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Content Curation Strategy: A 5-Step Journey [Infographic]

Marketers who are hoping to better engage their buyers with content should consider adding curation to their content marketing strategy.  In fact, research indicates that leading marketers are curating 25% of all the content that they publish.

By curating third-party content, you will:

  • spend less time and resources creating your own original content
  • complement your own created content
  • shine a light on insights from thought leaders (great for influencer marketing and building your own credibility as a thought leader since you will avoid the trap of egocentric marketing)

But many content marketers may be wondering “How can I get started with content curation?

Are there best practices? Can I analyze its impact? To alleviate some of these pains, we recently published the Definitive Guide to Content Curation, which has 70+ pages of curation strategy and advice.

There are five primary steps required for developing and maintaining an efficient, effective and ethical curation practice:

  1. Define your Objectives
  2. Find your Sources
  3. Curate by organizing and editorializing
  4. Share via a variety of channels and mediums
  5. Analyze and optimize your content curation performance

New to the curation game? Let the following infographic take you on the journey of setting up a curation strategy.

curation-infographic52

Interested in diving deeper into each of these steps? Be sure to download our full ultimate  guide to content curation for 70+ pages of curation strategy and advice.

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Pawan Deshpande

Pawan Deshpande is the founder and CEO of Curata, a Boston-based company offering content marketing software used by thousands of marketers around the world. He spearheaded the first-ever panel at SxSW on Content Marketing in 2011, and was a 2014 Finalist for MarketingProfs B2B Marketer of the Year. Pawan was an engineer at Microsoft and Google where he was awarded patents in social networking and machine learning. He previously attended MIT where his graduate thesis won top departmental and international awards.

Pawan is also a blogger for The Huffington Post, the Content Marketing Institute, CMO.com, Forbes, Marketing Profs, and other technology and marketing publications.

  • Artemis Sere

    “Excerpt” (I think you mean that when you say “Excert”) is spelled wrong in your Infographic. Otherwise, a great article.

  • This is a piece that I needed to help me do better curating on my blog. It’s worth sharing a thousand times. Nice one there Pawan.

  • Rohan

    Dear Pawan, this is a great piece of work, to explain a process in minimum words. In fact currently I am using a software for Inbound Marketing called salespanda.com and they are also doing things on similar lines for my firm.

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