarketingProfs B2B Marketer of the Year. Pawan was an engineer at Microsoft and Google where he was awarded patents in social networking and machine learning. He previously attended MIT where his graduate thesis won top departmental and international awards.

Pawan is also a blogger for The Huffington Post, the Content Marketing Institute, CMO.com, Forbes, Marketing Profs, and other technology and marketing publications.

  • jcoveney

    Whew, those are a lot of metrics….great stuff. I love all of the Sales and Lead metrics which really provide great vision into how a business’s content is influencing success/revenue.

  • Hansoftech

    Great Info-graphics. Really helpful stuff.

    hansoftech.com

  • This infographic encapsulates all vital information regarding the important role content marketing can play for your business. Analysis of content marketing metrics, starting from consumption right upto cost have been explained in detail here.

  • Wow! What a detailed post. As a new blogger, there is so much I haven’t been paying attention to. But, now I’ll start implementing. Thanks to this infographic!

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