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MassTLC Names Curata a Finalist for Innovative Marketing Technology of the Year


Curata today announced that it has been named a finalist in the Mass Technology Leadership Council (MassTLC) Technology Leadership Awards for the category "Innovative Technology of the Year – Sales and Marketing."

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Curata, a Boston-based software company, has been recognized for its content marketing platform,Curata CMP. This solution enables marketers to optimize their content production, and more importantly, to identify what content works and does not work across their pipeline to drive leads and revenue.

MassTLC unveiled the finalists for the 18th annual awards on July 15th during a cocktail reception hosted at the Microsoft NERD Center.  Attended by hundreds of executives, technologists, investors, media, analysts and other members of the Massachusetts innovation ecosystem, this year's award nominees represent the best of the region's tech industry in 16 categories. A complete list of finalists appears on the MassTLC site [ ].

"Our congratulations to Curata and to all of the 18th annual MassTLC Leadership Awards finalists. Each one is an example of the executive leadership, business acumen and technological innovation fueling Massachusetts' economy and an example of the breadth and depth of talent in our region," said Tom Hopcroft, president and CEO of Mass Technology Leadership Council.

"It's an honor to be recognized as an innovative marketing technology in such a competitive landscape," said Curata CEO Pawan Deshpande. "We look forward to continue helping content marketers drive growth in leads and revenue with their content."


Curata CMP's customer base continues to increase, and its success has been proven by users such as Yesler, Lionbridge and RingLead.

"It has been thrilling to see our customer base grow at such a rapid rate," said Director of Sales Randy Bernard. "This recognition reaffirms our ongoing investment in the product."

Finalists were selected from hundreds of nominations, as judged by panels of executives, investors, analysts, media and thought leaders in each of the 16 categories who participated in the selection process. The pool of finalists will be further narrowed during the coming weeks. Winners will be announced on Wednesday,September 16, at the MassTLC Leadership Awards Gala at the Seaport World Trade Center in Boston. More details, advance registration and sponsorship information are available at [].

The 2015 Technology Leadership Award are sponsored by (Platinum) Aericon, Heidrick and Struggles, Invest Hong Kong, Invest Northern Ireland, Marsh & McLennan Agency, Microsoft, PwC, Skyscope, (Gold) Century Link , ChenPR, Cisco, kSquare Law, Raytheon.

About The Mass Technology Leadership Council, Inc.
With more than 550 member companies, the Mass Technology Leadership Council (MassTLC) is the region's leading technology association and the premier network for tech executives, entrepreneurs, investors and policy leaders. MassTLC's purpose is to accelerate innovation by connecting people from across the technology landscape, providing access to industry-leading content and ideas and offering a platform for visibility for member companies and their interests. More at

About Curata
Curata, Inc. is the leading provider of software that empowers marketers to scale a data-driven, content marketing supply chain to grow leads and revenue. Curata CMP (content marketing platform) and Curata CCS (content curation software) enable marketers, for the first time, to harness the power of content creation, curation and analytics to yield a predictable and more successful stream of content. Key components of Curata CMP include strategy, production (e.g., calendaring, workflow) and analytics, along with the option of adding the industry's leading business grade content curation software, Curata CCS.  Hundreds of companies depend upon Curata to fuel their content marketing engine. Curata was founded in 2007 and is headquartered in Boston, Mass. Learn more at or follow us on Twitter @curata.