Content curation is proving to be quite the game changer when it comes to content marketing and publishing high quality and diverse content. For those of you who are unfamiliar with this tactic, we’d like to share our own experience with content curation, ContentCurationMarketing.com, and show you how we use curation alongside the content we create on our blog to enhance our marketing performance.
Content Curation Marketing (CCM) is the one-stop online destination for all things curation. Our mission is to answer all of our readers questions, provide new insight and collaborate with the thought leaders in our industry to provide the best and most relevant content available.
We follow our own best practices when curating. Choosing the most appropriate and diverse articles, annotating with our own insights and giving credit to original author so that you, as the reader, know who wrote the piece and where to follow up for more information. For more on how to annotate curated pieces, check out this blog post.
Here are five curated examples on our favorite subject that we thought would help provide information not only on the topic, but insight into what curation looks like as well.
1. Content Curation Tools a Must-Have for Content Marketers
Find out what industry experts are saying about content marketing tools in this piece.
Original Article on Content Marketing Institute
2. Content Marketing’s Secret Weapon: Content Curation
Want to know more about how you can benefit from curation and what tools to consider? Check out this one!
Original Article on Crowd Content
3. A View into Content Marketing in 2014: Q&A with Michael Brenner
VP of Global Marketing at SAP, Michael Brenner, gives insight into his content marketing tactics.
Original Article on B2B Marketing Insider
4. Storytelling with Content Curation
Still don’t see the difference between curation and aggregation? This article dives into how curation is more like storytelling and provides more examples of curated sites.
Original Article by Nancy Pekala
5. How a Software Company Increased their List 130% with Content Curation
This case study provides detail on the steps for launching a content curation campaign and how to get major results.
Original Article on Marketing Sherpa
Are there articles you find help? Drop us a comment below with links to your curated content and we’d be happy to share!
Need more information or just want to learn more about content curation? Download our eBook Stop Egocentric Marketing.