10 Ways to Feed Your Content Beast

Rick Burnes of HubSpot and Pawan Deshpande of Curata address the problem of the always-hungry content beast and provide an in-depth look at how marketers can use content creation and content curation to keep their beasts happy and well fed. The presentation includes 10 tips to make content creation and content curation easier.

About the Speakers

Rick Burnes

Rick Burnes is community manager at HubSpot. In this role Rick is working to build and maintain HubSpot's community of over 500,000 marketers. Rick also spent two years on HubSpot's marketing team, building its blog and developing free marketing software applications including www.websitegrader.com.Prior to HubSpot, Rick was co-founder and CEO of Faneuil Media, a startup that provided inbound marketing solutions for local businesses. From 2001-2004 Rick worked at NYTimes.com, where he managed the launch of new sections, including search and theater. He started at The Times two months before 9/11 and spent his first year working on the Pulitzer-Prize-winning Nation Challenged section. He has also worked at Google, The Moscow Times and The New Bedford Standard Times.

Pawan Deshpande

Pawan Deshpande is the founder and CEO of Curata. Pawan is responsible for the company's vision, management and product strategy, and leads the firm's advanced development initiatives. Pawan has held software engineering positions at Microsoft and Google and was awarded patents in social networking and natural language processing areas. Pawan earned his S.B. and M. Eng. in Computer Science from the Massachusetts Institute of Technology.