Boston Social Tools Summit Awards Top Prize to Curata
Boston, MA April 27, 2016 - After taking out the “Best Of Show” award at last year’s inaugural Social Tools Summit in Boston—which showcases social media technology and best practices for executives and managers—Boston-based Curata won the same award for the second year in a row, the only company to win back-to-back prizes.
Celebrating at the awards ceremony: Brian Mahoney of Social Tools Summit, Randy Bernard of Curata, Neal Shaffer of Social Tools Summit, Curata CEO Pawan Deshpande, and Ryan Betti and Alex Levy of Curata.
"Curata was talking about—and creating a great product around—content curation before it became mainstream vernacular for today's marketer,” said author and Co-Founder Neal Schaffer of Maximize Your Social. “It was no surprise then, that Curata won best of show last year. That innovation was recognized again this year as the market continues to wake up to the incredible value Curata provides with its ingenious content marketing platform."
The Social Tools Summit is targeted at executives and managers in social media, marketing, sales, human resources, IT, legal/compliance, public relations, and business development, with 72% of last year’s attendees CXOs, VPs, or Director level. With 158 people attending last year, 248 people attended this year, with 65 livestreamers.
Featured speakers at this year’s event included: Shane McLaughlin, Senior Manager for Content and Digital Strategy at Walmart, April Grudier, Senior Manager of Social Media Marketing at Staples, Ami Chitwood, Social Media Team Sr. Manager at Deloitte, Andrew Mucci, Digital Strategy at Verizon Wireless, John Murphy, Head of Social Media Listening Center at Cigna, Vivian Luu, Experience Strategy at IBM, Corey Mathews, Digital Marketing Manager at Accenture, Allen Plummer, Social Media & Advertising Strategist for Institutional Business at Vanguard, and many more.
Past attendees included Bose, SAP, Cisco, Xerox, Motorola, ADP, Dun & Bradstreet, Adobe, Citigroup, LinkedIn, Amtrak, AT&T, Cathay Pacific, Oracle, PWC, eBay, Salesforce, Kraft Foods, Harvard University, HP, The Walt Disney Company, Diners Club International and Wells Fargo.
"Content is the lifeblood of all marketing, especially social media," said Curata CEO Pawan Deshpande. "This recognition is particularly meaningful because it was awarded, not by a few select judges, but by hundreds of attendees at the summit."
Held this year at the Hyatt Regency Boston, the Social Tools Summit showcases the variety of social media tools available for companies, how they can be fully leveraged, and examples of how businesses derive return on investment (ROI) from them. It is the first conference dedicated solely to social media best practices and business tools.
For more information:
Mitchell Hall, Content Marketing Director