As marketers, we are responsible for producing content at an extremely frequent rate. According to countless studies, including our own Tactics and Technology Study, content marketing is proven to help generate leads, increase traffic and establish thought leadership, among other benefits. However, many of us lack the time, staff or budget to publish enough original content to keep up with the demand.
That is where content curation can come in.
What is content curation?
Curataâ€™s definition of content curation is as follows:
Content curation is when an individual (or team) consistentlyÂ finds, organizes, annotates and shares the most relevant andÂ highest quality digital content on a specificÂ topic for their targetÂ market.â€ť
At its best, curation isâ€¦
- A person, not simply a computer algorithm.
- Being discerning, discriminative and selective.
- Added value: perspective, insight, guidance.
- Not a one-time event or activity.
- A laser focus on your audience.
How can curation help your business?
According to a recent study, leading marketers are using a mix of 65% created content and 25% curated content. Take a look at this infographic to find out theÂ biggest benefits of content curation and to see how curation can help marketers overcome some of their greatestÂ challenges.
ToÂ learn more about content curation, including a 5-step process for starting your own curation program, download the eBook, The UltimateÂ Guide to Content Curation.