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Content Marketing Done Right: How to Avoid Pirating Content

Over 70% of marketers will increase their investment in content marketing in 2014, but many of them will struggle to create their own original content. This challenge, coupled with the need of their audience to be exposed to diverse perspectives, will drive increased adoption of content curation as part of best-in-class content marketing. However, if content curation is not executed correctly, it could do more harm than good from an ethics perspective.

This webinar will cover the following questions:

  1. How do fair use and copyright laws apply to marketers for content curation?
  2. What are best practice marketing tips for an ethical and effective curation strategy?
  3. Which tools can help ensure marketers stay out of trouble when curating content?
  4. What examples are there of curation ethics best and worst practices?
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About the speakers


Pawan Deshpande is the CEO and visionary behind Curata. Curata, is an easy-to-use marketing solution for content curation and content marketing. Pawan has spoken at leading events including Content Marketing World, SXSW Interactive, Online Media Summit, Social Media Breakfast and multiple AMA webinars, and was named to Boston Business Journal's 40 Under 40 list of influential business leaders in 2010 due in part to his contributions to the burgeoning online marketing community in greater Boston. Prior to founding Curata, Deshpande held positions at both Microsoft and Google. Pawan attended the Massachusetts Institute of Technology (MIT) for both his graduate and undergraduate degrees in Computer Science.