Data-Driven Content Marketing at Scale Becomes a Reality
Curata Announces a New Content Marketing Platform
New research indicates that the majority of marketers (76%) plan to increase content marketing budget in 2015; however, regardless of this increase in investment, companies must still overcome two of content marketing’s greatest challenges:
Scale: Creating quality content each and every day in an efficient manner.
Insight: Tapping into engagement and pipeline metrics to identify what content works and doesn’t work to improve ROI.
Curata, a Boston-based software company, announced the debut of a new content marketing platform, called Curata CMP, that addresses these pain points head on.
“It’s time to raise the performance measurement bar to better direct content marketing investment,” said CEO Pawan Deshpande. “Curata CMP will improve content strategy and production, and more importantly, empower marketers to measure the impact of content on their leads, pipeline, and revenue.”
Notable features of Curata CMP include strategy and production modules with a customizable editorial calendar, and a content analytics engine that provides data-driven insights to inform content planning decisions. Curata CMP also integrates with existing web analytics, marketing automation platforms (such as Eloqua and Marketo) and CRM systems (such as Salesforce).
Curata CMP’s value has already been tested and proven through its deployment at many content marketing organizations during its 18-month pilot development process.
"Curata CMP helps us analyze our content like never before, down to the pipeline generated by each blog post. It's inspiring, exciting, and brings our content optimization to new levels,” says Amanda Nelson, Director of Marketing at RingLead.
For additional information about Curata CMP (content marketing platform) or Curata CCS (content curation software), visit the Curata Website.
Curata, Inc. is the leading provider of software that empowers marketers to scale a data-driven, content marketing supply chain to grow leads and revenue. Curata CMP (content marketing platform) and Curata CCS (content curation software) enable marketers, for the first time, to harness the power of content creation, curation and analytics to yield a predictable and more successful stream of content. Key components of Curata CMP include strategy, production (e.g., calendaring, workflow) and analytics, along with the option of adding the industry’s leading business grade content curation software, Curata CCS. Hundreds of companies already depend upon Curata to fuel their content marketing engine. Curata was founded in 2007 and is headquartered in Boston, Mass. Learn more at www.curata.com or follow us on Twitter @curata.