Content Marketing Tactics 2014: Creation, Curation and Syndication

Curata has recently completed its third annual content marketing benchmarks study. This year's study dives deep into the tactics of digital content marketing. Please join this webcast to hear what tactical maneuvers are being made by 500+ marketing organizations, including guidance on what you can do to differentiate your own content marketing strategy.

Key questions to be addressed include:

  • What content marketing staff and process changes will leading marketing teams make in 2014?
  • How will the content marketing mix shift and why?
  • What should your marketing team do to improve content creation and curation?
  • How will technology impact the future of content marketing?

About the Speakers

Michael Gerard

Michael Gerard is the CMO of Curata. He is responsible for Curata's marketing strategy and all related activities. Michael has over 25 years of marketing and sales experience, having successfully launched and sustained three start-up ventures as well as having driven innovative customer creation strategies for large technology organizations. (e.g., IDC, Kenan Systems, Prospero (mZinga) and Millipore). Michael received his MBA from the MIT Sloan School of Management, as well as a BS in Engineering from Worcester Polytechnic Institute and an MS in Engineering from Northeastern University.