The Realities and Myths of Content Curation and SEO

Lee Odden of TopRank and Pawan Deshpande of Curata talk about the intersection between search, content, and social media. In the course of the conversation, they debunk the top four myths about content curation and SEO.

About the Speakers

Lee Odden

Lee Odden is the CEO of TopRank Online Marketing, a Minneapolis based digital marketing agency specializing in strategic internet marketing consulting, training and implementation services including: Content, Search, Email and Social Media Marketing. A veteran internet marketer, Odden has consulted for leading B2B companies including: HP, McKesson, BT, Marketo, PRWeb, StrongMail and the PRSA. Odden is currently writing his first book, .Optimize: Win more customers with Social Media, SEO and Content Marketing. to be published by Wiley in 2012.

Pawan Deshpande

Pawan Deshpande is the founder and CEO of Curata. Pawan is responsible for the company's vision, management and product strategy, and leads the firm's advanced development initiatives. Pawan has held software engineering positions at Microsoft and Google and was awarded patents in social networking and natural language processing areas. Pawan earned his S.B. and M. Eng. in Computer Science from the Massachusetts Institute of Technology.