email facebook google plus linkedin pinterest instagram RSS twitter quora pointer eye stats search cross chevron-down cash

Content Crush: The Best Content Marketing Content This Week

These are our picks for the best content marketing articles, inspiration, and how-tos of the week. You could say it’s a roundup of the best content marketing content for content marketers (how meta). 

1. Google Search Algorithm Explainer

If you have a hard time keeping Panda, Penguin, and Pigeon straight, Brafton’s handy infographic is a good primer.

Modern SEO attempts to establish high relevance in as many of Google’s ranking criteria as possible. What’s important to understand is that those criteria have changed since 2015, and SEO has changed with them. More than ever, they err on the side of quality [content].

See AlsoEight SEO experiments you can run using your website and search analytics for content marketing superpowers.

2. Lies My CMO Told Me

In MarTech Today ON24’s CMO outlines some of the marketing “truths” that are often taken for granted, and how he’s bursting his own bubble. One marketing myth he addressed is the persistence of quantity over quality when it comes to lead generation:

Why, then, do marketers continue to share prospects who have clicked on one link in an email? Because we’re not focusing on the quality of their engagement. Instead, redefine how you’re qualifying those leads and change the metrics that evaluate a prospect’s likelihood to purchase.

See Also: Boost Engagement and Traffic to Accelerate Lead Generation to get tips on increasing and tracking on-site engagement with your content.

3. ROI Focused Keyword Research

These Search Engine Watch pointers focus on scoring quick wins and building on existing search authority to quickly gain position and pageviews.

Optimizing for individual keywords is so far outdated – content marketing helps us move beyond this and optimize for topics. This helps us to be more informative and more comprehensive than our competitors. By grouping keywords by tight semantic relationships, you will not only have the head term, but also all the queries people have.

See Also: The Ultimate Guide to Your Content Marketing Keyword Strategy for more information on the rise of semantic search.

4. Need Creative Inspiration? Do Something Boring

It may sound counter-productive, but as Note to Self‘s Manoush Zomorodi explained in Fast Company, boredom can clear space in our brains to allow us to come up with more creative ideas.

To see if she could amp up their creativity, [University of Central Lancashire researcher Sandi] Mann gave subjects an even duller task, asking them to read phone numbers aloud before brainstorming uses for those paper cups. This second time, subjects had ideas with far more originality and flexibility–like earrings, telephones, musical instruments, and Madonna-like bras.

Extra credit: Pick up Zomorodi’s book, Bored and Brilliant, and try out the behavior-adjusting challenges for yourself.

5. In Praise of Curiosity

Bernadette Jiwa’s blog, The Story of Telling, is Godin-esque in it’s ability to poke at the very heart of marketing and business challenges and assumptions in a few short sentences. Concerned by what she sees as an uptick in insular, self-interest in society at large, she laments:

Today, eyes down, earbuds in, thumbs scrolling, we are the losers. Our capacity to be interested is diminishing, as a result of our obsession with being interesting. We don’t know what we’re missing.

See Also: 10 Best Examples of Companies That Get B2B Marketing

 

Pawan Deshpande

Pawan Deshpande is the founder and CEO of Curata, a Boston-based company offering content marketing software used by thousands of marketers around the world. He spearheaded the first-ever panel at SxSW on Content Marketing in 2011, and was a 2014 Finalist for MarketingProfs B2B Marketer of the Year. Pawan was an engineer at Microsoft and Google where he was awarded patents in social networking and machine learning. He previously attended MIT where his graduate thesis won top departmental and international awards.

Pawan is also a blogger for The Huffington Post, the Content Marketing Institute, CMO.com, Forbes, Marketing Profs, and other technology and marketing publications.

  • Very interesting idea. Will definitely try this. https://thirdrockadventures.com/trip/annapurna-base-camp-trek

  • John Waset

    I have my own blog. Sometimes I have no inspiration for writing content. Then I’m looking for guest post for my blog. For looking guest posts I use this service https://adsy.com/guest-blogging-article-links.

  • We are the brigade spa group the best Escort in Bangalore. We are the oldest and most experienced Escort service provider located in Bangalore we are the leading Escort service provider
    bangalore independent escort
    bangalore female escorts
    independent escort service in bangalore

  • Swati

    Really impressed! Everything is very open and very clear Great Effort. Call US 9972237249 for Bangalore Escort Service Escorts Service in Bangalore . The best escort service provider in Bangalore . We provide High Class Bangalore escort service 24/7

  • Jasmine Demeester

    The Google AdWords Keyword and keyword tool is an outstanding initial suggestion tool. Let’s say that you have ten concepts for a concept or Website Idea as shown at UK Dissertation Help Deal. It gives you a wonderful “high-level snapshot” of how successful each of your Website Idea opportunities might be.

  • Maria B Amanda

    Good day everyone, are you seeking for an urgent loan if yes kindly contact this good private loan company where I got my loan from i will advice all loan seekers to contact this company, via Email: princeloiusloanhelp@gmail. com

  • Sanjay Sharma

    I’m gonna be a great fan of this blog site. Really appreciated with your writing and nice topics.

  • very good content.this article is very nice and useful
    iran tourism

  • Aaliyah Briggs

    As we know the whole worth and value is for content, nobody can deny the value of content but there is a lot of variation in this field related to marketing, business and lots of other subjective content. Like btec level 3 engineering assignments, which always in education relevance to different languages and content variety may depend to subjects.

  • Nice article on content writing, knowledgeable for writers. Geek Squad support offers you various computer related services and accessories for residential customers. Geek Squad provides services in store, on door step, and over the Internet via remote access, and also provides a 24/7 and 365 days telephone and emergency on-site support and services.

    Geek Squad

Curata Content Analytics

Related Articles

Subscribe for Content Marketing News!

Free Download: How to Curate Content Like a Boss Get My Copy! >

Get My Copy!