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Google Reader Alternative Curata Reader Launches


Cambridge, MA (June 19, 2013) -- Curata, Inc. a global leader in content curation, announced the much-awaited launch of their Google Reader Replacement called Curata Reader.  Over the past few weeks through an exclusive beta launch, Curata Reader has accumulated thousands of users and hundreds of thousands of feed subscriptions.  The free product is now available online at

“Our hope is that Curata Reader is the simplest, cleanest and easiest feed reader out there, allowing readers to consume content without all the bells, whistle and hassles with other readers. ,” said Pawan Deshpande, Curata CEO and Founder. “We have designed a product that solely focuses on reading content.”

Earlier this year, Google announced that they would discontinue their popular Google Reader product used to consume RSS feeds by July 1st, 2013.  Since then, many companies have built various alternatives to Google Reader to fill the upcoming void in the market.  In April, Curata announced they would be developing a replacement, as well, leveraging years of experience developing similar content curation software for hundreds of marketers and businesses, ranging from small start-ups to global Fortune 500 companies. Curata Reader allows readers to not only read their online content, but allow them to filter through the content to create an uncluttered reading experience.

“Curata Reader is the most compelling alternative for Google Reader’s current users.” said Chris Guidry, one of the lead engineers on the Curata Reader project. “We encourage anyone to try out Curata Reader soon before they are locked out of Google Reader.”

Curata Reader is available for free, and also has specialized responsive layouts for tablets and smartphones.  New users can create accounts and import their feeds from Google Reader at



Curata, Inc. is the leading provider of software that empowers marketers to scale a data-driven, content marketing supply chain to grow leads and revenue. Curata CMP (content marketing platform) and Curata CCS (content curation software) enable marketers, for the first time, to harness the power of content creation, curation and analytics to yield a predictable and more successful stream of content. Key components of Curata CMP include strategy, production (e.g., calendaring, workflow) and analytics, along with the option of adding the industry’s leading business grade content curation software, Curata CCS.  Hundreds of companies already depend upon Curata to fuel their content marketing engine. Curata was founded in 2007 and is headquartered in Boston, Mass. Learn more at or follow us on Twitter @curata.