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HiveFire Introduces New Social Features for Content Curation Platform Curata


Cambridge, Mass. – Dec. 12, 2011 – Online content marketing technology companyHiveFire, Inc., today unveiled two new features available on Curata, the leading content curation technology solution for marketers. The upgrades enhance Curata’s existing ability to find, organize and share content with current and potential customers by incorporating robust social elements. Curata now allows B2B marketers to find content from Twitter for sharing via online news sites, social media channels, RSS feeds and email newsletters. The second new feature enables audiences to comment on content through the popular commenting platform Disqus.

“Important industry dialogue no longer takes place in the pages of a trade magazine or during a conference’s keynote address,” said Pawan Deshpande, CEO, HiveFire. “Now, it’s happening more often on social channels where industry experts and practitioners share openly. For this reason, we’ve made several significant upgrades to Curata to make it more interactive, benefiting our customers who want to better engage their audience with the best content.”

Curating Tweets, Twitter Lists and Hashtags

In addition to sourcing the best third-party content from around the web and incorporating original material, Curata now has social media search functionalities that enable users to integrate the content behind tweets into their content marketing programs. This extends the power of Curata by supplementing existing content sources with timely, relevant content in yet another format that can quickly capture trending topics, industry influencers and popular material.

With the addition of this functionality, Curata allows curators to find relevant Twitter content from across the web. Users can specify the source, such as a Twitter handle, and also filter by the particular content in a tweet or link within a tweet, such as a hashtag or top industry keyword. By using this new feature, users can discover content from social channels they may not have otherwise encountered, and also discover that content quicker through real-time channels.

Making Comments and Community Engagement Easy

A key goal of many content curation programs is to engage audiences and encourage activity on one’s site. With this in mind, Curata has integrated with Disqus, one of the web’s most familiar and user-friendly commenting platforms. With this optional feature, businesses are more empowered than ever to engage with their customers and prospects in real time and on the issues the matter most.

The integration also removes the common barrier of requiring audiences to complete and manage a separate registration in order to engage in a discussion on a company’s news site. Readers can leverage their existing profiles on Facebook, Twitter and Yahoo to comment on a piece of content, respond to an another comment or share that content across popular social media channels.

Both features are now available to existing and new customers at no additional fee. Interested marketers can see the power of Curata and its social media capabilities first hand with a no obligation 30-day free trial.

About Curata

Curata, Inc. is the leading provider of software that empowers marketers to scale a data-driven, content marketing supply chain to grow leads and revenue. Curata CMP (content marketing platform) and Curata CCS (content curation software) enable marketers, for the first time, to harness the power of content creation, curation and analytics to yield a predictable and more successful stream of content. Key components of Curata CMP include strategy, production (e.g., calendaring, workflow) and analytics, along with the option of adding the industry’s leading business grade content curation software, Curata CCS.  Hundreds of companies already depend upon Curata to fuel their content marketing engine.Curata was founded in 2007 and is headquartered in Boston, Mass. Learn more at or follow us on Twitter @curata.