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Content Marketing Books: The Ultimate List


With 76% of marketers increasing their spend on content marketing this year, it’s clear that this practice is heading to the top of many companies’ priority lists.

In order to keep up with this growing trend, it is important to be up to speed on the latest best practices and strategies.

To brush up, consider reading one of the following content marketing books for advice from today’s leading marketers. Want to become a better content writer? There’s a book for that. Looking to generate more leads with your content? There are many books for that.

To give you some context, I grouped the books into four broad categories: content strategy, content creation, content curation and lead generation. However, many books touch upon several aspects of content marketing, so there will be overlap. We also reviewed a few of these books, so be sure to read these for an even closer look at the books’ contents.

Am I missing one of your favorite content marketing books? Let me know in the comments below!

Content Strategy

content marketing professionals

by Bruce Clay

Do you need tips on how to effectively combine content marketing and SEO? Take a look at this book to learn how to leverage social media platforms and use SEO to increase visibility.



publisherby Rebecca Lieb

Stop thinking like a marketer, and start thinking like a publisher. This book walks you through the steps to becoming a content publisher, including creating a sense of consistency.



optimizeby Lee Odden

In today’s digital world, attracting customers online is critical. Find out the best ways to integrate SEO and social media with your content marketing strategy.



Screen Shot 2015-03-31 at 11.53.10 AMby Jason Miller

Learn how to attract and engage leads in this guide that focuses on both content marketing and social media.



Screen Shot 2015-03-31 at 12.04.32 PM by Pam Didner

Want to learn how to scale content on a global level? Build a high performing team? Measure optimization? Find out how with this guide to globalization and efficiency.

Read our review here.


big content marketingby Andreas Ramos

80% of digital advertising never reaches its intended audience. This book explains how content marketing can be used to help this audience come to you.



content codeby Mark W. Schaefer

Push beyond your existing content strategy and discover the code to content success. This guide is full of practical tips and ideas for your marketing plan.




by Arnie Kuenn and Brad Kuenn

Want a concise list of content marketing strategies? This book covers eight steps of the content marketing process as well as best practices and examples.

Read our review here.


managing content marketingby Joe Pulizzi and Robert Rose

Find out how to manage your organization’s content marketing team. With tips on how to develop a content marketing strategy, what marketing channels to implement, and how to measure content results, this book is a great starting off point for any team.


Youtility-Coverby Jay Baer

Learn why the best kind of marketing helps your audience, instead of sells to them.



content first

by John Arnott

If you’re looking for tactics to create engaging content, this is a great read for you. Learn what combination of content strategies will benefit your business the most.



digital relevanceby Ardath Albee

Each chapter of this book focuses on a different trait marketers must have to survive the digital revolution.



content marketing ideasby Brian Rotsztein

Is traditional advertising no longer working for your company? Here are some ideas to use content marketing that will reach your target market in a more effective way.



experiencesby Robert Rose and Carla Johnson

It is important for businesses to let go of old marketing techniques and implement a new strategy that aims to help and educate audiences. This book will provide ways you can use content to drive this new marketing strategy.


new rulesby David Meerman Scott

From blogs, to videos and news releases, this book will give you advice on how to get the most out of all your types of content.



inbound marketingby Brian Halligan and Dharmesh Shah

Find out why outbound marketing is becoming less and less effective and learn how you can implement inbound marketing to your business. Specifically, this book will help you build and promote a company blog.



audienceby Jeffery K. Rohrs

Wondering how to get the most out of your company’s social media platforms? Read this book to adapt your content marketing strategy to accommodate today’s social media driven world.



Screen Shot 2015-04-02 at 11.56.33 AM

by Kristina Halvorson and Melissa Rach

Gain a deeper understanding of content strategy and create a long-term plan for content marketing success with this book.

Content Creation


by Ann Handley

Anyone who creates content on behalf of a brand — from a blog manager to a CEO — should pick up a copy of this book for a complete guide to becoming a better writer.

Read our review here.


epic content marketing

by Joe Pulizzi

This book will help you develop a strategy to create and curate great content. You will also learn how to attract and retain customers, as well as grow your audience.




by Robert Rosenthal

This book provides tip on how to write like a human and not a business, how to test content, and how to optimize your sales message within your content.

Read our review here.


content rules

by Ann Handley & C. C. Chapman

It is important to engage your audience with content to create a loyal following. Learn how to develop engaging online content with this helpful guide.




by Arnie Kuenn

Keep up with the rapidly growing world of content marketing by creating an efficient content strategy and creation process.



visual storytellingby Ekaterina Walter & Jessica Gioglio

Are you struggling to produce valuable visual content? Check out this book to learn tips on how to create content such as graphics, videos and presentations.


slideshareby Todd Wheatland

Not convinced about the power of SlideShare? This book will show you how to expand reach, engage audiences and generate leads with this platform.



 Content Curation

Screen Shot 2015-04-02 at 9.49.48 AM

by Rohit Bhargava

This book urges readers to push boundaries by curating ideas that will help shape future trends.


Screen Shot 2015-04-02 at 10.34.59 AM

by Pawan Deshpande

Curious about how content curation can be done ethically? This book is a complete guide to the best practices for an effective and ethical curation strategy.



Screen Shot 2015-04-02 at 9.54.40 AM

by Steve Rosenbaum

Find out why curation may be the answer to many of your marketing and editorial needs. Then, learn the step-by-step process to curating in your own life.

Screen Shot 2015-04-02 at 9.58.47 AM

by Tim Durant

Join the revolution of curation with this book that outlines the benefits of the practice, as well as how to get started by curating on your website today.


Screen Shot 2015-04-02 at 10.40.54 AM

by Pawan Deshpande

Everything you need to know about content curation — from benefits to analysis — can be found in this guide.


Screen Shot 2015-04-02 at 10.05.54 AM

by Steve Rosenbaum

Take a look at Curation Nation if you are interested in the history of content curation and how it is affecting countless industries on the internet today.


Screen Shot 2015-04-02 at 10.09.06 AM

by Eibhlin MacIntosh


This book explains exactly how you can become the go-to resource for information in your industry through the practice of curation.

Lead Generation

growth hacking by Mike Fishbein

Want to gain more customers using content marketing? Find out how to drive more traffic to your site and then convert these visitors with this book.



insiders guideby Rick Ramos

If your company is just implementing content marketing into its businesses plan, this book is a must-read. You will be provided with clear steps to take to build a successful content marketing strategy.



get contentby Joe Pulizzi and Newt Barret

This book explains how to create helpful content and deliver it to customers in a way that is unobtrusive to their lives.



Screen Shot 2015-03-31 at 2.25.19 PMby Munmi Sarma

If you’re looking for a beginner’s guide on improving your website to drive more sales, then this is the book for you. With 70 ways to increase conversions, you will be converting customers at a much higher rate.



social contentby Jim Barry

To drive leads, marketers should use a mix of of digital content, social media, and SEO. This book will explain how this dynamic combination is transforming businesses.



emarketingby Ardath Albee

This book guides you through creating buyer personas, learning to attract these personas, then ultimately converting them into buyers.



lead generation for dummiesby Dayna Rothman

Are you looking to increase leads by using content? If yes, then this is a great book to get you started and create a lead generation plan.



Looking for additional ways to enhance your content marketing knowledge? Download our eBook, 2015 Content Marketing Tactics & Technology Planner.


Pawan Deshpande

Pawan Deshpande is the founder and CEO of Curata, a Boston-based company offering content marketing software used by thousands of marketers around the world. He spearheaded the first-ever panel at SxSW on Content Marketing in 2011, and was a 2014 Finalist for MarketingProfs B2B Marketer of the Year. Pawan was an engineer at Microsoft and Google where he was awarded patents in social networking and machine learning. He previously attended MIT where his graduate thesis won top departmental and international awards.

Pawan is also a blogger for The Huffington Post, the Content Marketing Institute,, Forbes, Marketing Profs, and other technology and marketing publications.

  • Great list I have a couple of them but discovered some that I’m going to order… You never stop learning

  • annhandley

    Fantastic roundup! Thanks for including mine on this awesome bookshelf! 🙂

  • Kate William

    Content Marketing is not yet giving that break through to SEO. My site is still not getting that much support from content sites.

  • If I may add my own suggestion. I found “Why killer products don’t sell” by Rowsell and Gotts to be a very informative assessment of modern marketing techniques. Although it didn’t mention the marketing benefits of translation services

  • Rick Ramos

    Wow, great group of books Alex! Thank You for including me in your list!!!

  • angel jason

    I am astonishing because of your post and you know in the starting time I thought that your article is a simple but after reading it my view has changed. Do Assignment. Thanks to share.

  • angel jason

    I am astonishing because of your post and you know in the starting time I thought that your article is a simple but after reading it my view has changed. Do Assignment. Thanks to share.

  • Moral Max

    To drive leads, marketers should use a mix of of digital content, social media.Casquette Superman

  • These books are very essential…thx a lot

  • justinricardo

    This is a very interesting post. I totally agree that in order to keep up with this growing trend, it is important to be up to speed on the latest best practices and strategies. Thank you for sharing. Oral Presentations Experts

  • Albert Smith

    Custom Research Re-Writing You have done a wonderful job not only by listing content marketing books but also providing links to websites where you can download the books. You have made it easier for us to access the right information on content marketing.

  • Priyanka

    Wow great collection barca. These books will help me to improve my content marketing skills. Thanks for this for this ultimate list.

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  • Stunning, awesome gathering of books Alex! Much obliged to You for incorporating me in your rundown!!!

  • Hii Pawan,
    very nice content marketing books it’s a very uncommon topics i helpful us at this book..!
    and also information in this site please come this site i hope you more information collect this this..!
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  • Sana Khan

Curata Content Analytics

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