Pawan Deshpande @TweetsFromPawan

CEO, Curata

Content curation is the cure for a broken content marketing strategy. Content marketing is about a brand producing valuable content, and prospects being educated with that content. It's valuable, it works and it's not going away. Read More...

Paul Gillin @pgillin

Consultant and Author of "The New Influencers and Secrets of Social Media Marketing"

I define content curation as the process of assembling, summarizing and categorizing and interpreting information from multiple sources in a context that is relevant to a particular audience. I think this discipline will be absolutely essential to content marketing in the future because of changes in the media landscape. Read More...

Joe Pulizzi @juntajoe

Founder Junta42 and Content Marketing Institute and Co-Author of Get Content Get Customers: Turn Prospects into Buyers with Content Marketing

Content curation is editing on steroids. In actuality, content curation has been around since the dawn of the publishing industry. The job of the editor was to take the best information from around their industry and present that information in a manner that makes sense to readers. Read More...

Rohit Bhargava @rohitbhargava

Senior Vice President, Strategy & Marketing at Ogilvy 360 Digital Influence and Author of "Personality Not Included"

Every hour thousands of new videos are uploaded online. Blog posts are written and published. Millions of tweets and other short messages are shared. To say there is a flood of content being created online now seems like a serious understatement. Until now, the interesting thing is that there are relatively few technologies or tools that have been adopted in a widespread way to manage this deluge. We pretty much just have algorithmic search, with Google (and other search engines) as the most obvious example. Social bookmarking and social news have been around for some time (ie - sites like Digg or delicious), and new models of aggregation like Alltop are springing up to help us navigate all this content as well. Read More...

David Meerman Scott @dmscott

Author, New Rules of Marketing & PR, World Wide Rave

I've been working with what I call syndication for 25 years. My first job when I got out of school was a bond trading desk and right after that started working with companies in the financial information space. I worked with Knight Ridder for 6 years and at a company at News Edge for 6 years as president of marketing. News Edge was the first, real serious aggregator of news in the corporate, financial and government spaces. So news syndication, news aggregation has been going on literally for decades. Read More...

Brian Solis @briansolis

President Future Works and author of Engage! The Complete Guide for Brands and Businesses to Build, Cultivate, and Measure Success in the New Web.

Marketing in general, which can be content marketing, public relations or communications has a tendency to try and automate things, to the point of obscurity or mediocrity. There is a value in curation and a value in creation. But when you start to think of things in terms of automation, I think that we're just feeding the system for the sake of feeding the system.

Now I think there's value in both creation and curation. I believe that in order to garner some thought leadership you have to become a thought leader. You can't do that solely through aggregating the thoughts and words and ideas of others. Read More...

Aaron Strout @aaronstrout

CMO, Powered Inc.

I am of the mindset that there are two things that will help businesses succeed with their social efforts... the first is facilitating conversations between customers, the brand and other key stakeholders. The second is to serve as a curator of both consumer generated AND professional content. With the ever increasing volume of information we as consumers are faced with, businesses can bring real value to their constituents by serving as a filter. Read More...

Sue McKittrick @ssmck

Principal, McKittrick Associates, LLC.

With so much information available to us today...and even more tomorrow...we all must adopt suitable filters to help us find what we need with some assurance that our search is both thoughtful and thorough. For most of us, that will mean an increased reliance on a smaller number of trusted resources on the web. Companies have a huge advantage when they have earned a role as a trusted resource for their customers. I see content curation as one of the critical building blocks for earning trust.