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Curata Offers Free News Sites to SXSW Attendees


Cambridge, Mass. – Feb. 28, 2012 – With nearly 50,000 people expected to descend on Austin, Texas next week for the leading conference on the future of media, SXSW, it will be difficult for brands to stand out and for audiences to find the content that matters most to them. For this reason, online content marketing technology company HiveFire, Inc. today announced it will offer its content curation tool, Curata, free to brands that want to create custom sites with company and industry news tied to SXSW.

Curata is a web-based content marketing tool that helps marketers find, organize and share relevant, timely content on a specific topic. This includes both third-party and original content, all of which can be distributed via a branded website, social media channels or an email newsletter. Through this process, brands are able to establish thought leadership, improve search engine optimization (SEO) and drive qualified leads in an easier way than when done manually.

Marketers at companies attending SXSW are invited to use Curata as a way to stand out at the event by creating a customized site for all SXSW-related news, both from the company itself and within its industry. The offer includes all of the benefits of a complete subscription and provides a live site free for 30 days. Additional advantages include:

  • Fast set up – most services are up and running in less than a day, so brands can begin sharing content before they touch down in Austin
  • No IT involvement – because Curata is web-based, marketers do not need IT to help with installation, software upgrades or integration, and they can use the tool from any computer
  • Easy-to-use interface – Curata’s intuitive interface allows marketers to find, organize and publish fresh content in just a few clicks
  • Integration with existing web properties – Content can be shared within a company’s current website and from established social media channels

To set up a free SXSW news site for your brand, visit before March 12.


“With so much going on at SXSW, it is nearly impossible for anyone to stay in-the-know on everything,” said Pawan Deshpande, CEO of HiveFire. “With the help of Curata, marketers have a great opportunity to make their company as a one-stop resource for all of the event news and happenings that matter most to their audiences, even if they can’t make the trip to Austin.” Deshpande, an established thought leader on content curation and veteran SXSW speaker, is attending this year’s event. Anyone interested in meeting with him to learn more about content marketing, content curation or Curata can book a meeting by emailing

About Curata

Curata, Inc. is the leading provider of software that empowers marketers to scale a data-driven, content marketing supply chain to grow leads and revenue. Curata CMP (content marketing platform) and Curata CCS (content curation software) enable marketers, for the first time, to harness the power of content creation, curation and analytics to yield a predictable and more successful stream of content. Key components of Curata CMP include strategy, production (e.g., calendaring, workflow) and analytics, along with the option of adding the industry’s leading business grade content curation software, Curata CCS.  Hundreds of companies already depend upon Curata to fuel their content marketing engine.Curata was founded in 2007 and is headquartered in Boston, Mass. Learn more at or follow us on Twitter @curata.