Curata

UPCOMING WEBINARS

• Content Curation is the Cure for Digital Overload
  We've arrived at a moment where the web is both a blessing and a curse. Information abundance has been replaced with Information overload. Customers must now make hard choices about what brands, publishers and sources they tune-in – and which they tune out. The result is a need for anyone who connects with consumers to provide a rich and meaningful content mix. That means more than content creation – it means content Curation. Content Curation is the cure for Digital Overload. In this webinar you'll learn how to be heard, be found and become a go-to resource for your customers.
  • Thursday, May 17th, 1:00pm - 2:00pm EST Click to Sign-up
  How to Make Curation Your Competitive Advantage
  Learn how to harness the power of content curation for your brand, actionable tips to get you curating today.
  • This coming Wednesday, 1:00pm - 2:00pm EST Click to Sign-up
  Curata Trialer Webinar
  Learn how to get the most our of your Curata Trial Experience.
  • This coming Tuesday, 1:00pm - 2:00pm EST Click to Sign-up

What is Curata and how does it work?

• Curata Product Datasheet (PDF Download)
  Handy overview of content curation and Curata

What is content curation and why does it matter?

• Curation Habits Report 2012 (PDF Download)

  After reviewing the stats for over one million curated articles, HiveFire, Inc. has uncovered the ideal mix of elements to maximize your audience engagement through content curation and make your content a winner.

• The Realities and Myths of Content Curation and SEO Lee Odden of TopRank & Pawan Deshpande of Curata
  (Webinar - 59 min)

  Lee and Pawan talk about the intersection between search, content, and social media. In the course of the conversation, they debunk the top four myths about content curation and SEO.

• Content Curation is the Secret to Becoming A Thought Leader Chris Brogan of New Marketing Labs & Pawan Deshpande of Curata
  (Webinar - 58 min)

  Chris and Pawan provide an overview of the top qualities of thought leaders, look at the potential and challenges of using content marketing to achieve thought leadership, and discuss how content curation can make the process easier and more efficient.

• 2011 SXSW Panel - Brave New World: Discussing Brands' Role as Publisher (Video - 60 min)

  This panel features discussion and debates around the brave new world in which brands are publishers. Speakers include Gary Kim of Carrier Evolution, Joe Pulizzi of the Content Marketing Institute, Pawan Deshpande of Curata, Lora Kolodny of TechCrunch, and Tom Ashbrook of NPR.

• The Open and Shut Case for Content Curation Ebook (PDF Download)

  If you're lobbying for a content curation program - internally or as a consulting agency - this EBook provides the facts and third-party corroboration you need to convince any jury and swing the vote in your favor.

• Content Curation: Taming the Flood of Online Content Ebook (PDF Download)

  Do you want to know more about content curation - what it is, why it works, how you can use it? Taming the Flood, provides an overview of the content curation revolution/ evolution and what it means for your business.

• B2B Marketing Trends Survey 2011 Report (PDF Download)

  The B2B Marketing Trends 2011 Survey report showed that B2B marketers are moving away from traditional marketing tactics and toward content marketing. In fact, 82 percent of respondents now use content marketing in their programs, which makes it more popular than search marketing (70 percent), events (68 percent) and public relations (64 percent) and over two times more popular than print, TV, or radio advertising (32 percent).

• Content Curation Adoption Survey 2011 Report (PDF Download)

  In February 2011, HiveFire surveyed over 150 marketing professionals across the U.S.A., representing a wide range of industries to better understand the extent to which they are using content curation to cut through the online clutter, boost their marketing programs, and be the rockstars of customer and prospect engagement. Based on survey results, it has become clear that content curation and content marketing are the wave of the future.

• Content Curation Glossary (Curata Website Page)

How do I curate content?

• 10 Ways to Feed Your Content Beast Rick Burns of HubSpot & Pawan Deshpande of Curata
  (Webinar - 57 min) View a pdf of the slide presentation from "10 Ways to Feed Your Content Beast"

  Rick and Pawan address the problem of the always-hungry content beast and provide an in-depth look at how marketers can use content creation and content curation to keep their beasts happy and well fed. The presentation includes 10 tips to make content creation and content curation easier.

• 5 Tips for Old World Story Telling in Today's New World Jeff Elder of Storify & Pawan Deshpande of Curata
  (Webinar - 57 min) View a pdf of the slide presentation from "5 Tips for Old World Story Telling in Today's New World"

  Jeff and Pawan discuss the history and evolution of storytelling and provide an overview of five steps to building a good content story.

• Content Marketing Bootcamp: 5 Simple Steps to Get Started Joe Pulizzi of Content Marketing Institute & Pawan Deshpande of Curata
  (Webinar - 58 min) View a pdf of the slide presentation from "Content Marketing Bootcamp"

  Joe and Pawan answer the question, "Are Marketers Publishers?" and talk about what that means for brands - how if affects their ability to be known as experts in their field and the important role of content curation in this new era of content marketing.

• 5 Simple Steps to Becoming a Content Curation Rockstar Ebook (PDF Download)

  If you're ready to be a content curation rockstar this is the roadmap to get you there. 5 Simple Steps to Becoming a Content Curation Rockstar compiles all the best practices, tips, and checklists you need to take you from zero to hero like an overnight success.