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Content Curation: The Biggest Benefits [Infographic]

As marketers, we are responsible for producing content at an extremely frequent rate. According to countless studies, including our own Tactics and Technology Study, content marketing is proven to help generate leads, increase traffic and establish thought leadership, among other benefits. However, many of us lack the time, staff or budget to publish enough original content to keep up with the demand.

That is where content curation can come in.

What is content curation?

Curata’s definition of content curation is as follows:

Content curation is when an individual (or team) consistently finds, organizes, annotates and shares the most relevant and highest quality digital content on a specific topic for their target market.”

At its best, curation is…

  • A person, not simply a computer algorithm.
  • Being discerning, discriminative and selective.
  • Added value: perspective, insight, guidance.
  • Not a one-time event or activity.
  • A laser focus on your audience.

How can curation help your business?

According to a recent study, leading marketers are using a mix of 65% created content and 25% curated content. Take a look at this infographic to find out the biggest benefits of content curation and to see how curation can help marketers overcome some of their greatest challenges.


To learn more about content curation, including a 5-step process for starting your own curation program, download the eBook, The Ultimate Guide to Content Curation.


Pawan Deshpande

Pawan Deshpande is the founder and CEO of Curata, a Boston-based company offering content marketing software used by thousands of marketers around the world. He spearheaded the first-ever panel at SxSW on Content Marketing in 2011, and was a 2014 Finalist for MarketingProfs B2B Marketer of the Year. Pawan was an engineer at Microsoft and Google where he was awarded patents in social networking and machine learning. He previously attended MIT where his graduate thesis won top departmental and international awards.

Pawan is also a blogger for The Huffington Post, the Content Marketing Institute,, Forbes, Marketing Profs, and other technology and marketing publications.

  • Darrell Ellens

    Content Curation is so important these is one of the first steps to be successful. Curating allows you to jump start your knowledge and expertise. Reading, understanding and executing the knowledge you get from curating articles is the fastest way to become an expert, then an influencer, and finally a thought leader.

    Not sharing articles is like only listening to music from only one band. Let’s face it, some articles, pictures, infographics, books, webinars etc are a work of art and should be shared.

  • Paulina


    would like to organize a series of free events associated with modern
    technologies in the IT industry. Could you help us? Please fill out the short

    Thank you!


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