Entrepreneur and Former HubSpot CRO Mark Roberge Joins Curata
Curata, a content marketing software startup, welcomes entrepreneur Mark Roberge to its advisory board. The Boston-based company has tripled its employee headcount in the last 18 months, and Roberge has a track record of successfully scaling Business to Business (B2B) Software-as-a-Service (SaaS) companies based on his experience as Chief Revenue Officer at HubSpot, an inbound marketing software company that went public in 2014.
"Content and inbound marketing have re-shaped the marketing world over the past decade,” said Roberge. “I am genuinely impressed by the quality of Curata's product and leadership team to drive this movement forward."
Roberge brings a wealth of practical experience to Curata. When he joined HubSpot it was another software startup with a big idea—but no numbers to prove it would work. In just a few short years, Roberge took HubSpot past the $100 million revenue mark, scaling the customer base to over 12,000 in 60 countries.
Roberge is now Senior Lecturer at Harvard Business School, and advises a number of high-growth ventures, including InsightSquared, TinyPulse, Catalant (formerly HourlyNerd), and VTS.
He has an MBA from the Massachusetts Institute of Technology Sloan School of Management, and a BSE in Mechanical Engineering from Lehigh University. Roberge’s bestselling book, The Sales Acceleration Formula: Using Data, Technology, and Inbound Selling to go from $0 to $100 Million, was published by Wiley in January 2015.
Curata offers two software platforms for content marketers to increase leads and revenue: Curata Content Curation Software (CCS) for curating content, and Curata Content Marketing Platform (CMP), which enables marketers to plan, manage, and measure content’s impact throughout the marketing and sales funnel—all the way to the exact revenue generated by a piece of content.
“Given Curata’s rapid growth, Mark’s expertise will prove invaluable in replicating the success he’s achieved elsewhere,” said Curata founder and CEO Pawan Deshpande. “His engineering background gives him a uniquely process-minded approach to the challenge of scaling startups like Curata. We’re excited to see how he can help our mission of bringing content intelligence to marketers worldwide.”