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New Curata eBook Gives Marketers Fuel to Feed the Content Beast


Cambridge, Mass. - June 13, 2012 - As any content marketer knows, it is not the boogie man that keeps them up at night; it is the content beast. With an insatiable appetite for fresh, compelling content that grows more demanding with each feeding, the content beast is a major burden to marketers aiming to establish content-driven lead generation and customer acquisition programs.

Curata, Inc. (formally HiveFire, Inc.), provider of the leading content curation technology solution for marketers, today announced its fourth eBook, How to Feed the Content Beast (Without Getting Eaten Alive). With a foreword from Chief Content Officer of MarketingProfs, Ann Handley, as well as highly applicable best practices, this eBook offers a playful and engaging look at strategies for producing well-balanced content, as well as actionable tips for driving program results.

  • What: Curata eBook: How to Feed the Content Beast (Without Getting Eaten Alive)
  • Why: Marketers have already begun to recognize that the beast needs to be fed on a regular basis. This eBook provides strategies for utilizing both content creation and curation to round out a well-balanced diet.
  • Who: This is an important guide for B2B marketers looking to implement or improve upon existing content marketing strategies to establish thought leadership and drive customer engagement.
  • How: The eBook is available for free download here.

About Curata, Inc.

Curata, Inc. is the leading provider of software that empowers marketers to scale a data-driven, content marketing supply chain to grow leads and revenue. Curata CMP (content marketing platform) and Curata CCS (content curation software) enable marketers, for the first time, to harness the power of content creation, curation and analytics to yield a predictable and more successful stream of content. Key components of Curata CMP include strategy, production (e.g., calendaring, workflow) and analytics, along with the option of adding the industry’s leading business grade content curation software, Curata CCS.  Hundreds of companies already depend upon Curata to fuel their content marketing engine. Curata was founded in 2007 and is headquartered in Boston, Mass. Learn more at or follow us on Twitter @curata.