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More than 70% of marketers will increase investment in content marketing in the coming year. (Content Marketing Tactics study). Regardless, few will be able to overcome the content shock that buyers experience on a daily basis as a result of the overwhelming amount of content being produced today.

This eBook will provide best-in-class content marketing guidance, including:

  • 4 specific methods to create content like an industry analyst;
  • How to calibrate your goals before you publish content;
  • Tips to use curation to complement created content, increasing value for your audience; and
  • A content technology map to navigate today‚Äôs technology maze.

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