More than 70% of marketers will increase investment in content marketing in the coming year. With so much content being produced online, this eBook will guide you step-by-step through realizations to make you a more effective content marketer.
Some of the key takeaways include:
- 4 specific methods to create content like an industry analyst
- How to calibrate your goals before you publish content
- Tips to use curation to complement created content, increasing value for your audience
- A content technology map to navigate today’s technology maze
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