Marketers who are hoping to better engage their buyers with content should consider adding curation to their content marketing strategy. In fact, research indicates that leading marketers are curating 25% of all the content that they publish.
By curating third-party content, you will:
- spend less time and resources creating your own original content
- complement your own created content
- shine a light on insights from thought leaders (great for influencer marketing and building your own credibility as a thought leader since you will avoid the trap of egocentric marketing)
But many content marketers may be wondering “How can I get started with content curation?”
Are there best practices? Can I analyze its impact? To alleviate some of these pains, we recently published the Definitive Guide to Content Curation, which has 70+ pages of curation strategy and advice.
There are five primary steps required for developing and maintaining an efficient, effective and ethical curation practice:
- Define your Objectives
- Find your Sources
- Curate by organizing and editorializing
- Share via a variety of channels and mediums
- Analyze and optimize your content curation performance
New to the curation game? Let the following infographic take you on the journey of setting up a curation strategy.
Interested in diving deeper into each of these steps? Be sure to download our full ultimate guide to content curation for 70+ pages of curation strategy and advice.