Sometimes we find ourselves going through the day with the same old habits, not checking in to make sure we’re following the most successful content marketing steps. With over 70% of marketers planning on increasing their content marketing investment in 2014, it’s important to establish good habits now as you begin to develop your content marketing strategy. Or if you’ve already got one well established, it’s good to take a step back at the start of the new year and ensure you’re on the right track. In our recent ebook, Content Marketing Done Right, we review a number of best practices and guidelines to follow when curating content. This infographic outlines 6 best practices you should follow when curating content. To see the full list of checks, download the ebook Content Marketing Done Right. Are there curation checks you do that I have listed? We’d love to hear from you! Please comment below and let us know.

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Jessie Coan is the director of marketing at Curata. She brings over 10 years of marketing expertise, passion and creativity to the Curata team. Prior to joining Curata, she served as the Producer at Rival Marketing where she managed all the agency accounts. Before that, Jessie worked with the creative services team at VistaPrint. Jessie earned her B.S. in Studio Art and Marketing from Skidmore College and her MA in Integrated Marketing Communications from Emerson College.

  • JessieCoan

    Great question – The title of the original content would stay the same. The title of the curated piece with your commentary, that’s the title that should be updated. For example, if you were going to curate this article – I’d change the title to something like “Infographic: 6 Steps to Check your Curation Technique” and then provide a little annotation on why it’s important and provide a clear link back to this original post here. I’d encourage you to download our ebook Content Marketing Done Right (http://www.curata.com/resources/ebooks/content-marketing-done-right/) – it dives a little deeper into the checks provided here and will give you more insight. Thanks again!

    • The Writers Social

      Thank you for your reply. I would love to read that ebook but the link is not working. I will take your advice and change the article titles the way you recommend. If you post the ebook again Let me know and thank you for your time.