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The secret is getting out . . . Business blogging offers a huge opportunity to boost your content marketing strategy.
In fact, business blogging is a strategy employed by 80% of marketers, as reported in the Content Marketing Institute/MarketingProfs 2015 B2B Benchmark Study. Although many companies have a business blog, they are largely underutilized.
A well-run blog can become the cornerstone of a content marketing strategy and can have a myriad of benefits: brand awareness, referral traffic and lead generation to name a few.
The good news is that many marketers are already seizing the opportunity in business blogging. According to our recent study of 425+ marketers, Business Blogging Secrets Revealed, 56% of leading marketers are hiring resources dedicated to a business blog.
But how can you ensure that this investment will lead to the aforementioned benefits? Click through the following SlideShare to see how the blogs with 10,000+ page views a month are getting the most impact from their content.
For an even closer look at the results of our study, download a free copy of our eBook on the topic.