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HiveFire eBook Wins Killer Content Award


Cambridge, Mass. - April 26, 2012 - Online content marketing technology companyHiveFire, Inc., makers of the leading content curation technology solution for marketers Curata, today announced it was awarded a Killer Content Award from DemandGen Report, a respected publication helping BtoB companies better align sales, marketing and disparate teams to support growth and drive revenue. The company was honored for raising the bar in content marketing tactics with its eBook, "Five Simple Steps to Becoming a Content Curation Rock Star (in 19 Minutes or Less)," which provides marketers with a road map for making curation the platinum hit of the marketing mix.

Drawing on proven strategies from customer implementations of its content marketing solution Curata, “Five Simple Steps” offers a visually engaging, quick read for marketers to put to work increasing leads and boosting brand leadership online. It is part of HiveFire’s ongoing efforts to help educate marketers on the benefits of and best practices for implementing content curation—the process of finding, organizing and sharing online content—and is part of a growing series of eBooks. Most recently, HiveFire introduced The Open and Shut Case for Content Curation,"which sets the record straight on the benefits of content curation, from establishing thought leadership to boosting SEO.

"Content marketing is powerful,” said Pawan Deshpande, CEO of HiveFire. “That’s why we not only sell a tool, Curata, to enable it with content curation, but we also have it as a cornerstone of our own marketing efforts. We are excited our eBook is considered among the best examples of content marketing and hope its contents continue to help marketers with their content marketing and curation efforts."

The winners of the First Annual Killer Content Awards were honored at an awards ceremony on Tuesday, April 24 at The Times Center in Manhattan, as part of DemandGen Report's B2B Content2Conversion Conference, an industry-first educational and networking event focused on helping B2B marketers develop, map, measure and optimize content marketing strategies. In addition to HiveFire, other recipients included Hubspot, Eloqua and Rackspace. HiveFire's eBook was specifically honored for:

  • Successfully finding the right audience by launching in conjunction with HiveFire's presence at SXSW
  • Integrating real world examples of content marketing success into the content
  • Garnering more than 2,000 downloads of the eBook from HiveFire's website

"Content collateral — such as eBooks, white papers, webinars and infographics — helps B2B organizations speak to their prospects' buying needs and pain points," says Andrew Gaffney, Editor, DemandGen Report. "The Killer Content Award winners have demonstrated a clear understanding of how to create engaging conversations with today’s B2B buyers."

To download “Five Simple Steps to Becoming a Content Curation Rock Star” and other free content marketing eBooks and information visit

About Curata

Curata, Inc. is the leading provider of software that empowers marketers to scale a data-driven, content marketing supply chain to grow leads and revenue. Curata CMP (content marketing platform) and Curata CCS (content curation software) enable marketers, for the first time, to harness the power of content creation, curation and analytics to yield a predictable and more successful stream of content. Key components of Curata CMP include strategy, production (e.g., calendaring, workflow) and analytics, along with the option of adding the industry’s leading business grade content curation software, Curata CCS.  Hundreds of companies already depend upon Curata to fuel their content marketing engine.Curata was founded in 2007 and is headquartered in Boston, Mass. Learn more at or follow us on Twitter @curata.