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Ten Great Examples of Content Curation in Action

Most content marketers are familiar with the concept of content curation, even if they’re not practicing it themselves. Content curation is now a necessity for marketers looking to keep up with the demand for content, and to build their thought leadership. But sometimes people don’t know where to start because they don’t have any good content curation examples to go off.

As they say in storytelling, it’s better to show rather than tell. To this end, rather than telling you how to curate, Curata decided to showcase content curation examples from several businesses successfully curating content for their brands. The following organizations are a selection of business and consumer-facing, curating both on their own platforms and through social channels.

Read on for ten great content curation examples.

10 great content curation examples

Content Curation Leaders:

Non Obvious Insights Newsletter

Rohit Bhargava of the Influential Marketing Group assembles an expertly curated selection of articles from more than 100 sources that fully live up to the tagline of “This week’s most underappreciated marketing stories.”

Slashdot

Slashdot is run by a handful of editors and coders focused on technology-related news. The “news for nerds” website provides snippets of news articles, with a little commentary on why it’s relevant. It also has an active reader-commenting community providing continued conversation on each article.

Kottke.org

Kottke claims to be one of the longest-running active blogs on the Internet. Primarily curated by Jason Kottke, this site focuses on providing interesting tidbits on a wide variety of topics. Jason Kottke has mastered the art of publishing just the right amount of content, and it’s always something interesting.

Digg

Digg is a famous news aggregator with a curated front page, selecting stories for a specifically Internet audience around topics such as science, trending political issues, entertainment, sports, and viral Internet stories and memes. It uses data and social signals to power a user-influenced, editorially-controlled content portal.

ABM Guru

Pitching themselves as the voice of account based marketing, ABM Guru offers stories about every aspect of ABM. There’s a selection of original stories, curated articles, and posts that riff off other original stories about everything from strategy to audience insight, sales enablement, and measurement and reporting. Expert contributors include Engagio CEO Jon Miller, Demandbase CMO Peter Isaacson, Pulse Marketing and Buyer Persona Institute CEO Adele Revella.

Huffington Post

One of the best known curated sites out there, the HuffPo has also invested significantly in original reporting in recent years. It features a unique mix of created, curated, and sponsored posts alongside user-generated content. The site has undergone a significant aesthetic overhaul for a design that, while still busy, is cleaner with more images.

Deadspin

A site chock-full of sports news featuring colorful commentary with a humorous twist. There’s commentaries, recaps, previews of the major sports stories of the day, and sports-related anecdotes, rumors and videos.

Buzzfeed

With a team of editors constantly creating and curating, Buzzfeed provides its audience with interesting and unique combinations of facts. From “5 Important Walking Dead Predictions For This Season”, to “18 Babies Experiencing Things For the First Time,” Buzzfeed is an endless stream of interesting content.

22 Words

Similar to Buzzfeed, 22 Words provides a constant stream of interesting and humorous content from around the web. The curated articles are broken down into handy categories, which include funny, bizarre, amazing, cute and intriguing.

The Week

Provides multiple perspectives of the week’s news and editorial commentary, along with science, business, health, media and the arts. With a wide focus, The Week condenses stories down an easily digestible format, as well as featuring original commentary from writers including David Frum, Robert Shrum, Will Wilkinson, Daniel Larison, and Brad DeLong.

Learning With Content Curation Examples

Thoughtful curation is an indispensable tool in a content marketer’s playbook. It allows you to economically increase your content production capacity, while leveraging your industry expertise to showcase other industry experts’ wisdom. This process boosts your credibility as an unbiased and credible thought leader, and offers your audience a variety of stimulating perspectives.

For a hands on guide to curation, download the Curate Content Like a Boss eBook. It’s packed with practical advice for how to get started with content curation, as well as best practices for pros.

What’s your favorite curated site? Post a comment below, we’d love to hear. 

Mitchell Hall

Mitchell Hall is Curata’s Content Marketing Director. Online since 1991, he has been writing for magazines and newspapers since 1997, and editing and managing websites since 2006. Mitchell has a BA in Political Science, Philosophy, and English. A generalist, his most covered topics are business and technology. Follow Mitchell on Twitter for links to unique and insightful stories: @mitchellhall

  • Thank you Jessie, interesting post on curation blogs. Except of Huffington post, which is a generally well known site, the rest of your recommendation is very interesting and helpful. I am making a research and conducting my own checklist of best curation bloggers practices and your point of view is interesting.

  • kehepi TV

    Thank you, After two years since this post was created, Content creation is still on the rise. Personally i have been an active user of http://www.huffingtonpost.com , lately i have found a local one where i read kenya news on http://www.kenyanshare.com

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  • Hi Mitchel,
    Excellent article on curation. Another site which has been in the space for over five years now is Internet Billboards. (Disclosure) I am the founder and CEO. IB is going for broke by building a topical interest curation site. No easy task in the current online climate. I have been meaning to check out Curata again soon. So thanks for creating this post.

    • Thanks Tom, we’ll consider adding Internet Billboards to the list when we next update it.

      Cheers,

      Mitchell

      • Thanks Mitchell,
        I really appreciate that. Have a super rest of the week.

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  • Wow that was really a very interesting post, I just love that it contains lots of visual elements that made consuming it easier, will have to test a few of these at the start of 2016…

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  • Excellent write-up on content curation. But how does a content curation site makes money?
    Is it by advertising and adsense or some other way. And is there a particular way to curate contents on your blogs without appearing as stealing one’s content?

  • According to Karani Nyamu, a market consultant one of the key features of modern markets is shortened product cycles prompted by fats innovations good corporate communication and research.

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  • jkyui

    Websites are always helpful in finding the best way out to guide the best progression in taking the best thought to all. to find out the better progression along with promotional approaches to do well each step is the ideal way out to all level of education.

  • jkyui

    Websites are always helpful in finding the best way out to guide the best progression in taking the best thought to all. to find out the better progression along with promotional approaches to do well each step is the ideal way out to all level of education.

  • Ankeet Hitech

    Great Post. Thanks for sharing this.
    Regards
    Hiaim
    Digital marketing institute

  • Hi Mitchel,

    Great post on Curation in which a best elaboration about progression along with promotional approaches. Thanks for the informative content. https://www.zoganto.com.

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