More than 70% of marketers will increase investment in content marketing in the coming year. (Content Marketing Tactics study). Regardless, few will be able to overcome the content shock that buyers experience on a daily basis as a result of the overwhelming amount of content being produced today.
This eBook will provide best-in-class content marketing guidance, including:
- 4 specific methods to create content like an industry analyst;
- How to calibrate your goals before you publish content;
- Tips to use curation to complement created content, increasing value for your audience; and
- A content technology map to navigate today’s technology maze.
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